Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press, USA. This book was released on 2005 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.
Download or read book The E commerce Question and Answer Book written by Anita Rosen and published by Amacom Books. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Download or read book Management with Online Study Tools 12 Months written by Danny Samson and published by Cengage AU. This book was released on 2017-10-25 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: Samson/Daft/Donnet's Management is a robust foundation text providing a balance of broad, theoretical content with an engaging, easy-to-understand writing style. It covers the four key management functions - planning, organising, leading and controlling - conveying to students the elements of a manager's working day. Along with current management theory and practice, the authors integrate coverage of innovation, entrepreneurship, agile workplaces, social media and new technology throughout. This sixth edition features a new author on the team and contains updates to content based on recent research. Real-life local and international examples showcase the ongoing changes in the management world. Focusing on a 'skills approach', they bring concepts to life for students, supporting motivation, confidence and mastery. Each part concludes with a contemporary continuing case study, focusing on car company Toyota as it faces managerial challenges and opportunities in the region.
Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer Nature. This book was released on 2022-02-16 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions
Download or read book The Future of Global Business written by Michael Czinkota and published by Routledge. This book was released on 2011-05-27 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
Download or read book Global and Transnational Business written by George Stonehouse and published by John Wiley & Sons. This book was released on 2004-10-08 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspects of international management. New material includes coverage of leadership in transnational companies, cultural issues in international management, entrepreneurship and SMEs in global business, the impact of e-commerce, and the anti-globalization movement.
Download or read book Marketing Management written by Philip Kotler and published by Pearson UK. This book was released on 2019-07-12 with total page 1199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Download or read book Artificial Intelligence for Marketing Management written by Park Thaichon and published by Taylor & Francis. This book was released on 2022-11-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Download or read book Film Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2010 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films.
Download or read book E business Innovation and Change Management written by Mohini Singh and published by IGI Global. This book was released on 2004-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work addresses e-business innovation and change management issues. It provides an understanding of the interdependence and synergy between the two issues and that a holistic approach is imperative for organizations to survive in this economy and achieve a competitive advantage.
Download or read book Managerial Relationships and SMEs Internationalization written by Elena-Mădălina Vătămănescu and published by Taylor & Francis. This book was released on 2023-09-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are often obliged to provide timely responses to the increasingly fierce cross-border competition. However, SMEs internationalisation has temporarily been subject to a wait-and-see policy under the numerous uncertainties and global systemic disruptions. Despite the "new normal" brought about by the COVID-19 pandemic, recent studies show that the future still holds the potential to avail business performance opportunities to SMEs, and the hopes of managers for the years to come are reasonably high. Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization. In the networked economy, relationships are the invisible threads of the highly interconnected world. Either we call them connections, ties, bonds, or links, they are present everywhere marking the very essence of our lives, therefore claiming for wide consideration. Giving way to a stepwise screening of relationships and SMEs internationalization, the book is simultaneously addressed to scholars from different fields of study (i.e., international management, international business, international relationship marketing, etc.) and worldwide decision-makers (i.e., entrepreneurs and managers) interested in conducting smart business abroad.
Download or read book Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2015-10-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.
Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。
Download or read book How to Get into the Top MBA Programs 6th Editon written by Richard Montauk and published by Penguin. This book was released on 2012-08-07 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent (and very thorough) information source for anyone applying to MBA programs" —Sharon J. Hoffman, Associate Director and Dean of the MBA Program, Stanford Graduate School of Business How to Get into the Top MBA Programs provides a complete overview of what the top schools look for, with a step-by-step guide to the entire application process with in-depth advice from admissions directors from colleges across the country. This fully revised Sixth edition features new information on online MBA programs, comprehensive rankings of the leading schools, and new interviews with admissions officers. Readers will learn how to • Develop an optimal marketing strategy • Assess and upgrade their credentials • Choose the right program • Write quality essays for maximum impact • Choose and manage their recommenders • Ace their interviews • Prepare for business school and get the most out of their chosen program With expanded coverage of Asian programs, North American accelerated programs, and the latest insights on the new GMATs and GREs, How to Get into the Top MBA Programs is the most comprehensive, trusted MBA guide on the market.
Download or read book Marketing Apocalypse written by Stephen Brown and published by Psychology Press. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century.
Download or read book Global Information Technologies Concepts Methodologies Tools and Applications written by Tan, Felix B. and published by IGI Global. This book was released on 2007-10-31 with total page 4194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection compiles research in all areas of the global information domain. It examines culture in information systems, IT in developing countries, global e-business, and the worldwide information society, providing critical knowledge to fuel the future work of researchers, academicians and practitioners in fields such as information science, political science, international relations, sociology, and many more"--Provided by publisher.
Download or read book Market Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
