Download or read book Global Marketing Foreign Entry Local Marketing and Global Management written by Johny Johansson and published by McGraw-Hill/Irwin. This book was released on 2005-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience, help students move from concept to application. Most International Marketing books have 6-7 separate chapters up front that discuss the legal and regulatory, political, and cultural environments before they begin to discuss global market entry. Johansson presumes that the students have a basic appreciation of these environments and begins the market entry discussion after 3 introductory chapters. The orientation of this text is more managerial and less descriptive. This text is used both as the first course in the undergraduate level and in MBA level courses.
Download or read book Global Marketing written by Johny K. Johansson and published by . This book was released on 1999-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing Foreign Entry Local Marketing and Global Management written by Johny K. Johansson and published by McGraw-Hill/Irwin. This book was released on 2008-11-03 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the authors rich international experience, help students move from concept to application.
Download or read book Selected Chapters from Global Marketing Foreign Entry Local Marketing and Global Management Third Edition written by Johny K. Johansson and published by . This book was released on 2003 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing First Edition written by Johny Johansson and published by Cognella Academic Publishing. This book was released on 2016-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Global Marketing: Local Adaptation for Sustainability and Profit discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets. It discusses the proper balance between standardization and localization, and addresses the importance of the "triple" bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid markets, the role of digital global marketing, and the importance of adapting to international political, social, and environmental pressures. Featuring more than twenty original case studies, The New Global Marketing is an excellent introduction to what it really takes to succeed as a global marketer. Written for students with some marketing education and exposure to international business, the book is ideally suited to upper-level business courses and M.B.A. programs.
Download or read book Global Marketing Supplemental Materials written by Johny Johansson and published by Cognella Academic Publishing. This book was released on 2015-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Outlines and Highlights for Global Marketing written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2009-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780073381015 .
Download or read book Exam Prep for Global Marketing written by Sonny Ed. Johansson and published by Mznlnx. This book was released on 2009-08-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam.
Download or read book Global Marketing Management written by Gustavo Morales and published by Scientific e-Resources. This book was released on 2018-07-02 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.
Download or read book Global Marketing written by Johansson and published by . This book was released on 2016-02-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing written by Michael R. Czinkota and published by Harcourt Brace College Publishers. This book was released on 1996 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several key features make this book special:;* Global Marketing offers a marketing management thrust into the global market. It does not simply replicate domestic marketing issues with the addition of an international dimension. Rather, it dives headfirst into global issues.;* It covers the entire range of international marketing, including start-up operations and new market entry considerations. However, its main emphasis rests on the key concerns of the multinational and global corporation.;* It places key emphasis on the cultural and geographic dimensions in conjunction with their effects on marketing management.;* It examines global marketing from a truly global perspective, rather than just from the U.S. point of view. As a result, the concerns of firms around the world are addressed, confronted, and alalyzed.;*Global Marketing integrates the important societal dimensions of diversity, environmental concern, ethics, and economic transformation.
Download or read book Global Marketing written by Johanson and published by Tata McGraw-Hill Education. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Johansson's Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that "there is no.
Download or read book Cram101 Textbook Outlines to Accompany written by and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Brand Management written by Johny K. Johansson and published by SAGE Publications. This book was released on 2014-01-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today’s global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm’s brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.
Download or read book Global Marketing Management written by Brian Toyne and published by Allyn & Bacon. This book was released on 1989 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing Strategy written by Bodo B. Schlegelmilch and published by Springer. This book was released on 2016-03-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
Download or read book Global Marketing Management written by Warren J. Keegan and published by . This book was released on 2017 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, Eighth Edition, presents the latest developments in global marketing within the context of the whole organization, making internal and external connections where appropriate for a deeper understanding of global business from a managerial point of view.
