Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Download or read book Giving white paper written by Great Britain: Cabinet Office and published by The Stationery Office. This book was released on 2011-05-23 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: British people give more than £10 billion to charities, and volunteers work tirelessly for many organisations. But the giving of both time and money has flat-lined and some in the voluntary sector warn of decline. This white paper aims to make it easier and more compelling for people to give time and money to causes they support. The Government will be investing over £40 million in volunteering and social action over the next two years. And £80 million investment in Community First will encourage social action in neighbourhoods with significant deprivation and low social capital. The Social Action Fund and Challenge Prizes will support models that make giving easier; the Local Infrastructure Fund will provide additional money to help deliver more effective support for charities and community groups. New ways to give money will include ATM giving and "Round Pound" schemes to give small amounts when paying by card. Investment will be provided for the new Philanthropy UK website and for the Do-it volunteering database. Community organisers and business connectors will galvanise social action in communities. Criminal Records Bureau checks will be reduced to common-sense levels. Inheritance tax will be reduced to 36% for those who leave 10% or more of their estate to charity. New social norms will be encouraged: Ministers will lead by example, giving a day a year to a good cause; a philanthropy committee will review candidates for honours; core funding and match funding for schools-based programmes. Changes to Gift Aid are planned.

Download or read book White Papers written by Martha Collins and published by University of Pittsburgh Press. This book was released on 2012-01-29 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territory of her 2006 book Blue Front, which focused on a lynching her father witnessed as a child, this book turns, among other things, to Martha Collins' childhood. Throughout, it explores questions about what it means to be white, not only in the poet's life, but also in our culture and history, even our pre-history. The styles and forms are varied, as are the approaches; some of the poems address race only implicitly, and the book, like Blue Front, includes some documentary and "found" material. But the focus is always on getting at what it has meant and what it means to be white—to have a race and racial history, much of which one would prefer to forget, if one is white, but all of which is essential to remember and to acknowledge in a multi-racial society that continues to live under the influence of its deeply racist past.

Download or read book Presenting to Win written by Jerry Weissman and published by FT Press. This book was released on 2008-11-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly...discover common ground... and, together, decide to act. In this fully updated edition, Jerry Weissman, the world’s #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what’s in it for the audience. Weissman’s techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it’s your turn! • What you must do to tell your story Focus before Flow: identifying your real goals and message • The power of the WIIFY: What’s In It For You Staying focused on what your audience really wants • Capture your audience in 90 seconds... and never let go! Opening Gambits and compelling linkages • Master the art of online Web conferencing Connecting with your invisible audience • From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! “A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago.” Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation “Jerry is The Man when it comes to making great pitches. If your pitch doesn’t get a whole lot better after reading this book, something is wrong with you.” Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start “Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It’s loaded with easy actions and real examples that really work. I’ve used them. I know.” Scott Cook, Founder, Intuit

Download or read book White Paper on Electronic Journal Usage Statistics written by M. Judy Luther and published by Washington, D.C. : Council on Library and Information Resources. This book was released on 2000 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper provides a snapshot of developments in the electronic journal industry. The first section identifies issues affecting librarians and publishers, including: (1) issues of common concern to both publishers and librarians, e.g., lack of comparable data, lack of context, incomplete usage data, marketing, content provided, interface affecting usage, economic model, and user privacy; (2) library issues, e.g., budget justification and impact on selection; and (3) a publisher issue, internal applications. Quantitative measures are discussed in the second section, including what data elements should be collected and data reliability. The third section suggests a meeting at which publishers who have already implemented statistical functionality can share what they have learned, including producing useful data and interpreting the data. Appendices include summaries of interviews with librarians and publishers, the ICOLC (International Coalition of Library Consortia) "Guidelines for Statistical Measures of Usage of Web-Based Indexed, Abstracted, and Full Text Resources," and descriptions of related industry initiatives. (Contains 13 references.) (MES)

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Download or read book The Army Family written by Eric K. Shinseki and published by . This book was released on 2003 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book White Fragility written by Dr. Robin DiAngelo and published by Beacon Press. This book was released on 2018-06-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.

Download or read book The Gift of Aloha written by and published by . This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a village in old Hawaii, everyone is excitedly preparing gifts for the impending visit of the King and his family. A poor young girl wishes she had a special gift to give. With help from her fairy friends, she comes up with the perfect gift of aloha.

Download or read book Higher education written by Great Britain: Department for Business, Innovation and Skills and published by The Stationery Office. This book was released on 2011-06-28 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This White Paper sets out the government's policies for the reform of higher education. The reforms seek to tackle three challenges (i) Putting higher education on a sustainable footing; (ii) Seeking to deliver a better student experience - that is, improvements in teaching, assessment, feedback and preparing the student for the world of work; (iii) Pushing for higher education institutions to take more responsibility for increasing social mobility. The Paper is divided into six chapters, with an annex. Chapter 1: Sustainable and fair funding; Chapter 2: Well-informed students driving teaching excellence; Chapter 3: A better student experience and better-qualified graduates; Chapter 4: A diverse and responsive sector; Chapter 5: Improved social mobility through fairer access; Chapter 6: A new, fit-for-purpose regulatory framework. By shifting public spending away from teaching grants and towards repayable tuition loans, the government believes higher education will receive the funding it needs whilst making savings on public expenditure. The reforms aim to deliver a more responsive higher education sector in which funding follows the decisions of learners and successful institutions are freed to thrive. Also, creating an environment in which there is a new focus on the student experience and the quality of teaching and in which further education colleges and other alternative providers are encouraged to offer a diverse range of higher education provision. The Government, through the Office for Fair Access (OFFA), will be introducing a National Scholarship Programme and will also increase maintenance grants and loans for nearly all students. New Technology Innovation Centres will also be rolled out followed by publication of an innovation and research strategy, exploring the roles of knowledge creation, business investment, skills and training.

Download or read book The importance of teaching written by Great Britain: Department for Education and published by The Stationery Office. This book was released on 2010-11-24 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: England's school system performs below its potential and can improve significantly. This white paper outlines action designed to: tackle the weaknesses in the system; strengthen the status of teachers and teaching; reinforce the standards set by the curriculum and qualifications; give schools back the freedom to determine their own development; make schools more accountable to parents, and help them to learn more quickly and systematically from good practice elsewhere; narrow the gap in attainment between rich and poor. The quality of teachers and teaching is the most important factor in determining how well children do. The Government will continue to raise the quality of new entrants to the profession, reform initial teacher training, develop a network of "teaching schools" to lead training and development, and reduce the bureaucratic burden on schools. Teachers will be given more powers to control bad behaviour. The National Curriculum will be reviewed, specifying a tighter model of knowledge of core subjects so that the Curriculum becomes a benchmark against which school can be judged. Schools will be given more freedom and autonomy, the Academies programme extended and parents will be able to set up "Free Schools" to meet parent demand. Accountability for pupil performance is critical, and much more information will be available to aid understanding of a school's performance. School improvement will be the responsibility of schools, not central government. Funding of schools needs to be fairer and more transparent, and there will be a Pupil Premium to target resources on the most deprived pupils.

Download or read book The Ten Commandments of Lean Six Sigma written by Jiju Antony and published by Emerald Group Publishing. This book was released on 2019-11-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented from the perspective of practitioners, researchers and academics, The Ten Commandments of Lean Six Sigma serves as a practical guide for senior managers and executives who want to achieve operational and service excellence in various manufacturing, service and public sector organizations.

Download or read book White Paper Blockchain in Trade Facilitation written by United Nations and published by . This book was released on 2020-12-28 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain technology is one of the most talked about topics in the sphere of information technology as well as in the facilitation of electronic business. The cryptocurrency Blockchain applications are well known and well-publicized, however, this technology has the potential to influence the way that we do business today, as its use expands to new areas. Blockchain, which is one form of Distributed Ledger Technology (DLT), offers opportunities to increase the reliability and security of trade transactions. The repetition of data among multiple ledgers in a network, as well as the immutability of information after it has been integrated into the Blockchain, can increase levels of confidence for both traders and regulators.

Download or read book Crafting White Paper 2 0 written by Jonathan Kantor and published by Lulu.com. This book was released on 2010-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.

Download or read book APA Style Guide to Electronic References written by and published by . This book was released on 2007 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanded and updated from the Electronic Resources section, The APA style guide to electronic resources outlines for students and writers the key elements with numerous examples. Dissertations and theses; bibliographies; curriculum and course material; reference materials, including Wiki; gray literature, such as conference hearings, presentation slides, and policy briefs; general interest media and alternative presses such as audio podcasts; and online communities, such as Weblog posts and video Weblog posts.

Download or read book Success As a Knowledge Economy written by Great Britain: Department for Business, Innovation and Skills and published by . This book was released on 2016-05-16 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dated May 2016. Print and web pdfs available at https://www.gov.uk/government/publications Web ISBN=9781474132862

Download or read book Blank Drawing Book written by Blank Books N Journals and published by Createspace Independent Publishing Platform. This book was released on 2016-09-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blank Drawing Book : 100 Page Large A4 8.5" x 11" size, perfect clean, crisp white paper for all your drawing and art work. Suitable for most media including pencils, pens, acrylics and light felt tipped pens. Order your Blank Drawing Book journal today. It makes the perfect gift for kids and students.