Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Download or read book Low Back Disorders written by Stuart McGill and published by Human Kinetics. This book was released on 2007 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of 'Low Back Disorders' provides research information on low back problems and shows readers how to interpret the data for clinical applications.

Download or read book The Handbook of Behavior Change written by Martin S. Hagger and published by Cambridge University Press. This book was released on 2020-07-15 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.

Download or read book Ultimate Back Fitness and Performance written by Stuart McGill and published by . This book was released on with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Launch Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

Download or read book We Can Remember It for You Wholesale written by Philip K. Dick and published by Citadel Press. This book was released on 1987 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of the classic stories of Philip K. Dick offers an intriguing glimpse into the early imagination of one of science fiction's most enduring and respected names. Since his untimely death in 1982, interest in Dick's work has continued to mount and his reputation has been enhanced by a growing body of critical attention as well as many films based on his stories and novels. Featuring the story We Can Remember It for You Wholesale, which inspired the major motion picture Total Recall, this collection draws from the writer's earliest fiction, written during the years 1952-55. Also included are fascinating works such as The Adjustment Team (basis of the 2011 movie The Adjustment Bureau), Impostor (basis of the 2001 movie), and many others. "A useful acquisition for any serious SF library or collection." --Kirkus Reviews "More than anyone else in the field, Mr. Dick really puts you inside people's minds." --Wall Street Journal "The collected stories of Philip K. Dick are awe-inspiring." --Washington Post

Download or read book Pretty Girls written by Karin Slaughter and published by HarperCollins. This book was released on 2015-09-29 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lee Child says it’s “stunning… certain to be a book of the year.” Kathy Reichs calls it “extraordinary… a major achievement.” Gillian Flynn says of Karin Slaughter: “I’d follow her anywhere.” Sisters. Strangers. Survivors. More than twenty years ago, Claire and Lydia’s teenaged sister Julia vanished without a trace. The two women have not spoken since, and now their lives could not be more different. Claire is the glamorous trophy wife of an Atlanta millionaire. Lydia, a single mother, dates an ex-con and struggles to make ends meet. But neither has recovered from the horror and heartbreak of their shared loss—a devastating wound that's cruelly ripped open when Claire's husband is killed. The disappearance of a teenage girl and the murder of a middle-aged man, almost a quarter-century apart: what could connect them? Forming a wary truce, the surviving sisters look to the past to find the truth, unearthing the secrets that destroyed their family all those years ago . . . and uncovering the possibility of redemption, and revenge, where they least expect it. Powerful, poignant, and utterly gripping, packed with indelible characters and unforgettable twists, Pretty Girls is a masterful novel from one of the finest writers working today.

Download or read book My Brother in Arms The Exceptional Life of Mark Andrew Forester United States Air Force Combat Controller written by Thad Forester and published by . This book was released on 2013-10-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: On September 29, 2010 my brother, Mark Forester, was KIA while fighting terrorists in Uruzgan Province, Afghanistan. His heroic legacy of being shot down while preparing to rescue a fallen teammate began long before this tragic day. An Apache aviator said of Mark's final battle: ...I have never witnessed such an act of heroism in my three years of fighting in combat. I have over 2,700 hours total time with 1,500 hours of combat time in both Iraq and Afghanistan...JAG 28 continued to advance on the enemy while taking intense enemy fire, and continuously fired his weapon in an attempt to get to his fallen teammate and destroy the enemy. Mark chose to enlist in the Air Force as a Special Operations Combat Controller after he received his Bachelor's degree from The University of Alabama. Because of his above average grades and near-photographic memory, his Business Finance degree would have done him well. But, he felt a higher calling; one that put him between us and the enemies bent on our destruction. Mark is the youngest of five children. He is my younger brother and I write from that viewpoint. We were the youngest in the family and he was my best friend. There are few things in life that I can speak of with total confidence and conviction-my little brother is one of them. Mark's military career was only a small part of his life, so this book doesn't highlight just the last three years of his 29 years on earth, but I've tried to capture his entire life. From his family environment, to his spiritual beliefs, to his trials, and then to his physical talents; these all prepared him to face his most vicious battles in one of the most violent areas of the world. Since his death, our eyes and hearts have been opened to multiple examples of selflessness and patriotism by meeting his teammates and leaders in the military. We have witnessed first-hand their ability to turn off their stern, professional personae and turn on compassion, love, support and acceptance. I feel a strong desire to Honor our Heroes. This book highlights one hero, SrA Mark A. Forester, and also helps recognize many other men and women who volunteer to fight for our freedom. My Brother in Arms is not a memorial in print, but a biography for continuing Mark's legacy of perseverance, determination and accomplishing our missions on earth. We each have different missions, but what's important is for each of us to recognize ours and work to accomplish it. In the end, don't we all want to go out while moving forward?

Download or read book The Digital Photography Book written by Scott Kelby and published by Rocky Nook, Inc.. This book was released on 2020-06-11 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Learn how to take professional-quality photographs using the same tricks today’s top photographers use (surprisingly, it’s easier than you’d think)!

This is a completely, totally updated version of the #1 best-selling digital photography book of all time! It’s the award winning, worldwide smash hit, written by Scott Kelby, that’s been translated into dozens of different languages.

Here’s how Scott describes this book’s brilliant premise: “If you and I were out on a shoot, and you asked me, ‘Hey, how do I get this flower to be in focus, with the background out of focus?,’ I wouldn’t stand there and give you a photography lecture. In real life, I’d just say, ‘Put on your zoom lens, set your f-stop to f/2.8, focus on the flower, and fire away.’ That’s what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I’ve learned just like I would with a friend—without all the technical explanations and techie photo speak.”

This isn’t a book of theory—full of confusing jargon and detailed concepts. This is a book on which button to push, which setting to use, and when to use it. With over 200 of the most closely guarded photographic “tricks of the trade,” this book gets you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos every time.

Each page covers a single concept that makes your photography better. Every time you turn the page, you’ll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you’re tired of taking shots that look “okay,” and if you’re tired of looking in photography magazines and thinking, “Why don’t my shots look like that?” then this is the book for you.

Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.

Download or read book Birth Settings in America written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2020-05-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The delivery of high quality and equitable care for both mothers and newborns is complex and requires efforts across many sectors. The United States spends more on childbirth than any other country in the world, yet outcomes are worse than other high-resource countries, and even worse for Black and Native American women. There are a variety of factors that influence childbirth, including social determinants such as income, educational levels, access to care, financing, transportation, structural racism and geographic variability in birth settings. It is important to reevaluate the United States' approach to maternal and newborn care through the lens of these factors across multiple disciplines. Birth Settings in America: Outcomes, Quality, Access, and Choice reviews and evaluates maternal and newborn care in the United States, the epidemiology of social and clinical risks in pregnancy and childbirth, birth settings research, and access to and choice of birth settings.

Download or read book Good Trouble written by Joe Biel and published by Microcosm Publishing. This book was released on 2016-03-15 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of Microcosm Publishing, from its origins as a record label and zine distro in Joe Biel's bedroom closet in Cleveland to a thriving, sustainable publisher of life-changing books. The book comes out to mark Microcosm's 20th anniversary and all the shit and splendor that's gone into making us who we are.In 1996, everything about Joe Biel's life seemed like a mistake. He was 18, he lived in Cleveland, he got drunk every day, and he had mystery health problems and weird social tics. All his friends' lives were as bad or worse. To escape a nihilistic, apocalyptic worldview and to bring reading and documentation into a communal punk scene, he started assembling self-published misfit zines and bringing them in milk crates to underground punk shows. As he applied the economics and values of underground punk rock music to publishing books, his worldview expanded along with his business, and so did the punk community's idea of what was possible. Eventually this became Microcosm Publishing.But all was not rosy. Biel's head for math was stronger than his ability to relate to people, and for everything that added up right, more things broke down. He developed valuable skills and workarounds, but it wasn't until he was diagnosed with Asperger's Syndrome that it all began to fall into place.Good Trouble is a tale of screwing up, trying again, and always finding a way do it better. It's a book for anyone who has ever failed big and dreamed bigger. It's about developing a toolkit for turning your difficulties into superpowers, building the world that you envision, and inspiring others to do the same. This is the story of how, over 20 years, one person turned a litany of continuing mistakes and seemingly wrong turns into a happy, fulfilled life and a thriving publishing business that defies all odds.With a foreword by Sander Hicks, founder of Soft Skull Press, and an introduction by Joyce Brabner, co-author with Harvey Pekar of Our Cancer Year.

Download or read book The Body Ecology Diet written by Donna Gates and published by Hay House, Inc. This book was released on 2011-06-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re experiencing discomfort, fatigue, or other symptoms that won’t go away no matter what you do or how many doctors you see, chances are you’re one of the millions unknowingly suffering from a systemic fungal/yeast infection, "the hidden invader." The result of an imbalance starting in your internal ecosystem, this can be a key factor in headaches, joint and muscle pain, depression, cancer, food allergies, digestive problems, autism, and other immune-related disorders. The Body Ecology Diet reveals how to restore and maintain the "inner ecology" your body needs to function properly, and eliminate or control the symptoms that rob you of the joy of living. Tens of thousands of people have already benefited from the Body Ecology way of life—Donna Gates shows you, step-by-step, how to eat your way to better health and well-being . . . deliciously, easily, and inexpensively! In this book, you will learn how to: · use seven basic universal principles as tools to gain mastery over every health challenge you may encounter; · focus on your inner ecology to create ideal digestive balance; · conquer cravings with strategies for satisfying snacking and for dining away from home; and · plan meals with dozens of delectable recipes, an array of menus, and detailed shopping lists.

Download or read book The Practitioner s Guide to Graph Data written by Denise Gosnell and published by "O'Reilly Media, Inc.". This book was released on 2020-03-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graph data closes the gap between the way humans and computers view the world. While computers rely on static rows and columns of data, people navigate and reason about life through relationships. This practical guide demonstrates how graph data brings these two approaches together. By working with concepts from graph theory, database schema, distributed systems, and data analysis, you’ll arrive at a unique intersection known as graph thinking. Authors Denise Koessler Gosnell and Matthias Broecheler show data engineers, data scientists, and data analysts how to solve complex problems with graph databases. You’ll explore templates for building with graph technology, along with examples that demonstrate how teams think about graph data within an application. Build an example application architecture with relational and graph technologies Use graph technology to build a Customer 360 application, the most popular graph data pattern today Dive into hierarchical data and troubleshoot a new paradigm that comes from working with graph data Find paths in graph data and learn why your trust in different paths motivates and informs your preferences Use collaborative filtering to design a Netflix-inspired recommendation system

Download or read book Sharing Lives written by Marc Szydlik and published by Routledge. This book was released on 2016-02-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharing Lives explores the most important human relationships which last for the longest period of our lives: those between adult children and their parents. Offering a new reference point for studies on the sociology of family, the book focuses on the reasons and results of lifelong intergenerational solidarity by looking at individuals, families and societies. This monograph combines theoretical reasoning with empirical research, based on the Survey of Health, Ageing and Retirement in Europe (SHARE). The book focuses on the following areas: ● Adult family generations, from young adulthood to the end of life, and beyond ● Contact, conflict, coresidence, money, time, inheritance ● Consequences of lifelong solidarity ● Family generations and the relationship of family and the welfare state ● Connections between family cohesion and social inequality. Sharing Lives offers reliable findings on the basis of state-of-the-art methods and the best available data, and presents these findings in an accessible manner. This book will appeal to researchers, policymakers and graduate students in the areas of sociology, political science, psychology and economics. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315647319, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Download or read book The Business Ethics Workshop written by James Brusseau and published by . This book was released on 2014 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Ethics Workshop by James Brusseau focuses on reality and engagement. Students respond to examples and contemporary cases that touch on their own anxieties, desires and aspirations, and this textbook drives that without sacrificing intellectual gravity. It incites student interest and gets to the core of ethical issues.

Download or read book Cultural Spaces and Design written by Regine Halter and published by . This book was released on 2019-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the discussions about globalisation and design, what has been missing until now are deliberations regarding necessary changes towards a design education which puts conceptual acting in the context of global movements and problem situations. This publication pleads for a revision of design education. It addresses students, teachers, and design practitioners. On the basis of concrete examples, concepts, methods and tools are presented for discussion. They can open up new directions and possibilities of design education. Consequently, this book focuses on design students experiences and reflections as contributions to a design education understood as a school for differentiated perception. The local level the respective Cultural Space is appreciated as the actual hot spot of globalisation. The book offers reports, case studies, analyses, and reflections by lecturers, artists, and students about their working experiences in Uzbekistan, the United Arab Emirates, Australia, New Zealand, Poland, Nigeria, Botswana, South Sudan, India, Canada, Albania, the USA and others.