Download or read book Gest o e desenvolvimento de produtos e marcas written by Hélio Arthur Reis Irigaray and published by Editora FGV. This book was released on 2021-07-13 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: O presente livro tem por finalidade apresentar uma análise atual dos principais aspectos que norteiam a gestão de produtos e marcas, resgatando-se e contextualizando-se aspectos teóricos destacados por obras de autores renomados, como Philip Kotler e David Aaker, além de exemplos de tendências contemporâneas que reforçam a aplicação de teorias sobre desenvolvimento e gerenciamento de produtos.
Download or read book Cria o desenvolvimento e gest o de produtos written by Hélio Arthur Reis Irigaray and published by Editora FGV. This book was released on 2023-12-20 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: O presente trabalho tem por finalidade apresentar uma análise atual dos principais aspectos que norteiam a gestão de criação e desenvolvimento de produtos, bem como a importância da estratégia de marcas para o sucesso destes. Este livro faz parte das Novas publicações FGV Management na área de Marketing e Vendas.
Download or read book Gest o e desenvolvimento de produtos e servi os written by Fabiola A. Barrella and published by Editora Senac São Paulo. This book was released on 2019-08-06 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gestão e desenvolvimento de produtos e serviços é um guia para o gestor de marketing que trabalha com novos produtos e serviços no mercado global. Além de apresentar as principais tendências, o livro aborda temas como gestão de produtos, gestão de serviços, preço, distribuição e promoção para produtos e serviços, e desenvolvimento de novos produtos e serviços. Abrange ainda o mercado B2B, o mercado global e a inovação. O objetivo é proporcionar ao leitor uma visão geral sobre os aspectos essenciais à gestão e ao desenvolvimento de produtos e serviços nos mais variados segmentos e portes de empresas.
Download or read book Gest o e desenvolvimento de produtos e marcas written by Hélio Arthur Irigaray and published by . This book was released on 2004 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceitos fundamentais em produtos; A inovação em produtos; Etapas para lançamento de novos produtos; O ciclo de vida do produto; Análise do ciclo de vida do produto; Estratégia para o ciclo de vida dos produtos; Análise do portfólio de produtos; Gerenciamento do portfólio de produtos; A estratégia de marcas; Embalagem e rotulagem; Estratégia de posicionamento; O gerenciamento de produtos e marcas nas organizações.
Download or read book Branding written by and published by . This book was released on 2017-08-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quando executivos e profissionais de marketing desejam saber o que há de mais moderno na área, recorrem à Kellogg School of Management. Durante anos, a escola tem estabelecido padrões, combinando pesquisa de ponta com conhecimento prático, sendo considerada um dos melhores MBAs do mundo pela Business Week. Branding tem como fio condutor a crença comum no poder das marcas e traz a experiência tanto de acadêmicos quanto de construtores de marcas de vários setores. Apresenta uma valiosa conversa com várias vozes e visões sobre os desafios dos gerentes de marcas, os principais conceitos, o posicionamento e design de marcas e as estratégias para construir, comunicar e alavancar marcas. Este livro mostra que branding é muito mais que incorporar um nome a uma oferta. Branding significa prometer aos clientes a entrega de uma experiência satisfatória e de um ótimo nível de desempenho. E, para isso, requer envolvimento de todos os profissionais da cadeia de suprimentos desde o desenvolvimento de produto, passando por fabricação, marketing, vendas, distribuição e muito esforço para cumprir a promessa. Para apoiar os leitores na criação e gestão de marcas, os autores desta obra oferecem modelos, listas de verificação e outras ferramentas úteis para todos os que compartilham a fascinação pelo tema.E nas palavras de Kotler: A marca passa a ser a inteira plataforma para o planejamento, o projeto e a entrega de valor superior aos clientes que a empresa visará.
Download or read book Design Management written by Kathryn Best and published by AVA Publishing. This book was released on 2006-10-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.
Download or read book Who Owns Whom written by and published by . This book was released on 2005 with total page 1812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Textiles Identity and Innovation Design the Future written by Gianni Montagna and published by CRC Press. This book was released on 2018-10-03 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: D_TEX presents itself as a starting point at a crossroads of ideas and debates around the complex universe of Textile Design in all its forms, manifestations and dimensions. The textile universe, allied to mankind since its beginnings, is increasingly far from being an area of exhausted possibilities, each moment proposing important innovations that need a presentation, discussion and maturation space that is comprehensive and above all inter- and transdisciplinary. Presently, the disciplinary areas where the textile area is present are increasing and important, such as fashion, home textiles, technical clothing and accessories, but also construction and health, among others, and can provide new possibilities and different disciplinary areas and allowing the production of new knowledge. D_TEX proposes to join the thinking of design, with technologies, tradition, techniques, and related areas, in a single space where ideas are combined with the technique and with the projectual and research capacity, thus providing for the creation of concepts, opinions, associations of ideas, links and connections that allow the conception of ideas, products and services. The interdisciplinary nature of design is a reality that fully reaches the textile material in its essence and its practical application, through the synergy and contamination by the different interventions that make up the multidisciplinary teams of research. The generic theme of D_TEX Textile Design Conference 2017, held at Lisbon School of Architecture of the University of Lisbon, Portugal on November 2-4, 2017, is Design the Future, starting from the crossroads of ideas and debates, a new starting point for the exploration of textile materials, their identities and innovations in all their dimensions.
Download or read book Digital Sustainability Inclusion and Transformation written by Fernando Luís Almeida and published by Springer Nature. This book was released on with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book RAM written by and published by . This book was released on 2005 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Design Management written by Brigitte Borja de Mozota and published by Skyhorse Publishing Inc.. This book was released on 2003-08 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.
Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.
Download or read book Supplement on Public Sector Institutions written by and published by . This book was released on 1987 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Winning by Design written by Vivien Walsh and published by John Wiley & Sons. This book was released on 1992 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability.
Download or read book Design Thinking for Strategy written by Claude Diderich and published by Springer Nature. This book was released on 2019-10-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
Download or read book International Financial Statistics written by and published by . This book was released on 1981 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Government Finance Statistics Yearbook written by and published by . This book was released on 1987 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:
