Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Download or read book GERENCIAMENTO DE PROJETOS DE MAPEAMENTO E REDESENHO DE PROCESSOS UMA ADAPTACAO DA METODOLOGIA BASIC METHODWARE written by Carlos Magno and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Gerenciamento de Projetos de Constru o Civil written by Carlos Magno da Silva Xavier and published by Brasport. This book was released on 2014-05-09 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Devido à crescente busca por qualidade, baixo custo e maior produtividade no setor da Construção Civil, observa-se que diversas empresas vêm perdendo competitividade ao longo do tempo por não adotarem métodos de gestão adequados em seus empreendimentos. Para agravar ainda mais a situação, a equipe de gestão e produção da construção civil é tradicionalmente enxuta, dificultando ainda mais a sua adaptação a técnicas inovadoras de gerenciamento. Este livro faz parte da série “Gerenciamento de Projetos sem Complicação”, que se propõe a mostrar que o tema pode ser abordado de forma objetiva, prática e simplificada. O objetivo é contribuir com o setor da construção, no sentido de reduzir seus esforços na gestão dos seus processos de produção, por meio da implantação de uma metodologia enxuta de gerenciamento de projetos aderente às práticas disseminadas pelo Project Management Institute (PMI).