Download or read book Genre Variation in Business Letters written by Maurizio Gotti and published by Peter Lang. This book was released on 2008 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.
Download or read book The Language of Corporate Blogs written by Katarzyna Fronczak and published by Cambridge Scholars Publishing. This book was released on 2021-08-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.
Download or read book The Routledge Handbook of World Englishes written by Andy Kirkpatrick and published by Routledge. This book was released on 2020-12-31 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of World Englishes constitutes a comprehensive introduction to the study of World Englishes. Split into six sections with 40 contributions, this Handbook discusses how English is operating in a wide range of fields from business to popular culture and from education to new literatures in English and its increasing role as an international lingua franca. Bringing together more than 40 of the world’s leading scholars in World Englishes, the sections cover historical perspectives, regional varieties of English from across the world, recent and emerging trends and the pedagogical implications and the future of Englishes. The Handbook provides a thorough and updated overview of the field, taking into account the new directions in which the discipline is heading. This second edition includes up-to-date descriptions of a wide range of varieties of English and how these reflect the cultures of their new users, including new chapters on varieties in Bangladesh, Uganda, the Maldives and South Africa, as well as covering hot topics such as translanguaging and English after Brexit. With a new substantial introduction from the editor, the Handbook is an ideal resource for students of applied linguistics, as well as those in related degrees such as applied English language and TESOL/TEFL.
Download or read book Approaches to Specialized Genres written by Kathy Ling LIN and published by Routledge. This book was released on 2020-12-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and integrating an exceptionally wide variety of methods and perspectives (such as ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research) to analyse genres in written, spoken, visual and auditory modes across a multiplicity of pedagogic, professional and digital settings. It highlights and illustrates the growing trend of a multiperspective and inter-theoretic approach to genre studies and demonstrates how such methodological rigour can extend our knowledge of language, in general, and genres, in particular. It also examines a rich variety of underexplored genres such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineers’ training log book entries, the narrative story genres, fundraising letters and retraction notices. It demonstrates not only the prominent value of genre research, but wide applications of genre knowledge in various educational and professional domains. The book brings together experts spreading across the world, including countries in South-East Asia, Europe, America, West Africa and South America. Accordingly, it will appeal to readers of diversified socio-cultural backgrounds working in all the aforementioned inter-related fields of applied linguistics and communication studies.
Download or read book The Discourse of Tourism and National Heritage written by Claudia Elena Stoian and published by Cambridge Scholars Publishing. This book was released on 2015-11-25 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).
Download or read book The Handbook of English for Specific Purposes written by Brian Paltridge and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring a collection of newly commissioned essays, edited by two leading scholars, this Handbook surveys the key research findings in the field of English for Specific Purposes (ESP). • Provides a state-of-the-art overview of the origins and evolution, current research, and future directions in ESP • Features newly-commissioned contributions from a global team of leading scholars • Explores the history of ESP and current areas of research, including speaking, reading, writing, technology, and business, legal, and medical English • Considers perspectives on ESP research such as genre, intercultural rhetoric, multimodality, English as a lingua franca and ethnography
Download or read book Professional Discourse written by Kenneth Kong and published by Cambridge University Press. This book was released on 2014-08-14 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a wide range of professional genres such as research papers, business reports, performance commentaries, guidebooks and legal documents, this study focuses on the discourse of professional writing, employing analytic paradigms from systemic-functional linguistics, pragmatics, text analysis, sociology and anthropological linguistics. Kenneth Kong argues that while professions use different sets of practices, their use of language displays many universals. This is demonstrated through the analysis of data from a broad cross-section of professional settings such as medicine, law, business, mass media and engineering. This examination of professional discourse, and its important role in society, will be of interest to researchers in applied linguistics, to professionals who want to understand the role of language in their work, and to teachers of English for specific purposes.
Download or read book Diachronic Perspectives on Domain specific English written by Marina Dossena and published by Peter Lang. This book was released on 2006 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reflects the results of a workshop on the investigation of specialized discourse in a diachronic perspective, held within the 15th European Symposium on Language for Special Purposes ('New Trends in Specialized Discourse', Bergamo 2005). The articles deal with developments from the late medieval period to the present day, and the book encompasses studies in which the long-established tradition of domain-specific English is highlighted. The fields of contributions range from scientific to legal to political and business discourse. Special attention is given to argumentation, in an attempt to assess the time-depth of typical rhetorical strategies. Some methodological innovations are introduced in corpus linguistics. Numerous contributions bring new materials to scholarly discussion, as recently released or in-progress 'second-generation' corpora are used as data. Recent changes in present-day legal and scientific writing are also discussed as they witness fast adaptation to new requirements, due to the advent and growing familiarity of new technologies, international law and changes in academia.
Download or read book Handbook of Management Communication written by François Cooren and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
Download or read book Persuasive Games in Political and Professional Dialogue written by Răzvan Săftoiu and published by John Benjamins Publishing Company. This book was released on 2015-09-15 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasive Games in Political and Professional Dialogue is about the rediscovery of humans as proficient users of language in the sense that – while involved in a dialogue – they listen, observe, discuss, reason, evaluate and conclude; in other words, speakers are no longer interested in defeating the other and proving him/her wrong, but in learning from the other. The volume comprises 12 articles, distributed in two sections – Persuasion in Political Dialogue and Persuasive Strategies in Professional Dialogue – which approach the topic of persuasion as it unfolds from political and professional communication. The articles in the proposed volume depict relevant theoretical and practical issues related to persuasion in two communication sites: politics and workplace, and they are results of consistent research conducted by the contributors in various settings. The contributions provide critical, valuable insights into the dynamic process of creating and maintaining relationships at an individual and at a professional level.
Download or read book Pragmatics across Languages and Cultures written by Anna Trosborg and published by Walter de Gruyter. This book was released on 2010-08-31 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
Download or read book Multilingual Discourse Production written by Svenja Kranich and published by John Benjamins Publishing. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents discourse production in multilingual contexts as a specific type of language contact situation. Translation may be seen as the prototypical type of multilingual discourse production, other types would include parallel text production in different languages (e.g. for websites) or the production of versions more loosely connected with the source text. When divergent communicative norms and conventions come into contact in any of these types of text production, one may find that such conventions transcend established language boundaries, potentially leading to the emergence of new genres. This volume represents the first collection of papers that focus on the specific properties of language contact through multilingual discourse production. It brings together approaches by historical linguists, language contact researchers and translation scholars, thus presenting the topic in its full variety and providing valuable suggestions for further research in this emerging field of study.
Download or read book Public Information Messages written by Anne Barron and published by John Benjamins Publishing. This book was released on 2012 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public information messages are an important means of state-citizen communication in today's societies. Using this genre, citizens are directed to never ever drink and drive, to slow down and to learn to say no. Yet, this book presents the first in-depth analysis of public information messages from a linguistic perspective, and indeed also from a cross-cultural perspective. Specifically, the study, adopting genre analysis, contrasts a corpus of state-run national public information campaigns in Germany and Ireland. A taxonomy of moves is developed inductively and the interactional features of the genre are analysed and related to the context of use. The comprehensive discussion of theoretical and methodological issues, the in-depth analysis and the extensive bibliography make this book of interest to researchers and students in (contrastive) discourse analysis, (cross-cultural) pragmatics, contrastive rhetoric, advertising, social psychology, mass communication and media studies. Copy-writers will also profit from the insights gained, particularly within the context of an increase in Europe-wide public information campaigns.
Download or read book Strategies of Adaptation in Tourist Communication written by Gudrun Held and published by BRILL. This book was released on 2018-01-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Download or read book Perspectives in Politics and Discourse written by Urszula Okulska and published by John Benjamins Publishing. This book was released on 2010-06-16 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume explores the vast and heterogeneous territory of Political Linguistics, structuring and developing its concepts, themes and methodologies into combined and coherent Analysis of Political Discourse (APD). Dealing with an extensive and representative variety of topics and domains – political rhetoric, mediatized communication, ideology, politics of language choice, etc. – it offers uniquely systematic, theoretically grounded insights in how language is used to perform power-enforcing/imbuing practices in social interaction, and how it is deployed for communicating decisions concerning language itself. The twenty chapters in the volume, written by specialists in political linguistics, (critical) discourse analysis, pragmatics, sociolinguistics, and social psychology, address the diversity of political discourse to propose novel perspectives from which common analytic procedures can be drawn and followed. The volume is thus an essential resource for anyone looking for a coherent research agenda in explorations of political discourse as a point of reference for their own academic activities, both scholarly and didactic.
Download or read book Explorations in Specialized Genres written by Vijay Kumar Bhatia and published by Peter Lang. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genre analysis has become firmly established as one of the most popular frameworks for the study of specialized genres in academic, professional and institutional as well as other workplace contexts. In recent years, genre theory has also developed in the direction of a more comprehensive and powerful multi-dimensional and multi-perspectived framework to examine not only the text but also the context in a much more meaningful manner than had ever been done earlier. The theoretical perspectives and the individual case studies of this volume testify to the wide range of methodological tools made available by genre theory, enabling researchers to handle problems relating to the description of variations in language use. Moreover, the following relevant issues are addressed: how are specialized genres constructed, interpreted and exploited in the achievement of specific goals in highly specialized contexts?
Download or read book Variations in Specialized Genres written by Vijay K. Bhatia and published by Narr Francke Attempto Verlag. This book was released on 2015-09-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is an edited volume of carefully selected articles by eminent scholars focusing on the specialist knowledge transmission through genre variation, particularly on the issues of standardization and hybridity. The main focus was to analyse discursive popularization in the contexts and domains of natural sciences, law, and commerce, viewed in a diachronic perspective. The scholars involved have concentrated their studies on the creative transformation, hybridization, and even bending of genres used to popularise scientific, legal and commercial discourse for different communicative purposes and audiences, thus extending the conventional genre boundaries to disseminate specialized knowledge. The proliferation of specialized knowledge has indeed created a growing need to convey expert knowledge to a variety of addressees, with different levels of shared understanding and expertise. Such disciplinary knowledge can only be conveyed through various subtle manipulations of generic conventions keeping in mind the aims, the users, the media, the social contexts, and the domain with which specific knowledge is associated.
