Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast

Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Download or read book The Double bind Dilemma for Women in Leadership written by and published by Catalyst. This book was released on 2007 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Seven Steps to Leading a Gender Balanced Business written by Avivah Wittenberg-Cox and published by Harvard Business Review Press. This book was released on 2014-03-04 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven rewards of a gender-balanced business. Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool—yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies. Now, Avivah Wittenberg-Cox brings a practical, seasoned voice to the problem of gender imbalance in business, laying out proven actions designed to make gender balance a sustainable reality. Wittenberg-Cox, CEO of the consultancy 20-first, has worked with some of the world’s largest and most reputable firms to deliver the benefits of balance. In this HBR Single ebook, she outlines what companies need to do to bring about real change. Beyond the usual well-intentioned but often ineffective mentoring and networking programs for women, the author argues that building gender balance is a twenty-first century management and leadership skill. Bringing a business into successful gender balance requires leaders who have a strategic understanding of the considerable economic benefits that lie untapped in the female population—in their roles both as customers and as talent—and the competencies needed to work across genders. It’s time for businesses to tap into 100% of the talent pool and connect with 100% of the market—both male and female. Wittenberg-Cox tells us how and why gender balance needs to happen now—and how to achieve it. HBR Singles provide brief yet potent business ideas, in digital form, for today’s thinking professional.

Download or read book WOMEN LEADERSHIP IN TAMILNADU AD 1917 AD 1975 written by Lt.Dr.P.Karpagavalli and published by Ashok Yakkaldevi. This book was released on 2022-10-20 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated at the south-eastern extremity of the Indian Peninsula, Tamil Nadu is bounded on the north by the State of Karnataka and the State of Andhra Pradesh, on the south by the Indian Ocean, on the east by the Bay of Bengal and on the west by the State of Kerala. It has a coast line of 620 miles and a land boundary of 750 miles. With an area of 129, 900.6 square kilometers, it is the eleventh State in area forming 4.08 per cent of the Union areas.[1] At the beginning of the twentieth century, Madras Presidency formed one of the most extensive of British territories in India. It stretched from Cape Comorian, the southern top of the Indian Peninsula, halfway up the east coast of Bengal.[2]Tamil region, the homeland of the Tamils, occupies the southern-most region of the erstwhile Madras Presidency.[3]The Tamil districts of the Presidency were Chingleput, North Arcot, South Arcot, Salem, Coimbatore, Nilgiris, Trichinoply, Tanjore, Madurai, Ramnad and Tinnevelly.[4] When reorganization of the States was made in 1956, regional adjustments were done and the State of Madras was created on November 1, 1956, as a lingual state with Tamil as its language.

Download or read book Handbook of Research on Gender and Leadership written by Susan R. Madsen and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although some progress has been made in recent decades in getting women into top positions in government, business and education, there are persisting challenges with efforts to improve opportunities for women in leadership. This essential second edition of the Handbook of Research on Gender and Leadership comprises the latest research from the world’s foremost scholars on women and leadership, exposing problems and offering both theoretical and practical solutions on strengthening the impact of women worldwide.

Download or read book Why Women written by Jeffery Halter and published by . This book was released on 2015-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHY WOMEN is written to help companies create Integrated Women's Leadership Strategies by leveraging all key business areas

Download or read book Gender and Women s Leadership written by Karen O'Connor and published by SAGE Publications. This book was released on 2010-08-18 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work within The SAGE Reference Series on Leadership provides undergraduate students with an authoritative reference resource on leadership issues specific to women and gender. Although covering historical and contemporary barriers to women's leadership and issues of gender bias and discrimination, this two-volume set focuses as well on positive aspects and opportunities for leadership in various domains and is centered on the 101 most important topics, issues, questions, and debates specific to women and gender. Entries provide students with more detailed information and depth of discussion than typically found in an encyclopedia entry, but lack the jargon, detail, and density of a journal article. Key Features Includes contributions from a variety of renowned experts Focuses on women and public leadership in the American context, women's global leadership, women as leaders in the business sector, the nonprofit and social service sector, religion, academia, public policy advocacy, the media, sports, and the arts Addresses both the history of leadership within the realm of women and gender, with examples from the lives of pivotal figures, and the institutional settings and processes that lead to both opportunities and constraints unique to that realm Offers an approachable, clear writing style directed at student researchers Features more depth than encyclopedia entries, with most chapters ranging between 6,000 and 8,000 words, while avoiding the jargon and density often found in journal articles or research handbooks Provides a list of further readings and references after each entry, as well as a detailed index and an online version of the work to maximize accessibility for today's student audience

Download or read book Women Leadership in Emerging Markets written by Shireen Chengadu and published by Taylor & Francis. This book was released on 2017-07-06 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the increase in female leadership over the last fifty years, and the concrete benefits and challenges this leads to in organizations. It moves beyond the typical focus on developed, Western contexts and answers the call for research on how women in emerging markets rise above the proverbial “glass ceiling”. The authors integrate two underdeveloped topics that are highly relevant to modern business: women in leadership roles, and women in emerging markets. They examine how women leaders in a range of professional services—including accounting, consulting, law, engineering and medicine—have managed to navigate their careers while considering the role emerging markets play in their work. Based on cutting-edge research, the topics are brought to life through examples and profiles of leading women across Africa, the Middle East and the Far East. These narratives, told in the leaders’ own words, are key to understanding women’s achievements and the barriers they face. Students of leadership, diversity, gender studies, and human resource management will learn much from this insightful book.

Download or read book Advertising Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Download or read book PR Women with Influence written by Juan Meng and published by Peter Lang Us. This book was released on 2020-12-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR Women with Influence: Breaking Through the Ethical and Leadership Challengesmakes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women's perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today's public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion.

Download or read book Women and Leadership written by Julia Gillard and published by MIT Press. This book was released on 2022-02-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful call-to-action for gender equity that offers 10 key lessons for women aspiring to a leadership role—be it in politics, business, law, or their local community. Featuring words of wisdom from female leaders like Hillary Clinton and Theresa May, this empowering study reads like a You Are a Badass volume on world leadership. Women make up fewer than 10% of national leaders worldwide. Behind this eye-opening statistic lies a pattern of unequal access to power. Through conversations with some of the world’s most powerful and interesting women—including Jacinda Ardern, Hillary Rodham Clinton, Christine Lagarde, Michelle Bachelet, and Theresa May—Women and Leadership explores gender bias and asks why there aren’t more women in leadership roles. Speaking honestly and freely, these women talk about having their ideas stolen by male colleagues, what it’s like to be called fat or a slut in the media, and what things they wish they had done differently. The stories they tell reveal vividly how gender and sexism affect perceptions of women as leaders. Using current research as a starting point, Julia Gillard and Ngozi Okonjo-Iweala—both political leaders in their own countries—analyze the lived experiences of these women leaders. The result is a rare insight into life as a leader and a powerful call to arms for women everywhere.

Download or read book Global Perspectives on Women s Leadership and Gender In Equality written by Elena V. Shabliy and published by Springer Nature. This book was released on 2020-07-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary volume discusses women’s global leadership and women’s rights advancement, identifying gender inequality as a persisting societal challenge and a major barrier to human development. Drawing on intersectionality as an important analytic and methodological tool, the contributors analyse women’s leadership roles across the world, featuring perspectives on the US, Israel, and Brazil, amongst other countries. The book also contributes to the growing field of leadership, presenting cross-cultural examples and case-studies of outstanding women and female leaders, as well as discussing contemporary leadership theories, and examining obstacles to women’s leadership. Global Perspectives on Women’s Leadership and Gender (In)Equality will be an important point of reference for students and scholars across the political sciences, women’s studies, feminist philosophy, business development, and history.

Download or read book Gender Communication and the Leadership Gap written by Carolyn M. Cunningham and published by IAP. This book was released on 2017-09-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Communication, and the Leadership Gap is the sixth volume in the Women and Leadership: Research, Theory, and Practice series. This cross-disciplinary series, from the International Leadership Association, enhances leadership knowledge and improves leadership development of women around the world. The purpose of this volume is to highlight connections between the fields of communication and leadership to help address the problem of underrepresentation of women in leadership. Readers will profit from the accessible writing style as they encounter cutting-edge scholarship on gender and leadership. Chapters of note cover microaggressions, authentic leadership, courageous leadership, inclusive leadership, implicit bias, career barriers and levers, impression management, and the visual rhetoric of famous women leaders. Because women in leadership positions occupy a contested landscape, one goal of this collection is to clarify the contradictory communication dynamics that occur in everyday interactions, in national and international contexts, and when leadership is digital. Another goal is to illuminate the complexities of leadership identity, intersectionality, and perceptions that become obstacles on the path to leadership. The renowned thinkers and scholars in this volume hail from both Leadership and Communication disciplines. The book begins with Sally Helgesen and Brenda J. Allen. Helgesen, co-author of The Female Vision: Women’s Real Power at Work, discusses the two-fold challenge women face as they struggle to articulate their visions. Her chapter offers six practices women can use to relieve this struggle. Allen, author of the groundbreaking book, Difference Matters: Communicating Social Identity, discusses the implications of how inclusive leadership matters to women and what it means to think about women as people who embody both dominant and non-dominant social identity categories. She then offers practical communication strategies and an intersectional ethic to the six signature traits of highly inclusive leaders. Each chapter includes practical solutions from a communication and leadership perspective that all readers can employ to advance the work of equality. Some solutions will be of use in organizational contexts, such as leadership development and training initiatives, or tools to change organizational culture. Some solutions will be of use to individuals, such as how to identify and respond productively to micro-aggressions or how to be cautious rather than optimistic about practicing authentic leadership. The writing in this volume also reflects a range of styles, from in-depth scholarship that produces new knowledge to shorter forums that feature interesting ideas worth considering.

Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.

Download or read book Women s Leadership written by V. Stead and published by Springer. This book was released on 2009-11-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women's Leadership challenges traditional concepts of leadership that draw on the male experience and offers an alternative construction that emerges from the female experience. Highlighting leadership's social, cultural and political roots, the authors argue that leadership is neither a free floating nor a gender neutral concept.

Download or read book Through the Labyrinth written by Alice Hendrickson Eagly and published by Harvard Business Press. This book was released on 2007 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "At the heart of the authors' analysis is the metaphor they propose to replace the outdated idea of the glass ceiling: the labyrinth. This new concept better captures the varied challenges that women face as they navigate indirect, complex, and often discontinuous paths toward leadership."--BOOK JACKET.