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Download or read book Fundamentals of Public Relations written by Lawrence W. Nolte and published by Elsevier. This book was released on 2016-06-06 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

Download or read book When to Buy what written by Eleanor F. Ballou and published by . This book was released on 1971 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Scientific and Technical Information Resources written by Krishina Subramanyam and published by CRC Press. This book was released on 2020-07-24 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on current practices in scientific and technical communication, historical aspects, and characteristics and bibliographic control of various forms of scientific and technical literature. It integrates the inventory approach for scientific and technical communication.

Download or read book Serials Currently Received by the National Agricultural Library a Keyword Index written by National Agricultural Library (U.S.) and published by . This book was released on 1974 with total page 1338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Professional s Guide to Public Relations Services written by Richard Weiner and published by . This book was released on 1968 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook-cum-directory comprising a guide to publicity methodology in the USA and a list of organisations offering relevant mass media services - covers press cuttings, mailing services, media directories and similar documentation services, photography, publicity services of the printing industry and the film industry, radio and television programmes, advertising research, writing services, language translation services, marketing services, etc.

Download or read book PACAF Basic Bibliographies for Base Libraries when to Buy what written by United States Air Force Department and published by . This book was released on 1972 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Serials Currently Received by the National Agricultural Library 1975 written by National Agricultural Library (U.S.) and published by . This book was released on 1976 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book University of California Union Catalog of Monographs Cataloged by the Nine Campuses from 1963 Through 1967 Authors titles written by University of California (System). Institute of Library Research and published by . This book was released on 1972 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book When to Buy What a Buying Calendar for Annual Publications written by United States. Air Force. Air Force, 5th. Library Service Center and published by . This book was released on 1962 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Books and Other Print Materials written by Cathleen C. Flanagan and published by Educational Technology. This book was released on 1981 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: A descriptive overview on the role of various forms of print materials in schools attempts to identify the way teachers use 5 print forms (textbooks, workbooks, paperbacks, and commercial newspapers and magazines) in their classrooms. This overview also serves as a casebook for prospective teachers; hypothetical cases studies are provided for each of the the 5 print forms covered, to illustrate the ways a particular print form can be used effectively in the classroom. Guidance also is given on how the print forms can be used in both individualized and group teaching situations. (wz).

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