Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Download or read book A Writer s Notebook written by Ralph Fletcher and published by Harper Collins. This book was released on 2010-08-24 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into your inner writer with this book of practical advice by the bestselling author of How Writers Work and the ALA Notable Book Fig Pudding. Writers are just like everyone else—except for one big difference. Most people go through life experiencing daily thoughts and feelings, noticing and observing the world around them. But writers record these thoughts and observations. They react. And they need a special place to record those reactions. Perfect for classrooms, A Writer’s Notebook gives budding writers a place to keep track of all the little things they notice every day. Young writers will love these useful tips for how to use notes and jottings to create stories and poems of their own.

Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Download or read book The New Book of Knowledge An Innovative Reading Comprehension and Writing Improvement Program written by Janet Caruthers Doolin and published by Children's Literacy Publica. This book was released on 2002-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Bullet Journal Method written by Ryder Carroll and published by Fourth Estate. This book was released on 2021-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NEW YORK TIMES BESTSELLER Transform your life using the Bullet Journal Method, the revolutionary organisational system and worldwide phenomenon. The Bullet Journal Method will undoubtedly transform your life, in more ways than you can imagine' Hal Elrod, author of The Miracle Morning In his long-awaited first book, Ryder Carroll, the creator of the enormously popular Bullet Journal organisational system, explains how to use his method to: * TRACK YOUR PAST: using nothing more than a pen and paper, create a clear, comprehensive, and organised record of your thoughts and goals. * ORDER YOUR PRESENT: find daily calm by prioritising and minimising your workload and tackling your to-do list in a more mindful and productive way. * PLAN YOUR FUTURE: establish and appraise your short-term and long-term goals, plan more complex projects simply and effectively, and live your life with meaning and purpose. Like many of us, Ryder Carroll tried everything to get organised - countless apps, systems, planners, you name it. Nothing really worked. Then he invented his own simple system that required only pen and paper, which he found both effective and calming. He shared his method with a few friends, and before long he had a worldwide viral movement. The system combines elements of a wishlist, a to-do list, and a diary. It helps you identify what matters and set goals accordingly. By breaking long-term goals into small actionable steps, users map out an approachable path towards continual improvement, allowing them to stay focused despite the crush of incoming demands. But this is much more than a time management book. It's also a manifesto for what Ryder calls "intentional living": making sure that your beliefs and actions align. Even if you already use a Bullet Journal, this book gives you new exercises to become more calm and focused, new insights on how to prioritise well, and a new awareness of the power of analogue tools in a digital world. *** This book has been printed with three different colour designs, black, Nordic blue and emerald. We are unable to accept requests for a specific cover. The different covers will be assigned to orders at random. ***

Download or read book Winning Words written by Malcolm E. Brown and published by . This book was released on 2014 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your writer's notebook can electrify your writing. But if you have not accumulated "commonplace books" over forty years, this one, from a writer with over 90 publications, may help. It offers about 5,000 entries, divided into categories valuable to writers. This offers "the best bits" of four decades of a writer's notebooks. Other sources such as the Google global zeitgeist 2013 were also used. The result is 55 categories useful to writers (the author has special skill in such analysis). It is a modern-day "cabinet of curiosities" that can add fire to any writing.This cornucopia is fresh. Entries offer a delightful browse: a thrilling cocktail including thought-provoking gems. Examples are: "G'day." "gloopy" "Here be dragons." "She be bitch woman." "In the mist, the sky wept." "solid, stocky, a bruiser - but rich." "Your wedding ring and you are stardust." "Just in case, she put on her new black knickers." "All shall be well ... and all manner of thing shall be well." A bonus is advice especially for writers aspiring to their first publication. But experienced authors could also benefit. Practical tips abound. Topics include finding time and ideas, non-fiction articles and books, short stories, novels and poetry.

Download or read book I Counted Them All Out and I Counted Them All Back written by Brian Hanrahan and published by . This book was released on 1982 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: En beretning om Falklandsoperationen baseret på engelske krigskorrespondenters oplevelser, hjembragte beretninger og billedmateriale.

Download or read book Burn After Writing Gray written by Sharon Jones and published by Penguin. This book was released on 2021-05-18 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The national bestseller. Write. Burn. Repeat. Now with new covers to match whatever mood you’re in. "This book has made me laugh and cry, filled me with joy, and inspired me." -TikTok user camrynbanks Instagram, WhatsApp, Snapchat, TikTok, VSCO, YouTube...the world has not only become one giant feed, but also one giant confessional. Burn After Writing allows you to spend less time scrolling and more time self-reflecting. Through incisive questions and thought experiments, this journal helps you learn new things while letting others go. Imagine instead of publicly declaring your feelings for others, you privately declared your feelings for yourself? Help your heart by turning off the comments and muting the accounts that drive you into jealousy for a few moments a night. Whether you are going through the ups and downs of growing up, or know a few young people who are, you will flourish by finding free expression--even if through a few tears! Push your limits, reflect on your past, present, and future, and create a secret book that's about you, and just for you. This is not a diary, and there is no posting required. And when you're finished, toss it, hide it, or Burn After Writing.

Download or read book Write Like a Pro written by Carl Hausman and published by Bloomsbury Publishing USA. This book was released on 2016-03-28 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want. In today's business world, writers need to be prepared and comfortable with various forms of writing: reports, blogs, social media, white papers. Written by an established expert on writing and communication, journalism professor Carl D. Hausman, Write Like a Pro: Ten Techniques for Getting Your Point Across at Work (and in Life) can make you a better writer, regardless of your experience and current skill level; and will teach you how to vastly improve your written communication through a straightforward, easy-to-follow method. This book doesn't just cover the essential "mechanics" of good writing; it focuses on developing the more subtle skills of infusing your writing with eloquence, power, accuracy, and persuasiveness—and it shows readers how to achieve those qualities with no-nonsense advice. The information is highly accessible, sometimes amusing, and replete with memorable examples that demonstrate what works and teaches a strategy for solving any writing problem. It is essential reading for anyone who wants to write effectively, in any form, from emails to complaint letters to social media.

Download or read book Writers and Their Notebooks written by Diana Raab and published by . This book was released on 2010 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for writers of all genres and all levels of experience, Writers and Their Notebooks celebrates the notebook as a vital tool in a writer's personal and literary life.

Download or read book Next Generation Level 1 Teacher s Resource Book with Class Audio CDs 3 written by Debbie Owen and published by Cambridge University Press. This book was released on 2012-05-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next Generation is a two-level course for Bachillerato, combining complete preparation for the Pruebas de Accesso a la Universidad (PAU) exams with material that helps learners improve their English language skills for life. Teacher's Resource Book 1 combines comprehensive teaching notes for the eight units of the Student's Book with photocopiable worksheets providing extra practice of vocabulary, grammar, writing and phrasal verbs, as well as tests, mock PAU exams and answer keys to the Workbook and all photocopiable activities. It also comes with the Class Audio CDs.

Download or read book Everyday Content area Writing written by Kathleen Kopp and published by Maupin House Publishing, Inc.. This book was released on 2010 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday Content-Area Writing shows intermediate-grade teachers how to integrate writing into daily instruction and use it as an authentic, engaging tool that will develop deeper content-area understanding. Kathleen Kopp's fun and creative, write-to-learn strategies span the gamut of math, science, and social studies to show you how to make writing a time-saving, valuable part of your instructional day. Everyday Content-Area Writing includes: strategies to build background; foster review, follow-up, and practice through individual and group activities; and teach content-area vocabulary; note-taking tactics, organizational methods, and ways to save time while bringing meaning to learning; explanations and guidelines for formative assessments that guide instruction and summative, post-unit assessments that evaluate student learning; original ideas for incorporating technology inside and outside the classroom, publishing student work, and differentiating instruction; and tips for establishing a supportive writing environment. Suggested writing resources, ready-to-go templates, unit assessment plans, sample projects, and prompts round out this resource.

Download or read book Future Arctic written by Edward Struzik and published by Island Press. This book was released on 2015-02-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one hundred years, or even fifty, the Arctic will look dramatically different than it does today. As polar ice retreats and animals and plants migrate northward, the arctic landscape is morphing into something new and very different from what it once was. While these changes may seem remote, they will have a profound impact on a host of global issues, from international politics to animal migrations. In Future Arctic, journalist and explorer Edward Struzik offers a clear-eyed look at the rapidly shifting dynamics in the Arctic region, a harbinger of changes that will reverberate throughout our entire world. Future Arctic reveals the inside story of how politics and climate change are altering the polar world in a way that will have profound effects on economics, culture, and the environment as we know it. Struzik takes readers up mountains and cliffs, and along for the ride on snowmobiles and helicopters, sailboats and icebreakers. His travel companions, from wildlife scientists to military strategists to indigenous peoples, share diverse insights into the science, culture and geopolitical tensions of this captivating place. With their help, Struzik begins piecing together an environmental puzzle: How might the land’s most iconic species—caribou, polar bears, narwhal—survive? Where will migrating birds flock to? How will ocean currents shift? And what fundamental changes will oil and gas exploration have on economies and ecosystems? How will vast unclaimed regions of the Arctic be divided? A unique combination of extensive on-the-ground research, compelling storytelling, and policy analysis, Future Arctic offers a new look at the changes occurring in this remote, mysterious region and their far-reaching effects.

Download or read book The Best Story written by Eileen Spinelli and published by Penguin. This book was released on 2008-05-29 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best story is one that comes from the heart. The library is having a contest for the best story, and the quirky narrator of this book just has to win that rollercoaster ride with her favorite author! But what makes a story the best? Her brother Tim says the best stories have lots of action. Her father thinks the best stories are the funniest. And Aunt Jane tells her that the best stories have to make people cry. A story that does all these things doesn't seem quite right, though, and the one thing the whole family can agree on is that the best story has to be your own. Anne Wilsdorf's hilarious illustrations perfectly capture this colorful family and their outrageous stories in Eileen Spinelli's heartfelt tale about creativity and finding your own voice.

Download or read book Imagined Futures written by Max Saunders and published by . This book was released on 2019 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first substantial history and analysis of the To-Day and To-Morrow series which published 110 books from 1923 to 1931 and included works by J. B. S. Haldane, Bertrand Russell, Vernon Lee, Robert Graves, Vera Brittain, Sylvia Pankhurst, Hugh MacDiarmid, James Jeans, J. D. Bernal, Winifred Holtby, and Andre Maurois.

Download or read book Advertising Selling written by and published by . This book was released on 1930 with total page 1340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Writers Notebook written by and published by . This book was released on 1989 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: