Download or read book Fundamental principles advertising mediums written by Axel Petrus Johnson and published by . This book was released on 1913 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamental principles advertising mediums v 2 Methods of appeal outdoor street car and miscellaneous advertising mediums and publications v 3 Department store and retail advertising v 4 Show window display and specialty advertising v 5 Advertising different lines of business v 6 Selling advertising and advertised goods Selling and advertising American goods in foreign countries written by Axel Petrus Johnson and published by . This book was released on 1911 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Download or read book Advertising Methods and Mediums written by Thomas Herbert Russell and published by . This book was released on 1910 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles and Practice of Advertising written by Gerald Bertram Wadsworth and published by . This book was released on 1913 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 10 Principles of Good Advertising written by Robert Shore and published by Artis. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The popularity of the television series Mad Men has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows: advertising is about creating a message about something (usually a product or service) and then getting it out to people in the hope that they will react in a particular way - which in all likelihood means ""buying it". Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement. With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work. "
Download or read book Basic Information Sources on Retail Store Advertising written by and published by . This book was released on 1954 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Theory and Practice of Advertising written by S. Roland Hall and published by . This book was released on 1926 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles and Practice of Marketing written by Jim Blythe and published by SAGE. This book was released on 2013-11-05 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Profitable Advertising for Small Industrial Goods Producers written by Raymond P. Wiggers and published by . This book was released on 1956 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Among Our Books written by Carnegie Library of Pittsburgh and published by . This book was released on 1919 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Smart written by John Gumas and published by Lulu.com. This book was released on 2010-05-18 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how ' and your bottom line ' by Marketing Smart!
Download or read book Vocational Guidance in the High School written by Dan Harrison Eikenberry and published by . This book was released on 1915 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Media Planning Seventh Edition written by Roger Baron and published by McGraw Hill Professional. This book was released on 2010-05-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media Planning, seventh edition, retains all the critical information you need to know about traditional media—including TV, radio, and print--while exploring the latest media forms, illustrated with major advertiser case histories. You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • Cell phone mobile-media • DVR’s impact on TV commercial viewing • New online and traditional media measurement technologies • Interactive television • Cross-media planning • Data fusion • International competitive spending analysis This is an exciting time for media planners. Those with the most creativity, strategic insight, and knowledge of the market are sure to find the greatest rewards. Providing firm grounding on the fundamentals and bringing you up to speed on the latest developments in digitization, this updated classic is the best and most complete companion available for navigating the new frontier of media planning.
Download or read book Small Business Management Series written by and published by . This book was released on 1954 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook Of Advertising Media And Public Relations written by Deepak Gupta and published by Mittal Publications. This book was released on 2005 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
