Download or read book From Social Media To Your Pocket Power Of Social Media written by Muhammad Aprizal and published by Digidaw Pub. This book was released on 2020-04-27 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing book for social media marketer

Download or read book Ten Arguments for Deleting Your Social Media Accounts Right Now written by Jaron Lanier and published by Henry Holt. This book was released on 2018-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms"--

Download or read book The Art of Social Media written by Guy Kawasaki and published by Penguin. This book was released on 2014-12-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Download or read book Social Media Optimization For Dummies written by Ric Shreves and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

Download or read book Social Media and Youth Navigating the Digital Landscape written by Swatantra Bahadur and published by Bookwisehub. This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, the influence of social media on the lives of today's youth is both transformative and intricate. "Digital Dynamics" is an insightful exploration into the multifaceted impact of social media on the younger generation. This book delves into the positive and negative dimensions of this influence, dissecting the evolving landscape and offering a comprehensive understanding of its implications. From the inception of social media to the emergence of cutting-edge platforms, the book traces the historical development that has shaped the way youth communicate, express themselves, and engage with the world. It unveils the rise of social media in youth culture, backed by key statistics and trends, providing a data-driven lens into the digital behaviors of the younger demographic. "Digital Dynamics" doesn't merely dwell on the surface; it delves deep into the positive impacts of social media on youth. It illuminates how these platforms become conduits for social connectivity, educational opportunities, creative expression, entrepreneurship, and avenues for activism and social change. Real-life examples and success stories showcase the tangible benefits and opportunities that social media has bestowed upon the youth. However, the narrative doesn't shy away from the shadows. The book meticulously addresses the negative impacts, confronting the mental health challenges, cyberbullying, privacy concerns, addiction, and the proliferation of misinformation that cast a shadow over the digital landscape. It delves into the complexities of digital footprints, emphasizing the need for responsible online citizenship. "Digital Dynamics" doesn't stop at analysis; it extends a guiding hand. The role of parents, educators, and policymakers is dissected, offering strategies for mitigating negative impacts and fostering a healthier digital environment. Through case studies and personal stories, the book provides a human touch, giving voice to the experiences of youth in the digital realm. As the book propels forward, it unfolds the future trends and challenges awaiting the intersection of social media and youth. From the integration of augmented reality to the ethical considerations and regulations shaping the digital landscape, "Digital Dynamics" offers a roadmap for navigating the evolving complexities of the digital age. This is not just a book; it's a compass for parents, educators, policymakers, and anyone concerned about the well-being of the digital-native generation. "Digital Dynamics" is an essential guide for understanding, navigating, and harnessing the transformative power of social media in the lives of the youth. It's a call to action to shape a digital landscape that empowers, informs, and safeguards the potential of the generations to come.

Download or read book Social Media Marketing for Beginners 2021 written by Michael Branding and published by . This book was released on 2021-02-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to generate 10,000$ a month with social media marketing, then keep reading! Entrepreneurs and influencers have finally discovered the power of social media marketing and having a profitable online business. In fact, during 2020, online stores have seen a growth of over 26% and this trend will keep on going for a very long time. However, even if the numbers look incredible, big brands and companies have not saturated the entire market yet. This allows retailers and new entrepreneurs just like you to take full advantage of users' attention, which is greatly underpriced at this moment. It is just a question of when big names will start to heavily market online, not if they will do that. Once we will see big companies deploying large sums of money into social media marketing, it will be almost impossible for the average Joe to start a profitable online business. This is why you need to start today, having a clear goal in mind: monetization. Here is what you will discover in this book: The 6 secret steps to every effective social media marketing plan and how you can use them to take your online business to the next level The only way to create an editorial plan that puts money into your pocket The KPIs used by the most successful online businesses to monitor results and increase sales How to effectively use Facebook to build your online presence and leverage it to make money The reason why Instagram followers do not matter and what you should focus on instead to increase sales The recent change in Instagram's algorithm and why it is a goldmine for those that know how to act on it The most important tactics to use to turn your TikTok profile into a cash cow The secret strategies used by big companies to find profitable leads on Twitter and how you can use them too A secret platform that can skyrocket your business and how to leverage for maximum results A detailed step by step guide to Facebook Ads and Google Ads and how you can combine them to put even more money into your pocket and much, much more! The beauty of social media marketing is that it can be done with little money. Being able to position yourself effectively is the best way to assure your business a long lasting success and this book will show you how to do it! This is the best time to start focusing on an online business, as people are spending more time than ever on their phones. It is time to turn their attention into sales! Click "Buy Now" and get this book today!

Download or read book The Saad Truth about Happiness written by Gad Saad and published by Simon and Schuster. This book was released on 2023-07-25 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Quest for Happiness Is a Universal Fact. It is a scientific fact, which means we can measure happiness, we can assess it, and we can devise strategies to make ourselves happy and fulfilled human beings. So says Professor Gad Saad, the author of the sensational bestseller The Parasitic Mind and the irrepressible host of The Saad Truth podcast. In this provocative, entertaining, and life-changing new book, he roams through the scientific studies, culls the wisdom of ancient philosophy and religion, and draws on his extraordinary personal experience as a refugee from war-torn Lebanon turned academic celebrity. In The Saad Truth about Happiness you’ll learn the secrets to living the good life, including: • How to live the life you want—not necessarily the life expected of you • Why resilience is a key to happiness • Why your career needs to have a higher purpose than a paycheck • Why variety truly can be the spice of life • Why choosing the right spouse is so important • Why Aristotle had it right when he preached moderation • Why you should take a hint from your dog and realize that playfulness equals happiness The Saad Truth about Happiness is as lively, stimulating, and captivating as its author, who has become a "de facto global therapist" to an ever-growing audience of hundreds of thousands of people. Read this book and you’ll see why so many seek his counsel.

Download or read book Ten Arguments for Deleting Your Social Media Accounts Right Now written by Jaron Lanier and published by Henry Holt and Company. This book was released on 2018-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: AS SEEN IN THE NETFLIX DOCUMENTARY THE SOCIAL DILEMMA A WIRED "ALL-TIME FAVORITE BOOK" A FINANCIAL TIMES BEST BOOK "THE CONSCIENCE OF SILICON VALLEY"- GQ “Profound . . . Lanier shows the tactical value of appealing to the conscience of the individual. In the face of his earnest argument, I felt a piercing shame about my own presence on Facebook. I heeded his plea and deleted my account.” - Franklin Foer, The New York Times Book Review “Mixes prophetic wisdom with a simple practicality . . . Essential reading.” - The New York Times (Summer Reading Preview) You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms. Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world.

Download or read book Pegasus written by Laurent Richard and published by Henry Holt and Company. This book was released on 2023-01-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring an introduction by Rachel Maddow, Pegasus: How a Spy in Our Pocket Threatens the End of Privacy, Dignity, and Democracy is the behind-the-scenes story of one of the most sophisticated and invasive surveillance weapons ever created, used by governments around the world. Pegasus is widely regarded as the most effective and sought-after cyber-surveillance system on the market. The system’s creator, the NSO Group, a private corporation headquartered in Israel, is not shy about proclaiming its ability to thwart terrorists and criminals. “Thousands of people in Europe owe their lives to hundreds of our company employees,” NSO’s cofounder declared in 2019. This bold assertion may be true, at least in part, but it’s by no means the whole story. NSO’s Pegasus system has not been limited to catching bad guys. It’s also been used to spy on hundreds, and maybe thousands, of innocent people around the world: heads of state, diplomats, human rights defenders, political opponents, and journalists. This spyware is as insidious as it is invasive, capable of infecting a private cell phone without alerting the owner, and of doing its work in the background, in silence, virtually undetectable. Pegasus can track a person’s daily movement in real time, gain control of the device’s microphones and cameras at will, and capture all videos, photos, emails, texts, and passwords—encrypted or not. This data can be exfiltrated, stored on outside servers, and then leveraged to blackmail, intimidate, and silence the victims. Its full reach is not yet known. “If they’ve found a way to hack one iPhone,” says Edward Snowden, “they’ve found a way to hack all iPhones.” Pegasus is a look inside the monthslong worldwide investigation, triggered by a single spectacular leak of data, and a look at how an international consortium of reporters and editors revealed that cyber intrusion and cyber surveillance are happening with exponentially increasing frequency across the globe, at a scale that astounds. Meticulously reported and masterfully written, Pegasus shines a light on the lives that have been turned upside down by this unprecedented threat and exposes the chilling new ways authoritarian regimes are eroding key pillars of democracy: privacy, freedom of the press, and freedom of speech.

Download or read book Friends with Benefits written by Darren Barefoot and published by No Starch Press. This book was released on 2010 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.

Download or read book Networked Sociability and Individualism Technology for Personal and Professional Relationships written by Comunello, Francesca and published by IGI Global. This book was released on 2011-11-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent popularity of Social Network Sites (SNS) shows that there is a growing interest in articulating, making visible, and managing personal or professional relationships through technology-enabled environments. Networked Sociability and Individualism: Technology for Personal and Professional Relationships provides a multidisciplinary framework for analyzing the new forms of sociability enabled by digital media and networks. This book focuses on a variety of social media and computer-mediated communication environments with the aim of identifying and understanding different types of social behavior and identity expression.

Download or read book Social Media Marketing Power Mindset written by Rory Ames-Hyatt and published by Rory Ames-Hyatt. This book was released on 2019-04-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!

Download or read book Pop Up Civics in 21st Century America written by Ryan Salzman and published by Routledge. This book was released on 2020-12-30 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: How people associate and engage in politics in the 21st century is notably different from similar behaviors in the 20th century. Ryan Salzman examines the political potential of placemaking, an increasingly popular set of behaviors that were unfamiliar to the American public until the last two decades. Placemaking exemplifies a shift that is occurring in the way Americans participate in their political system, and it appears that that participation is increasingly effective in the context of American democracy. Informed by interviews, surveys, and material review, Salzman compares the process of placemaking to traditional political and associational behaviors, providing evidence that placemaking has tremendous political potential. Placemaking is an innovative set of behaviors, largely understood to influence economic and community development. From painting crosswalks to community gardens, Americans are engaging in their communities with real political and civic consequences. This text expands our understanding of placemaking, updating the way we think about civic and political engagement in the 21st century. Pop-Up Civics in 21st Century America: Understanding the Political Potential of Placemaking will be of interest to those who study and research political behavior, civil society, arts and politics, social movements, and urban public policy.

Download or read book Net Smart written by Howard Rheingold and published by MIT Press. This book was released on 2012-03-16 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A media guru shows us how to use social media intelligently, humanely, and, above all, mindfully. Like it or not, knowing how to make use of online tools without being overloaded with too much information is an essential ingredient to personal success in the twenty-first century. But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In Net Smart, cyberculture expert Howard Rheingold shows us how to use social media intelligently, humanely, and, above all, mindfully. Mindful use of digital media means thinking about what we are doing, cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or "crap detection"), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; he examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and he teaches us a lesson on networks and network building. Rheingold points out that there is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our individual efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody.

Download or read book Critical Perspectives on Social Media and Protest written by Lina Dencik and published by Rowman & Littlefield. This book was released on 2015-10-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commercial social media platforms have become integral to contemporary forms of protests. They are intensely used by advocacy groups, non-governmental organisations, social movements and other political actors who increasingly integrate social media platforms into broader practices of organizing and campaigning. But, aside from the many advantages of extensive mobilization opportunities at low cost, what are the implications of social media corporations being involved in these grassroots movements? This book takes a much-needed critical approach to the relationship between social media and protest. Highlighting key issues and concerns in contemporary forms of social media activism, including questions of censorship, surveillance, individualism, and temporality, the book combines contributions from some of the most active scholars in the field today. Advancing both conceptual and empirical work on social media and protest, and with a range of different angles, the book provides a fresh and challenging outlook on a very topical debate.

Download or read book The Manager s Pocket Guide to Social Media written by Jason DeBoer-Moran Mba and published by Human Resource Development. This book was released on 2014-06-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Manager's Pocket Guide to Social Media offers managers a solid look at the world of social media, spelled out in clear and simple English. If you want to get started with social media and look at ways it can be used to improve internal and external communication, sell products and services and boost your productivity and effectiveness as a manager, this pocket guide is for you.

Download or read book Social Media and the New Academic Environment Pedagogical Challenges written by P?tru?, Bogdan and published by IGI Global. This book was released on 2013-01-31 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social interaction. The benefits of these services have entered in the educational areas to become new means by which scholars communicate, collaborate, and teach. Social Media and the New Academic Environment: Pedagogical Challenges provides relevant theoretical frameworks and the latest research on social media and its challenges in the educational context. This book is essential for professionals aiming to improve their understanding of social media at different levels of education, as well as researchers in the fields of e-learning, educational science, information and communication sciences, and much more.