Download or read book From Lascaux to Brooklyn written by Paul Rand and published by Yale University Press. This book was released on 2017-11-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrating his ideas with examples of his own stunning graphic work, as well as an eclectic collection of masterpieces, Rand discusses such topics as: the relation between art and business: the presentation of design ideas and sketches to prospective clients: the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book will engage and enlighten anyone interested in the practice or theory of graphic design.
Download or read book Design Form and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Download or read book Screen written by Jessica Helfand and published by Princeton Architectural Press. This book was released on 2001-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining and insightful guide to the world of design.
Download or read book Paul Rand written by Franc Nunoo-Quarcoo and published by Center for Art and Visual Culture, University of Maryland. This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.
Download or read book Of Gods Strangers written by Tina Chang and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A dangerous thunder, living is."
Download or read book Paul Rand A Designer s Art written by Paul Rand and published by Princeton Architectural Press. This book was released on 2016-11-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Download or read book Digest written by Gregory Pardlo and published by Four Way Books . This book was released on 2016-04-01 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Epicurus to Sam Cooke, the Daily News to Roots, Digest draws from the present and the past to form an intellectual, American identity. In poems that forge their own styles and strategies, we experience dialogues between the written word and other art forms. Within this dialogue we hear Ben Jonson, we meet police K-9s, and we find children negotiating a sense of the world through a father's eyes and through their own.
Download or read book Little 1 written by Ann Rand and published by Chronicle Books. This book was released on 2006-03-16 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lonely number one is rejected by all the digits playing happily in their own groups, but with a friendly hoop as a zero they become the number ten.
Download or read book Underland A Deep Time Journey written by Robert Macfarlane and published by W. W. Norton & Company. This book was released on 2019-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Bestseller • New York Times "100 Notable Books of the Year" • NPR "Favorite Books of 2019" • Guardian "100 Best Books of the 21st Century" • Winner of the National Outdoor Book Award "Mesmerizing…Underland is a portal of light in dark times." —Terry Tempest Williams, New York Times Book Review In Underland, Robert Macfarlane delivers an epic exploration of the Earth’s underworlds as they exist in myth, literature, memory, and the land itself. Traveling through the dizzying expanse of geologic time—from prehistoric art in Norwegian sea caves, to the blue depths of the Greenland ice cap, to a deep-sunk "hiding place" where nuclear waste will be stored for 100,000 years to come—Underland takes us on an extraordinary journey into our relationship with darkness, burial, and what lies beneath the surface of both place and mind. Global in its geography and written with great lyricism, Underland speaks powerfully to our present moment. At once ancient and urgent, this is a book that will change the way you see the world.
Download or read book Academies Museums and Canons of Art written by Gillian Perry and published by Yale University Press. This book was released on 1999-01-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the first of six books in the series Art and its Histories, which form the main texts of an Open University second-level course of the same name"--Preface.
Download or read book Picturing a Nation written by David M. Lubin and published by Yale University Press. This book was released on 1994-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art historian David Lubin examines the work of six nineteenth-century American artists to show how their paintings both embraced and resisted dominant social values. Lubin argues that artists such as George Bingham and Lily Martin Spencer were aware of the underlying social conflicts of their time and that their work reflected the nation's ambivalence toward domesticity, its conflicting ideas about child rearing, its racial disharmony, and many other issues central to the formation of modern America.--From publisher description.
Download or read book Brutal Aesthetics written by Hal Foster and published by Princeton University Press. This book was released on 2023-10-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: How artists created an aesthetic of “positive barbarism” in a world devastated by World War II, the Holocaust, and the atomic bomb In Brutal Aesthetics, leading art historian Hal Foster explores how postwar artists and writers searched for a new foundation of culture after the massive devastation of World War II, the Holocaust, and the atomic bomb. Inspired by the notion that modernist art can teach us how to survive a civilization become barbaric, Foster examines the various ways that key figures from the early 1940s to the early 1960s sought to develop a “brutal aesthetics” adequate to the destruction around them. With a focus on the philosopher Georges Bataille, the painters Jean Dubuffet and Asger Jorn, and the sculptors Eduardo Paolozzi and Claes Oldenburg, Foster investigates a manifold move to strip art down, or to reveal it as already bare, in order to begin again. What does Bataille seek in the prehistoric cave paintings of Lascaux? How does Dubuffet imagine an art brut, an art unscathed by culture? Why does Jorn populate his paintings with “human animals”? What does Paolozzi see in his monstrous figures assembled from industrial debris? And why does Oldenburg remake everyday products from urban scrap? A study of artistic practices made desperate by a world in crisis, Brutal Aesthetics is an intriguing account of a difficult era in twentieth-century culture, one that has important implications for our own. Published in association with the Center for Advanced Study in the Visual Arts, National Gallery of Art, Washington, DC Please note: All images in this ebook are presented in black and white and have been reduced in size.
Download or read book Graphic Design and Religion written by Daniel Kantor and published by GIA Publications. This book was released on 2007 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design and Religion by Daniel Kantor challenges the way we look at the role of graphic design within a religious context. The beautiful and abundant illustrations coupled with the passionately written text transcend the mere visual aspect of symbols and graphic design, elevating them to a spiritual way of seeing. It is an ideal resource for design students, teachers, photographers, illustrators, copywriters, clergy, worship and environment planners, and sacred art enthusiasts! This vital work can help designers discover their role in the creation of sacred art. One way in which Kantor accomplishes this is to draw a comparison between the illuminators of the Middle Ages with modern day graphic designers who serve religion today. Kantor stresses the need for a heightened awareness of graphic design within religion and demonstrates how good design must be seen as an essential component of authentic religious hospitality. --
Download or read book Rudolf Arnheim written by Rudolf Arnheim and published by University of Michigan Press. This book was released on 1997 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eminent contributors celebrate the distinguished career of art and film theorist Rudolf Arnheim
Download or read book Paul Rand written by Michael Kroeger and published by Chronicle Books. This book was released on 2012-08-10 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
Download or read book Looking Closer 4 written by Michael Bierut and published by Simon and Schuster. This book was released on 2012-02-15 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most stimulating installment yet in the acclaimed Looking Closer series! This enthralling collection of essays assembles some of the most intriguing critical commentary published in professional and general interest design magazines from 1997 to 2000. Over thirty contributors, including Rick Poynor, Kathy McCoy, Lorraine Wild, Veronique Vienne, Jessica Helfand, and others discuss such important contemporary themes as the rise and fall of the dot.coms and its influence on salary expectations, the ongoing controversy over the First Things First Manifesto, the call for greater responsibility in the design profession, and the antibranding protests that ignited demonstrations during recent World Trade Organization meetings. From current events to design principles, and aesthetics to ethics, graphic designers everywhere will savor this anthology of fresh perspective. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
