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Book From Greetings to Greatness

    Book Details:
  • Author : Ranjot Singh Chahal
  • Publisher : Independently Published
  • Release : 2023-11-19
  • ISBN :
  • Pages : 0 pages

Download or read book From Greetings to Greatness written by Ranjot Singh Chahal and published by Independently Published. This book was released on 2023-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Step into the transformative journey of personal presentation with 'From Greetings to Greatness: Mastering First Impressions for Lasting Connections.' In this insightful guide, discover the art and science behind making unforgettable first impressions that pave the way for enduring connections and success. Unlock the secrets of personal branding as you delve into the importance of authenticity and self-discovery. Learn to speak volumes without uttering a word through the nuanced language of body language and nonverbal communication. Uncover the subtleties of effective communication, from active listening to assertiveness, and grasp the impact of dressing for success. Navigate the intricacies of introducing yourself with impact, crafting compelling elevator pitches, and engaging in meaningful small talk. Explore the nuances of building professional relationships, mastering networking strategies, and leveraging connections for personal and career growth. Gain valuable insights into handling challenging situations with grace and cultivating a positive online presence. Whether you're a seasoned professional or just starting on your journey, this book offers practical advice, real-world examples, and actionable strategies to boost your confidence, enhance your self-presentation, and leave a lasting imprint in every interaction. Embark on the path from greetings to greatness and unlock the potential within you to make a lasting impact in both your personal and professional spheres. Elevate your first impressions, elevate your connections, and ultimately, elevate your life."

Book From Greetings to Greatness  Mastering First Impressions for Lasting Connections

Download or read book From Greetings to Greatness Mastering First Impressions for Lasting Connections written by Ranjot Singh Chahal and published by Rana Books . This book was released on 2023-11-15 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Step into the transformative journey of personal presentation with 'From Greetings to Greatness: Mastering First Impressions for Lasting Connections.' In this insightful guide, discover the art and science behind making unforgettable first impressions that pave the way for enduring connections and success. Unlock the secrets of personal branding as you delve into the importance of authenticity and self-discovery. Learn to speak volumes without uttering a word through the nuanced language of body language and nonverbal communication. Uncover the subtleties of effective communication, from active listening to assertiveness, and grasp the impact of dressing for success. Navigate the intricacies of introducing yourself with impact, crafting compelling elevator pitches, and engaging in meaningful small talk. Explore the nuances of building professional relationships, mastering networking strategies, and leveraging connections for personal and career growth. Gain valuable insights into handling challenging situations with grace and cultivating a positive online presence. Whether you're a seasoned professional or just starting on your journey, this book offers practical advice, real-world examples, and actionable strategies to boost your confidence, enhance your self-presentation, and leave a lasting imprint in every interaction. Embark on the path from greetings to greatness and unlock the potential within you to make a lasting impact in both your personal and professional spheres. Elevate your first impressions, elevate your connections, and ultimately, elevate your life."

Book Mastering First Impressions  Unlocking the Key to Instant Rapport

Download or read book Mastering First Impressions Unlocking the Key to Instant Rapport written by Willow R. Stone and published by BornIncredible.com. This book was released on 2023-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You never get a second chance to make a first impression." Unlock the secrets of making a powerful and lasting impression with "Mastering First Impressions: Unlocking the Key to Instant Rapport." In today's fast-paced world, making a positive first impression is more important than ever. This comprehensive guide provides you with the tools and strategies to create an unforgettable introduction that will open doors and build lasting connections. Dive into the psychology of first impressions and learn how to read body language, project confidence, and engage in active listening. Understand the importance of personal branding and how your appearance, behavior, and communication style shape the way others perceive you. With expert advice and practical tips, this book will help you navigate various social and professional settings with ease. "Mastering First Impressions" covers essential topics, including: The Science of First Impressions: Understanding the Impact The Art of Nonverbal Communication: Body Language and Gestures Projecting Confidence and Authenticity: Be True to Yourself The Power of a Smile: Radiating Warmth and Positivity Dressing for Success: Crafting Your Personal Style Engaging in Active Listening: Building Trust and Rapport Making Small Talk: Mastering the Art of Conversation Networking with Purpose: Creating Valuable Connections Navigating Different Social Settings: From Parties to Interviews Handling Introductions: The Art of Remembering Names The Role of Humor: Lightening the Mood and Bonding with Others Cultivating Emotional Intelligence: Building Stronger Relationships Online First Impressions: Social Media and Professional Presence Overcoming Social Anxiety: Tips for Feeling at Ease in New Situations Learning from Mistakes: How to Bounce Back from a Poor First Impression Whether you're attending a networking event, going on a first date, or starting a new job, "Mastering First Impressions" will equip you with the skills to make every interaction count. Start your journey towards building stronger connections, improving your personal and professional life, and creating lasting impressions that matter. Contents: Understanding First Impressions The Psychology Behind First Impressions How First Impressions Impact Our Lives The Importance of Appearance Dressing for Success Personal Grooming and Hygiene Body Language and Nonverbal Communication Posture and Poise Eye Contact and Facial Expressions Effective Verbal Communication Active Listening Skills Speaking with Confidence The Art of Small Talk Conversation Starters Reading Social Cues Building Rapport Finding Common Ground Showing Genuine Interest Personal Branding Defining Your Unique Selling Proposition Crafting Your Personal Narrative Networking Strategies Mastering Networking Events Leveraging Social Media for Networking The Power of a Positive Attitude Cultivating Optimism Showing Enthusiasm and Energy Making an Impact in Professional Settings Job Interviews and First Impressions First Impressions in Business Meetings First Impressions in Social Settings Making Friends and Building Connections Dating and Romantic Relationships The Role of Empathy Understanding Others' Perspectives Showing Compassion and Sensitivity Cultural Awareness and Etiquette Adapting to Different Cultural Norms International Business Etiquette Mastering Introductions The Perfect Handshake Introducing Yourself and Others Confidence Building Techniques Overcoming Shyness and Social Anxiety Developing Self-Assurance The Importance of Authenticity Staying True to Yourself Balancing Adaptability and Authenticity First Impressions in the Digital Age Crafting an Impressive Online Presence Online Communication Best Practices Reinventing Your Image Overcoming Past Mistakes Building a New Reputation The Art of Public Speaking Engaging Your Audience Managing Stage Fright Overcoming First Impression Bias Recognizing and Addressing Bias Giving Others a Second Chance The Power of Influence and Persuasion The Principles of Influence Persuasive Communication Techniques The Role of Humor in First Impressions Timing and Appropriate Jokes Using Humor to Connect Maintaining a Lasting Impression Consistency and Follow-Up Building Long-Term Relationships First Impression Success Stories Real-Life Examples and Lessons Learned Inspiration for Your Own First Impression Journey Mirroring and Matching Techniques Understanding Mirroring and Its Benefits How to Effectively Use Matching in Conversations Mastering Your Voice and Tone Modulating Your Voice for Impact Choosing the Right Tone for Different Situations First Impressions and Leadership Establishing Credibility and Trust Inspiring Confidence in Others Handling Challenging Situations Dealing with Difficult People Managing Conflict and Disagreements The Art of Storytelling Engaging Your Audience Through Stories Personal Anecdotes and Their Impact on First Impressions Emotional Intelligence and First Impressions Recognizing and Managing Your Emotions Responding to the Emotions of Others The Science of Charisma Understanding Charisma and Its Role in First Impressions Developing Your Personal Charisma The Power of a Genuine Smile How Smiling Affects Your First Impression Mastering a Warm and Authentic Smile First Impressions in Different Contexts Adapting to Various Social and Professional Situations Tailoring Your Approach for Different Audiences Self-Reflection and Growth Evaluating Your First Impression Skills Setting Goals for Improvement and Growth The Importance of Gratitude Showing Appreciation and Gratitude How Gratitude Enhances Your First Impression The Role of Confidence in First Impressions Projecting Confidence Without Arrogance Building Confidence Through Preparation and Practice Building Trust Through Consistency The Importance of Consistency in First Impressions Demonstrating Reliability and Trustworthiness The Art of Compliments Giving Genuine and Meaningful Compliments The Impact of Compliments on First Impressions The Power of Vulnerability Embracing Vulnerability for Authentic Connections Sharing Personal Experiences and Lessons Learned

Book The School of Greatness

Download or read book The School of Greatness written by Lewis Howes and published by Rodale. This book was released on 2015-10-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister’s couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches’ advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host. In The School of Greatness, Howes shares the essential tips and habits he gathered in interviewing “the greats” on his wildly popular podcast of the same name. In discussion with people like Olympic gold medalist Shawn Johnson and Pencils of Promise CEO Adam Braun, Howes figured out that greatness is unearthed and cultivated from within. The masters of greatness are not successful because they got lucky or are innately more talented, but because they applied specific habits and tools to embrace and overcome adversity in their lives. A framework for personal development, The School of Greatness gives you the tools, knowledge, and actionable resources you need to reach your potential. Howes anchors each chapter with a specific lesson he culled from his greatness “professors” and his own experiences to teach you how to create a vision, develop hustle, and use dedication, mindfulness, joy, and love to reach goals. His lessons and practical exercises prove that anyone is capable of achieving success and that we can all strive for greatness in our everyday lives.

Book Good to Great

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Book The 48 Laws of Power

    Book Details:
  • Author : Robert Greene
  • Publisher : Penguin
  • Release : 2023-10-31
  • ISBN : 0670881465
  • Pages : 481 pages

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Book The Art Of Seduction

Download or read book The Art Of Seduction written by Robert Greene and published by Profile Books. This book was released on 2010-09-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

Book The Greatest You

    Book Details:
  • Author : Trent Shelton
  • Publisher : HarperChristian + ORM
  • Release : 2019-05-07
  • ISBN : 1400207940
  • Pages : 220 pages

Download or read book The Greatest You written by Trent Shelton and published by HarperChristian + ORM. This book was released on 2019-05-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing from deep, been-there experience, college football standout-turned NFL dropout Trent Shelton takes you on a journey to become the best hope-filled version of yourself. Trent Shelton seemed to have it all together–until everything fell apart. A college football standout, his NFL dreams died when he was cut from multiple teams. With no job and no prospects, learning he had a child on the way and numbing himself with whatever he could find, Trent then found out one of his closest friends had killed himself. Life seemed without hope–until Trent discovered the secret to finding promise in the darkest of times. And now he shares that secret with you. Sharing his revolutionary toolkit for transforming your life and reaching your goals, in The Greatest You, Trent will help you become everything you are meant to be; face the reality of your circumstances and realize your purpose in life; break free from toxic environments and forgive those who've harmed you; and learn how to guard yourself against the pitfalls of life. Weaving together personal stories from his own life and from others who have also gone through hard times, Trent reveals how you can bring out the best in yourself and establish a happier, more fulfilled future for generations to come.

Book Tribe Of Mentors

    Book Details:
  • Author : Timothy Ferriss
  • Publisher : HarperCollins
  • Release : 2017-11-21
  • ISBN : 132899497X
  • Pages : 627 pages

Download or read book Tribe Of Mentors written by Timothy Ferriss and published by HarperCollins. This book was released on 2017-11-21 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life. From the author: In 2017, several of my close friends died in rapid succession. It was a very hard year, as it was for many people. It was also a stark reminder that time is our scarcest, non-renewable resource. With a renewed sense of urgency, I began asking myself many questions: Were my goals my own, or simply what I thought I should want? How much of life had I missed from underplanning or overplanning? How could I be kinder to myself? How could I better say “no” to the trivial many to better say “yes” to the critical few? How could I best reassess my priorities and my purpose in this world? To find answers, I reached out to the most impressive world-class performers in the world, ranging from wunderkinds in their 20s to icons in their 70s and 80s. No stone was left unturned. This book contains their answers—practical and tactical advice from mentors who have found solutions. Whether you want to 10x your results, get unstuck, or reinvent yourself, someone else has traveled a similar path and taken notes. This book, Tribe of Mentors, includes many of the people I grew up viewing as idols or demi-gods. Less than 10% have been on my podcast (The Tim Ferriss Show, more than 200 million downloads), making this a brand-new playbook of playbooks. No matter your challenge or opportunity, something in these pages can help. Among other things, you will learn: • More than 50 morning routines—both for the early riser and those who struggle to get out of bed. • How TED curator Chris Anderson realized that the best way to get things done is to let go. • The best purchases of $100 or less (you'll never have to think about the right gift again). • How to overcome failure and bounce back towards success. • Why Humans of New York creator Brandon Stanton believes that the best art will always be the riskiest. • How to meditate and be more mindful (and not just for those that find it easy). • Why tennis champion Maria Sharapova believe that “losing makes you think in ways victories can’t.” • How to truly achieve work-life balance (and why most people tell you it isn’t realistic). • How billionaire Facebook co-founder Dustin Moskovitz transformed the way he engages with difficult situations to reduce suffering. • Ways to thrive (and survive) the overwhelming amount of information you process every day. • How to achieve clarity on your purpose and assess your priorities. • And much more. This reference book, which I wrote for myself, has already changed my life. I certainly hope the same for you. I wish you luck as you forge your own path. All the best, Tim Ferriss

Book Think Like a Monk

    Book Details:
  • Author : Jay Shetty
  • Publisher : Simon & Schuster
  • Release : 2020-09-08
  • ISBN : 1982134488
  • Pages : 352 pages

Download or read book Think Like a Monk written by Jay Shetty and published by Simon & Schuster. This book was released on 2020-09-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jay Shetty, social media superstar and host of the #1 podcast On Purpose, distills the timeless wisdom he learned as a monk into practical steps anyone can take every day to live a less anxious, more meaningful life. When you think like a monk, you’ll understand: -How to overcome negativity -How to stop overthinking -Why comparison kills love -How to use your fear -Why you can’t find happiness by looking for it -How to learn from everyone you meet -Why you are not your thoughts -How to find your purpose -Why kindness is crucial to success -And much more... Shetty grew up in a family where you could become one of three things—a doctor, a lawyer, or a failure. His family was convinced he had chosen option three: instead of attending his college graduation ceremony, he headed to India to become a monk, to meditate every day for four to eight hours, and devote his life to helping others. After three years, one of his teachers told him that he would have more impact on the world if he left the monk’s path to share his experience and wisdom with others. Heavily in debt, and with no recognizable skills on his résumé, he moved back home in north London with his parents. Shetty reconnected with old school friends—many working for some of the world’s largest corporations—who were experiencing tremendous stress, pressure, and unhappiness, and they invited Shetty to coach them on well-being, purpose, and mindfulness. Since then, Shetty has become one of the world’s most popular influencers. In 2017, he was named in the Forbes magazine 30-under-30 for being a game-changer in the world of media. In 2018, he had the #1 video on Facebook with over 360 million views. His social media following totals over 38 million, he has produced over 400 viral videos which have amassed more than 8 billion views, and his podcast, On Purpose, is consistently ranked the world’s #1 Health and Wellness podcast. In this inspiring, empowering book, Shetty draws on his time as a monk to show us how we can clear the roadblocks to our potential and power. Combining ancient wisdom and his own rich experiences in the ashram, Think Like a Monk reveals how to overcome negative thoughts and habits, and access the calm and purpose that lie within all of us. He transforms abstract lessons into advice and exercises we can all apply to reduce stress, improve relationships, and give the gifts we find in ourselves to the world. Shetty proves that everyone can—and should—think like a monk.

Book How Great Is Our God

Download or read book How Great Is Our God written by Louie Giglio and published by Thomas Nelson. This book was released on 2019-11-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invite children to embark on another journey to discover more about God and His incredible creation. Based on Louie Giglio's popular messages about science and the Bible, How Great Is Our God shows kids the awe-inspiring connection between the natural world and the God who created it. The bestselling children's devotional Indescribable: 100 Devotions for Kids About God and Science resonated with more than 500,000 kids, parents, and teachers. Now Louie Giglio offers 100 more devotions about God and science that will expand the curiosity of kids ages 6–10. Including amazing scientific facts, beautiful photography, and fun illustrations, How Great Is Our God covers numerous topics: Space and time Earth and weather The human body Animals Plants And more! John 8:12 says, “I am the light of the world. Whoever follows me will never walk in darkness, but will have the light of life.” This mind-bending, not-so-typical devotional will deepen your kids’ awe and appreciation for God's wild imagination and infinitely creative creation, from the pink lake in Senegal to the Earth's trip around the sun to the water-holding frog that can live up to five years without a drink (what?!). Explore Louie Giglio's other books in the bestselling Indescribable Kids series: Indescribable Indescribable for Little Ones The Wonder of Creation

Book Collier s

Download or read book Collier s written by and published by . This book was released on 1905 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Indescribable

Download or read book Indescribable written by Louie Giglio and published by Thomas Nelson. This book was released on 2019-02-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the wonders of the universe with the Creator. Based on Louie Giglio's popular messages "Indescribable" and "How Great Is Our God," Indescribable: 100 Devotions About God and Science will help kids discover the incredible creation of our indescribable God. Indescribable displays the majesty of creation with scientific findings, photography, and original illustrations. Children who are fascinated with the world around them, nature, and the earth will deepen their faith as they explore God's Word. These 100 devotions encourage awe and appreciation for God's creativity with an in-depth look at these categories: space, galaxies, planets, and stars Earth, geology, oceans, and weather animals, from hummingbirds to dinosaurs our minds, bodies, and imaginations This book is perfect for children, ages 6–10 years old, each devotion features a "Be Amazed" section with fascinating scientific facts hands-on, easy-to-follow STEM activity closing prayer Psalm 19:1 says, "The heavens tell the glory of God. And the skies announce what his hands have made." It's impossible to out-imagine God. He orchestrates time, creates light, and speaks things into existence—from the largest stars to the smallest starfish. God is the powerful, purposeful, personal, and unparalleled Creator. Indescribable: 100 Devotions About God and Science has sold over 500,000 copies! Check out Louie Giglio's other bestselling science devotionals for kids: Indescribable for Little Ones How Great Is Our God The Wonder of Creation

Book Ballou s Pictorial

    Book Details:
  • Author :
  • Publisher :
  • Release : 1858
  • ISBN :
  • Pages : 838 pages

Download or read book Ballou s Pictorial written by and published by . This book was released on 1858 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Attention Merchants

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Book Drive

    Book Details:
  • Author : Daniel H. Pink
  • Publisher : Penguin
  • Release : 2011-04-05
  • ISBN : 1101524383
  • Pages : 275 pages

Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

Book The National Magazine

Download or read book The National Magazine written by and published by . This book was released on 1923 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: