Download or read book Freud on Madison Avenue written by Lawrence R. Samuel and published by University of Pennsylvania Press. This book was released on 2011-06-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Download or read book Lucian Freud written by Catherine Lampert and published by . This book was released on 1993 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Shrink written by Lawrence R. Samuel and published by U of Nebraska Press. This book was released on 2020-04-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Psychology has stepped down from the university chair into the marketplace" was how the New York Times put it in 1926. Another commentator in 1929 was more biting. Psychoanalysis, he said, had over a generation, "converted the human scene into a neurotic." Freud first used the word around 1895, and by the 1920s psychoanalysis was a phenomenon to be reckoned with in the United States. How it gained such purchase, taking hold in virtually every aspect of American culture, is the story Lawrence R. Samuel tells in Shrink, the first comprehensive popular history of psychoanalysis in America. Arriving on the scene at around the same time as the modern idea of the self, psychoanalysis has both shaped and reflected the ascent of individualism in American society. Samuel traces its path from the theories of Freud and Jung to the innermost reaches of our current me-based, narcissistic culture. Along the way he shows how the arbiters of culture, high and low, from public intellectuals, novelists, and filmmakers to Good Housekeeping and the Cosmo girl, mediated or embraced psychoanalysis (or some version of it), until it could be legitimately viewed as an integral feature of American consciousness.

Download or read book The Unconscious written by Joel Weinberger and published by Guilford Publications. This book was released on 2019-10-14 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weaving together state-of-the-art research, theory, and clinical insights, this book provides a new understanding of the unconscious and its centrality in human functioning. The authors review heuristics, implicit memory, implicit learning, attribution theory, implicit motivation, automaticity, affective versus cognitive salience, embodied cognition, and clinical theories of unconscious functioning. They integrate this work with cognitive neuroscience views of the mind to create an empirically supported model of the unconscious. Arguing that widely used psychotherapies--including both psychodynamic and cognitive approaches--have not kept pace with current science, the book identifies promising directions for clinical practice. Winner--American Board and Academy of Psychoanalysis Book Prize (Theory)

Download or read book Dream Psychology written by Sigmund Freud and published by BookRix. This book was released on 2019-01-09 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic work by the Father of Psychoanalysis, is essential reading for any serious student of psychology. Dr. Freud covers the hidden meanings within our dreams, especially repressed sexual desires, the purpose of our conscious and unconscious minds, and the importance of dreams to our wellbeing. This title is, in essence, a comprehensive analysis of Freud's psychoanalytical studies, research and empirical observations. Freud begins by explaining the meaning of dreams through presentations of varied real examples. He then proceeds to explain the causes of dreams and their relation to past and on-going events in our lives, he analyses dream elements, and then explores specified topics such as sexual thoughts in dreams and humans desires and wishes.

Download or read book New York City 1964 written by Lawrence R. Samuel and published by McFarland. This book was released on 2014-04-02 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five seminal events occurred in New York City in the pivotal year 1964: the "British Invasion," the arrival of the Beatles in February; the murder of Kitty Genovese in Queens in March; the World's Fair that ran in Queens between April and October; the "race riots" in Brooklyn and Harlem in July; and the World Series in the Bronx between the New York Yankees and the St. Louis Cardinals. Through an exploration of these landmark events--the biggest thing in pop culture since Elvis's appearance on The Ed Sullivan Show, a shocking crime that reportedly went ignored, the last great world's fair, a key moment in the Civil Rights Movement, and a legendary championship game that marked the end of an era--readers will have a better understanding of the social turbulence in New York City and the United States in the mid-1960s.

Download or read book Toward an Emancipatory Psychoanalysis written by Bernard Brandchaft and published by Routledge. This book was released on 2011-01-19 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best known for his contributions to the development of contemporary intersubjectivity theory, Bernard Brandchaft has dedicated a career to the advancement of psychoanalytic theory and practice. Continually searching for a theoretical viewpoint that would satisfactorily explain the clinical phenomena he was encountering, his curiosity eventually led him to the work of Heinz Kohut and the then-emerging school of self psychology. However, seemingly always one step ahead of the crowd, Brandchaft constantly reformulated his ideas about and investigations into the intersubjective nature of human experiences. Many of the chapters in this volume have never before been published. Together, they articulate the evolution of Brandchaft's thinking along the road toward an emancipatory psychoanalysis. Moreover, commentary from Shelley Doctors and Dorienne Sorter – in addition to Bernard Brandchaft himself – examines the clinical implications of the theoretical shifts that he advocated and provides a contemporary context for the case material and conclusions each paper presents. These theoretical shifts, both clear and subtle, are thereby elucidated to form the grand narrative of a truly visionary psychoanalytic thinker.

Download or read book Critical Theory Today written by Lois Tyson and published by Routledge. This book was released on 2012-09-10 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Theory Today is the essential introduction to contemporary criticial theory. It provides clear, simple explanations and concrete examples of complex concepts, making a wide variety of commonly used critical theories accessible to novices without sacrificing any theoretical rigor or thoroughness. This new edition provides in-depth coverage of the most common approaches to literary analysis today: feminism, psychoanalysis, Marxism, reader-response theory, new criticism, structuralism and semiotics, deconstruction, new historicism, cultural criticism, lesbian/gay/queer theory, African American criticism, and postcolonial criticism. The chapters provide an extended explanation of each theory, using examples from everyday life, popular culture, and literary texts; a list of specific questions critics who use that theory ask about literary texts; an interpretation of F. Scott Fitzgerald's The Great Gatsby through the lens of each theory; a list of questions for further practice to guide readers in applying each theory to different literary works; and a bibliography of primary and secondary works for further reading.

Download or read book Freud in Cambridge written by John Forrester and published by Cambridge University Press. This book was released on 2017-03-09 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explore the influence of Freud's thinking on twentieth-century intellectual and scientific life within Cambridge and beyond.

Download or read book Mechanical Man written by Kerry W. Buckley and published by Guilford Press. This book was released on 1989-01-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitive biography of John Broadus Watson, influential American psychologist, and founder of behaviorism.

Download or read book Sunny Days written by David Kamp and published by Simon and Schuster. This book was released on 2021-05-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "David Kamp takes readers behind the scenes to show how ... programs [such as Mister Rogers' Neighboorhood, Sesame Street, and Schoolhouse Rock] made it on air, ... [explaining] how ... like-minded individuals found their way into television, not as fame- or money-hungry would-be auteurs and stars, but as people who wanted to use TV to help children ... [The book] captures a period in children's television where enlightened progressivism prevailed, and shows how this period changed the lives of millions"--

Download or read book NUDE FROM MODIGLIANI TO CURRIN written by Michael Cary and published by . This book was released on 2016 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nude: From Modigliani to Currin' presents depictions of the human body from the eve of modernism to the present day. From Paul Cézanne?s Baigneurs (c. 1890?95) and Baigneurs Debout (1876), and Edvard Munch?s harrowing Madonna (1895?97) to Charles Ray?s Young Man (2012), this exhibition and catalogue consider the nude as an infinitely suggestive material and form.00Exhibition: Gagosian Gallery, New York, USA (20.093 - 19.11.2016).

Download or read book Psychoanalytic Perspectives on Puberty and Adolescence written by Gertraud Diem-Wille and published by Routledge. This book was released on 2020-12-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Puberty is a time of tumultuous transition from childhood to adulthood activated by rapid physical changes, hormonal development and explosive activity of neurons. This book explores puberty through the parent-teenager relationship, as a "normal state of crisis", lasting several years and with the teenager oscillating between childlike tendencies and their desire to become an adult. The more parents succeed in recognizing and experiencing these new challenges as an integral, ineluctable emotional transformative process, the more they can allow their children to become independent. In addition, parents who can also see this crisis as a chance for their own further development will be ultimately enriched by this painful process. They can face up to their own aging as they take leave of youth with its myriad possibilities, accepting and working through a newfound rivalry with their sexually mature children, thus experiencing a process of maturity, which in turn can set an example for their children. This book is based on rich clinical observations from international settings, unique within the field, and there is an emphasis placed by the author on the role of the body in self-awareness, identity crises and gender construction. It will be of great interest to psychoanalysts, psychotherapists, parents and carers, as well as all those interacting with adolescents in self, family and society.

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Download or read book Evil Plans written by Hugh MacLeod and published by Penguin. This book was released on 2011-02-17 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons. "It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.

Download or read book The Death Instinct written by Jed Rubenfeld and published by Penguin. This book was released on 2011-01-20 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spellbinding literary thriller about terror, war, greed, and the darkest secrets of the human soul, by the author of the million-copy bestseller The Interpretation of Murder. Under a clear blue September sky, America's financial center in lower Manhattan became the site of the largest, deadliest terrorist attack in the nation's history. It was September 16, 1920. Four hundred people were killed or injured. The country was appalled by the magnitude and savagery of the incomprehensible attack, which remains unsolved to this day. The bomb that devastated Wall Street in 1920 explodes in the opening pages of The Death Instinct, Jed Rubenfeld's provocative and mesmerizing new novel. War veteran Dr. Stratham Younger and his friend Captain James Littlemore of the New York Police Department are caught on Wall Street on the fateful day of the blast. With them is the beautiful Colette Rousseau, a French radiochemist whom Younger meets while fighting in the world war. A series of inexplicable attacks on Rousseau, a secret buried in her past, and a mysterious trail of evidence lead Young, Littlemore, and Rousseau on a thrilling international and psychological journey-from Paris to Prague, from the Vienna home of Dr. Sigmund Freud to the corridors of power in Washington, D.C., and ultimately to the hidden depths of our most savage instincts. As the seemingly disjointed pieces of what Younger and Littlemore learn come together, the two uncover the shocking truth behind the bombing. Blending fact and fiction in a brilliantly convincing narrative, Jed Rubenfeld has forged a gripping historical mystery about a tragedy that holds eerie parallels to our own time. Watch a video

Download or read book Psychoanalysis written by Janet Malcolm and published by Vintage. This book was released on 2011-06-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of In the Freud Archives and The Journalist and the Murderer comes an intensive look at the practice of psychoanalysis through interviews with “Aaron Green,” a Freudian analyst in New York City. Malcolm is accessible and lucid in describing the history of psychoanalysis and its development in the United States. It provides rare insight into the contradictory world of psychoanalytic training and treatment and a foundation for our understanding of psychiatry and mental health. "Janet Malcom has managed somehow to peer into the reticent, reclusive world of psychoanalysis and to report to us, with remarkable fidelity, what she has seen. When I began reading I thought condescendingly, 'She will get the facts right, and everything else wrong.' She does get the facts right, but far more pressive, she has been able to capture and convey the claustral atmosphere of the profession. Her book is journalism become art." —Joseph Andelson, The New York Times Book Review