Download or read book Fresh Perspectives Marketing written by and published by Pearson South Africa. This book was released on 2006 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Does Marketing Need Reform written by and published by . This book was released on 2015 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Does Marketing Need Reform written by Jagdish N Sheth and published by Routledge. This book was released on 2015-01-28 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Download or read book TWIST written by Julie Cottineau and published by Ecademy Press. This book was released on 2016-05-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Download or read book Fresh Perspectives Business management UJ Custom Publication written by and published by Pearson South Africa. This book was released on 2008 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Twist written by Julie Cottineau and published by Panoma Press. This book was released on 2016-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing out in today's crowded markets is a huge challenge for entrepreneurs, small businesses and non-profits vying for attention from consumers, clients and donors who are bombarded by thousands of messages every day. Don't waste another minute on me-too marketing until you read this book and build your own TWIST.
Download or read book Fresh Perspectives Professional Communication for Business written by and published by Pearson South Africa. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Paul written by N. T. Wright and published by Fortress Press. This book was released on 2008-10-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranks the Apostle Paul as "one of the most powerful and seminal minds of the first or any century," and argues that we can now sketch with confidence a new and more nuanced picture of Paul and the radical way in which his encounter with Jesus redefined his life, his mission and his expectations for a world made new in Christ. Reprint.
Download or read book The Paradox of Excellence written by David Mosby and published by Jossey-Bass. This book was released on 2005-08-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: All too often, customers take performance--particularly excellent performance--for granted, creating expectations that are difficult to live up to for businesses. The authors provide an entertaining and practical model for building and maintaining high customer loyalty and brand value.
Download or read book Fresh Perspectives Entrepreneurship written by and published by Pearson South Africa. This book was released on 2006 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations written by and published by Pearson South Africa. This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Islam Marketing and Consumption written by Aliakbar Jafari and published by Routledge. This book was released on 2016-01-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.
Download or read book Perspectives on Brand Management written by Mark D. Uncles and published by Tilde Publishing and Distribution. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time for an up-to-date and authoritative text on brand management has come.
Download or read book Cross Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Download or read book Performance Management Reboot written by Mark Bussin and published by KR Publishing. This book was released on 2017-04-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performance management systems have become too time-consuming and cumbersome - the time is right for a reboot. This guide will show you how to revisit your performance management strategies - use simpler tools, move towards developmental discussions, and remove or reduce 'forced' rankings. This handbook serves as a practical and convenient guide to managing performance in an uncertain, turbulent, world where companies must adapt. This book is guaranteed to be different from other performance management titles you've read, because it's: Based on years of personal experience in implementing hundreds of performance management systems in companies. Written by contributors who have actually done and experienced what they are writing about. Practical and, for once, tells you how to do it, with no missing steps or information. There are tool kits, forms and check lists that can be used instantly. Written in plain English with no bamboozling jargon, with many practical examples and templates that you can amend to suit your needs. Underpinned by empirical research. After reading Performance Management Reboot you will be able to design, implement and use a performance management system that is perceived as fair by all stakeholders and which stimulates better performance.
Download or read book Miss Fortune written by Lauren Weedman and published by Penguin. This book was released on 2016-03-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles Times Bestseller For fans of Jenny Lawson, Sarah Colonna, and Lena Dunham, an acutely-observed and hilarious take on what happens when life doesn’t end up quite as you’d expected. “Gloriously smart, deeply funny, and nakedly vulnerable … I laughed. I cried. I thanked my lucky stars I didn’t ever have a threesome with co-workers in the Netherlands. But most of all, I fell in love with Lauren Weedman and the raw and complicated truths she so honestly explores on every page.” —Cheryl Strayed, author of the New York Times bestseller Wild Lauren Weedman is not okay. She’s living what should be the good life in sunny Los Angeles. After a gig as a correspondent on The Daily Show with Jon Stewart, she scored parts in blockbuster movies, which led to memorable recurring roles on HBO’s Hung and Looking. She had a loving husband and an adorable baby boy. In these comedic essays, Weedman turns a piercingly observant, darkly funny lens on the ways her life is actually Not Okay. She tells the story of her husband’s affair with their babysitter, her first and only threesome, a tattoo gone horribly awry, and how the birth of her son caused mama drama with her own mother and birth mother, all with laugh-out-loud wit and a powerful undercurrent of vulnerability that pulls off a stunning balance between comedy and tragedy.
Download or read book A Fresh Look at Fraud written by Yaniv Hanoch and published by Routledge. This book was released on 2022-05-09 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Fresh Look at Fraud features psychologists, criminologists, and computer scientists to address the state-of-the-art research on the rising problem of fraud, scams, and financial abuse, stimulating a cross-disciplinary exchange of ideas, theories, methods, and practices. In this timely volume, Yaniv Hanoch and Stacey Wood bring together leading international researchers to discuss and review state-of-the-art research in fraud research, adopting diverse methodologies (from experimental to neuroimaging), perspectives, and questions. The book addresses topics such as mass marketing fraud, financial exploitation, ageing and cyber fraud, risk factors associated with becoming a fraud victim and online/cryptocurrency fraud. It offers a holistic picture of emerging trends and issues in fraud research and also includes discussion of the ‘Next Frontiers’ in research and important insights on how to create solutions. This book will be a crucial read for practitioners and researchers engaged in fraud research and other fields such as Forensic Psychology, Social Psychology, Criminal Behavior, and Criminology, as well as for postgraduates training in these fields.
