Download or read book Framing Privacy in Digital Collections with Ethical Decision Making written by Virginia Dressler and published by Morgan & Claypool Publishers. This book was released on 2018-08-20 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital collections continue to grow, the underlying technologies to serve up content also continue to expand and develop. As such, new challenges are presented whichcontinue to test ethical ideologies in everyday environs of the practitioner. There are currently no solid guidelines or overarching codes of ethics to address such issues. The digitization of modern archival collections, in particular, presents interesting conundrums when factors of privacy are weighed and reviewed in both small and mass digitization initiatives. Ethical decision making needs to be present at the onset of project planning in digital projects of all sizes, and we also need to identify the role and responsibility of the practitioner to make more virtuous decisions on behalf of those with no voice or awareness of potential privacy breaches. In this book, notions of what constitutes private information are discussed, as is the potential presence of such information in both analog and digital collections. This book lays groundwork to introduce the topic of privacy within digital collections by providing some examples from documented real-world scenarios and making recommendations for future research. A discussion of the notion privacy as concept will be included, as well as some historical perspective (with perhaps one the most cited work on this topic, for example, Warren and Brandeis' "Right to Privacy," 1890). Concepts from the The Right to Be Forgotten case in 2014 (Google Spain SL, Google Inc. v Agencia Española de Protección de Datos, Mario Costeja González) are discussed as to how some lessons may be drawn from the response in Europe and also how European data privacy laws have been applied. The European ideologies are contrasted with the Right to Free Speech in the First Amendment in the U.S., highlighting the complexities in setting guidelines and practices revolving around privacy issues when applied to real life scenarios. Two ethical theories are explored: Consequentialism and Deontological. Finally, ethical decision making models will also be applied to our framework of digital collections. Three case studies are presented to illustrate how privacy can be defined within digital collections in some real-world examples.

Download or read book Framing Privacy in Digital Collections with Ethical Decision Making written by Virginia Dressler and published by Springer Nature. This book was released on 2022-06-01 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital collections continue to grow, the underlying technologies to serve up content also continue to expand and develop. As such, new challenges are presented which continue to test ethical ideologies in everyday environs of the practitioner. There are currently no solid guidelines or overarching codes of ethics to address such issues. The digitization of modern archival collections, in particular, presents interesting conundrums when factors of privacy are weighed and reviewed in both small and mass digitization initiatives. Ethical decision making needs to be present at the onset of project planning in digital projects of all sizes, and we also need to identify the role and responsibility of the practitioner to make more virtuous decisions on behalf of those with no voice or awareness of potential privacy breaches. In this book, notions of what constitutes private information are discussed, as is the potential presence of such information in both analog and digital collections. This book lays groundwork to introduce the topic of privacy within digital collections by providing some examples from documented real-world scenarios and making recommendations for future research. A discussion of the notion privacy as concept will be included, as well as some historical perspective (with perhaps one the most cited work on this topic, for example, Warren and Brandeis' "Right to Privacy," 1890). Concepts from the The Right to Be Forgotten case in 2014 (Google Spain SL, Google Inc. v Agencia Españla de Protección de Datos, Mario Costeja González) are discussed as to how some lessons may be drawn from the response in Europe and also how European data privacy laws have been applied. The European ideologies are contrasted with the Right to Free Speech in the First Amendment in the U.S., highlighting the complexities in setting guidelines and practices revolving around privacy issues when applied to real life scenarios. Two ethical theories are explored: Consequentialism and Deontological. Finally, ethical decision making models will also be applied to our framework of digital collections. Three case studies are presented to illustrate how privacy can be defined within digital collections in some real-world examples.

Download or read book Intersections in Healing written by Laureen P. Cantwell-Jurkovic and published by Rowman & Littlefield. This book was released on 2024 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers librarians an opportunity to learn about and develop approaches to the health humanities, for their benefit and the benefit of their constituents and stakeholders, as well as for impacting the future health care professionals of our global community"--

Download or read book Simulating Information Retrieval Test Collections written by David Hawking and published by Springer Nature. This book was released on 2022-06-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simulated test collections may find application in situations where real datasets cannot easily be accessed due to confidentiality concerns or practical inconvenience. They can potentially support Information Retrieval (IR) experimentation, tuning, validation, performance prediction, and hardware sizing. Naturally, the accuracy and usefulness of results obtained from a simulation depend upon the fidelity and generality of the models which underpin it. The fidelity of emulation of a real corpus is likely to be limited by the requirement that confidential information in the real corpus should not be able to be extracted from the emulated version. We present a range of methods exploring trade-offs between emulation fidelity and degree of preservation of privacy. We present three different simple types of text generator which work at a micro level: Markov models, neural net models, and substitution ciphers. We also describe macro level methods where we can engineer macro properties of a corpus, giving a range of models for each of the salient properties: document length distribution, word frequency distribution (for independent and non-independent cases), word length and textual representation, and corpus growth. We present results of emulating existing corpora and for scaling up corpora by two orders of magnitude. We show that simulated collections generated with relatively simple methods are suitable for some purposes and can be generated very quickly. Indeed it may sometimes be feasible to embed a simple lightweight corpus generator into an indexer for the purpose of efficiency studies. Naturally, a corpus of artificial text cannot support IR experimentation in the absence of a set of compatible queries. We discuss and experiment with published methods for query generation and query log emulation. We present a proof-of-the-pudding study in which we observe the predictive accuracy of efficiency and effectiveness results obtained on emulated versions of TREC corpora. The study includes three open-source retrieval systems and several TREC datasets. There is a trade-off between confidentiality and prediction accuracy and there are interesting interactions between retrieval systems and datasets. Our tentative conclusion is that there are emulation methods which achieve useful prediction accuracy while providing a level of confidentiality adequate for many applications. Many of the methods described here have been implemented in the open source project SynthaCorpus, accessible at: https://bitbucket.org/davidhawking/synthacorpus/

Download or read book Interactive IR User Study Design Evaluation and Reporting written by Jiqun Liu and published by Springer Nature. This book was released on 2022-05-31 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since user study design has been widely applied in search interactions and information retrieval (IR) systems evaluation studies, a deep reflection and meta-evaluation of interactive IR (IIR) user studies is critical for sharpening the instruments of IIR research and improving the reliability and validity of the conclusions drawn from IIR user studies. To this end, we developed a faceted framework for supporting user study design, reporting, and evaluation based on a systematic review of the state-of-the-art IIR research papers recently published in several top IR venues (n=462). Within the framework, we identify three major types of research focuses, extract and summarize facet values from specific cases, and highlight the under-reported user study components which may significantly affect the results of research. Then, we employ the faceted framework in evaluating a series of IIR user studies against their respective research questions and explain the roles and impacts of the underlying connections and "collaborations" among different facet values. Through bridging diverse combinations of facet values with the study design decisions made for addressing research problems, the faceted framework can shed light on IIR user study design, reporting, and evaluation practices and help students and young researchers design and assess their own studies.

Download or read book Video Structure Meaning written by Brian C O'Connor and published by Springer Nature. This book was released on 2022-05-31 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over a century, motion pictures have entertained us, occasionally educated us, and even served a few specialized fields of study. Now, however, with the precipitous drop in prices and increase in image quality, motion pictures are as widespread as paperback books and postcards once were. Yet, theories and practices of analysis for particular genres and analytical stances, definitions, concepts, and tools that span platforms have been wanting. Therefore, we developed a suite of tools to enable close structural analysis of the time-varying signal set of a movie. We take an information-theoretic approach (message is a signal set) generated (coded) under various antecedents (sent over some channel) decoded under some other set of antecedents. Cultural, technical, and personal antecedents might favor certain message-making systems over others. The same holds true at the recipient end-yet, the signal set remains the signal set. In order to discover how movies work-their structure and meaning-we honed ways to provide pixel level analysis, forms of clustering, and precise descriptions of what parts of a signal influence viewer behavior. We assert that analysis of the signal set across the evolution of film—from Edison to Hollywood to Brakhage to cats on social media—yields a common ontology with instantiations (responses to changes in coding and decoding antecedents).

Download or read book Predicting Information Retrieval Performance written by Robert M. Losee and published by Springer Nature. This book was released on 2022-05-31 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Retrieval performance measures are usually retrospective in nature, representing the effectiveness of an experimental process. However, in the sciences, phenomena may be predicted, given parameter values of the system. After developing a measure that can be applied retrospectively or can be predicted, performance of a system using a single term can be predicted given several different types of probabilistic distributions. Information Retrieval performance can be predicted with multiple terms, where statistical dependence between terms exists and is understood. These predictive models may be applied to realistic problems, and then the results may be used to validate the accuracy of the methods used. The application of metadata or index labels can be used to determine whether or not these features should be used in particular cases. Linguistic information, such as part-of-speech tag information, can increase the discrimination value of existing terminology and can be studied predictively. This work provides methods for measuring performance that may be used predictively. Means of predicting these performance measures are provided, both for the simple case of a single term in the query and for multiple terms. Methods of applying these formulae are also suggested.

Download or read book Word Association Thematic Analysis written by Mike Thelwall and published by Morgan & Claypool Publishers. This book was released on 2021-02-02 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the word association thematic analysis method, with examples, and gives practical advice for using it. It is primarily intended for social media researchers and students, although the method is applicable to any collection of short texts. Many research projects involve analyzing sets of texts from the social web or elsewhere to get insights into issues, opinions, interests, news discussions, or communication styles. For example, many studies have investigated reactions to Covid-19 social distancing restrictions, conspiracy theories, and anti-vaccine sentiment on social media. This book describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. It identifies these themes in the differences between subsets of the texts, including female vs. male vs. nonbinary, older vs. newer, country A vs. country B, positive vs. negative sentiment, high scoring vs. low scoring, or subtopic A vs. subtopic B. It can also be used to identify the differences between a topic-focused collection of texts and a reference collection. The method starts by automatically finding words that are statistically significantly more common in one subset than another, then identifies the context of these words and groups them into themes. It is supported by the free Windows-based software Mozdeh for data collection or importing and for the quantitative analysis stages.

Download or read book The Practice of Crowdsourcing written by Omar Alonso and published by Springer Nature. This book was released on 2022-06-01 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many data-intensive applications that use machine learning or artificial intelligence techniques depend on humans providing the initial dataset, enabling algorithms to process the rest or for other humans to evaluate the performance of such algorithms. Not only can labeled data for training and evaluation be collected faster, cheaper, and easier than ever before, but we now see the emergence of hybrid human-machine software that combines computations performed by humans and machines in conjunction. There are, however, real-world practical issues with the adoption of human computation and crowdsourcing. Building systems and data processing pipelines that require crowd computing remains difficult. In this book, we present practical considerations for designing and implementing tasks that require the use of humans and machines in combination with the goal of producing high-quality labels.

Download or read book Word Association Thematic Analysis written by Michael Thelwall and published by Springer Nature. This book was released on 2022-05-31 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many research projects involve analyzing sets of texts from the social web or elsewhere to get insights into issues, opinions, interests, news discussions, or communication styles. For example, many studies have investigated reactions to Covid-19 social distancing restrictions, conspiracy theories, and anti-vaccine sentiment on social media. This book describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. It identifies these themes in the differences between subsets of the texts, including female vs. male vs. nonbinary, older vs. newer, country A vs. country B, positive vs. negative sentiment, high scoring vs. low scoring, or subtopic A vs. subtopic B. It can also be used to identify the differences between a topic-focused collection of texts and a reference collection. The method starts by automatically finding words that are statistically significantly more common in one subset than another, then identifies the context of these words and groups them into themes. It is supported by the free Windows-based software Mozdeh for data collection or importing and for the quantitative analysis stages. This book explains the word association thematic analysis method, with examples, and gives practical advice for using it. It is primarily intended for social media researchers and students, although the method is applicable to any collection of short texts.

Download or read book Question Answering for the Curated Web written by Rishiraj Saha Roy and published by Springer Nature. This book was released on 2022-05-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Question answering (QA) systems on the Web try to provide crisp answers to information needs posed in natural language, replacing the traditional ranked list of documents. QA, posing a multitude of research challenges, has emerged as one of the most actively investigated topics in information retrieval, natural language processing, and the artificial intelligence communities today. The flip side of such diverse and active interest is that publications are highly fragmented across several venues in the above communities, making it very difficult for new entrants to the field to get a good overview of the topic. Through this book, we make an attempt towards mitigating the above problem by providing an overview of the state-of-the-art in question answering. We cover the twin paradigms of curated Web sources used in QA tasks ‒ trusted text collections like Wikipedia, and objective information distilled into large-scale knowledge bases. We discuss distinct methodologies that have been applied to solve the QA problem in both these paradigms, using instantiations of recent systems for illustration. We begin with an overview of the problem setup and evaluation, cover notable sub-topics like open-domain, multi-hop, and conversational QA in depth, and conclude with key insights and emerging topics. We believe that this resource is a valuable contribution towards a unified view on QA, helping graduate students and researchers planning to work on this topic in the near future.

Download or read book Task Intelligence for Search and Recommendation written by Chirag Shah and published by Springer Nature. This book was released on 2022-06-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: While great strides have been made in the field of search and recommendation, there are still challenges and opportunities to address information access issues that involve solving tasks and accomplishing goals for a wide variety of users. Specifically, we lack intelligent systems that can detect not only the request an individual is making (what), but also understand and utilize the intention (why) and strategies (how) while providing information and enabling task completion. Many scholars in the fields of information retrieval, recommender systems, productivity (especially in task management and time management), and artificial intelligence have recognized the importance of extracting and understanding people's tasks and the intentions behind performing those tasks in order to serve them better. However, we are still struggling to support them in task completion, e.g., in search and assistance, and it has been challenging to move beyond single-query or single-turn interactions. The proliferation of intelligent agents has unlocked new modalities for interacting with information, but these agents will need to be able to work understanding current and future contexts and assist users at task level. This book will focus on task intelligence in the context of search and recommendation. Chapter 1 introduces readers to the issues of detecting, understanding, and using task and task-related information in an information episode (with or without active searching). This is followed by presenting several prominent ideas and frameworks about how tasks are conceptualized and represented in Chapter 2. In Chapter 3, the narrative moves to showing how task type relates to user behaviors and search intentions. A task can be explicitly expressed in some cases, such as in a to-do application, but often it is unexpressed. Chapter 4 covers these two scenarios with several related works and case studies. Chapter 5 shows how task knowledge and task models can contribute to addressing emerging retrieval and recommendation problems. Chapter 6 covers evaluation methodologies and metrics for task-based systems, with relevant case studies to demonstrate their uses. Finally, the book concludes in Chapter 7, with ideas for future directions in this important research area.

Download or read book Third Space Information Sharing and Participatory Design written by Preben Hansen and published by Springer Nature. This book was released on 2022-05-31 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society faces many challenges in workplaces, everyday life situations, and education contexts. Within information behavior research, there are often calls to bridge inclusiveness and for greater collaboration, with user-centered design approaches and, more specifically, participatory design practices. Collaboration and participation are essential in addressing contemporary societal challenges, designing creative information objects and processes, as well as developing spaces for learning, and information and research interventions. The intention is to improve access to information and the benefits to be gained from that. This also applies to bridging the digital divide and for embracing artificial intelligence. With regard to research and practices within information behavior, it is crucial to consider that all users should be involved. Many information activities (i.e., activities falling under the umbrella terms of information behavior and information practices) manifest through participation, and thus, methods such as participatory design may help unfold both information behavior and practices as well as the creation of information objects, new models, and theories. Information sharing is one of its core activities. For participatory design with its value set of democratic, inclusive, and open participation towards innovative practices in a diversity of contexts, it is essential to understand how information activities such as sharing manifest itself. For information behavior studies it is essential to deepen understanding of how information sharing manifests in order to improve access to information and the use of information. Third Space is a physical, virtual, cognitive, and conceptual space where participants may negotiate, reflect, and form new knowledge and worldviews working toward creative, practical and applicable solutions, finding innovative, appropriate research methods, interpreting findings, proposing new theories, recommending next steps, and even designing solutions such as new information objects or services. Information sharing in participatory design manifests in tandem with many other information interaction activities and especially information and cognitive processing. Although there are practices of individual information sharing and information encountering, information sharing mostly relates to collaborative information behavior practices, creativity, and collective decision-making. Our purpose with this book is to enable students, researchers, and practitioners within a multi-disciplinary research field, including information studies and Human–Computer Interaction approaches, to gain a deeper understanding of how the core activity of information sharing in participatory design, in which Third Space may be a platform for information interaction, is taking place when using methods utilized in participatory design to address contemporary societal challenges. This could also apply for information behavior studies using participatory design as methodology. We elaborate interpretations of core concepts such as participatory design, Third Space, information sharing, and collaborative information behavior, before discussing participatory design methods and processes in more depth. We also touch on information behavior, information practice, and other important concepts. Third Space, information sharing, and information interaction are discussed in some detail. A framework, with Third Space as a core intersecting zone, platform, and adaptive and creative space to study information sharing and other information behavior and interactions are suggested. As a tool to envision information behavior and suggest future practices, participatory design serves as a set of methods and tools in which new interpretations of the design of information behavior studies and eventually new information objects are being initiated involving multiple stakeholders in future information landscapes. For this purpose, we argue that Third Space can be used as an intersection zone to study information sharing and other information activities, but more importantly it can serve as a Third Space Information Behavior (TSIB) study framework where participatory design methodology and processes are applied to information behavior research studies and applications such as information objects, systems, and services with recognition of the importance of situated awareness.

Download or read book Trustworthy Communications and Complete Genealogies written by Reagan W. Moore and published by Springer Nature. This book was released on 2022-06-01 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genealogies document relationships between persons involved in historical events. Information about the events is parsed from communications from the past. This book explores a way to organize information from multiple communications into a trustworthy representation of a genealogical history of the modern world. The approach defines metrics for evaluating the consistency, correctness, closure, connectivity, completeness, and coherence of a genealogy. The metrics are evaluated using a 312,000-person research genealogy that explores the common ancestors of the royal families of Europe. A major result is that completeness is defined by a genealogy symmetry property driven by two exponential processes, the doubling of the number of potential ancestors each generation, and the rapid growth of lineage coalescence when the number of potential ancestors exceeds the available population. A genealogy expands from an initial root person to a large number of lineages, which then coalesce into a small number of progenitors. Using the research genealogy, candidate progenitors for persons of Western European descent are identified. A unifying ancestry is defined to which historically notable persons can be linked.

Download or read book Compatibility Modeling written by Xuemeng Song and published by Springer Nature. This book was released on 2022-06-01 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, fashion has become an essential aspect of people's daily life. As each outfit usually comprises several complementary items, such as a top, bottom, shoes, and accessories, a proper outfit largely relies on the harmonious matching of these items. Nevertheless, not everyone is good at outfit composition, especially those who have a poor fashion aesthetic. Fortunately, in recent years the number of online fashion-oriented communities, like IQON and Chictopia, as well as e-commerce sites, like Amazon and eBay, has grown. The tremendous amount of real-world data regarding people's various fashion behaviors has opened a door to automatic clothing matching. Despite its significant value, compatibility modeling for clothing matching that assesses the compatibility score for a given set of (equal or more than two) fashion items, e.g., a blouse and a skirt, yields tough challenges: (a) the absence of comprehensive benchmark; (b) comprehensive compatibility modeling with the multi-modal feature variables is largely untapped; (c) how to utilize the domain knowledge to guide the machine learning; (d) how to enhance the interpretability of the compatibility modeling; and (e) how to model the user factor in the personalized compatibility modeling. These challenges have been largely unexplored to date. In this book, we shed light on several state-of-the-art theories on compatibility modeling. In particular, to facilitate the research, we first build three large-scale benchmark datasets from different online fashion websites, including IQON and Amazon. We then introduce a general data-driven compatibility modeling scheme based on advanced neural networks. To make use of the abundant fashion domain knowledge, i.e., clothing matching rules, we next present a novel knowledge-guided compatibility modeling framework. Thereafter, to enhance the model interpretability, we put forward a prototype-wise interpretable compatibility modeling approach. Following that, noticing the subjective aesthetics of users, we extend the general compatibility modeling to the personalized version. Moreover, we further study the real-world problem of personalized capsule wardrobe creation, aiming to generate a minimum collection of garments that is both compatible and suitable for the user. Finally, we conclude the book and present future research directions, such as the generative compatibility modeling, virtual try-on with arbitrary poses, and clothing generation.

Download or read book Automatic Disambiguation of Author Names in Bibliographic Repositories written by Anderson A. Ferreira and published by Springer Nature. This book was released on 2022-06-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with a hard problem that is inherent to human language: ambiguity. In particular, we focus on author name ambiguity, a type of ambiguity that exists in digital bibliographic repositories, which occurs when an author publishes works under distinct names or distinct authors publish works under similar names. This problem may be caused by a number of reasons, including the lack of standards and common practices, and the decentralized generation of bibliographic content. As a consequence, the quality of the main services of digital bibliographic repositories such as search, browsing, and recommendation may be severely affected by author name ambiguity. The focal point of the book is on automatic methods, since manual solutions do not scale to the size of the current repositories or the speed in which they are updated. Accordingly, we provide an ample view on the problem of automatic disambiguation of author names, summarizing the results of more than a decade of research on this topic conducted by our group, which were reported in more than a dozen publications that received over 900 citations so far, according to Google Scholar. We start by discussing its motivational issues (Chapter 1). Next, we formally define the author name disambiguation task (Chapter 2) and use this formalization to provide a brief, taxonomically organized, overview of the literature on the topic (Chapter 3). We then organize, summarize and integrate the efforts of our own group on developing solutions for the problem that have historically produced state-of-the-art (by the time of their proposals) results in terms of the quality of the disambiguation results. Thus, Chapter 4 covers HHC - Heuristic-based Clustering, an author name disambiguation method that is based on two specific real-world assumptions regarding scientific authorship. Then, Chapter 5 describes SAND - Self-training Author Name Disambiguator and Chapter 6 presents two incremental author name disambiguation methods, namely INDi - Incremental Unsupervised Name Disambiguation and INC- Incremental Nearest Cluster. Finally, Chapter 7 provides an overview of recent author name disambiguation methods that address new specific approaches such as graph-based representations, alternative predefined similarity functions, visualization facilities and approaches based on artificial neural networks. The chapters are followed by three appendices that cover, respectively: (i) a pattern matching function for comparing proper names and used by some of the methods addressed in this book; (ii) a tool for generating synthetic collections of citation records for distinct experimental tasks; and (iii) a number of datasets commonly used to evaluate author name disambiguation methods. In summary, the book organizes a large body of knowledge and work in the area of author name disambiguation in the last decade, hoping to consolidate a solid basis for future developments in the field.

Download or read book Cases on Developing Effective Research Plans for Communications and Information Science written by Carrillo-Durán, María-Victoria and published by IGI Global. This book was released on 2022-06-24 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.