Download or read book Founders of American Industrial Design written by Carroll Gantz and published by McFarland. This book was released on 2014-07-17 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the "Machine Age," to introduce "modern design" to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these "machine designers" increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today's profession of more than 50,000 practitioners.
Download or read book American Design Ethic written by Arthur J. Pulos and published by Mit Press. This book was released on 1986 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the development of the design of manufactured goods and examines the interaction between the American culture and industrial design
Download or read book Raymond Loewy Pionier des Amerikanischen Industriedesigns written by Raymond Loewy and published by Prestel Publishing. This book was released on 1990 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical essays, with illustrations, of many of the artist's designs.
Download or read book Twentieth Century Limited written by Jeffrey Meikle and published by Temple University Press. This book was released on 2010-06-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic, indispensable introduction to industrial design in the last century.
Download or read book Founders of American Industrial Design written by Carroll Gantz and published by McFarland. This book was released on 2014-07-15 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Great Depression started in 1929, several dozen creative individuals from a variety of artistic fields, including theatre, advertising, graphics, fashion and furniture design, pioneered a new profession. Responding to unprecedented public and industry demand for new styles, these artists entered the industrial world during what was called the "Machine Age," to introduce "modern design" to the external appearance and form of mass-produced, functional, mechanical consumer products formerly not considered art. The popular designs by these "machine designers" increased sales and profits dramatically for manufacturers, which helped the economy to recover; established a new profession, industrial design; and within a decade, changed American products from mechanical monstrosities into sleek, modern forms expressive of the future. This book is about those industrial designers and how they founded, developed, educated and organized today's profession of more than 50,000 practitioners.
Download or read book Streamliner written by John Wall and published by JHU Press. This book was released on 2018-08-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
Download or read book Designing for People written by Henry Dreyfuss and published by Simon and Schuster. This book was released on 2012-11-30 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.
Download or read book Understanding Industrial Design written by Simon King and published by "O'Reilly Media, Inc.". This book was released on 2016-01-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the coming flood of connected products, many UX and interaction designers are looking into hardware design, a discipline largely unfamiliar to them. If you’re among those who want to blend digital and physical design concepts successfully, this practical book helps you explore seven long-standing principles of industrial design. Two present and former design directors at IDEO, the international design and innovation firm, use real-world examples to describe industrial designs that are sensorial, simple, enduring, playful, thoughtful, sustainable, and beautiful. You’ll learn how to approach, frame, and evaluate your designs as they extend beyond the screen and into the physical world. Sensorial: create experiences that fully engage our human senses Simple: design simple products that provide overall clarity in relation to their purpose Enduring: build products that wear well and live on as classics Playful: use playful design to go beyond functionality and create emotional connections Thoughtful: observe people’s struggles and anticipate their needs Sustainable: design products that reduce environmental impact Beautiful: elevate the experience of everyday products through beauty
Download or read book American Design written by Russell Flinchum and published by The Museum of Modern Art. This book was released on 2008 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The story of American design, told through works selected from the collection of the Museum of Modern Art, New York" -- from back cover.
Download or read book John Vassos written by Danielle Shapiro and published by U of Minnesota Press. This book was released on 2016-03-30 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World’s Fair. Vassos emigrated from Greece and arrived in the United States in 1918. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos’s legacy—shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans. In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA’s key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it. Replete with rich behind-the-product stories of America’s design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation’s largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life.
Download or read book Industrial Design in the Modern Age written by and published by Rizzoli Publications. This book was released on 2018-04-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ambitious new survey of industrial design from 1900 to the present day in the United States, Europe, and around the world, as told through selected objects from the George R. Kravis II Collection. Destined to become a new classic in the design genre, this major work summarizes an enormous topic—the creation of everyday objects for mass production and consumption from 1900 to the present—and shows how these products have become both symbols of the modern age and harbingers of our future. It covers the work of the heroes of modern and post-modern design, from the early pioneers—Dreyfuss, Bel Geddes, and Eames—to the leaders in the field today, including Starck, Newson, and Ive. More than 200 objects from the Kravis Design Center’s collection are highlighted as important exemplars of industrial design. A wide range of media is represented, including furniture, metalwork, ceramics, and plastics. New research by contributing scholars has uncovered illuminating details about each object that help tell a more complete story of design in the past 100 years. Among the more than 400 photographs, which include a wealth of historical images and ephemera, are those of the objects taken especially for this book and seen as never before, in vibrant color and precise detail. This concise new history introduces a whole new audience to the topic in a style that is at once educational and accessible.
Download or read book American Streamlined Design written by David A. Hanks and published by Flammarion. This book was released on 2005-08-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The twentieth century loved machines and the speed they made possible. Speeding cars, trains, and planes promised to conquer space and time; their aerodynamic styling and metal skins embodied a new and modern beauty, one that especially enchanted American designers from the late 1920s through the 1950s. Streamlining became the popular American style for all sorts of objects: from toy scooters to typewriters, from power tools to teakettles." "This book celebrates this beauty as epitomized by the work of Raymond Loewy, Kem Weber, Henry Dreyfuss, Norman Bel Geddes, as well as in works by many lesser-known industrial designers whose products are presented here for the first time. The book also demonstrates the resurgence of interest in streamlining among international vanguard designers from the 1980s to the present." "This volume is illustrated with patent drawings and period photographs showing how these dynamically styled objects were used. The one hundred eighty objects presented here, drawn from the Eric Brill Collection (recently donated to the American Friends of Canada) and supplemented by pieces from the Stewart Collection at the Montreal Museum of Fine Arts, were photographed for this book. A full bibliography, biographies of the designers, and index complete the study."--BOOK JACKET.
Download or read book The Authority of Everyday Objects written by Paul Betts and published by Univ of California Press. This book was released on 2004-06-09 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Werkbund to the Bauhaus to Braun, from furniture to automobiles to consumer appliances, twentieth-century industrial design is closely associated with Germany. In this pathbreaking study, Paul Betts brings to light the crucial role that design played in building a progressive West German industrial culture atop the charred remains of the past. The Authority of Everyday Objects details how the postwar period gave rise to a new design culture comprising a sprawling network of diverse interest groups—including the state and industry, architects and designers, consumer groups and museums, as well as publicists and women's organizations—who all identified industrial design as a vital means of economic recovery, social reform, and even moral regeneration. These cultural battles took on heightened importance precisely because the stakes were nothing less than the very shape and significance of West German domestic modernity. Betts tells the rich and far-reaching story of how and why commodity aesthetics became a focal point for fashioning a certain West German cultural identity. This book is situated at the very crossroads of German industry and aesthetics, Cold War politics and international modernism, institutional life and visual culture.
Download or read book The Man Who Designed the Future written by B. Alexandra Szerlip and published by Melville House. This book was released on 2017-04-25 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before there was Steve Jobs, there was Norman Bel Geddes. A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gaming, Bel Geddes designed everything from the first all-weather stadium, to Manhattan's most exclusive nightclub, to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 60s. In The Man Who Designed the Future, B. Alexandra Szerlip reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, Bel Geddes’ visionary career would launch him into social circles with the Algonquin roundtable members, stars of stage and screen, and titans of industry. Light on its feet but absolutely authoritative, this first major biography is a must for anyone who wants to know how America came to look the way it did.
Download or read book Industrial Design written by Raymond Loewy and published by Harry N. Abrams. This book was released on 1979-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design -- the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.
Download or read book Industrial Strength Design written by Glenn Adamson and published by MIT Press. This book was released on 2003 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the work of designer Brooks Stevens. It includes 250 illustrations of designs by Stevens and his firm, many in color, detailed studies of individual designs, interpretative essays, and several key writings by Stevens himself.
Download or read book Industrial Design written by Jocelyn de Noblet and published by Flammarion-Pere Castor. This book was released on 1993 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the evolution of industrial design from 1851 to 1993, and contemporary themes in industrial design.
