Download or read book Foreign Content in Television Advertisements written by Mervyn Smythe and published by . This book was released on 1989 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines television advertising in terms of its regulation for Australian content.
Download or read book Aspects Dealing with Foreign Content in Television Advertisements written by Australian Broadcasting Tribunal and published by . This book was released on 1990 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Inquiry Into Australian Content on Commercial Television Advertisements written by Australian Broadcasting Tribunal and published by . This book was released on 1991 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Download or read book The A to Z of Australian Radio and Television written by Albert Moran and published by Scarecrow Press. This book was released on 2009-08-04 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Australians have become increasingly visible outside of the country as speakers and actors in radio and television, their media moguls have frequently bought up foreign companies, and people around the world have been able to enjoy such Australian productions as The Flying Doctors, Neighbours, and Kath and Kim. The origins, early development, and later adaptations of radio and television show how Australia has gone from being a minor and rather parochial player to being a significant part of the international scene. The A to Z of Australian Radio and Television provides essential facts and information concerning the Australian radio and television industry. This is accomplished through the use of a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on directors, producers, writers, actors, television and radio series, and television and radio stations.
Download or read book Critical Cultural Policy Studies written by Justin Lewis and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Cultural Policy Studies: A Reader brings together classic statements and contemporary views that illustrate how everyday culture is as much a product of policy and economic determinants as it is of creative and consumer impulses.
Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
Download or read book Globalization of the Mass Media written by and published by . This book was released on 1993 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Globalization of the Mass Media written by États-Unis. National telecommunications and information administration and published by DIANE Publishing. This book was released on 1994 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the why and how of globalization of the mass media, examines U.S. communications policy options that could enable U.S.-based mass media firms to better compete in international and domestic markets, explores the trend of expanding foreign direct investment and exports, and looks at regulatory and technological changes affecting international competition. Makes recommendations for changes to enable greater participation by U.S. firms in foreign broadcasting markets.
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Digital Dawn in Adland written by Robert Crawford and published by Routledge. This book was released on 2021-06-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
Download or read book Nation Culture Text written by Graeme Turner and published by Routledge. This book was released on 2002-09-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation, Culture, Text: Australian Cultural and Media Studies is the first collection of cultural studies from Australia, selected and introduced for an international readership. Participating in the `de-centring' of cultural studies - considering what perspectives other than the European and the American have to offer - the contributors raise important issues about the role of a national tradition of critical theory, and about the cultural specificity of theory itself. A key theme is the place of the postcolonial nation within contemporary cultural theory - particularly those aspects of contemporary theory which see the category of contemporary theory which see the category of the nation as either outdated or suspect. The writers tackle subjects ranging from the televising of the Bicentennial to the role of policy in film, television and the heritage industry, from the use of video technologies with remote Aboriginal communities to the role of ethnography in cultural studies.
Download or read book Australian Cinema in the 1990s written by Ian Craven and published by Routledge. This book was released on 2012-10-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study is a collection of critical and scholarly analyses of the organisation of the Australian Film Industry since 1990. Particular emphasis is put on globalisation, authorship, national narrative and film aesthetics.
Download or read book Handbook of Research on Global Perspectives on International Advertising written by Krom, Ipek and published by IGI Global. This book was released on 2022-06-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Download or read book Stan Douglas Abbott and Cordova 7 August 1971 written by Stan Douglas and published by arsenal pulp press. This book was released on 2012-02-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an art book on the politics of urban conflict based around artist Stan Douglas' stunning photo installation of the same name, depicting a violent confrontation in 1971 between police and Vancouver's counterculture known as the Gastown Riot. The book, which features essays by Alexander Alberro, Serge Guilbaut, and others, addresses various issues raised by Douglas' work, including the suppression and assimilation of the counterculture. It also includes other works from Douglas' Crowds and Riots series. Stan Douglas has exhibited widely, including at the Venice Biennale, Whitney Biennial, and documenta. He is the subject of numerous books, including Stan Douglas (Phaidon Press).
Download or read book Advertising Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
