Download or read book Contemporary Product Development A Focus on Innovation First Edition written by Keith Edmund Ferguson and published by Cognella Academic Publishing. This book was released on 2020-02-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Product Development: A Focus on Innovation engages learners with a proven framework to design, develop, and go to market with innovative products that solve consumer problems while also supporting the mission, values, and brand of the company which created them. The book's framework, the Go-To-Market Aura Plan (GT-MAP), emphasizes two key practices for innovative product development--speed and creating aura. This dual approach includes an overview of critical concepts in neuroscience, sustainability, and product design methods, as well as a demystification of the step-by-step, iterative processes critical to introducing a high-performing product to market as quickly and effectively as possible. Simultaneously, the approach builds interest among consumers with proven techniques that gain attention, foster excitement, and then convert consumer excitement into demand well before a product is launched. The text describes how to inspire designers and developers to create innovative, high-performance products that consumers crave through exceptional communication, team building, presentation and validation, and prediction of a product's performance, pre- and post-launch, to ensure its success. Designed to inspire innovation, Contemporary Product Development is an ideal resource for courses in business, especially those with focus on product development.

Download or read book Innovation in Real Places written by Dan Breznitz and published by Oxford University Press. This book was released on 2021-03-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of Balsillie Prize for Public Policy Winner of Donner Prize A challenge to prevailing ideas about innovation and a guide to identifying the best growth strategy for your community. Across the world, cities and regions have wasted trillions of dollars on blindly copying the Silicon Valley model of growth creation. Since the early years of the information age, we've been told that economic growth derives from harnessing technological innovation. To do this, places must create good education systems, partner with local research universities, and attract innovative hi-tech firms. We have lived with this system for decades, and the result is clear: a small number of regions and cities at the top of the high-tech industry but many more fighting a losing battle to retain economic dynamism. But are there other models that don't rely on a flourishing high-tech industry? In Innovation in Real Places, Dan Breznitz argues that there are. The purveyors of the dominant ideas on innovation have a feeble understanding of the big picture on global production and innovation. They conflate innovation with invention and suffer from techno-fetishism. In their devotion to start-ups, they refuse to admit that the real obstacle to growth for most cities is the overwhelming power of the real hubs, which siphon up vast amounts of talent and money. Communities waste time, money, and energy pursuing this road to nowhere. Breznitz proposes that communities instead focus on where they fit in the four stages in the global production process. Some are at the highest end, and that is where the Clevelands, Sheffields, and Baltimores are being pushed toward. But that is bad advice. Success lies in understanding the changed structure of the global system of production and then using those insights to enable communities to recognize their own advantages, which in turn allows to them to foster surprising forms of specialized innovation. As he stresses, all localities have certain advantages relative to at least one stage of the global production process, and the trick is in recognizing it. Leaders might think the answer lies in high-tech or high-end manufacturing, but more often than not, they're wrong. Innovation in Real Places is an essential corrective to a mythology of innovation and growth that too many places have bought into in recent years. Best of all, it has the potential to prod local leaders into pursuing realistic and regionally appropriate models for growth and innovation.

Download or read book Contemporary Product Development A Focus on Innovation Preliminary Edition written by Keith Edmund Ferguson and published by Cognella Academic Publishing. This book was released on 2017-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Map of Innovation written by Kevin O'Connor and published by Currency. This book was released on 2003-08-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Kevin O’Connor help create DoubleClick, the innovative marketing technology company...two software companies...dozens of products...and now the “disappearing” DVD, a product that will turn the home video market on its head? Sheer brilliance? While O’Connor is very smart indeed, he credits his success to applying Thomas Edison’s famous saying that “genius is one percent inspiration and ninety-nine percent perspiration.” In other words, the breakthrough product or service that is the result of sheer genius alone is the exception. Great ideas that form the basis of new companies or that can make a hero of someone toiling in the corporate world are within reach of us all. “But wait,” says O’Connor, “ideas are cheap.” Just as important is doing something with them—a process that will turn the best ideas into something that people need. In other words, O’Connor argues convincingly, innovation can be systematically forced. The Map of Innovation is O’Connor’s step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries. Too often, people trying to innovate focus on things that don’t matter or waste their time trying to find answers to questions that can’t be answered. O’Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people. With Kevin O’Connor, the proof of the value of methodical innovation is in the pudding. He helped start companies that have employed thousands of people and created billions in shareholder value. Anyone can get lucky once, but for success to strike three times and to include many successful products, there has to be a method and map, and any company, big or small, working on any product or service can benefit from O’Connor’s time-tested tactics.

Download or read book Focus on the future written by Social Democratic Party (Great Britain) and published by . This book was released on 1985 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Beyond the Familiar written by Patrick Barwise and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: Offer a clear, relevant customer promise Build customer trust by reliably delivering that promise Continuously improve the promise, while still reliably delivering it Drive the market by innovating beyond the familiar Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation. Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth.

Download or read book Open Innovation written by Abbie Griffin and published by John Wiley & Sons. This book was released on 2014-10-07 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward. Open Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. PDMA Essentials provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include: Product platforming and idea competitions Customer immersion and interaction Collaborative product design and development Innovation networks, rewards, and incentives Many practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. PDMA Essentials provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.

Download or read book Inventory Planning with Innovation written by Sanjay Sharma and published by CRC Press. This book was released on 2021-03-24 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inventory Planning with Innovation: A Cost Focus discusses inventory planning concepts with major emphasis on innovation to reduce cost in a single volume. Provides an understanding of innovation efforts and linking it with inventory planning in reducing cost. Offers various factors influencing innovation efforts, knowledge of investment or expenditure that might be estimated before starting the innovation efforts, purchase inventory, and the manufacturing inventory. Covers important concepts including innovation efforts, strategic period, procurement inventory, total cost estimation, production inventory, related total cost planning, multiple products, multiple items procurements, and multiple items manufacture. This reference is primarily written for senior undergraduate, graduate students, and professionals in the field of industrial engineering, production engineering, and manufacturing science.

Download or read book Stimulating Innovation in Products and Services written by J. Jerry Kaufman and published by John Wiley & Sons. This book was released on 2006-04-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques to help any organization innovate andsucceed In this groundbreaking book, internationally acclaimed authorsdemonstrate that innovation can be mastered via systematic andreplicable methods. Following careful instructions and guidelines,readers discover how to foster the ingenuity that resides withinall organizations and how it can be most efficiently andeffectively used to create value. At the core of this book is the Function Analysis Systems Technique(FAST). FAST is a powerful mapping technique that graphicallymodels projects, products, and processes in function terms andidentifies function dependencies. It is an organized structureideally suited to exploring complex issues. Readers start withbasic concepts and then move on to more advanced concepts usingFAST to help their organizations survive and prosper in today'sglobal economy. Topics include: * Problem-solving techniques * Function analysis * Function Analysis Systems Technique (FAST) * Dimensioning the FAST model * Attributes and the FAST model * Enabling innovation * From competency to capability Practical examples and case studies are provided throughout thebook to assist the reader in applying the principles of FAST totheir own organizations. Stimulating Innovation in Products and Services is based on theauthors' many years of experience advising clients in a variety ofindustries, including oil and gas, aerospace, health care, andman-ufacturing. Its practical focus assists all engineers,scientists, and managers who want to foster innovation within theirorganizations. Extensive use of case studies makes this an idealcoursebook for MBA students.

Download or read book Costovation written by Stephen Wunker and published by AMACOM. This book was released on 2018-08-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers? Costovation solves the dilemma of how to spend less and innovate more. The book's revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Consider Planet Fitness-it grew to 7.3 million members by concentrating on casual exercisers. Those folks don't care about frills. They want easy, low-cost access to good equipment. Although it's inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele. Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings-readers learn how rivals are carving out niches, protecting positions, and dominating industries. Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

Download or read book The Other Side of Innovation written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2010-09-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills. In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin? In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labor 2. Assemble the dedicated team 3. Manage the partnership 4. Formalize the experiment 5. Break down the hypothesis 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.

Download or read book The Innovator s Path written by Madge M. Meyer and published by John Wiley & Sons. This book was released on 2013-08-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating and sustaining a culture of innovation focused on business value The Innovator’s Path introduces business readers to thought leader Madge M. Meyer’s unique, cross-cultural perspective on corporate innovation. The book presents eight essential disciplines (Listen, Lead, Position, Promote, Connect, Commit, Execute, and Evolve) that pave the way for individuals, teams, and organizations to continually innovate in ways that create new business value. The author overturns existing assumptions about inspiring and managing innovation, while offering new insights and practical advice for aspiring innovators and corporate leaders. Meyer demonstrates her points by telling the stories behind many of her award-winning results and adds engaging personal anecdotes to illustrate many of her points. The book also contains contributions from an extraordinary and diverse set of industry innovators. Offers new ways for cultivating a mindset and culture of results-focused innovation and business value creation Equips CEOs, CFOs, CIOs, CMOs, COOs, CTOs and aspiring innovators with proven principles and practices for leading innovation Focuses her readers' attention on the eight essential disciplines that help individuals, teams, and organizations innovate more successfully Whether your focus is on your career, your team's success, or your organization's future, The Innovator’s Path provides you with the insights, strategies, techniques, and inspiration you need to accelerate your innovation progress.

Download or read book Innovation written by Adam Jolly and published by Kogan Page Publishers. This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation, based on research, seeks to find the characteristics and processes which distinguish innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice.

Download or read book Driving Growth Through Innovation written by Robert B. Tucker and published by Berrett-Koehler Publishers. This book was released on 2008-03-17 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century. Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world’s leading toothpaste brand. Learn how Citigroup, the world’s largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate. This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.

Download or read book Agile Innovation written by Langdon Morris and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your company's unique innovation style, and nurture it into a powerful competitive advantage Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow. You already know that effective innovation doesn't happen by accident—it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort. The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure. Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs. The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice. Key Insights: Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization Discover how to reduce risk and accelerate learning Implement your own unique plan to enhance collaborative innovation, from leadership through operations Integrate key agility principles into your strategic planning decisions for sustained improvement Explore dramatic new approaches to open innovation that optimize large scale innovation Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation. This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth. And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success. Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.

Download or read book The Innovation Playbook written by Nicholas J. Webb and published by John Wiley & Sons. This book was released on 2010-08-31 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of anecdotes and examples of successful-and unsuccessful-innovation Shares the 56 ways in which innovations fail Learn the success secrets of "Innovation Superstars" Reduce innovation failure and build speed to market Includes online training a ($150.00 value) that will help you put the theory into practice, The Innovation Playbook will prepare you to get your CIS Certification, as well as to implement a successful innovation culture in corporate life.

Download or read book Innovative Intelligence written by David S. Weiss and published by John Wiley & Sons. This book was released on 2011-02-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a key source of competitive advantage, but it remains frustratingly elusive for many organizations. This book shows you how to close the innovation gap by making individuals and organizations systematically and sustainably innovative. You will learn how to embrace a culture of innovation and make it permeate every level of the organization. You will find a clear road map and practical tools to redefine your workplace's culture, identify and tap into the existing innovative intelligence, and develop leaders who can close the innovation gap for greater business success.