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Book Principles of Advertising

Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.

Book Principles of Advertising

Download or read book Principles of Advertising written by Daniel Starch and published by . This book was released on 1923 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book First Principles

    Book Details:
  • Author : Thomas E. Ricks
  • Publisher : HarperCollins
  • Release : 2020-11-10
  • ISBN : 0062997475
  • Pages : 416 pages

Download or read book First Principles written by Thomas E. Ricks and published by HarperCollins. This book was released on 2020-11-10 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller Editors' Choice —New York Times Book Review "Ricks knocks it out of the park with this jewel of a book. On every page I learned something new. Read it every night if you want to restore your faith in our country." —James Mattis, General, U.S. Marines (ret.) & 26th Secretary of Defense The Pulitzer Prize-winning journalist and #1 New York Times bestselling author offers a revelatory new book about the founding fathers, examining their educations and, in particular, their devotion to the ancient Greek and Roman classics—and how that influence would shape their ideals and the new American nation. On the morning after the 2016 presidential election, Thomas Ricks awoke with a few questions on his mind: What kind of nation did we now have? Is it what was designed or intended by the nation’s founders? Trying to get as close to the source as he could, Ricks decided to go back and read the philosophy and literature that shaped the founders’ thinking, and the letters they wrote to each other debating these crucial works—among them the Iliad, Plutarch’s Lives, and the works of Xenophon, Epicurus, Aristotle, Cato, and Cicero. For though much attention has been paid the influence of English political philosophers, like John Locke, closer to their own era, the founders were far more immersed in the literature of the ancient world. The first four American presidents came to their classical knowledge differently. Washington absorbed it mainly from the elite culture of his day; Adams from the laws and rhetoric of Rome; Jefferson immersed himself in classical philosophy, especially Epicureanism; and Madison, both a groundbreaking researcher and a deft politician, spent years studying the ancient world like a political scientist. Each of their experiences, and distinctive learning, played an essential role in the formation of the United States. In examining how and what they studied, looking at them in the unusual light of the classical world, Ricks is able to draw arresting and fresh portraits of men we thought we knew. First Principles follows these four members of the Revolutionary generation from their youths to their adult lives, as they grappled with questions of independence, and forming and keeping a new nation. In doing so, Ricks interprets not only the effect of the ancient world on each man, and how that shaped our constitution and government, but offers startling new insights into these legendary leaders.

Book On First Principles

    Book Details:
  • Author : Origen
  • Publisher : Ave Maria Press
  • Release : 2013-12-09
  • ISBN : 0870612808
  • Pages : 576 pages

Download or read book On First Principles written by Origen and published by Ave Maria Press. This book was released on 2013-12-09 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Origen’s On First Principles is a foundational work in the development of Christian thought and doctrine: it is the first attempt in history at a systematic Christian theology. For over a decade it has been out of print with only expensive used copies available; now it is available at an affordable price and in a more accessible format. On First Principles is the most important surviving text written by third-century Church father, Origen. Origen wrote in a time when fundamental doctrines had not yet been fully articulated by the Church, and contributed to the very formation of Christianity. Readers see Origen grappling with the mysteries of salvation and brainstorming how they can be understood. This edition presents G. W. Butterworth’s trusted translation in a new, more readable format, retains the introduction by Henri de Lubac, and includes a new foreword by John C. Cavadini. As St. Gregory of Nazianzus, Doctor of the Church, wrote: “Origen is the stone on which all of us were sharpened.”

Book Associated Advertising

Download or read book Associated Advertising written by and published by . This book was released on 1920 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Advertising  Principles and Practice

Download or read book Advertising Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.

Book Printers  Ink  the     Magazine of Advertising  Management and Sales

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1911 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Creative Advertising Concept and Copy

Download or read book Creative Advertising Concept and Copy written by Georgia-Zozeta Miliopoulou and published by Taylor & Francis. This book was released on 2024-04-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye. Drawing from diverse subject areas including Social Anthropology, Narrative Theory, Consumer Psychology, Semiotics and Cultural Studies, Creative Advertising Concept and Copy provides a solid grounding in advertising education away from the traditional business and marketing literature. Notwithstanding the need for independent inspiration and originality, the author guides readers through the entire process of campaign planning, moving from strategy to creative idea to finished piece whilst employing concepts and principles relevant to ‘design thinking’. Taking into account ethics and regulations, the use of text and images, and storytelling across radio, TV and video platforms, readers will come to a holistic understanding of what advertising can (and cannot) do, and how to achieve the best results. Written for students involved in creative advertising as an area of academic research and professional practice, this book will also be of interest to early-career advertising professionals seeking a fresh perspective on their work.

Book Principles of double entry bookkeeping

Download or read book Principles of double entry bookkeeping written by C.M. Cleve and published by Рипол Классик. This book was released on 1913 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book First Principles of Typography

Download or read book First Principles of Typography written by Stanley Morison and published by CUP Archive. This book was released on 1936 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book First Principles of Physics

Download or read book First Principles of Physics written by Robert Warren Fuller and published by . This book was released on 1937 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Editor   Publisher

Download or read book Editor Publisher written by and published by . This book was released on 1928 with total page 1482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.

Book Reality In Advertising

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Book Romans

    Book Details:
  • Author : Gerald L. Bray
  • Publisher : InterVarsity Press
  • Release : 2014-02-19
  • ISBN : 0830897488
  • Pages : 473 pages

Download or read book Romans written by Gerald L. Bray and published by InterVarsity Press. This book was released on 2014-02-19 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting the best patristic homily and commentary on Romans and including valuable material translated into English for the first time, editor Gerald Bray shows why this epistle of Paul has long been considered the theological high-water mark of the New Testament.

Book Romans

    Book Details:
  • Author : Thomas C. Oden
  • Publisher : Routledge
  • Release : 2014-09-19
  • ISBN : 1135923655
  • Pages : 442 pages

Download or read book Romans written by Thomas C. Oden and published by Routledge. This book was released on 2014-09-19 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Book Delphi Collected Works of Saint Jerome  Illustrated

Download or read book Delphi Collected Works of Saint Jerome Illustrated written by Saint Jerome and published by Delphi Classics. This book was released on 2022-05-22 with total page 25000 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most learned of the Latin Fathers, Saint Jerome had an eventful life, spending time as a hermit, becoming a priest, serving as secretary to Pope Damasus I and later establishing a monastery at Bethlehem. His most ambitious achievement was his Latin translation of the Bible, the Vulgate, based on a Hebrew version, rather than the Septuagint. He believed that mainstream Rabbinical Judaism had rejected the Septuagint as invalid scriptural texts, due to Hellenistic mistranslations. Jerome’s numerous biblical, ascetical, monastic and theological works went on to have a profound influence in the early Middle Ages. Delphi’s Ancient Classics series provides eReaders with the wisdom of the ancient world, with both English translations and the original Latin texts. This eBook presents Jerome’s collected works, with illustrations, introductions and the usual Delphi bonus material. (Version 1) * Beautifully illustrated with images relating to Jerome's life and works * Features the collected works of Jerome, in both English translation and the original Latin * The complete Vulgate, in both English translation (Douay-Rheims), Latin and a separate Dual text * Excellent formatting of the texts * Easily locate the sections you want to read with individual contents tables * Includes Jerome's rare treatises * Provides a special dual English and Latin text, allowing readers to compare the sections and verses paragraph by paragraph — ideal for students * Features two bonus biographies * Ordering of texts into chronological order and literary genres Please visit www.delphiclassics.com to explore our range of Ancient Classics titles or buy the entire series as a Super Set CONTENTS: The Translations The Life of Paulus the First Hermit (c. 375) (Nicene and Post-Nicene Fathers edition, 1893) The Dialogue against the Luciferians (379) The Perpetual Virginity of Blessed Mary (383) The Life of Saint Hilarion (390) The Life of Malchus, the Captive Monk (391) De Viris Illustribus (393) Against Jovinianus (393) To Pammachius against John of Jerusalem (c. 397) Apology for himself against the Books of Rufinus (402) Against Vigilantius (406) Against the Pelagians (417) Commentary on Daniel (c. 417) (Translated by Gleason L. Archer translation) Prefaces Letters Latin Vulgate: The Old Testament (Douay-Rheims Version, Challoner Revision) Latin Vulgate: The New Testament The Latin Texts List of Latin Texts The Dual Texts Dual Latin and English Texts The Biographies Saint Jerome (1911) Saint Jerome (1913) by Louis Saltet Please visit www.delphiclassics.com to browse through our range of exciting titles

Book Advertising by Design

    Book Details:
  • Author : Robin Landa
  • Publisher : John Wiley & Sons
  • Release : 2021-05-11
  • ISBN : 1119691494
  • Pages : 292 pages

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.