Download or read book Fintech Marketing From Start to Now written by Dmitrii Egorenkov and published by Dmitrii Egorenkov. This book was released on 2024-04-24 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fintech Marketing: From Start to Now' is an essential read for anyone looking to grasp the seismic shifts in financial services marketing precipitated by technology. Tracing the lineage from the earliest financial technologies to the latest digital revolutions, this book is a masterclass in the art and science of fintech marketing. The book opens with a primer on the fundamentals of fintech, charting its evolution and contextualizing its rise alongside the digital milestones of our times. Readers are taken from the nascent stages of online finance to the current era, where mobile and social media are not just platforms but catalysts for financial innovation. Delving into the fintech spectrum, the book enumerates and elucidates the main categories of fintech products, including transformative payment solutions, alternative lending models, the burgeoning sectors of insurtech and blockchain, and the expanding universe of cryptocurrencies. With a global lens, 'Fintech Marketing: From Start to Now' provides a panoramic survey of fintech's expansion across continents, dissecting the factors that have spurred or stifled growth. It presents an incisive look at market-specific nuances in major economies like the USA, EU, China, and India, while also shedding light on the diverse fintech landscapes of Southeast Asia and other regions. The heart of the book lies in its robust section on marketing strategy. It breaks down the complexities of customer acquisition in fintech, from laying down the marketing fundamentals to crafting sophisticated strategies that resonate with today's savvy consumers. It details the importance of branding, the elements of a winning marketing plan, and how to build trust and credibility in an industry where security is paramount. An entire section is devoted to understanding and engaging with the target audience. Here, the book shines with its data-driven approach, providing actionable guidance on creating customer personas, utilizing analytics, and choosing the right communication channels. The marketing mix gets a digital overhaul as readers learn how to apply the timeless 4P's—Product, Price, Place, Promotion—to a fintech context. This is complemented by tactical insights into leveraging digital platforms, optimizing for search engines, engaging through social media, and employing content marketing to tell compelling financial narratives. The book doesn’t just teach but shows through a series of case studies, drawing lessons from successful campaigns and flagging pitfalls to avoid. It culminates with a forward-looking analysis of fintech's future, innovating client attraction strategies, and the anticipated products set to redefine the industry. 'Fintech Marketing: From Start to Now' is more than a book; it's a strategic partner for fintech professionals, marketers, entrepreneurs, and enthusiasts aiming to navigate the vibrant and challenging world of fintech marketing.

Download or read book The REGTECH Book written by Janos Barberis and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Regulatory Technology Handbook The transformational potential of RegTech has been confirmed in recent years with US$1.2 billion invested in start-ups (2017) and an expected additional spending of US$100 billion by 2020. Regulatory technology will not only provide efficiency gains for compliance and reporting functions, it will radically change market structure and supervision. This book, the first of its kind, is providing a comprehensive and invaluable source of information aimed at corporates, regulators, compliance professionals, start-ups and policy makers. The REGTECH Book brings into a single volume the curated industry expertise delivered by subject matter experts. It serves as a single reference point to understand the RegTech eco-system and its impact on the industry. Readers will learn foundational notions such as: • The economic impact of digitization and datafication of regulation • How new technologies (Artificial Intelligence, Blockchain) are applied to compliance • Business use cases of RegTech for cost-reduction and new product origination • The future regulatory landscape affecting financial institutions, technology companies and other industries Edited by world-class academics and written by compliance professionals, regulators, entrepreneurs and business leaders, the RegTech Book represents an invaluable resource that paves the way for 21st century regulatory innovation.

Download or read book Fintech and the Remaking of Financial Institutions written by John Hill and published by Academic Press. This book was released on 2018-05-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: FinTech and the Remaking of Financial Institutions explores the transformative potential of new entrants and innovations on business models. In its survey and analysis of FinTech, the book addresses current and future states of money and banking. It provides broad contexts for understanding financial services, products, technology, regulations and social considerations. The book shows how FinTech has evolved and will drive the future of financial services, while other FinTech books concentrate on particular solutions and adopt perspectives of individual users, companies and investors. It sheds new light on disruption, innovation and opportunity by placing the financial technology revolution in larger contexts. - Presents case studies that depict the problems, solutions and opportunities associated with FinTech - Provides global coverage of FinTech ventures and regulatory guidelines - Analyzes FinTech's social aspects and its potential for spreading to new areas in banking - Sheds new light on disruption, innovation and opportunity by placing the financial technology revolution in larger contexts

Download or read book Content Chemistry written by Andy Crestodina and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

Download or read book Artificial Intelligence and Transforming Digital Marketing written by Allam Hamdan and published by Springer Nature. This book was released on 2023-10-03 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Download or read book Real Time Risk written by Irene Aldridge and published by John Wiley & Sons. This book was released on 2017-02-28 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk management solutions for today's high-speed investing environment Real-Time Risk is the first book to show regular, institutional, and quantitative investors how to navigate intraday threats and stay on-course. The FinTech revolution has brought massive changes to the way investing is done. Trading happens in microsecond time frames, and while risks are emerging faster and in greater volume than ever before, traditional risk management approaches are too slow to be relevant. This book describes market microstructure and modern risks, and presents a new way of thinking about risk management in today's high-speed world. Accessible, straightforward explanations shed light on little-understood topics, and expert guidance helps investors protect themselves from new threats. The discussion dissects FinTech innovation to highlight the ongoing disruption, and to establish a toolkit of approaches for analyzing flash crashes, aggressive high frequency trading, and other specific aspects of the market. Today's investors face an environment in which computers and infrastructure merge, regulations allow dozens of exchanges to coexist, and globalized business facilitates round-the-clock deals. This book shows you how to navigate today's investing environment safely and profitably, with the latest in risk-management thinking. Discover risk management that works within micro-second trading Understand the nature and impact of real-time risk, and how to protect yourself Learn why flash crashes happen, and how to mitigate damage in advance Examine the FinTech disruption to established business models and practices When technology collided with investing, the boom created stratospheric amounts of data that allows us to plumb untapped depths and discover solutions that were unimaginable 20 years ago. Real-Time Risk describes these solutions, and provides practical guidance for today's savvy investor.

Download or read book Doing Digital Lessons from Leaders written by Chris Skinner and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2020-03-02 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been lots of discussion of digital and open banking, banking-as-a-service, banking platforms, FinTech and TechFin and more over the past decade. This all indicates that we are in a decade of rapid cycle change that presents huge challenges and huge opportunities. Billion dollar unicorns appear rapidly, whilst internet giants achieve global domination. How are banks dealing with these changes and are any banks showing leadership? Well yes, a few are. With all the gloom merchants saying that traditional banking is doomed, a few banks have made radical moves to adapt and survive. Chris Skinner, world-leading commentator on banking and technology, has selected five of those banks—JPMorgan Chase (USA), BBVA and ING (Europe), and DBS and CMB (Asia)—to share their experiences. In detailed interviews, and with wide-ranging commentary, he has discovered the secrets of how not just adapt and survive, but how to thrive in this sea change of finance and technology. Learn the lessons of the leaders, and learn how to become a successful digital bank, by Doing Digital.

Download or read book AI in Business Opportunities and Limitations written by Reem Khamis and published by Springer Nature. This book was released on with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Download or read book Business Management Practices Emerging Trends written by Dr G vani, Dr B Nagarjuna, Md KhwajaMoinoddin, Dr Bindu K Nambiar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research Anthology on Personal Finance and Improving Financial Literacy written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-12-05 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing personal financial skills and improving financial literacy are fundamental aspects for managing money and propelling a bright financial future. Considering life events and risks that unexpectantly present themselves, especially in the light of recent global events, there is often an uncertainty associated with financial standings in unsettled times. It is important to have personal finance management to prepare for times of crisis, and personal finance is something to be thought about in everyday life. The incorporation of financial literacy for individuals is essential for a decision-making process that could affect their financial future. Having a keen understanding of beneficial and detrimental financial decisions, a plan for personal finances, and personalized goals are baselines for money management that will create stability and prosperity. In a world that is rapidly digitalized, there are new tools and technologies that have entered the sphere of finance as well that should be integrated into the conversation. The latest methods and models for improving financial literacy along with critical information on budgeting, saving, and managing spending are essential topics in today’s world. The Research Anthology on Personal Finance and Improving Financial Literacy provides readers with the latest research and developments in how to improve, understand, and utilize personal finance methodologies or services and obtain critical financial literacy. The chapters within this essential reference work will cover personal finance technologies, banking, investing, budgeting, saving, and the best practices and techniques for optimal money management. This book is ideally designed for business managers, financial consultants, entrepreneurs, auditors, economists, accountants, academicians, researchers, and students seeking current research on modern advancements and recent findings in personal finance.

Download or read book Innovation in Financial Services written by Lech Gąsiorkiewicz and published by Routledge. This book was released on 2020-10-29 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the many innovative changes that the financial industry has undergone in recent years. The authors investigate these developments in a holistic manner and from a wide range of perspectives: both public and private, business and consumer, regulators and supervisors. Initially, they set the framework of their analysis by discussing innovation cycles in financial services. Thereafter, they tackle the issue of financial innovations and their consequences for financial stability. They then review the new approaches to financial consumers’ protection, which emerged in the aftermath of the global financial crisis. The authors underline the fact that this new approach is heavily influenced by the recent innovative drive in the financial industry. Next, they switch their attention to the public sector, examining the innovative processes in monetary policy and central banks, structural innovations in the supervisory models and systems, and they assess some specific supervisory challenges regarding blockchain and the application of mathematics in the supervisory capacity. Additionally, the book examines a range of issues related to the private sector, such as recent developments regarding risk transferring mechanisms on the financial market, artificial intelligence and natural language processing for regulatory filings, the development of process management in insurance companies and other innovative products on the market. Finally, Innovation in Financial Services discusses how the digital transformation of the financial system impacts the interaction between the public and private sectors. The book is intended for graduate and postgraduate level students, researchers, public sector officers, as well as financial sector practitioners.

Download or read book Internet of Things Smart Spaces and Next Generation Networks and Systems written by Yevgeni Koucheryavy and published by Springer Nature. This book was released on 2023-04-19 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the joint refereed proceedings of the 22nd International Conference on Internet of Things, Smart Spaces, and Next Generation Networks and Systems, NEW2AN 2022, held in Tashkent, Uzbekistan, in December 2022. The 58 regular papers presented in this volume were carefully reviewed and selected from 282 submissions. The papers of NEW2AN address various aspects of next-generation data networks, while special attention is given to advanced wireless networking and applications. In particular, the authors have demonstrated novel and innovative approaches to performance and efficiency analysis of 5G and beyond systems, employed game-theoretical formulations, advanced queuing theory, and machine learning. It is also worth mentioning the rich coverage of the Internet of Things, optics, signal processing, as well as digital economy and business aspects.

Download or read book ECIE 2022 17th European Conference on Innovation and Entrepreneurship written by Pantelis Sklias and published by Academic Conferences and publishing limited. This book was released on 2022-09-15 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of Islamic Finance written by Edib Smolo and published by Emerald Group Publishing. This book was released on 2024-11-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exhaustive collection presents an all-encompassing account of the current status of Islamic finance, accentuating its ethical, technological, and sustainable facets.

Download or read book Digital Finance and the Future of the Global Financial System written by Lech Gąsiorkiewicz and published by Taylor & Francis. This book was released on 2022-08-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth analysis of the most salient features of contemporary financial systems and clarifies the major strategic issues facing the development of digital finance. It provides insight into how the digital finance system actually works in a socioeconomic context. It presents three key messages: that digital transformation will change the financial system entirely, that the State has a particularly important role to play in the whole process and that consumers will be offered more opportunities and freedom but simultaneously will be exposed to more risk and challenges. The book is divided into four parts. It begins by laying down the fundamentals of the subsequent analysis and offers a deep understanding of digital finance, including a topology of the key technologies applied in the transformation process. The next part reviews the challenges facing the digital State in the new reality, the digitalization of public finance and the development of digitally relevant taxation systems. In the third part, digital consumer aspects are discussed. The final part examines the risks and challenges of digital finance. The authors focus their attention on three key developments in financial markets: accelerated growth in terms of the importance of algorithms, replacing existing legal regulations; the expansion of cyber risk and its growing impact and finally the emergence of new dimensions of systemic risk as a side effect of financial digitalization. The authors supplement the analysis with a discussion of how these new risks and challenges are monitored and mitigated by financial supervision. The book is a useful, accessible guide to students and researchers of finance, finance and technology, regulations and compliance in finance.

Download or read book Financial Ecologies Framed by Fintech written by Marta Gancarczyk and published by Cognitone Foundation for the Dissemination of Knowledge and Science. This book was released on 2022-01-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial technologies are understood as ICT-based financial innovations and business entities based on these innovations (Lai & Samers, 2021; Langley & Leyshon, 2021; Wójcik, 2021b). Like other technological innovations, Fintech not only influences technical parameters of products and services, but also transforms the economic organization of firms and industries (Baldwin, 2020; Sanchez & Mahoney, 2013). ICT solutions in the financial sector complement the existing services (e.g., payment platforms), substitute human work and tangible assets (e.g., robo-advisers), and generate new solutions (e.g., mobile wallets). Furthermore, Fintech transcends borders and geographical frontiers, as exemplified by crowdfunding in financial centers accessible to start-ups and growth firms from peripheral locations (Bonini & Capizzi, 2019; Spigel, 2022). However, the ongoing digital transformation of financial services has a strong spatial and multiscalar dimension and takes various forms and outcomes, depending on the socioeconomic and institutional specifics (Leyshon, 2020; Baranauskas, 2021; Coe, 2021). The financial sector has recently been conceptualized as a financial ecosystem to reflect its exposition to dynamics and occasional disruptive change (Leyshon, 2020). Within a broadly defined financial ecosystem, two interrelated structures can be identified according to spatial characteristics (Gancarczyk, Łasak, & Gancarczyk, 2022; Lai, 2020). The first comprises global networks of financial centers and large investment banks, that is, global financial networks (GFNs), largely spanning over the borders of countries and regions (Coe, Lai, & Wójcik, 2014; Coe, 2021). The other forms are financial ecologies as segments of the financial ecosystem that are delimited by particular territories (Lai, 2016; Leyshon et al., 2004; Leyshon et al., 2006; Langley & Leyshon, 2020). Being subunits of the financial ecosystem, FEs represent interrelated financial intermediaries and other economic agents, focused on the provision and access to financial services in particular territories (Beaverstock et al., 2013; DawnBurton, 2020; Lai, 2016; Leyshon et al., 2004; Leyshon, 2020). In this vein, FEs can be considered as governance modes comprising private and public entities, such as banks, Fintech, BigTech, public agencies, enterprises, and customers, and relationships among these entities. The actors and relationships are delimited by a given location, such as a region or city (Langley, 2016; DawnBurton, 2020; Chen & Hassink, 2021; Appleyard, 2020). The relevance of the FE concept is based on the disproportionate outcomes that small ecologies may raise for comprehensive systems, as evidenced by the subprime market failure in the USA, affecting the subsequent financial and economic crisis of 2007-2009 (Leyshon, 2020), with relevant effects on many economies such as the European economy (Rodil-Marzábal & Menezes-Ferreira-Junior, 2016). Therefore, investigating small but critical points within the larger financial ecosystem is crucial for policy. It is also theoretically justified since the financial ecosystem has been predominantly studied as a general abstraction of the financial sector. Subsystems remain less explored, especially in the granularity of the spatial context. Since FEs are context-specific and undergo co-evolutionary dynamics with this context, they also transform as a phenomenon and a concept (Lai, 2020; Wójcik, 2021a). One of the main influences comes from the recent technological developments raised by Fintech. The growing empirical evidence in this area calls for understanding consequences for the FE construct (Welch, Rumyantseva, & Hewerdine, 2016) and adequate policy responses. Resonating with the said research gaps and an early stage of the development of the FE idea, this article aims to identify how Fintech frames FEs and propose the related conceptual and policy implications. To frame the FE concept, we use the methodological lens of construct clarity principles (Suddaby, 2010; Simsek et al., 2017) and concept reconstruction (Welch et al., 2016). The method includes a systematic literature review, which represents a unique approach, since the existing theorizing of FEs has been either in the form of conceptual papers or narrative reviews (Lund et al., 2016). Our findings raise conceptual and policy-related contributions. First, the article conceptually reframes the understanding of FE as financial services governance enhanced by technological advancements and focused on territorial projects and communities. Second, the concept of FE was clarified according to its main elements and its relationships with other adjacent ideas of spatial networking for socioeconomic development. Third, research propositions and areas for further investigation were proposed. In the following, we present the literature review to justify our aim and research questions. The methodology section presents the conceptual lens for our discussion of the FE as a construct shaped by Fintech; it also specifies the method of a systematic literature review. Results, discussion, and conclusion proceed in the next sections. CONCEPTUAL FOUNDATIONS Financial ecosystems were institutionally introduced to the policy framework and gained widespread recognition in research since the Federal Reserve Bank of New York conference in 2006 (Leyshon, 2020). FEs have become a new theoretical abstraction of the financial services sector as an alternative to the neoclassical equilibrium-based doctrine (Leyshon, 2020). The main difference was in acknowledging radical dynamics within the sector treated as an ecosystem with a diverse and flexible set of financial intermediaries, institutional investors and supporting entities, such as exchanges, data providers, and regulators (Bose, Dong, & Simpson, 2019). The abstraction of complex adaptive systems has often been recalled as a broad framework to understand the functioning and change in the financial sector. Consequently, theoretical perspectives of evolution and coevolution, and in particular, the network governance concept to cope with complex coordination issues, demonstrate explanatory power in studying FEs (Chen & Hassink, 2021; Ponte & Sturgeon, 2014; Chen & Hassink, 2021, 2020; Coe & Yeung, 2019). The lens of the financial ecosystem was intended to provide concepts and methods that would address environmental and regulatory shocks and prepare for future breakthrough changes to the financial system (Leyshon, 2020; Fasnacht, 2018). Furthermore, within this idea, the classical goals set for the financial sector, such as optimizing capital allocation, matching savers and investors, and signaling scarcity and abundance, were expanded by sustainability and social responsibility goals that go beyond purely economizing (Bose et al., 2019; Fasnacht, 2018). The focus on the financial ecosystem as a model or abstraction of the financial sector predominated over what is the core of ecosystems, the interrelated actors embedded in particular socio-economic and institutional environments (Strumeyer & Swammy, 2017; Bose et al., 2019; Lai, 2020; Wojcik, 2021). Although the legal frameworks of financial ecosystems are intensely studied, the remaining context, such as socioeconomic environment and informal institutions, remain much less explored (Gancarczyk et al., 2022). These contextual factors are specific to individual territories within the financial ecosystem (Ponte & Sturgeon, 2014; Chen & Hassink, 2021, 2020; Coe & Yeung, 2019). Since the systemic approach assumes interrelations and mutual influences among its parts, changes or weaknesses in a subsystem affect the whole. A painful recognition for this gap happened just after the indicated 2006 turn to the financial sector as an ecosystem, with the shock of the 2007-2009 crisis. The latter originated in the smaller subunit of the ecosystem of the US subprime market. The following pandemic and political breakthroughs, as well as technological developments, raised new challenges, adaptations, and structural changes to the financial ecosystem (Leyshon, 2020). However, they were implemented differently in different spatial contexts, which stimulated a more granular approach of the financial ecosystem as a collection of place-based subsystems, that is, financial ecologies (Lai, 2016). Another justification for the more place-based perspective is that localized supply chains might require localized financial systems or ecologies (Sarawut & Sangkaew, 2022). Wójcik and Iannou (2020) argue that local and regional financial centers are expected to lose their position, and that the territories outside the core regions and financial centers will have to rely on retail banking and the public sector to fund investment and sustainable development. These smaller ecologies will coexist with global financial networks, which are worldwide networks of financial centers and investment banks (Lai, 2020). The concept of FE originated in the field of economic geography to reflect the spatial specifics and uneven distribution of financial ecosystems, and to address the crucial issues in financing for the particular territorial populations, such as inclusion, financialization, surveillance, and over-indebtedness (DawnBurton, 2020). Consequently, the FE concept recasts the financial system as a coalition of smaller constitutive ecologies, such that distinctive groups of financial knowledge and practices emerge in different places with uneven connectivity and material outcomes (Lai, 2016). The relevance of the FE phenomenon and concept consists of a more fine-grained approach to understanding uneven access to financial services and uneven connectedness to the financial system (DawnBurton, 2020; Leyshon, 2020). Furthermore, research on FEs signals weak and strong points in subsystems that can affect the efficiency of the entire financial system. FEs represent interrelated financial intermediaries and other economic agents focused on the provision of and access to financial services in particular territories (Leyshon, 2020). As systemic phenomena, they comprise both actors and their relationships, in which actors form various configurations of private and public entities, such as banks, public agencies, enterprises, and customers. The actors and relationships are delimited by a given location that forms a spatial context, that is, a set socioeconomic conditions of a territory, be it a region, city, or a country, and acknowledging multiscalar contexts (Langley, 2016; DawnBurton, 2020; Chen & Hassink, 2021; Appleyard, 2020). The context of a particular ecology should also be considered in a wider, multiscalar perspective. Multiscalarity of the context is an idea that advocates a multilevel analysis of a spatial unit (Chen & Hassink, 2021). The example of this approach is a regional financial ecology that should be analyzed in the context of the region, country, and relevant international environments. Due to the multiscalar perspective, spatially focused FEs do not lose a broader framework of the financial system in larger units and globally (Chen & Hassink, 2020). Taking into account the nature of the FE presented above, the main elements of this construct include actors, relationships among actors, outcomes, and contexts. While the scope of actors and contexts has been outlined above, the systemic relationships and outcomes of the FE require further explanation. The FE relationships are often captured as governance, whereby governance represents the sets of institutions (rules, norms) that affect the functioning of a particular socioeconomic system and its efficiency (Colombo, Dagnino, Lehmann, & Salmador, 2019; Ostrom, 1986; Williamson, 2000). In this vein, governance can be described according to the rules of collaboration and competition, and power relations (Lai, 2018). Types of governance range from the firm to hybrids, such as networks, and to markets (Gereffi, Humphrey, & Sturgeon, 2005; Williamson, 2000). The outcomes of FE represent the terms of and access to financing, with a more general effect on financial inclusion or exclusion and on the overall territorial development. With the wider financial systems, FEs share such constitutive elements as actors and their relationships centered around financial services supply and demand (Bose et al., 2019; Fasnacht, 2018; Lai, 2020). Moreover, they similarly focus on the coordination of the system through the lens of governance (DawnBurton, 2020; Langley & Leyshon, 2021). However, FEs also demonstrate some unique characteristics in relation to wider financial ecosystems, such as clear delimitation of a territorial space, be it a city, region, or country, and acknowledgment of an associated socioeconomic and institutional context (DawnBurton, 2020; Leyshon et al., 2004). The focus on a particular territory does not ignore the systemic nature of economic relationships in the globalized world, since FEs are considered in a multiscalar context (Chen & Hassink, 2020; Leyshon, 2020). Connectivity of given populations to a broader financial system becomes one of the major issues to ensure the infusion of external sources (Coe et al., 2014). The focus on relationships between commercial banks and retail customers, as well as underserved and unbanked individuals or enterprises, differentiates FEs from GFNs (Beaverstock et al., 2013; Coe et al., 2014; DawnBurton, 2020). The latter consider global networks of investment banks and financial centers liaising over peripheral and noncore territories (Coe et al., 2014; DawnBurton, 2020; Lai, 2018). This global perspective is also related to the governance approach in the framework of global value chains, which extends to financial activity (Milberg, 2008; Coe et al., 2014; Seabrooke & Wigan, 2017). The emphasis on socioeconomic effects for disadvantaged market segments and particular industries and projects represents an additional feature of FEs as outcome-oriented systems. While financial ecosystems are primarily targeted at economic efficiency and stability of the system itself, FEs emphasize territorial target groups and projects (Langley, 2016; Langley & Leyshon, 2017). Regarding governance, the focus of FEs has been on network governance of a complex and multi-actor adaptive system (Leyshon, 2020). Network governance is considered not only from the perspective of power relations and resource allocation, but also from learning and financial practices (Lai, 2016). As evolutionary and dynamic phenomena, financial ecosystems and FE undergo substantive and conceptual developments. One of the ongoing breakthrough transformations stems from Fintech. Financial ecosystems are increasingly reconceptualized as the ultimate mode of financial services governance transformed by financial technologies (Wójcik & Ioannou, 2020; Łasak & Gancarczyk, 2022; Gancarczyk et al., 2022). Similarly, the intensive development of FEs is closely related to technological changes that enable a flexible establishment of new forms of cooperation between economic entities (Arsanian & Fischer, 2019). Fintech increase efficiency and availability of existing and launch of new financial products (Hill, 2018; Livesey, 2018; Nicoletti et al., 2017; Sabatini, Cucculelli, & Gregori, 2022; Scardovi, 2017). However, negative effects are also reported, such as over-indebtedness of risky customers, Fintech surveillance, and exclusion of some customers due to computer illiteracy (Kong & Loubere, 2021; Łasak & Gancarczyk, 2021; Brooks, 2021). The economic and social outcomes of the emerging FEs transformed by Fintech have not been fully understood and systemized (Langley & Leyshon, 2021; Wójcik, 2021b). Given technological influences, the FE undergoes developments in its core elements, i.e., actors, governance, and outcomes, acknowledging spatial contexts. Despite the increasing stock of empirical findings that describe the impact of Fintech on the functioning of FEs, we lack a synthesis reflection to reconsider FEs from this perspective. Therefore, we formulate the following research questions: RQ1) How does Fintech affect the FE phenomenon in the area of its actors, governance, and outcomes in various spatial contexts? RQ2) What are the conceptual and policy-related implications of Fintech influencing FEs?