Download or read book Ferdinand Porsche and the Volkswagen Ferdinand Porsche Und Der Volkswagen written by and published by Dumont. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of the Volkswagen Beetle was a central achievement in the early history of the Porsche Company. In January 1934, Ferdinand Porsche wrote an exposé regarding the construction of a German people's car that would have a lasting effect on automotive history. The inexpensive compact automobile would become the symbol and icon of mass motorisation. The Volkswagen, also lovingly known as the VW Beetle, was one of the most popular automobiles in the world. And it was also a leader in terms of production duration and quantity. It was first discontinued in July 2003 when the last Volkswagen left the assembly line in Mexico. With 21.5 million cars, the VW Beetle is by far one of the most-built automobiles in the world. This book is a comprehensive documentation of the history of the VW Beetle's development, containing largely unpublished pictorial and documentary material from the holdings of the Porsche archive. Published as part of the collectible series of books in the Edition Porsche Museum. English and German text.

Download or read book Ferdinand Porsche and the Volkswagen written by Porsche A.G. and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The People s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

Download or read book Ferdinand Porsche and the Volkswagen written by Doktor-Ing.-h.c.-F.-Porsche-Aktiengesellschaft Stuttgart; Museum and published by . This book was released on 2009 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Birth of the Beetle written by Chris Barber and published by Haynes Publications. This book was released on 2003 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a unique record of the Beetle's early evolution, chronicled by an English school teacher who spent 20 years digging through untapped sources, including archives he discovered at Porsche. Despite the plethora of books on this evergreen car, most of his material has never previously been published. The book - illustrated with over 300 photographs and designs, most of them not seen since origination - covers the period from the Porsche expose of 17 January 1934 until July 1945, with the final lists of experimental and test cars run by Porsche in Gmund, Austria.

Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

Download or read book Getting the Bugs Out written by David Kiley and published by John Wiley & Sons. This book was released on 2002-11-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.

Download or read book Small Wonder written by Walter Henry Nelson and published by . This book was released on 1967 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Porsche 911 by Ferdinand Porsche written by Ulrich von Mende and published by . This book was released on 1997 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Amazing Porsche and Volkswagen Story written by W. Robert Nitske and published by . This book was released on 1958 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Volkswagen Story written by K. B. Hopfinger and published by . This book was released on 1971 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Porsche written by Dennis Adler and published by Motorbooks International. This book was released on 2016-09-15 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Porsche: The Classic Era showcases the history of Porsche's iconic air-cooled sports cars and features rare historic images.

Download or read book The VW Story written by Jerry Sloniger and published by Aztex Corporation. This book was released on 1980 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book We at Porsche written by Ferry Porsche and published by Doubleday Books. This book was released on 1976 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Battle for the Beetle written by Karl E. Ludvigsen and published by Bentley Publishers. This book was released on 2000 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ludvigsen traces the history of the Volkswagon Beetle, from its inception as a people's car for Hitler's Germany to its status as a beloved American icon, to the arrival of the New Beetle in 1998. He focuses on the car's creation, the industry-wide power struggle following the German defeat in World

Download or read book Beyond Expectation written by K. B. Hopfinger and published by . This book was released on 1962 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Porsche the Man and His Cars written by Richard Alexander Freiherr von Frankenberg and published by . This book was released on 1969 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: