Download or read book Boom written by Mary Brown and published by Amacom Books. This book was released on 2006 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more. Key features This is the only book on marketing to this specific demographic. Baby Boomers are the largest generational demographic today, and women not only outnumber men, but also influence as much as 80% of household purchase decisions Includes: The Eight Things You May Not Know About Boomer Women But Should, the Imago Diagnostic (ID), an assessment tool to help marketers identify what makes Baby Boomer women tick and more
Download or read book Boomers written by Helen Andrews and published by Penguin. This book was released on 2021-01-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Baby Boomers (and I confess I am one): prepare to squirm and shake your increasingly arthritic little fists. For here comes essayist Helen Andrews."--Terry Castle With two recessions and a botched pandemic under their belt, the Boomers are their children's favorite punching bag. But is the hatred justified? Is the destruction left in their wake their fault or simply the luck of the generational draw? In Boomers, essayist Helen Andrews addresses the Boomer legacy with scrupulous fairness and biting wit. Following the model of Lytton Strachey's Eminent Victorians, she profiles six of the Boomers' brightest and best. She shows how Steve Jobs tried to liberate everyone's inner rebel but unleashed our stultifying digital world of social media and the gig economy. How Aaron Sorkin played pied piper to a generation of idealistic wonks. How Camille Paglia corrupted academia while trying to save it. How Jeffrey Sachs, Al Sharpton, and Sonya Sotomayor wanted to empower the oppressed but ended up empowering new oppressors. Ranging far beyond the usual Beatles and Bill Clinton clichés, Andrews shows how these six Boomers' effect on the world has been tragically and often ironically contrary to their intentions. She reveals the essence of Boomerness: they tried to liberate us, and instead of freedom they left behind chaos.
Download or read book Boomer Girls written by Pamela Gemin and published by . This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where you between Betty Crocker and Gloria Steinem? With that question in mind poets Pamela Gemin and Paula Sergi began collecting the poems in Boomer Girls, an anthology of coming-of-age poems written by women born between 1945 and 1964, give or take a few years on either side. The answers to that question till this volume with the energy, passion, heartbreak, and giddiness of women's lives from childhood to adolescence to middle age. The poems in Boomer Girls are by unknown, emerging, and established writers, women who participated in the second wave of feminism. From Sandra Cisneros' "My Wicked Wicked Ways" to Barbara Crooker's "Nearing Menopause, I Run into Elvis at Shoprite, " from Wendy Mnookin's "Polio Summer" to Kyoko Mori's "Barbie Says Math Is Hard, " these poems call for us to celebrate (in the words of poet Diane Seuss-Brakeman) "glances, romances, beauty and guilt, regret, remorse, rebates and rejuvenations." Boomer Girls share a common culture, bound by their generation's political history by pop icons like Barbie -- that pedestaled Boomer Girl who's just turned forty -- and by the music that's never stopped playing: Janis Joplin, Marvin Gaye, Jimi Hendrix, the Ronettes, Van Morrison, Patsy Cline, John Lennon. The Boomer poets in this feisty anthology speak with diverse voices and embody a wide range of experiences, yet their generation's universal images -- the hula hoops, TV shows, tinned auto-mobiles, and other household gods of their youth -- unite them in ways both hilarious and tender.
Download or read book Thriving in Retirement written by Anne C. Coon Ph.D. and published by Bloomsbury Publishing USA. This book was released on 2017-09-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book shares insights derived from surveys, interviews, and focus groups conducted with a diverse group of first-wave Baby Boomer female professionals (born 1946–1956). These individuals changed the workplace in the 1970s and are now changing views of retirement. In Thriving in Retirement: Lessons from Baby Boomer Women, profiles of highly diverse professional women are interwoven with information gleaned from surveys, interviews, and focus groups, thereby allowing readers to identify with individuals similar to themselves, whether through profession, education, personal concerns, or demographics. In spite of dissimilarities in backgrounds, career paths, and personal experiences, these women have much in common. As they leave their full-time careers, they are committed to exploring new post-career identities while finding ways to stay engaged, share their professional expertise, and develop deeply held personal interests and passions they may have set aside in the past. The Baby Boomer women profiled here reveal details such as the early influences on their education and career choices, the aspects of their careers they enjoyed the most, the opportunities and roadblocks they encountered, as well as how they balanced marriage and family responsibilities with their careers. Readers will benefit from the examples set by these women, whose diversity and varying experiences provide inspiration for nearly anyone of retirement age who finds herself wondering "What's next?"
Download or read book What Did The Baby Boomers Ever Do For Us written by Francis Beckett and published by Routledge. This book was released on 2016-03-22 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2010, this book explores the legacy of the baby boomers: the generation who, born in the aftermath of the Second World War, came of age in the radical sixties where for the first time since the War, there was freedom, money, and safe sex. In this book, Francis Beckett argues that what began as the most radical-sounding generation for half a century turned into a random collection of youthful style gurus, sharp-toothed entrepreneurs and management consultants who believed revolution meant new ways of selling things; and Thatcherites, who thought freedom meant free markets, not free people. At last, it found its most complete expression in New Labour. The author argues that the children of the 1960s betrayed the generations that came before and after, and that the true legacy of the swinging decade is in ashes.
Download or read book Baby Boomers Age and Beauty written by Naomi Woodspring and published by Emerald Group Publishing. This book was released on 2018-10-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from a variety of sources from ageing research, history and gender studies, this book is a rich exploration of the baby boomers - those coming of age in the sixties and now entering old age - the influences that have shaped how they perceive ageing appearance, define ageing and beauty, and the meaning of appearance, beauty, and identity.
Download or read book OK Boomer Let s Talk written by Jill Filipovic and published by Simon and Schuster. This book was released on 2020-08-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Particularly relevant in an election year...This book is full of data—on the economy, technology, and more—that will help millennials articulate their generational rage and help boomers understand where they’re coming from.” —The Washington Post “Jill Filipovic cuts through the noise with characteristic clarity and nuance. Behind the meme is a thoughtfully reported book that greatly contributes to our understanding of generational change.” —Irin Carmon, coauthor of the New York Times bestseller Notorious RBG Baby Boomers are the most prosperous generation in American history, but their kids are screwed. In this eye-opening book, journalist Jill Filipovic breaks down the massive problems facing Millennials including climate, money, housing, and healthcare. In Ok Boomer, Let’s Talk, journalist (and Millenial) Jill Filipovic tells the definitive story of her generation. Talking to gig workers, economists, policy makers, and dozens of struggling Millennials drowning in debt on a planet quite literally in flames, Filipovic paints a shocking and nuanced portrait of a generation being left behind: -Millennials are the most educated generation in American history—and also the most broke. -Millennials hold just 3 percent of American wealth. When they were the same age, Boomers held 21 percent. -The average older Millennial has $15,000 in student loan debt. The average Boomer at the same age? Just $2,300 in today’s dollars. -Millennials are paying almost 40 percent more for their first homes than Boomers did. -American families spend twice as much on healthcare now than they did when Boomers were young parents. Filipovic shows that Millennials are not the avocado-toast-eating snowflakes of Boomer outrage fantasies. But they are the first American generation that will do worse than their parents. “OK, Boomer” isn’t just a sarcastic dismissal—it’s a recognition that Millennials are in crisis, and that Boomer voters, bankers, and policy makers are responsible. Filipovic goes beyond the meme, upending dated assumptions with revelatory data and revealing portraits of young people delaying adulthood to pay down debt, obsessed with “wellness” because they can’t afford real healthcare, and struggling to #hustle in the precarious gig economy. Ok Boomer, Let’s Talk is at once an explainer and an extended olive branch that will finally allow these two generations to truly understand each other.
Download or read book The Pinch written by David Willetts and published by Atlantic Books. This book was released on 2011-05-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run the country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare, and financial needs. In this original and provocative book, David Willetts shows how the baby boomer generation has attained this position at the expense of their children. Social, cultural, and economic provision has been made for the reigning section of society, whilst the needs of the next generation have taken a back seat. Willetts argues that if our political, economic, and cultural leaders do not begin to discharge their obligations to the future, the young people of today will be taxed more, work longer hours for less money, have lower social mobility, and live in a degraded environment in order to pay for their parents' quality of life. Baby boomers, worried about the kind of world they are passing on to their children, are beginning to take note. However, whilst the imbalance in the quality of life between the generations is becoming more obvious, what is less certain is whether the older generation will be willing to make the sacrifices necessary for a more equal distribution. The Pinch is a landmark account of intergenerational relations in Britain. It is essential reading for parents and policymakers alike.
Download or read book Why We Can t Sleep written by Ada Calhoun and published by Grove Press. This book was released on 2020-01-07 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed author explores the hidden crises of Gen X women in this “engaging hybrid of first-person confession, reportage [and] pop culture analysis” (The New Republic). Ada Calhoun was married with children and a good career—and yet she was miserable. She thought she had no right to complain until she realized how many other Generation X women felt the same way. What could be behind this troubling trend? To find out, Calhoun delved into housing costs, HR trends, credit card debt averages, and divorce data. At every turn, she saw that Gen X women were facing new problems as they entered middle age—problems that were being largely overlooked. Calhoun spoke with women across America who were part of the generation raised to “have it all.” She found that most were exhausted, terrified about money, under-employed, and overwhelmed. And instead of being heard, they were being told to lean in, take “me-time,” or make a chore chart to get their lives and homes in order. In Why We Can’t Sleep, Calhoun opens up the cultural and political contexts of Gen X’s predicament. She offers practical advice on how to ourselves out of the abyss—and keep the next generation of women from falling in. The result is reassuring, empowering, and essential reading for all middle-aged women, and anyone who hopes to understand them.
Download or read book A Generation of Sociopaths written by Bruce Cannon Gibney and published by Hachette Books. This book was released on 2017-03-07 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his "remarkable" (Men's Journal) and "controversial" (Fortune) book -- written in a "wry, amusing style" (The Guardian) -- Bruce Cannon Gibney shows how America was hijacked by the Boomers, a generation whose reckless self-indulgence degraded the foundations of American prosperity. In A Generation of Sociopaths, Gibney examines the disastrous policies of the most powerful generation in modern history, showing how the Boomers ruthlessly enriched themselves at the expense of future generations. Acting without empathy, prudence, or respect for facts--acting, in other words, as sociopaths--the Boomers turned American dynamism into stagnation, inequality, and bipartisan fiasco. The Boomers have set a time bomb for the 2030s, when damage to Social Security, public finances, and the environment will become catastrophic and possibly irreversible--and when, not coincidentally, Boomers will be dying off. Gibney argues that younger generations have a fleeting window to hold the Boomers accountable and begin restoring America.
Download or read book Power Moms written by Joann S. Lublin and published by HarperCollins. This book was released on 2021-02-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A retired Wall Street Journal editor and mother compares two generations of women—boomers and GenXers—to examine how each navigates the emotional and professional challenges involved in juggling managerial careers and families. For the first time in American history, a significant number of mothers are heading major corporations, including General Motors, Ulta Beauty, and Best Buy. Over the past several decades, women have made gains throughout executive suites. Yet these “Power Moms” still struggle with balancing their management responsibilities with raising children. Joann S. Lublin draws on the experiences of the nation’s two generations of these successful women to measure how far we’ve come—and how far we still need to go. Lublin combines her own insights with those of eighty-five executive mothers across industries—including experienced public-company chiefs such as Carol Bartz, the first woman to command Autodesk and Yahoo; Hershey’s Michele Buck, DuPont’s Ellen Kullman, ITT’s Denise Ramos, and WW International’s Mindy Grossman—and twenty-five of their grown daughters. Lublin reveals how trailblazer boomers, many now in their sixties, often endured sweeping disapproval for their demanding management careers, even as their own daughters sometimes rejected their choices. While the second wave of executive mothers—all under forty-five—handle working parenthood with less angst, they still lead stressful lives. Power Moms provides lessons and advice to help today’s professional women, their families, and their employers navigate this challenging terrain. Lublin looks at the trade-offs mothers are too often forced to make between work and family and the root causes, including the dearth of large-scale paid parental leave and other family-friendly policies. While it celebrates the gains women have made, Power Moms makes clear how much more must be done to make being a working mother easier.
Download or read book The Girl Explorers written by Jayne Zanglein and published by Sourcebooks, Inc.. This book was released on 2021-03-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never tell a woman where she doesn't belong. In 1932, Roy Chapman Andrews, president of the men-only Explorers Club, boldly stated to hundreds of female students at Barnard College that "women are not adapted to exploration," and that women and exploration do not mix. He obviously didn't know a thing about either... The Girl Explorers is the inspirational and untold story of the founding of the Society of Women Geographers—an organization of adventurous female world explorers—and how key members served as early advocates for human rights and paved the way for today's women scientists by scaling mountains, exploring the high seas, flying across the Atlantic, and recording the world through film, sculpture, and literature. Follow in the footsteps of these rebellious women as they travel the globe in search of new species, widen the understanding of hidden cultures, and break records in spades. For these women dared to go where no woman—or man—had gone before, achieving the unthinkable and breaking through barriers to allow future generations to carry on their important and inspiring work. The Girl Explorers is an inspiring examination of forgotten women from history, perfect for fans of bestselling narrative history books like The Radium Girls, The Woman Who Smashed Codes, and Rise of the Rocket Girls.
Download or read book Midlife Crisis at 30 written by Lia Macko and published by Rodale. This book was released on 2004-03-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for professional women struggling with burnout analyzes the social and psychological factors that affect a woman's career and relationships, and offers strategies for achieving a healthy personal and professional balance.
Download or read book Female Baby Boomers written by Diane Galarneau and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1994 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has employment changed for women over the twenty year span from early to middle and late baby boom groups? The evolution of women in the work force is examined in this report, comparing demographic characteristics, level of education, marital status and number of children for women from these three groups. The report reviews their professions and work arrangements. The final chapter looks at revenues and the overall contribution of women to the family income.
Download or read book When Baby Boom Women Retire written by Nancy Dailey and published by Bloomsbury Publishing USA. This book was released on 1998-02-18 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fewer than 20% of Baby Boom women will experience a secure retirement. Marriage, education, occupation, home ownership—these variables predict their future. Possession of all four indicates retirement security, and absence of any increases risk of old-age poverty. This riveting sociological study also examines the social relations and structures that will determine the retirement experience, options, and decisions for more than 40 million Baby Boom women. These women's material base and social status are examined through the use of empirical data, and the key predictors of their retirement are identified. The massive entry of Baby Boom women into the labor force increases the importance of retirement planning for working women. It comes at a time when existing research models and data are outdated and inadequate to effectively predict their future retirement experience. Over the past 30 years, American men and their spouses have benefited from the linear, undifferentiated model of the traditional male retirement. For the Baby Boom generation, however, the nature of work has changed significantly. The current retirement model may not serve Baby Boom men as well as in the past, let alone Baby Boom women. In contrast, this book offers a new, dynamic model that considers the social and work structures influencing women's lives and that accurately reflects the predictors and parameters of Baby Boom women's retirement.
Download or read book The American People written by Reynolds Farley and published by Russell Sage Foundation. This book was released on 2005-09-08 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 200 years, America has turned to the decennial census to answer questions about itself. More than a mere head count, the census is the authoritative source of information on where people live, the types of families they establish, how they identify themselves, the jobs they hold, and much more. The latest census, taken at the cusp of the new millennium, gathered more information than ever before about Americans and their lifestyles. The American People, edited by respected demographers Reynolds Farley and John Haaga, provides a snapshot of those findings that is at once analytically rich and accessible to readers at all levels. The American People addresses important questions about national life that census data are uniquely able to answer. Mary Elizabeth Hughes and Angela O'Rand compare the educational attainment, economic achievement, and family arrangements of the baby boom cohort with those of preceding generations. David Cotter, Joan Hermsen, and Reeve Vanneman find that, unlike progress made in previous decades, the 1990s were a time of stability—and possibly even retrenchment—with regard to gender equality. Sonya Tafoya, Hans Johnson, and Laura Hill examine a new development for the census in 2000: the decision to allow people to identify themselves by more than one race. They discuss how people form multiracial identities and dissect the racial and ethnic composition of the roughly seven million Americans who chose more than one racial classification. Former Census Bureau director Kenneth Prewitt discusses the importance of the census to democratic fairness and government efficiency, and notes how the high stakes accompanying the census count (especially the allocation of Congressional seats and federal funds) have made the census a lightening rod for criticism from politicians. The census has come a long way since 1790, when U.S. Marshals setout on horseback to count the population. Today, it holds a wealth of information about who we are, where we live, what we do, and how much we have changed. The American People provides a rich, detailed examination of the trends that shape our lives and paints a comprehensive portrait of the country we live in today. A Volume in the Russell Sage Foundation Census Series
Download or read book How Families Still Matter written by Vern L. Bengtson and published by Cambridge University Press. This book was released on 2002-10-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
