Download or read book Feeding the Media Beast written by Mark Mathis and published by Purdue University Press. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.
Download or read book Feeding the Media Beast written by Mark Mathis and published by . This book was released on 2004 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Media Psychobabble written by Anthony Smith Chaigneau and published by Createspace Independent Publishing Platform. This book was released on 2017-09-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is NOT a 'How-To' of tips and techniques nor is it a Social Media marketing guide - FAR FROM IT! Social Media Psychobabble exposes the amorphous world of Social Media, digging into the absurd, nonsensical psychobabble that the majority of this medium has become. It is written to reveal the mess, open dialogue and educate - It is a wake-up call to the powers that can do something to fix the problems! The book looks at the history of the WWW, the How-To genre, Social Media Tools, the Players and the massive diatribe of drivel and imbecilic, valueless marketing that now fills masses of server farms across the globe. It rips open the happy-flappy veneer of the narcissistic, over-exuberant Social Media snake-oil sales people and it exposes many for the charlatans they are, with their absurd claims of instant business success. It is by no means inclusive of all as the subject has grown to a Godzilla size problem. The book is full of examples showing how the on-line 'content-creation-runaway-train' is polluting the WWW (The Beast) with unmoderated, unmitigated garbage that is wreaking social and political havoc as it favours the stupid, the fake, the narcissists, the trolls, the bullies, the scammers, the terrorists and more. It shows how we stand by and allow The Beast to stupidly pollute our youngest most malleable, susceptible minds. If you are a parent, a teacher, a social worker and have young lives to protect and nurture you will want to know what is really going on in the belly of The Beast. If you are working in or touting Social Media and are perhaps a runaway-content-creator then this book is certainly NOT for you but you and your ilk are most probably in it ... Enjoy!
Download or read book Feeding the Beast written by Kenneth T. Walsh and published by Random House (NY). This book was released on 1996 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: News & World Report, candidly reports how ordinary citizens are the biggest losers in the current state of affairs. The widespread practice of "spin doctoring," the willingness on the part of the White House to mislead the press, overly interpretive reporting, and "gotcha" journalism do more to distort reality than illuminate it.
Download or read book Feeding the Beast written by Tim Gordon and published by . This book was released on 2012-02-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In your hands is the harvest of fifty years experience in local TV news. Throughout the book, we talk about stories, how to do them and what to avoid. We discuss the new direction of local TV news and the new economics of big media corporations. Together they are creating an undertow sweeping away longer format stories, the public education function local TV news once provided and a lot of risk taking in the stories we cover. What remains is a news landscape dominated by stories that generate ratings, can be turned quickly and provocatively teased. We dedicate this book to our colleagues wherever they are. There's a lot to be learned in common experience. We offer ours here, good and bad. Journalism students interested in the workaday world of TV reporters and photojournalists will find a kind of internship here and more than a few tips for successful class projects. With a sense of humor and journalist's search for the truth, we cast an unflinching eye on our profession. So, if you don't mind getting your hands dirty pulling cable, and can handle a little feedback in your ear, please turn this book over.
Download or read book The Customer Call Center Outback written by Michael D. Trotter and published by Purdue University Press. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a support pack for supervisor's in call centres. Using a ""workbook"" format, its goal is to offer suggestions on how to solve the most frequently encountered problems for this group. It is based on research with 70 call/contact centre supervisors.
Download or read book Feed the Startup Beast A 7 Step Guide to Big Hairy Outrageous Sales Growth written by Drew Williams and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven 7-step marketing system for fast and furious business growth Whether you're wondering how to get your startup off the ground or looking for answers to why your business has stalled, Feed the Startup Beast will show you how to feed--and unleash--the beast that is your business. "Williams and Verney have written the operating manual for driving market share and revenue in the twenty-first century." -- Christine Crandell, chief experience innovator, New Business Strategies; Forbes.com and Huffington Post blogger "Customer enthusiasm doesn't magically happen. In this important book, you'll learn how to create the fuel that flies your business like a rocket ship to success." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "There are a lot of great marketing ideas in this book. If you use just a few of them, you'll be way out ahead of your competitors. If you use all of them, your competitors had better dive for cover." -- Lois Geller, author of Customers for Keeps and Response! and contributor to Forbes.com "Beast is indispensable for the ambitious entrepreneur looking to successfully navigate the treacherous waters of growing a business while running it." -- Leslie Bennett, serial entrepreneur and contributor to Forbes.com
Download or read book Media and governance written by Schillemans, Thomas and published by Policy Press. This book was released on 2019-01-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published as a special issue of Policy & Politics, this updated volume explores the intersections between governance and media in western democracies, which have undergone profound recent changes. Many governmental powers have been shifted toward a host of network parties such as NGOs, state enterprises, international organizations, autonomous agencies, and local governments. Governments have developed complex networks for service delivery and they have a strategic interest in the news media as an arena where their interests can be served and threatened. How do the media relate to and report on complex systems of government? How do the various governance actors respond to the media and what are the effects on their policies? This book considers the impact of media-related factors on governance, policy, public accountability and the attribution of blame for failures.
Download or read book Feeding the Beast written by Marilyn W. Thompson and published by Macmillan Reference USA. This book was released on 1990 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's the inside story of Reagan's Teapot Dome scandal. Author Thompson discloses how a small machine shop through bribery, fraud, and racketeering, landed over a half billion dollars in government contracts. Photographs.
Download or read book Feeding the Beast written by Kenneth T. Walsh and published by Random House (NY). This book was released on 1996 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: News & World Report, candidly reports how ordinary citizens are the biggest losers in the current state of affairs. The widespread practice of "spin doctoring," the willingness on the part of the White House to mislead the press, overly interpretive reporting, and "gotcha" journalism do more to distort reality than illuminate it.
Download or read book How to Stop Feeding the Beast written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2018-02-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to Quit Sacrificing Your Book Income? Would you like to start making a decent living from your writing instead? This is the story of how any author can get their life back. Just stop ""Feeding the Beast."" The one that has been consuming their livelihood, novel by novel. As our story begins: The great beast Zon has been playing favorites again. It's preying on naïve and innocent writers. The ones who dare enter its chamber with offerings of their works. With a single withering glance, a rapid pounce, the gnashing of teeth, your author-dream is dead. The hope of a livable passive income from vast numbers of readers buying your masterpiece is spit out. It joins the massive, growing bone pile at the beast's feet. There is a way to avoid this, to publish your book regardless of Zon or other publishing beasts that require feeding. Are you up for the challenge? Get Your Copy Now.
Download or read book The March of Patriots written by Paul Kelly and published by Melbourne Univ. Publishing. This book was released on 2011-04-01 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the inside story of how Paul Keating and John Howard changed Australia, this record presents these two personalities as conviction politicians, tribal warriors, and national interest patriots. Divided by belief, temperament, and party, they were united by generation, city, and the challenge to make Australia into a successful nation for the globalized age. The making of policy and the uses of power are explored, capturing the authentic nature of Australian politics as distinct from the polemics advanced by both sides. Focusing on how these prime ministers altered the nation's direction, this study also depicts how they redefined their parties and struggled over Australia's new economic, social, cultural, and foreign policy agendas. A sequel to the author’s bestselling The End of Certainty, this survey is based on more than 100 interviews with the two key players as well as other politicians, advisers, and public servants.
Download or read book Living Proof written by Adam von Gootkin and published by Red Wheel/Weiser. This book was released on 2015-10-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living Proof tells the story of how, in just a few short years, Connecticut natives Adam and Pete took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures, and challenging the status quo. Business lessons distilled from the mind of a moonshiner include: Finding your purpose in business (and life). Setting goals, reaching goals—then setting more goals. Founding a small business and growing it into a big company. Building a highly unique brand. Making money out of thin air (almost). Adam’s ancestors were arrested in 1864 for tax evasion on a shipment of moonshine bound for Canada, resulting in the collapse of Chafee & Co. Distilling. Undaunted by their demise, the family opened the grand Chafee’s Hotel in Middletown, Connecticut, at the dawn of the Roaring twenties, hosting an opulent and infamous speakeasy. The family legacy continues today with Onyx Moonshine.
Download or read book Don t Look Back written by Joe Calderone and published by Post Hill Press. This book was released on 2022-07-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t Look Back is a thriller that takes readers into the hearts and minds of a FDNY family who lost their son during 9/11, and set out on a mission to find out what really happened to him and the other 342 firefighters who perished needlessly. Sarah Murphy, a savvy community organizer from the Bronx, teams up with a local investigative reporter and other 9/11 families as they take on City Hall to unearth the failures at the FDNY. In this fast-paced novel by former Daily News investigative reporter, Joe Calderone, the families risk everything to expose a corruption scandal that put faulty radios in the hands of the FDNY, leading to the worst loss of life in the history of the department. This compelling story, based on true events, takes a different perspective on a worldwide event and gives voice to the 343 members of the FDNY who perished, largely unaware that the buildings were about to come down upon them. Advance Praise for Don’t Look Back "A crisply written page-turner, 'Don’t Look Back' is a story of tragedy, tenacity, and the continued importance of a free press. From the terror of the final moments inside the World Trade Center towers, to the incompetence that doomed hundreds of city firefighters, to the principled mutiny inside a major newspaper to get that story out, the story never lets up. Calderone writes with moving affection and respect for the blue-collar men and women who do the hard work in our democracy, who fight to preserve it, and who sometimes pay for that struggle with their lives." —Mark Bowden, author, Black Hawk Down “Joe Calderone, one of the city’s great reporters, uses those skills in a brilliantly suspenseful novel about 9/11, the city’s worst tragedy, and the first responders who lost their lives that day and their families' search for the truth.” —Nick Pileggi, author Wiseguy and its screenplay, Goodfellas “Joe Calderone is a former NY Daily News investigative reporter who knows his stuff when it comes to the FDNY and he has crafted a novel that helps shine a light on the incredible challenges and sacrifices firefighters made on 9/11, including the 343 members of the FDNY we lost that day under the most tragic of circumstances. There were communication failures on 9/11 that no doubt contributed to the loss of life and this novel will help remind us to not repeat those mistakes ever again. Calderone has done the FDNY a service.” —Michael Regan, former First Deputy Commissioner, FDNY "This is a novel about the most painful day in New York City history and its aftermath, as reporters and investigators struggled to uncover the official blunders of Rudy Giuliani's City Hall that made a tragic day worse. Joe Calderone uses all his tools as one of New York’s best investigative reporters, as well as a panoramic knowledge of the city, to offer a vivid tale of people in search of a difficult truth." —Tom Robbins, Pulitzer Prize finalist and Investigative Journalist In Residence at the Craig Newmark Graduate School of Journalism at CUNY
Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2020-11-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
Download or read book The Importance of Being Famous written by Maureen Orth and published by Henry Holt and Company. This book was released on 2014-02-04 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vanity Fair's veteran special correspondent pulls back the curtain on the world of celebrity and those who live and die there Vanity Fair's Maureen Orth always makes news. From Hollywood to murder trials to the corridors of politics, this National Magazine Award winner covers lives led in public, on camera, in the headlines. Here she takes us close-up into the world of fame--bridging entertainment, politics, and news--and the lives of those who understand the chemistry, the very DNA, of fame and how to create it, manipulate it, sustain it. Moving from former Prime Minister Margaret Thatcher to Michael Jackson, the ultimate child/monster of show business, Orth describes our evolution from a society where talent attracted attention to a place where the star-making machinery of the "celebrity-industrial complex" shapes, reshapes, and sells its gods (and monsters) to the public. From divas letting their hair down (Tina Turner) to Little Gods (Woody Allen and Princess Diana's almost father-in-law Mohammed Fayed), political theater (Arnold's Hollywood hubris, Arianna Huffington's guru-guided gubernatorial quest), news-gone-soap-opera (I Love Laci), and even the Queen Mother of reinvention (Madonna as dominatrix/children's-book author), Orth delivers a portrait of an era. The Importance of Being Famous shows us the real world of the big room where the rules that govern mere mortals don't matter--and anonymity is a crime.
Download or read book Tonight at Ten written by Steve Stoler and published by Dog Ear Publishing. This book was released on 2016-09-29 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book will make you laugh, make you cry and make you mad! Steve Stoler tells the stories some of us knew, and now you will too.” Dale Hansen, Legendary Dallas Sports Anchor
