Download or read book The Fashion Designer Survival Guide written by Mary Gehlhar and published by Barrons Educational Services. This book was released on 2021-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad

Download or read book The Fashion Designer Survival Guide Revised and Expanded Edition written by Mary Gehlhar and published by Kaplan Publishing. This book was released on 2008-07-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results

Download or read book The Lives of 50 Fashion Legends written by Fashionary and published by Fashionary. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fun volume from fashion experts Fashionary tracks the rise to fame of the most influential designers in fashion. This visual book walks you through the stories of the world's greatest designers, across the decades. Explore each of the legend's life choices, learn how they adapted to trends and adversities, and discover how the fashion industry has changed over the years. Filled with timelines and fascinating graphics that place each fashion designer on the world stage. This volume shares appraisals of 50 of the most important fashion designers and their iconic status. Alongside star designers such as Coco Chanel, Karl Lagerfeld, Cristóbal Balenciaga, and the most influential fashion designers in the fashion industry, it is filled with historical information about the brands and biographies. A special treat for anyone who loves fashion. Fashion Legends included: Coco Chanel, Cristóbal Balenciaga, Christian Dior , Pierre Balmain, Emilio Pucci , Pierre Cardin , Hubert de Givenchy , Mary Quant , Sonia Rykiel , Valentino Garavani, Oscar de la Renta , Karl Lagerfeld , Giorgio Armani , Azzedine Alaïa, Yves Saint Laurent , Issey Miyake , Kenzo Takada, Ralph Lauren, Roberto Cavalli , Vivienne Westwood , Rei Kawakubo , Calvin Klein , Yohji Yamamoto , Jil Sander , Paul Smith , Gianni Versace , Diane Von Fürstenberg, Donna Karan , Miuccia Prada , Franco Moshino , Tommy Hilger , Jean Paul Gaultier , Helmut Lang , Martin Margiela, Dries Van Noten, Domenico Dolce & Stefano Gabbana, Micheal Kors , Ann Demeulemeester , John Galliano , Alber Elbaz , Tom Ford , Marc Jacobs , Thom Browne , Raf Simons , Hedi Slimane , Alexander Mcqueen , Hussein Chalayan , Nicolas Ghesquière, Stella McCartney, Riccardo Tisci

Download or read book DYNAMICS OF FASHION written by ELAINE. STONE and published by Bloomsbury Publishing USA. This book was released on 2022 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Fashion Designer Free Preview written by Nancy Moser and published by Barbour Publishing. This book was released on 2019-01-01 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The slogan of the store—“unruffled, unveiled, unstoppable women”—is a perfect descriptor for the tenacious religious feminists who here pursue the American Dream. " -Publishers Weekly The American Dream thrives in 1912 New York City Annie Wood, the housemaid-turned-pattern designer in The Pattern Artist, jumps at the chance to design her own clothing line when a wealthy New York couple offers to finance her endeavor. Joining the project is Annie’s new husband, Sean Culver, her best friend at Butterick, Maude Nascato, and a mother figure, Edna Holmquist. Annie and her colleagues give up their careers, risking everything to follow a shared passion: clothes that are both fashionable and functional for modern, busy women in 1912. Personal and financial setbacks test old relationships and new romances while threatening to keep the business from ever selling a single dress. No one said it would be easy. But the promise of the American Dream holds a deep hope for those who work hard, trust God, and never give up.

Download or read book Advances in Fashion and Design Research written by Ana Cristina Broega and published by Springer Nature. This book was released on 2022-10-19 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimarães, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.

Download or read book Fashion Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

Download or read book Fashion by Design written by Janice Greenberg Ellinwood and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the phases of the design process, as well as the elements and principles of design, and how it is applied to fashion.

Download or read book The Ultimate Fashion Study Guide written by Victoria Hunter and published by Hunter Publishing Corporation. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-step, HOW-TO, resource for introductory Fashion Design study. Provides the fundamentals required to quickly grasp the skills for success in a highly competitive industry. Packed with vital information, tips, templates, tools, techniques, inspiration and over 600 illustrations and images. Includes CD-ROM with design templates.

Download or read book Artificial Intelligence Design Law and Fashion written by Hasan Kadir Yılmaztekin and published by Taylor & Francis. This book was released on 2022-12-30 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) now infiltrates our culture. After a couple of difficult winters, AI today is a word on everybody’s lips, and it attracts everyone’s attention regardless of whether they are experts or not. From Apple’s Siri to Amazon’s Alexa, Tesla’s auto-driving cars to facial recognition systems in CCTV cameras, Netflix’s film offering services to Google’s search engine, we live in a world of AI goods. The advent of AI-powered technologies increasingly affects people’s lives across the globe. As a tool for productivity and cost-efficiency, AI also shapes our economy and welfare. AI-generated designs and works are becoming more popular. Today, AI technologies can generate several intellectual creations. Fashion is one of the industries that AI can profoundly impact. AI tools and devices are currently being used in the fashion industry to create fashion models, fabric and jewellery designs, and clothing. When we talk about AI-generated designs, we instead focus on the fruits of innovation – more best-selling apparels, more fashionable designs and more fulfilment of customer expectations – without paying heed to who the designer is. Designers invest a lot of talent, time and finances into designing and creating each article of clothing and accessory before they release their work to the public. Pattern drafting is the first and most important step in dressmaking. Designers typically start with a general sketch on paper; add styles, elements and colours; revise and refine everything; and finally deliver their design to dressmakers. AI accelerates this time-consuming and labour-intensive process. Yet the full legal consequences of AI in fashion industry are often forgotten. An AI device’s ability to generate fashion designs raises the question of who will own intellectual property rights over the fashion designs. Will it be the fashion designer who hires or contracts with the AI programmer? Will it be the programmer? Will it be the AI itself? Or will it be a joint work of humans and computers? And who will be liable for infringement deriving from use of third-party material in AI-generated fashion designs? This book explores answers to these questions within the framework of EU design and copyright laws. It also crafts a solution proposal based on a three-step test and model norms, which could be used to unleash the authors, rights holders and infringers around AI-generated fashion designs.

Download or read book Zero Waste Fashion Design written by Timo Rissanen and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach. Written by two industry leading pioneers, Timo Rissanen and Holly McQuillan, the book offers flexible strategies and easy-to-master zero waste techniques to help you develop your own cutting edge fashion designs. Sample flat patterns and more than 20 exercises will reinforce your understanding of the zero waste fashion design process. Beautifully illustrated interviews with high-profile, innovative designers, including Winifred Aldrich, Rickard Lindqvist and Yeohlee Teng, show the stunning garments produced by zero waste fashion design. Featured topics include: The criteria for zero waste fashion design Manufacturing zero waste garments Adapting existing designs for zero waste Zero waste designing with digital technologies

Download or read book Zero Waste Sewing written by Elizabeth M. Haywood and published by Cooatalaa Press. This book was released on 2020-03-14 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 16 women's garments to sew, all using 100% of the fabric with no waste.

Download or read book Protecting Creativity in Fashion Design written by Susanna Monseau and published by Taylor & Francis. This book was released on 2023-03-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the debate over the benefits of legal protection for fashion design, this book focuses on how a combination of minimal legal protections for design, evolving social norms, digital technology, and market forces can promote innovation and creativity in a business known for its fast-paced remixing and borrowing. Focusing on the advantages and disadvantages of the main US and EU IP laws that protect fashion design in the world’s biggest fashion markets, it describes how recent US case law in copyright and trademark cases has led to misaligned incentives for the industry and a lack of clear protection, while, in the EU, the CJEU’s interpretation of the pan-European design rights system has created significant overlap with copyright law and risks, leading to the overprotection of design. The book proposes that creativity and innovation in fashion derive some benefit from a limited unregistered design right protection, and that cumulation with copyright protection is unhelpful. It also proposes that there is a larger role for developing social norms relating to sustainability, the ethics of cultural appropriation, and the online shaming of counterfeiters that can also help create a fair equilibrium between protection and borrowing in fashion design.

Download or read book Technology Sustainability and the Fashion Industry written by Annick Schramme and published by Taylor & Francis. This book was released on 2024-05-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world? This book brings together expert scholars and reflective practitioners via a network of dialogue and exchange to help drive forward a sustainable future for the fashion industry. With a focus on technological innovation, the contributions to this book provide a range of case studies from design thinking, through digital clothing and inclusive fashion. This book will be of interest to researchers and scholars in the fields of circular business and the fashion industry, and provides a unique resource for readers seeking to understand more about the need for responsible fashion and how technology might be able to help.

Download or read book The Fashion Designer s Directory of Shape and Style written by Simon Travers-Spencer and published by B.E.S. Publishing. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 1,200 detailed illustrations provide the building blocks for designing imaginative and original clothing.

Download or read book Fashion Illustration for Designers written by Kathryn Hagen and published by Waveland Press. This book was released on 2017-05-03 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion design begins in the designer’s creative mind, and drawing is the crucial next step to communicating creative ideas to others to bring those ideas to reality. Clear, expressive drawings engage and bring together people in patternmaking, production, marketing, and all other facets of the fashion business, ensuring that everyone shares the same vision that originates with the designer. Kathryn Hagen brings decades of experience teaching design students how best to translate their ideas into drawings. She opens with basic drawing skills using both hand tools and computer techniques before moving on to applying those skills to both the human figure and the specifics of various types of clothing. Throughout the book she exposes designers to myriad techniques and styles, encouraging each individual to discover what works best for him or her. Each chapter ends with practice exercises as well as visual references to review and reinforce material learned in the chapter lessons. Videos demonstrating hands-on examples can be viewed at waveland.com/Hagen, with emphasis on distressed fabrics and novelty treatments. 84 pages of color present a wide variety of rendering techniques.

Download or read book Latin American and Latinx Fashion Design Today Moda Hoy written by Tanya Melendez-Escalante and published by Bloomsbury Publishing. This book was released on 2024-04-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying a major exhibition at The Museum at FIT, Latin American and Latinx Fashion Design Today: ¡Moda Hoy! examines Latin American and Latinx fashion design from the past 20 years, asking “What is Latin American fashion design in the 21st century”? The book seeks to explore the sociohistorical influences and cultural dynamics that have propelled the development of the unique sartorial bricolage that is Latin American and Latinx fashion. Through a series of themes and topics favored by contemporary designers – including Indigenous heritage, art, sustainable design, politics, gender, elegance, and popular culture – it highlights established designers with a strong international presence, such as Isabel Toledo, Carolina Herrera, Rick Owens, Oscar de la Renta, Carla Fernández, and Gabriela Hearst. Accompanied by regional brands and emerging talents, and case studies that take an in-depth look into specific designers, and beautifully illustrated in full color throughout, Latin American and Latinx Fashion Design Today is essential reading for fashion enthusiasts who have an overlapping interest in Latin American studies, and all who appreciate the history and visual culture of fashion and Latin America.