Download or read book Fashion Journalism written by Julie Bradford and published by Routledge. This book was released on 2014-08-27 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Journalism presents a comprehensive overview of how fashion journalism operates and how to report on fashion. Encompassing skills for print and online media, the book includes many case studies and interviews with fashion journalists working for newspapers, magazines, broadcasting and websites, as well as with stylists, PR executives, photographers and bloggers. The first hand explanations of these roles and practical tips and advice are accompanied by analysis of examples from their work. The business of fashion and fashion PR is explained for the trainee journalist, offering practical guidance on how to report effectively on fashion – from sources and research to writing and layout., with chapter including suggested exercises and further reading. Covering a broad range of subject areas, from law and ethics and using social media to fashion theory and reporting the catwalk, this text offers everything a student or trainee needs to know to excel in fashion journalism.

Download or read book Gazette of fashion and cutting room companion afterw Minister s gazette of fashion written by Minister and co, ltd and published by . This book was released on 1866 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fashion through History written by Giovanna Motta and published by Cambridge Scholars Publishing. This book was released on 2018-06-11 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book arises from an international conference held at Sapienza University in Rome, Italy, in May 2015, and it includes papers by important Italian scholars of fashion. It is dedicated to one of the main indicators of social change, fashion, analysed within different scientific fields, historical periods, and geographical areas. This volume deals with issues of economy and fashion, copyright, industrial designs, trademarks, trade secrets, and patents, as well as new communication devices and strategies in the era of increasing globalization and market integration. Contributions analyze fashion blogs, fashion communication strategies, relations between fashion and technology, social media, grass-roots communication, social and cultural aspects of digital technologies, mobile fashion applications, and the dynamic fashion system in the virtual world. Visual identification symbols of fashion details, such as the Catalan hat or the Basque beret, the concept of “Made in Italy” and its success in the world, and new materials and technological innovations are also explored.

Download or read book The Fashion Business written by Dario Golizia and published by Routledge. This book was released on 2021-07-18 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

Download or read book Fashion 2 0 written by Yuli Ziv and published by Createspace Independent Publishing Platform. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this first of its kind insider's guide, Yuli Ziv, Style Coalition's founder, reveals the secrets behind her own online success and that of her network, which represents more than 200 top fashion and beauty bloggers, in partnership with Hearst magazines. You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-10-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Download or read book Fashion Brand Management written by Alison Lowe and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

Download or read book Norms in a Wired World written by Steven A. Hetcher and published by . This book was released on 2006-05-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hetcher applies his theory of norms to tort law and Internet privacy laws.

Download or read book Fashion and Film written by Peter Bug and published by Springer Nature. This book was released on 2019-09-17 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.

Download or read book A Million of Facts A new edition written by Sir Richard PHILLIPS and published by . This book was released on 1853 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Handbook of Fashion Studies written by Sandy Black and published by A&C Black. This book was released on 2014-01-02 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Fashion Studies identifies an innovative spectrum of thematic approaches, key strands and interdisciplinary concepts that continue to push forward the boundaries of fashion studies. The book is divided into seven sections: Fashion, Identity and Difference; Spaces of Fashion; Fashion and Materiality; Fashion, Agency and Policy; Science, Technology and New fashion; Fashion and Time and, Sustainable Fashion in a Globalised world. Each section consists of approximately four essays authored by established researchers in the field from the UK, USA, Netherlands, Sweden, Canada and Australia. The essays are written by international subject specialists who each engage with their section's theme in the light of their own discipline and provide clear case-studies to further knowledge on fashion. This consistency provides clarity and permits comparative analysis. The handbook will be essential reading for students of fashion as well as professionals in the industry.

Download or read book The Lady s Gazette of Fashion written by and published by . This book was released on with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Electromagnetic Radiation Scattering and Diffraction written by Prabhakar H. Pathak and published by John Wiley & Sons. This book was released on 2021-12-07 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electromagnetic Radiation, Scattering, and Diffraction Discover a graduate-level text for students specializing in electromagnetic wave radiation, scattering, and diffraction for engineering applications In Electromagnetic Radiation, Scattering and Diffraction, distinguished authors Drs. Prabhakar H. Pathak and Robert J. Burkholder deliver a thorough exploration of the behavior of electromagnetic fields in radiation, scattering, and guided wave environments. The book tackles its subject from first principles and includes coverage of low and high frequencies. It stresses physical interpretations of the electromagnetic wave phenomena along with their underlying mathematics. The authors emphasize fundamental principles and provide numerous examples to illustrate the concepts contained within. Students with a limited undergraduate electromagnetic background will rapidly and systematically advance their understanding of electromagnetic wave theory until they can complete useful and important graduate-level work on electromagnetic wave problems. Electromagnetic Radiation, Scattering and Diffraction also serves as a practical companion for students trying to simulate problems with commercial EM software and trying to better interpret their results. Readers will also benefit from the breadth and depth of topics, such as: Basic equations governing all electromagnetic (EM) phenomena at macroscopic scales are presented systematically. Stationary and relativistic moving boundary conditions are developed. Waves in planar multilayered isotropic and anisotropic media are analyzed. EM theorems are introduced and applied to a variety of useful antenna problems. Modal techniques are presented for analyzing guided wave and periodic structures. Potential theory and Green's function methods are developed to treat interior and exterior EM problems. Asymptotic High Frequency methods are developed for evaluating radiation Integrals to extract ray fields. Edge and surface diffracted ray fields, as well as surface, leaky and lateral wave fields are obtained. A collective ray analysis for finite conformal antenna phased arrays is developed. EM beams are introduced and provide useful basis functions. Integral equations and their numerical solutions via the method of moments are developed. The fast multipole method is presented. Low frequency breakdown is studied. Characteristic modes are discussed. Perfect for graduate students studying electromagnetic theory, Electromagnetic Radiation, Scattering, and Diffraction is an invaluable resource for professional electromagnetic engineers and researchers working in this area.

Download or read book Newspaper Press Directory written by and published by . This book was released on 1928 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Australian National Bibliography 1992 written by National Library of Australia and published by National Library Australia. This book was released on 1988 with total page 1976 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Pervasive Computing written by Hideyuki Tokuda and published by Springer. This book was released on 2009-05-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Pervasive Computing, Pervasive 2009, held in Nara, Japan, in May 2009. The 20 revised full papers and 7 revised short papers presented were carefully reviewed and selected from 147 initial submissions. The papers are organized in topical sections on digital displays, navigation, at home with pervasive applications, sensors, sensors, everywhere, working together, tagging and tracking, methods and tools, and the importance of context.

Download or read book Confidential Bulletin written by National Retail Merchants Association (U.S.) and published by . This book was released on 1928 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: