Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book U S Economic Growth from 1976 to 1986 Technological change written by and published by . This book was released on 1976 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Globalization of Technology written by Proceedings of the Sixth Convocation of The Council of Academies of Engineering and Technological Sciences and published by National Academies Press. This book was released on 1988-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technological revolution has reached around the world, with important consequences for business, government, and the labor market. Computer-aided design, telecommunications, and other developments are allowing small players to compete with traditional giants in manufacturing and other fields. In this volume, 16 engineering and industrial experts representing eight countries discuss the growth of technological advances and their impact on specific industries and regions of the world. From various perspectives, these distinguished commentators describe the practical aspects of technology's reach into business and trade.
Download or read book The Marketing and Transportation Situation written by and published by . This book was released on 1970 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Growth in a Time of Change written by Hyeon-Wook Kim and published by Brookings Institution Press. This book was released on 2020-02-25 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth in a Time of Change: Global and Country Perspectives on a New Agenda is the first of a two-book research project that addresses new issues and challenges for economic growth arising from ongoing significant change in the world economy, focusing especially on technological transformation. The project is a collaboration between the Brookings Institution and the Korea Development Institute. Part I of the book looks at key elements of change from a global perspective. It analyzes how technological change, shifts in investment, and demographic transition are affecting potential economic growth globally and across major groups of economies. The contributors explore possible scenarios for the global economy as the digital revolution drives rapid technological change, including impacts on growth, jobs, income distribution, trade balances, and capital flows. Technology is changing the global configuration of comparative advantage and globalization increasingly has a digital dimension. The implications of these developments for the future of sectors such as manufacturing and for international trade are assessed. Part II of the book addresses new issues in the growth agenda from the perspective of an individual major economy: South Korea. The chapters in this section analyze how macroeconomic developments and technological change are influencing the behavior of households and firms in terms of their decisions to consume, save, and invest. Rising income and wealth inequalities are a major concern globally. Against this backdrop, trends in the labor income share and wage inequalities in South Korea are analyzed in terms of the role played by technology, industrial concentration, shifts in labor demand and supply, and other factors. Throughout the book, the contributors, in their analysis of both global and Korea-specific trends and prospects, place emphasis on drawing implications for policy.
Download or read book The Importance of New Technologies and Entrepreneurship in Business Development In The Context of Economic Diversity in Developing Countries written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2021-03-12 with total page 2139 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the students, researchers and practitioners into the subject and enabling technologies and applications pertaining to of technology, entrepreneurship and business development through research articles, case studies etc. It is primarily intended for academic purposes for learners of computer Science, management, accounting and information systems disciplines, economics,- entrepreneurship. Publishing chapters in the book is new innovative idea to spread the book in the Middle East and Arab countries and make the book achieve more sales. As many students in all levels, graduates and undergraduates in addition to research, professionals are not able to get sufficient resources because of the language concern.
Download or read book Money Matrix The practical guideline for financial intelligence and sovereign money management written by Tobias Marzin and published by via tolino media. This book was released on 2023-08-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benefits of this book: This financial book is more than just a book, it is the key to financial independence. It is a comprehensive reference book for all questions about money, finance and investment. It offers the perfect introduction for pupils, students, trainees, young professionals and all those who finally want to handle the topic of finances themselves. The book is suitable for both beginners and advanced because this practical guide offers not only fundamental knowledge, but also practical steps to achieve your financial goals and get your financial affairs under control. Welcome to the fascinating world of financial intelligence and education! Dive into the depths of the "Money Matrix"! With this book you hold the ultimate practical guideline for the sovereign use of money in your hands. From individual budgeting and budgeting, the different asset classes to the complex world of taxes and law, long-term successful investment strategies to the necessary financial intelligence in everyday life as well as possibilities of financial education and psychological aspects of investing - this book covers all important aspects on more than 500 pages. Whether you are an experienced investor or just starting out in finance, Money Matrix provides valuable knowledge that you can put into practice immediately. Get inspired by practical financial advice that will help you in daily practice to improve your overall financial situation. "Money Matrix" is your reliable guide on the way to profound knowledge and financial independence. Be curious and be motivated by the possibilities this book offers you. Discover the transformative power of financial intelligence and learn how to take control of your financial future. Invest in yourself and become the architect of your own success! Read "Money Matrix - The Practical Guide to Financial Intelligence and Sovereign Money Management" and take the first step towards a financially carefree future!
Download or read book U S Economic Growth from 1976 to 1986 written by and published by . This book was released on 1976 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Download or read book Implementing New Technology written by Dorothy Leonard-Barton and published by . This book was released on 1987 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Strategic Design written by Ray Holland and published by Bloomsbury Publishing. This book was released on 2014-11-20 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book's tripartite structure – comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward – a strong link is made between design and marketing and the delivery of design-led branding. This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.
Download or read book Information Technology and the U S Workforce written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2017-04-18 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have yielded significant advances in computing and communication technologies, with profound impacts on society. Technology is transforming the way we work, play, and interact with others. From these technological capabilities, new industries, organizational forms, and business models are emerging. Technological advances can create enormous economic and other benefits, but can also lead to significant changes for workers. IT and automation can change the way work is conducted, by augmenting or replacing workers in specific tasks. This can shift the demand for some types of human labor, eliminating some jobs and creating new ones. Information Technology and the U.S. Workforce explores the interactions between technological, economic, and societal trends and identifies possible near-term developments for work. This report emphasizes the need to understand and track these trends and develop strategies to inform, prepare for, and respond to changes in the labor market. It offers evaluations of what is known, notes open questions to be addressed, and identifies promising research pathways moving forward.
Download or read book System Innovation for a World in Transition written by Artde Donald Kin-Tak Lam and published by CRC Press. This book was released on 2023-12-27 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: System Innovation for a World in Transition: Applied System Innovation IX, includes the contributions presented at the IEEE 9th International Conference on Applied System Innovation (ICASI 2023, Chiba, Japan, 21-25 April 2023). The conference received more than 600 submitted papers from 12 different countries, whereby roughly one quarter of these papers was selected to present at ICASI 2023. The book aims to provide an integrated communication platform for researchers from a wide range of topics including information technology, communication science, applied mathematics, computer science, advanced material science, and engineering. Hopefully, it will enhance interdisciplinary collaborations between science and engineering technologists in the fields of academics and related industries.
Download or read book Oversight Hearings Near Term Energy R D written by United States. Congress. House. Committee on Science and Technology. Subcommittee on Energy Research, Development, and Demonstration (Fossil Fuels) and published by . This book was released on 1975 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Usability and User Experience written by Tareq Ahram and published by AHFE Conference. This book was released on 2024-07-24 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France, 24-27 July 2024.
Download or read book Changing Business Survival and Sustainability Quotient Volume 4 written by Dipa Mitra and published by Archers & Elevators Publishing House. This book was released on with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CHANGING BUSINESS SURVIVAL AND SUSTAINABILITY QUOTIENT VOLUME 3 written by Dr B Nagarjuna and published by Archers & Elevators Publishing House. This book was released on with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
