Download or read book Courir Un Lievre a la Fois written by David Parrish and published by eBook Partnership. This book was released on 2015-11-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Le marketing au bout des doigts, sur votre telephone portable..."e; 'Courir Un Lievre a la Fois' vous propose de decouvrir le marketing strategique. Ce livre reunit des exemples pratiques et des techniques utilisables pour donner aux entrepreneurs creatifs les moyens de rendre leur entreprise encore plus performante. 'Comment vendre ?' est l'eternelle question. David Parrish, consultant et formateur de renommee internationale, illustre les messages les plus importants de la vente et du marketing grace a des anecdotes tirees de sa propre experience en tant qu'entrepreneur et des succes de ses clients de par le monde.'Courir Un Lievre a la Fois' a ete concu specifiquement pour etre un livre electronique. Chaque section est succincte et ecrite pour vous aider a creer votre plan marketing. Y sont joints des suggestions sur les demarches pratiques a adopter et les notions de marketing correspondantes, afin de vous aider a clarifier et affiner vos objectifs.Nous ne parlons pas ici de publicite. Une strategie marketing intelligente n'a pas besoin de coAter cher, ni d'etre flamboyante: il s'agit de comprendre votre entreprise, de reflechir a chaque etape et de concentrer vos efforts afin de developper des strategies et des techniques de ventes bien definies pour accroitre vos succes, vos profits et votre position sur le marche. 'Courir Un Lievre a la Fois' vous montrera la marche a suivre.Vous y decouvrirez la puissance du marketing viral et comment beneficier de recommandations de bouche-a-oreille. Vous comprendrez la difference entre le marketing strategique et le marketing operationnel, entre les communications marketing et une strategie complete et reflechie.La vente et le marketing devraient travailler ensemble sans encombres, soutenus par une strategie adaptee a votre entreprise, votre secteur d'activite et votre clientele. David pose les questions qui comptent et analyse des exemples concrets, creant ainsi une boite a outils marketing qui vous aidera a developper votre propre strategie marketing.'Courir Un Lievre a la Fois' vous incite a penser aussi a comment etre authentique afin que vendre ne soit plus une corvee et a comprendre ce que vous vendez et pourquoi vos clients le veulent. Ce livre vous aide a calculer la valeur du produit ou du service creatif que vous vendez et vous donne des moyens precis sur comment y arriver. Il vous incitera egalement a penser a vos marches locaux, nationaux et internationaux.Ce livre touche aussi aux complexites toutes particulieres des entreprises creatives, au fait de travailler dans un secteur qui vous passionne, a la valeur qu'on apporte a son travail, au choix des bons clients, a faire sa publicite de maniere efficace et a rendre votre entreprise rentable et prospere.Chacun des 63 courts chapitres vous suggerera des pratiques que vous pouvez mettre en action immediatement. Ecrit de maniere pragmatique et didactique, ce livre a ete cree pour les entreprises de toutes tailles - des starts-up aux entreprises etablies - avec une profusion d'idees et d'anecdotes inspirantes dans lesquelles puiser de maniere quotidienne.David Parrish a travaille avec des centaines de petites entreprises creatives et d'entrepreneurs, entreprises digitales, organisations culturelles et agences de developpement dans plus de 30 pays. Il est specialise dans les industries creatives et digitales, et aide les entrepreneurs a utiliser leur creativite pour mieux diriger leurs entreprises.'Courir un Lievre a la Fois' est son second livre, apres le succes de 'T-Shirts and Suits: A Guide to the Business of Creativity', traduit et publie dans sept pays.'Courir un Lievre a la Fois' est ecrit pour les entreprises creatives et digitales. En tant que boite a outils, il s'adresse a toutes les entreprises dans le secteur des industries creatives.
Download or read book Blind Spots in the Spotlight written by Raluca Iacob and published by Springer Nature. This book was released on 2022-06-17 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings under a magnifying glass a little explored, but significant topic - the communications changes of the National Bank of Romania after 2008. Given the similarities and differences between central banks’ mechanisms and practices adopted, its applicability and impact for other actors are incontestable. The research incorporates valuable details on how the National Bank of Romania’s communication changed during the Great Recession of 2008, as well as insightful data about the way in which different categories of public and media perceived this change. The timeliness and significance of this research are noticeable as the central banks already entered a new era of communication challenges triggered by the Covid-19 pandemic and recently by the Russia – Ukraine war. Lessons from the past can contribute to what researchers name the second revolution in communication, focusing on opening the central banks to the public and regaining trust, especially in such a difficult period.
Download or read book HCI International 2014 Posters Extended Abstracts written by Constantine Stephanidis and published by Springer. This book was released on 2014-05-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second of a two-volume set (CCIS 434 and CCIS 435) that constitutes the extended abstracts of the posters presented during the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014 and consisting of 14 thematic conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The extended abstracts were carefully reviewed and selected for inclusion in this two-volume set. This volume contains posters’ extended abstracts addressing the following major topics: social media and social networks; learning and education; design for all; accessibility and assistive environments; design for aging; games and exergames; health and well-being; ergonomics and safety; HCI in business, tourism and transport; human-human and human-agent communication; user experience case studies.
Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Download or read book Against the Hypothesis of the End of Privacy written by Paola Tubaro and published by Springer Science & Business Media. This book was released on 2013-11-21 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several prominent public voices have advanced the hypothesis that networked communications erode the value of privacy in favor of a transparent connected existence. Especially younger generations are often described as prone to live "open digital lives". This hypothesis has raised considerable controversy, polarizing the reaction of its critics as well as of its partisans. But how likely is the "end of privacy"? Under which conditions might this scenario come to be? What are the business and policy implications? How to ethically assess risks and opportunities? To shed light on the co-evolution and mutual dependencies of networked structures and individual and collective strategies towards privacy, this book innovatively uses cutting-edge methods in computational social sciences to study the formation and maintenance of online social networks. The findings confound common arguments and clearly indicate that Internet and social media do not necessarily entail the end of privacy. Publicity is not "the new norm": quite to the contrary, the book makes the case that privacy is a resilient social force, resulting from a set of interconnected behaviors of Internet users.
Download or read book New Telecom Networks written by Daniel Battu and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, the Internet has become an irreplaceable tool, feeding us information about new innovations and the evolution of the markets relating to all human activities. What the Internet lacks, though, is a guiding narrative thread, which is crucial to understand the evolution from old technologies into the technologies available today, and to benefit from the commentary which could elucidate that process of evolution. In spite of its inherent richness, no encyclopedia can constitute the one and only referential information source. The actors involved also have the right to be heard: all those who have devoted their working lives to the collective effort of edifying networks can, of course, present their personal views about the evolution of the world of telecommunications, and thus provide invaluable testimony to companies in this area who can make use of it. It is that approach which is adopted in this book. Whilst the primary objective of this book is to encourage SMEs to use digital technologies, and help them to organize with that goal in mind, it has proved necessary to describe the transformations currently under way in the field of networks, and to outline the efforts to obtain a competitive edge in terms of clerical applications, compare the various techniques that are available for high data rate communications, and touch upon the advent of the "Internet of Things", cloud computing and various new multimedia technologies. All in all, this book should help companies – particularly SMEs – to garner overall information about the current movement in the area of networking, and assist them in putting in place and managing their own communications systems.
Download or read book Market Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Download or read book Enjeux et usages du Big Data Technologies m thodes et mise en oeuvre written by BRASSEUR Christophe and published by Lavoisier. This book was released on 2013-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le développement spectaculaire d’internet, des réseaux sociaux, de la technologie mobile et la multiplication des capteurs provoquent une croissance exponentielle des données à laquelle les entreprises doivent faire face : c’est le phénomène du Big Data. Ses enjeux sont considérables. Au-delà de la simple question technique du stockage, il offre la possibilité de tirer profit du contenu de ces nouvelles sources d’information. Les solutions décisionnelles classiques laissent progressivement place au Business Analytics et aux méthodes prédictives, transformant l’avalanche de données en valeur ajoutée. La technologie est aujourd’hui disponible, les bases de données traditionnelles ont évolué et les solutions dédiées à l’exploitation des données massives, telles que Hadoop, sont désormais opérationnelles. S’appuyant sur différents cas pratiques, Enjeux et usages du Big Data met l’accent sur les méthodes, les techniques et les ressources nécessaires pour permettre aux entreprises d’entrer avec succès dans l’ère de l’information à grande échelle.
Download or read book La qualit et la gouvernance des donn es au service de la performance des entreprises written by BERTI-EQUILLE Laure and published by Lavoisier. This book was released on 2012-09-14 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: La bonne qualité des données est aujourd'hui la clé de voûte de toute organisation. La gestion et l'amélioration de cette qualité sont des tâches coûteuses et difficiles, mais néanmoins incontournables. Cet ouvrage propose une étude des différents outils et démarches qui assistent les spécialistes de la qualité et de la gouvernance des données. À travers les expériences de la communauté francophone animée par l'association ExQI (Excellence Qualité, Information), il présente, avec pédagogie et pragmatisme, un panorama des concepts-clés de la gestion de la qualité des données et leurs déclinaisons dans les entreprises (Business Intelligence, Data QualityManagement, Key Performance Indicator, Model Driven Engineering, Master Data Management, etc.). Des solutions théoriques et techniques performantes sont détaillées et de nombreux retours d'expérience permettent d'illustrer les bonnes pratiques à adopter. Mêlant contributions industrielles et académiques, cet ouvrage est un outil de référence en langue française sur la qualité et la gouvernance des données en entreprise.
Download or read book Enhancing Student Education Transitions and Employability written by Thanh Pham and published by Routledge. This book was released on 2021-04-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores student education transition and employability negotiation experiences in various contexts. It explores determinants of student transitions at three levels including macro, meso and micro but focuses on exploring affordances, constraints and strategies at the micro level. The framework underpinning the explorations at the micro level covers a range of different forms of capital including human, culture, social, identity, psychological and agentic. The book is unique in three ways. First, it consists of chapters about critical discussion, empirical research and practical guidance about student transition experiences. The critical discussion and empirical research chapters explore and obtain insights about the complexity of student transitions and develop conceptual frameworks that guide the development of applicable practices. The book is, therefore, a useful resource for policy makers, institutions, academics, professionals and students. Second, it provides insights about how student transitions are determined by a range of factors at different levels. These insights extend discussions about student transitions in the current literature which have mainly explored impacts of policies, institutional programmes and human capital. Finally, it is international in focus because it draws on research with different cohorts of students and graduates in different contexts. Insights provided in the book are, therefore, rich, diverse and comparative.
Download or read book Cybers curit des acteurs conomiques risques r ponses strat giques et juridiques written by QUEMENER and published by Lavoisier. This book was released on 2013-01-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le cyberespace est un univers d’information incontournable. Il est aussi un territoire source d’inquiétude pour tous les acteurs économiques de l’entreprise et de la finance. Il est aujourd’hui le théâtre d’un nombre grandissant de cybermenaces touchant notamment aux domaines des informations sensibles et des données personnelles. Pour se protéger, il est essentiel de mesurer l’ampleur de ces risques et d’en comprendre la nature. Il faut aussi pouvoir mettre en place des stratégies d’anticipation comme l’intelligence économique et la veille. Véritable « boîte à outils » contre les risques numériques, cet ouvrage présente également un ensemble de solutions juridiques spécifiques à la cybersécurité et au développement de tous les acteurs économiques concernés.
Download or read book Cross Curricular Approaches to Language Education written by Eleni Agathopoulou and published by Cambridge Scholars Publishing. This book was released on 2015-02-05 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current applied linguistic research generally supports the adoption of interdisciplinary approaches in education with the objective of enhancing learners’ progress and teachers’ practices. In this spirit, this edited volume explores the issue of cross-curricular learning and teaching from a wider perspective. The twenty-three papers collected here are categorised in four thematic units, all of which, however, share a common feature: they focus on interdisciplinary learning and promote the integration of knowledge and skills from various subject areas. As such, all the papers brought together in this volume, thus, emphasise the interconnectedness of knowledge and ideas in primary, secondary and tertiary education. The theme of Cross-Curricular Teaching and Learning is related in this volume to Intercultural Education, to Content and Language Integrated Learning, and to Information and Communication Technology (ICT). The book will be of interest to scholars who are interested in relevant research-based data and results, and to educators who wish to update their knowledge about cross-curricular teaching and improve their language teaching practices.
Download or read book The Right To Be Forgotten written by Franz Werro and published by Springer Nature. This book was released on 2020-03-06 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the right to be forgotten and finds that this right enjoys recognition mostly in jurisdictions where privacy interests impose limits on freedom of expression. According to its traditional understanding, this right gives individuals the possibility to preclude the media from revealing personal facts that are no longer newsworthy, at least where no other interest prevails. Cases sanctioning this understanding still abound in a number of countries. In today’s world, however, the right to be forgotten has evolved, and it appears in a more multi-faceted way. It can involve for instance also the right to access, control and even erase personal data. Of course, these prerogatives depend on various factors and competing interests, of both private and public nature, which again require careful balancing. Due to ongoing technological evolution, it is likely that the right to be forgotten in some of its new manifestations will become increasingly relevant in our societies.
Download or read book T moignages et conseils pratiques de ceux qui ont r ussi leur campagne de crowdfunding written by Dehorter Nicolas and published by Nicolas Dehorter. This book was released on 2022-11-22 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’un des meilleurs moyens souvent de comprendre et d’appréhender une nouvelle solution est souvent d’avoir le retour d’expérience de ceux qui l’ont utilisé et vécu. Ils sont créateurs, réalisateurs, entrepreneurs, "startupeurs", tous ont eu besoin de trouver le moyen de financer le lancement de leur activité et leur produit et ils l'ont fait de la plus belle des manières auprès de ceux qui leur font confiance et à ceux qui profiteront de leurs produits et services. C'est l'opportunité de leur donner la parole, partager leurs conseils et leurs réflexions pour suivre cette nouvelle économie qui prend toujours plus de place. Le monde d’après la crise est entre leurs mains. Interessons-nous à eux ! Si l'entrepreneuriat est un marathon, le crowdfunding s’apparente à une course de sprint. Ce guide rassemble l’expérience de créateurs ayant vraiment réussi à rassembler des fonds grâce au crowdfunding et ayant un regard pertinent sur cela. Comme souvent, l’échec est toujours de bons conseils, des porteurs de projet ont accepté de revenir sur leur échec et ont analysé souvent à justesse, ce qui était à améliorer. Si vous envisagez de mener une campagne sur KissKissBankBank, Ulule ou Kickstarter, vous ne pouvez pas vous passer de l ‘expérience et des leçons apprises par ceux qui se sont lancés avant vous et bénéficier des conseils de ceux qui ont réussi. www.Leguideducrowdfunding.com
Download or read book Manuel de l utilisateur written by ITSLEARNING FRANCE and published by Lulu.com. This book was released on 2012-10 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manuel d'utilisation pour l'ENT itslearning pour permettre aux enseignant de débuter avec la plateforme d'apprentissage en ligne itslearning.
