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Book F cking Good Content

    Book Details:
  • Author : Dan Kelsall
  • Publisher :
  • Release : 2019-02-23
  • ISBN : 9781795764797
  • Pages : 110 pages

Download or read book F cking Good Content written by Dan Kelsall and published by . This book was released on 2019-02-23 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your content's probably shit. Don't panic. You're not alone. Most people, and companies for that matter, produce content that's about as effective as a crepe paper condom. Take a look at the social accounts of brands. At company blogs. At promoted content that appears on your feeds. The majority of the stuff you look at will have very little engagement, and from the engagement the content did get, very little of it will be from that company's ideal customer. Why? Because it's probably one of two things (or often both). It's either more boring than bird watching with Bill Oddy, or it's trying to sell something. And nobody wants to be sold to. So how do you make sure your content stands out? How do you use your social accounts, blogs and eBooks to drive new customers? Well, you're about to read the thoughts of content marketer, Dan Kelsall. He swears a lot, comes up with fucking weird analogies, and makes highly inappropriate jokes. But he knows his stuff and, in a world where people are crippled by a fear of being truly honest, he says it how it is. He may not be everyone's cup of tea, but when it comes to building a personal brand, and writing engaging content, his techniques and tips can work for anyone. This book is a refreshingly raw take on content marketing, with just one simple aim: To help you transform your mindset and start creating fucking good content.

Book F ck Content Marketing  Focus on Content Experience to Drive Demand  Revenue   Relationships

Download or read book F ck Content Marketing Focus on Content Experience to Drive Demand Revenue Relationships written by Randy Frisch and published by Lioncrest Publishing. This book was released on 2019-02-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

Book The Subtle Art of Not Giving a F ck

Download or read book The Subtle Art of Not Giving a F ck written by Mark Manson and published by HarperCollins. This book was released on 2016-09-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Over 10 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Book Buy Yourself the F cking Lilies

Download or read book Buy Yourself the F cking Lilies written by Tara Schuster and published by Dial Press. This book was released on 2020-02-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brutally honest, often hilarious, hard-won lessons in learning to love and care for yourself from a former vice president at Comedy Central who was called “ahead of her time” by Jordan Peele “You’re going to want Tara Schuster to become your new best friend.”—Glennon Doyle, #1 New York Times bestselling author of Untamed “Compelling, persuasive, and useful no matter where you are in your life.”—Chelsea Handler, #1 New York Times bestselling author of Life Will Be the Death of Me By the time she was in her late twenties, Tara Schuster was a rising TV executive who had worked for The Daily Show with Jon Stewart and helped launch Key & Peele to viral superstardom. By all appearances, she had mastered being a grown-up. But beneath that veneer of success, she was a chronically anxious, self-medicating mess. No one knew that her road to adulthood had been paved with depression, anxiety, and shame, owing in large part to her minimally parented upbringing. She realized she’d hit rock bottom when she drunk-dialed her therapist pleading for help. Buy Yourself the F*cking Lilies is the story of Tara’s path to re-parenting herself and becoming a “ninja of self-love.” Through simple, daily rituals, Tara transformed her mind, body, and relationships, and shows how to • fake gratitude until you actually feel gratitude • excavate your emotional wounds and heal them with kindness • identify your self-limiting beliefs, kick them to the curb, and start living a life you choose • silence your inner frenemy and shield yourself from self-criticism • carve out time each morning to start your day empowered, inspired, and ready to rule • create a life you truly, totally f*cking LOVE This is the book Tara wished someone had given her and it is the book many of us desperately need: a candid, hysterical, addictively readable, practical guide to growing up (no matter where you are in life) and learning to love yourself in a non-throw-up-in-your-mouth-it’s-so-cheesy way.

Book Total F cking Godhead

    Book Details:
  • Author : Corbin Reiff
  • Publisher : Post Hill Press
  • Release : 2020-07-28
  • ISBN : 1642932167
  • Pages : 345 pages

Download or read book Total F cking Godhead written by Corbin Reiff and published by Post Hill Press. This book was released on 2020-07-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Total F*cking Godhead brings Chris Cornell, the voice of a generation, alive on the page. Impressively researched and compulsively readable, Godhead pulls no punches in recounting Cornell’s remarkable life and prolific career. It’s an inspired chronicle of an impassioned soul. Read it!” —Greg Renoff, author of Van Halen Rising With input from those who knew and worked with him—together with his own words—Total F*cking Godhead recounts the rise of Chris Cornell and his immortal band Soundgarden as they emerged from the 1980s post-punk underground to dominate popular culture in the ’90s alongside Pearl Jam, Alice In Chains, and Nirvana. “From his days as a struggling Seattle musician at the forefront of the grunge scene to becoming a global icon, Total F*cking Godhead thoroughly chronicles the life story and prolific output of one of the greatest and most influential singers of all time. You will discover the man and his music all over again.” —David de Sola, author of Alice in Chains: The Untold Story Seattle resident and rock writer Corbin Reiff also examines Cornell’s dynamic solo career as well as his time in Audioslave. He delves into his hard-fought battle with addiction, and the supercharged reunion with the band that made him famous before everything came to a shocking end. “For those of us still trying to sort out the tragedy of Chris Cornell's death comes this loving look back at the man's life and music. I wrote my own book about grunge, and I still learned a lot from this excellent biography." —Mark Yarm, author of Everybody Loves Our Town: An Oral History of Grunge

Book Bucky F cking Dent

    Book Details:
  • Author : David Duchovny
  • Publisher : Farrar, Straus and Giroux
  • Release : 2016-04-05
  • ISBN : 0374714762
  • Pages : 305 pages

Download or read book Bucky F cking Dent written by David Duchovny and published by Farrar, Straus and Giroux. This book was released on 2016-04-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author David Duchovny is back with Bucky F*cking Dent, a singular tale that brims with the mirth, poignancy, and profound solitude of modern life. Ted Fullilove, aka Mr. Peanut, is not like other Ivy League grads. He shares an apartment with Goldberg, his beloved battery-operated fish, sleeps on a bed littered with yellow legal pads penned with what he hopes will be the next great American Novel, and spends the waning days of the Carter administration at Yankee Stadium, waxing poetic while slinging peanuts to pay the rent. When Ted hears the news that his estranged father, Marty, is dying of lung cancer, he immediately moves back into his childhood home, where a whirlwind of revelations ensues. The browbeating absentee father of Ted’s youth tries to make up for lost time, but his health dips drastically whenever his beloved Red Sox lose. And so, with help from Mariana—the Nuyorican grief counselor with whom Ted promptly falls in love—and a crew of neighborhood old-timers, Ted orchestrates the illusion of a Boston winning streak, enabling Marty and the Red Sox to reverse the Curse of the Bambino and cruise their way to World Series victory. Well, sort of. David Duchovny’s richly drawn Bucky F*cking Dent explores the bonds between fathers and sons and the age-old rivalry between Yankee fans and the Fenway faithful, and grapples with our urgent need to persevere—and risk everything—in the name of love. Culminating in that fateful moment in October of ’78 when the mighty Bucky Dent hit his way into baseball history with the unlikeliest of home runs, this tender, insightful, and hilarious novel demonstrates how life truly belongs to the losers, and that the long shots are the ones worth betting on.

Book Tasty as F ck

    Book Details:
  • Author : Zoe Gifford
  • Publisher : Castle Point Books
  • Release : 2020-11-10
  • ISBN : 1250272165
  • Pages : 144 pages

Download or read book Tasty as F ck written by Zoe Gifford and published by Castle Point Books. This book was released on 2020-11-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sweary meets simple in this fun and useful cookbook! Get a f*cking amazing meal on the table without all the bullsh*t. With Zoe Gifford's Tasty as F*ck, you can whip up some seriously good food—hold the crazy ingredients, hassle, and perfection. These easy recipes are sorted into sensible chapters, like “Sh*t You Can Eat with Your Hands” for lazy meals done right, “Healthy Sh*t That Tastes Unhealthy” for those days you want to be good but not at the expense of actual flavor, and “Easy, Impressive Sh*t” for when you know you have people coming over who definitely require those red carpets. Check out super f*cking forgiving recipes like: • F*ck, That’s Good, Spicy Fish Tacos • Hell Yeah Falafel with Tzatziki • Classy as Hell Blackberry-Peach Grilled Cheese • Butter Me Up Butter Chicken • I Can’t Even Lemony Salmon • Now, That’s a F*cking Steak • OMFG Chicken and Zucchini Whether you are a new cook, a tired cook, or a cook who just doesn’t give a f*ck anymore, you can find something to devour that won’t waste your time. Get your hands on recipes that are easy as f*cking pie and pat yourself on the back for skipping food delivery with Tasty as F*ck!

Book Things You Should Already Know About Dating  You F cking Idiot

Download or read book Things You Should Already Know About Dating You F cking Idiot written by Ben Schwartz and published by Hachette Books. This book was released on 2017-10-17 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilarious illustrated collection of tips for successfully navigating the dating world as a millennial. For single millennials, this situation is all too familiar: You're on a date. It's going well! Then suddenly your date looks at you like you're a f*cking idiot and you never hear from that person again. Guess you're going to die alone, right? Maybe not! Humble authors Ben Schwartz and Laura Moses have written a book to save the future of the human race: Things You Should Already Know About Dating, You F*cking Idiot, a collection of 100 dating tips -- complete with illustrations -- that teaches clueless guys and girls the dos and don'ts of dating. In their book, Ben and Laura cover all the basics, from "Why are you texting in just Emojis, dummy?!" to "Stop playing games, idiot!" and, of course, "PUT YOUR PHONE DOWN, A**HOLE!" Simply put, this book will make you laugh and finally give you a fighting chance at not dying alone.

Book Do the F cking Work

    Book Details:
  • Author : Brian Buirge
  • Publisher : HarperCollins
  • Release : 2019-12-30
  • ISBN : 0063014033
  • Pages : 256 pages

Download or read book Do the F cking Work written by Brian Buirge and published by HarperCollins. This book was released on 2019-12-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wake-up call for creatives who need that inspiring kick to finally create the thing they’ve been meaning to make, while celebrating the journey of trying, learning, and failing. Over the last eight years, Jason Bacher and Brian Buirge of Good F*cking Design Advice (GFDA) have made a name for themselves in the international design community, inspiring creatives, artists, and entrepreneurs with their products, weekly e-mails, and most important, their unorthodox advice about work ethic and the creative process. Do the F*cking Work is a collection of 100 beautifully packaged pieces that showcase their irreverent advice—inspiration that will help unstick even the most dedicated procrastinators. Covering everything from drinking your morning coffee to handling productive criticism, from embracing failure to rejecting the status quo, their insights upend conventional thinking and teach you to embrace and celebrate the journey of creation—the joy of trying, failing, learning, and sometimes failing again. To make something good we have to make some mistakes. Bacher and Buirge teach you to embrace the unknown and to f*cking laugh at yourself during the process. There is a method to their madness—a surprising reassurance that is baked into their bluntness. We’re all trying, messing up, and trying again. And there’s joy to be found in that—something we often overlook in our rush to get everything done and get it right the first time. With personal insights, actionable advice, stylish visuals, and lots of colorful language, Do the F*cking Work will leave you feeling renewed and inspired, and will make you see that the value of work is as much about the process as the outcome.

Book Summary

    Book Details:
  • Author : Publishing Readtrepreneur
  • Publisher :
  • Release : 2019-02
  • ISBN : 9781645162995
  • Pages : 50 pages

Download or read book Summary written by Publishing Readtrepreneur and published by . This book was released on 2019-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Subtle Art of Not Giving A F**k: A Counterintuitive Approach to Living A Good Life by Mark Manson Book Summary Readtrepreneur (Disclaimer: This is NOT the original book. If you're looking for the original book, search this link http: //amzn.to/2uzu0Xl) Many of us are bombarded by society's standards, telling us who we should be, and how we should be like. This book The Subtle Art of Not Giving a Fuck teaches us how to let go of things that do not define nor matter to us, and only give a f**k about the things that truly matter, which will make us happy individuals in the long run. (Note: This summary is wholly written and published by readtrepreneur.com It is not affiliated with the original author in any way) "Maturity is what happens when one learns to only give a f**k about what's truly f**kworthy." - Mark Manson Many a times, we are hesitant to reject requests from others and often end up in a situation that we never wanted to be in the first place, helping other people at the expense of ourselves. The Subtle Art of Not Giving a F**k reminds us that we all have choices, and we must choose what we want to care about. Death is inevitable and our time on earth is limited. We choose how we want to spend it; on f**kworthy or non-f**kworthy things? P.S. Gain a totally unique perspective towards life as you learn to live a fulfilling life which you will enjoy P.P.S. This is a ZERO-RISK investment. Should you find this book unworthy of the original coffee price of $3.99, get a REFUND within 7 days! The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Download your Copy Right Away! Why Choose Us, Readtrepreneur? Highest Quality Summaries Delivers Amazing Knowledge Awesome Refresher Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book. If you're looking for the original book, search for this link: http: //amzn.to/2uzu0Xl

Book F ck It  I ll Start Tomorrow

Download or read book F ck It I ll Start Tomorrow written by Action Bronson and published by Abrams. This book was released on 2021-04-20 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-holds-barred chronicle meets self-help guide from the bestselling author, rapper, artist, and chef Action Bronson From the New York Times bestselling author, chef-turned-rapper, and host of Viceland’s F*ck, That’s Delicious and The Untitled Action Bronson Show, F*ck It, I’ll Start Tomorrow is a brutally honest chronicle about struggles with weight, food addiction, and the journey to self-acceptance. In his signature voice, Action Bronson shares all that he’s learned in the past decade to help you help yourself. This isn’t a road map to attaining a so-called perfect body. Instead, Bronson will share his journey to find confidence, keep the negative vibes at bay, stay sane, chill out, and not look in the mirror hoping to see anyone but yourself. F*ck It, I’ll Start Tomorrow is not about losing weight—it’s about being and feeling excellent regardless of your size or shape. It’s about living f*cking healthy, period.

Book Junior

    Book Details:
  • Author : Thomas Kemeny
  • Publisher : Simon and Schuster
  • Release : 2019-11-26
  • ISBN : 1576879607
  • Pages : 219 pages

Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Book Get Your Sh t Together

Download or read book Get Your Sh t Together written by Sarah Knight and published by Little, Brown. This book was released on 2016-12-27 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Declutter your mind and do the important sh*t you've been putting off with this New York Times bestseller from the author of The Life-Changing Magic of Not Giving a F*ck and You Do You. The no-f*cks-given, no-holds-barred guide to living your best life. Ever find yourself stuck at the office-or even just glued to the couch—when you really want to get out (for once), get to the gym (at last), and get started on that "someday" project you're always putting off? It's time to get your sh*t together. In The Life-Changing Magic of Not Giving a F*ck, "anti-guru" Sarah Knight introduced readers to the joys of mental decluttering. This book takes you one step further—organizing the f*cks you want and need to give, and cutting through the bullsh*t cycle of self-sabotage to get happy and stay that way. You'll discover: • The Power of Negative Thinking • Three simple tools for getting your sh*t together • How to spend less and save more • Ways to manage anxiety, avoid avoidance, and conquer your fear of failure • And tons of other awesome sh*t! Praise for Sarah Knight: "Genius." —Cosmopolitan "Self-help to swear by." —The Boston Globe "Hilarious . . . truly practical." —Booklist

Book The Hidden Power of F cking Up

Download or read book The Hidden Power of F cking Up written by The Try Guys and published by HarperCollins. This book was released on 2019-06-18 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER The Try Guys deliver their first book—an inspirational self-improvement guide that teaches you that the path to success is littered with humiliating detours, embarrassing mistakes, and unexpected failures. To be our best selves, we must become secure in our insecurities. In The Hidden Power of F*cking Up, The Try Guys - Keith, Ned, Zach, and Eugene - reveal their philosophy of trying: how to fully embrace fear, foolishness, and embarrassment in an effort to understand how we all get paralyzed by a fear of failure. They’ll share how four shy, nerdy kids have dealt with their most poignant life struggles by attacking them head-on and reveal their - ahem - sure-fail strategies for achieving success. But they’re not just here to talk; they’re actually going to put their advice to work. To demonstrate their unique self-improvement formula, they’ll each personally confront their deepest insecurities. A die-hard meat-lover goes vegan for the first time. A straight-laced father transforms into a fashionista. A perpetually single sidekick becomes the romantic lead. A child of divorce finally grows more intimate with his family. Through their insightful, emotional journeys and surprising, hilarious anecdotes, they’ll help you overcome your own self-doubt to become the best, most f*cked up version of yourself you can be!

Book The Life Changing Magic of Not Giving a F  k

Download or read book The Life Changing Magic of Not Giving a F k written by Sarah Knight and published by Hachette UK. This book was released on 2015-12-31 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The word-of-mouth bestseller * Published in more than 30 countries * 3 million copies sold worldwide Are you stressed out, overbooked and underwhelmed by life? Fed up with pleasing everyone else before you please yourself? Finding it hard working from home? Then it's time to stop giving a f**k, and care less to get more. This irreverent and practical book explains how to rid yourself of unwanted obligations, shame, and guilt - and give your f**ks instead to people and things that make you happy. From family dramas to having a bikini body, the simple 'NotSorry Method' for mental decluttering will help you unleash the power of not giving a f**k and will free you to spend your time, energy and money on the things that really matter. 'The anti-guru' Observer 'Absolutely blinding. Read it. Do it.' Mail on Sunday 'Genius' Cosmopolitan 'I love Knight's book even before I start reading . . . Works a charm' Sunday Times Magazine 'Life-affirming . . . The key practice she advocates is devising for yourself a "fuck budget" . . . It's a beautiful way of streamlining your psyche' Lucy Mangan, Guardian ALSO AVAILABLE FROM SARAH KNIGHT: YOU DO YOU: how to be who you are and use what you've got to get what you want AND Get Your Sh*t Together - the New York Times bestseller helping you organise the f**ks you want and need to give

Book How to Be F cking Awesome

Download or read book How to Be F cking Awesome written by Dan Meredith and published by Rethink Press. This book was released on 2016-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been looking for a kick up the backside to finally launch that business, start a new project you've been putting off or just become awesome, this book is for you. So, if you are sick of the usual guru bullsh*t advice, and want to make your life truly awesome, then read this book from cover to cover, and do every single thing Dan says.

Book Will

Download or read book Will written by Will Smith and published by Penguin. This book was released on 2021-11-09 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant #1 New York Times bestseller! “It's the best memoir I've ever read.” —Oprah Winfrey “Will Smith isn't holding back in his bravely inspiring new memoir . . . An ultimately heartwarming read, Will provides a humane glimpse of the man behind the actor, producer and musician, as he bares all his insecurities and trauma.” —USA Today One of the most dynamic and globally recognized entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness, and human connection are aligned. Along the way, Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had. Will Smith’s transformation from a West Philadelphia kid to one of the biggest rap stars of his era, and then one of the biggest movie stars in Hollywood history, is an epic tale—but it’s only half the story. Will Smith thought, with good reason, that he had won at life: not only was his own success unparalleled, his whole family was at the pinnacle of the entertainment world. Only they didn't see it that way: they felt more like star performers in his circus, a seven-days-a-week job they hadn't signed up for. It turned out Will Smith's education wasn't nearly over. This memoir is the product of a profound journey of self-knowledge, a reckoning with all that your will can get you and all that it can leave behind. Written with the help of Mark Manson, author of the multi-million-copy bestseller The Subtle Art of Not Giving a F*ck, Will is the story of how one person mastered his own emotions, written in a way that can help everyone else do the same. Few of us will know the pressure of performing on the world's biggest stages for the highest of stakes, but we can all understand that the fuel that works for one stage of our journey might have to be changed if we want to make it all the way home. The combination of genuine wisdom of universal value and a life story that is preposterously entertaining, even astonishing, puts Will the book, like its author, in a category by itself.