Download or read book Eye Tracking for Visual Marketing written by Michel Wedel and published by Now Publishers Inc. This book was released on 2008 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes the authors' theory and reviews eye-tracking applications in marketing based on this theory.
Download or read book Eye Tracking Methodology written by Andrew Duchowski and published by Springer Science & Business Media. This book was released on 2007-09-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the availability of cheap, fast, accurate and usable eye trackers, there is little information available on how to develop, implement and use these systems. This 2nd edition of the successful guide contains significant additional material on the topic and aims to fill that gap in the market by providing an accessible and comprehensive introduction. Additional key features of the 2nd edition include: Technical description of new (state-of-the-art) eye tracking technology; a complete whole new section describing experimental methodology including experimental design, empirical guidelines, and five case studies; and survey material regarding recent research publications.
Download or read book Eye Tracking in User Experience Design written by Jennifer Romano Bergstrom and published by Elsevier. This book was released on 2014-03-12 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. - Includes highly relevant examples and information for those who perform user research and design interactive experiences - Written by numerous experts in user experience and eye tracking - Highly relevant to anyone interested in eye tracking & UX design - Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry
Download or read book Current Trends in Eye Tracking Research written by Mike Horsley and published by Springer Science & Business Media. This book was released on 2013-12-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye tracking research and its methodologies offer new ways of collecting data, framing research questions, and thinking about how we view our world. As a result, we are discovering more about how the visual system works, as well as how it interacts with attention, cognition, and behaviour. Current Trends in Eye Tracking Research presents the work of more than 50 researchers and academics, showcasing groundbreaking studies and innovative ways of applying eye tracking technologies to interesting research problems. The book covers the current output of a number of pioneering research laboratories, detailing their work on eye tracking and the visual system, alignment and EEG data, marketing and social applications, and eye tracking in education. Featuring creative uses of existing technology as well as inventive implementation of new technology in a range of research contexts and disciplines, this new publication is compelling proof of the growing importance of this exciting and fast-moving area of scientific endeavor.
Download or read book The Handbook of Attention written by Jonathan Fawcett and published by MIT Press. This book was released on 2015-11-27 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative overview of current research on human attention, emphasizing the relation between cognitive phenomena observed in the laboratory and in the real world. Laboratory research on human attention has often been conducted under conditions that bear little resemblance to the complexity of our everyday lives. Although this research has yielded interesting discoveries, few scholars have truly connected these findings to natural experiences. This book bridges the gap between “laboratory and life” by bringing together cutting-edge research using traditional methodologies with research that focuses on attention in everyday contexts. It offers definitive reviews by both established and rising research stars on foundational topics such as visual attention and cognitive control, underrepresented domains such as auditory and temporal attention, and emerging areas of investigation such as mind wandering and embodied attention. The contributors discuss a range of approaches and methodologies, including psychophysics, mental chronometry, stationary and mobile eye-tracking, and electrophysiological and functional brain imaging. Chapters on everyday attention consider such diverse activities as driving, shopping, reading, multitasking, and playing videogames. All chapters present their topics in the same overall format: historical context, current research, the possible integration of laboratory and real-world approaches, future directions, and key and outstanding issues. Contributors Richard A. Abrams, Lewis Baker, Daphne Bavelier, Virginia Best, Adam B. Blake, Paul W. Burgess, Alan D. Castel, Karen Collins, Mike J. Dixon, Sidney K. D'Mello, Julia Föcker, Charles L. Folk, Tom Foulsham, Jonathan A. Fugelsang, Bradley S. Gibson, Matthias S. Gobel, Davood G. Gozli, Arthur C. Graesser, Peter A. Hancock, Kevin A. Harrigan, Simone G. Heideman, Cristy Ho, Roxane J. Itier, Gustav Kuhn, Michael F. Land, Mallorie Leinenger, Daniel Levin, Steven J. Luck, Gerald Matthews, Daniel Memmert, Stephen Monsell, Meeneley Nazarian, Anna C. Nobre, Andrew M. Olney, Kerri Pickel, Jay Pratt, Keith Rayner, Daniel C. Richardson, Evan F. Risko, Barbara Shinn-Cunningham, Vivian Siu, Jonathan Smallwood, Charles Spence, David Strayer, Pedro Sztybel, Benjamin W. Tatler, Eric T. Taylor, Jeff Templeton, Robert Teszka, Michel Wedel, Blaire J. Weidler, Lisa Wojtowicz, Jeremy M. Wolfe, Geoffrey F. Woodman
Download or read book Eye Tracking in Tourism written by Mattia Rainoldi and published by Springer Nature. This book was released on 2020-10-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.
Download or read book Visual Marketing written by Michel Wedel and published by Psychology Press. This book was released on 2007-09-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention
Download or read book Eye Tracking written by Kenneth Holmqvist and published by OUP Oxford. This book was released on 2011-09-22 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye tracking technology, there has been a growing interest in monitoring and measuring these movements, with a view to understanding how we attend to and process the visual information we encounter Eye tracking as a research tool is now more accessible than ever, and is growing in popularity amongst researchers from a whole host of different disciplines. Usability analysts, sports scientists, cognitive psychologists, reading researchers, psycholinguists, neurophysiologists, electrical engineers, and others, all have a vested interest in eye tracking for different reasons. The ability to record eye-movements has helped advance our science and led to technological innovations. However, the growth of eye tracking in recent years has also presented a variety of challenges - in particular the issue of how to design an eye-tracking experiment, and how to analyse the data. This book is a much needed comprehensive handbook of eye tracking methodology. It describes how to evaluate and acquire an eye-tracker, how to plan and design an eye tracking study, and how to record and analyse eye-movement data. Besides technical details and theory, the heart of this book revolves around practicality - how raw data samples are converted into fixations and saccades using event detection algorithms, how the different representations of eye movement data are calculated using AOIs, heat maps and scanpaths, and how all the measures of eye movements relate to these processes. Part I presents the technology and skills needed to perform high-quality research with eye-trackers. Part II covers the predominant methods applied to the data which eye-trackers record. These include the parsing of raw sample data into oculomotor events, and how to calculate other representations of eye movements such as heat maps and transition matrices. Part III gives a comprehensive outline of the measures which can be calculated using the events and representations described in Part II. This is a taxonomy of the measures available to eye-tracking researchers, sorted by type of movement of the eyes and type of analysis. For anyone in the sciences considering conducting research involving eye-tracking, this book will be an essential reference work.
Download or read book Human Computer Interaction Design and Development Approaches written by Julie A. Jacko and published by Springer Science & Business Media. This book was released on 2011-06-24 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set LNCS 6761-6764 constitutes the refereed proceedings of the 14th International Conference on Human-Computer Interaction, HCII 2011, held in Orlando, FL, USA in July 2011, jointly with 8 other thematically similar conferences. The revised papers presented were carefully reviewed and selected from numerous submissions. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers of this first volume are organized in topical sections on HCI design, model-based and patterns-based design and development, cognitive, psychological and behavioural issues in HCI, development methods, algorithms, tools and environments, and image processing and retrieval in HCI.
Download or read book Information Systems and Neuroscience written by Fred D. Davis and published by Springer Nature. This book was released on 2019-10-23 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the NeuroIS Retreat 2019, held on June 4–6 in Vienna, Austria, reporting on topics at the intersection of information systems (IS) research, neurophysiology and the brain sciences. Featuring the latest findings from top scholars in the field, it offers detailed insights into the neurobiology underlying IS behavior, essential methods and tools and their applications for IS, as well as applying neuroscience and neurophysiological to advance IS theory.
Download or read book Interdisciplinary Approaches to Altering Neurodevelopmental Disorders written by Wadhera, Tanu and published by IGI Global. This book was released on 2020-03-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disorder-assistive and neurotechnological devices are experiencing a boom in the global market. Mounting evidence suggests that approaches based on several different domains should move towards the goal of early diagnosis of individuals affected by neurodevelopmental disorders. Using an interdisciplinary and collaborative approach in diagnosis and support can resolve many hurdles such as lack of awareness, transport, and financial burdens by being made available to individuals at the onset of symptoms. Interdisciplinary Approaches to Altering Neurodevelopmental Disorders is a pivotal reference source that explores neurodevelopmental disorders and a diverse array of diagnostic tools and therapies assisted by neurotechnological devices. While covering a wide range of topics including individual-centered design, artificial intelligence, and multifaceted therapies, this book is ideally designed for neuroscientists, medical practitioners, clinical psychologists, special educators, counselors, therapists, researchers, academicians, and students.
Download or read book Advances in Advertising Research VIII written by Vesna Zabkar and published by Springer. This book was released on 2017-06-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.
Download or read book Gaze Interaction and Applications of Eye Tracking Advances in Assistive Technologies written by Majaranta, Päivi and published by IGI Global. This book was released on 2011-10-31 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advances in eye tracking technology will allow for a proliferation of new applications. Improvements in interactive methods using eye movement and gaze control could result in faster and more efficient human computer interfaces, benefitting users with and without disabilities. Gaze Interaction and Applications of Eye Tracking: Advances in Assistive Technologies focuses on interactive communication and control tools based on gaze tracking, including eye typing, computer control, and gaming, with special attention to assistive technologies. For researchers and practitioners interested in the applied use of gaze tracking, the book offers instructions for building a basic eye tracker from off-the-shelf components, gives practical hints on building interactive applications, presents smooth and efficient interaction techniques, and summarizes the results of effective research on cutting edge gaze interaction applications.
Download or read book Eye Movement Research written by Christoph Klein and published by Springer Nature. This book was released on 2019-10-16 with total page 1017 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents fundamentals as well as applications of oculomotor methods in industrial and clinical settings. The topical spectrum covers 1.) basics and background material, 2.) methods such as recording techniques, markov models, Lévy flights, pupillometry and many more, as well as 3.) a broad range of applications in clinical and industrial settings. The target audience primarily comprises research experts and practitioners, but the book may also be beneficial for graduate students.
Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras
Download or read book Eye Tracking the User Experience written by Aga Bojko and published by Rosenfeld Media. This book was released on 2013-11-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Download or read book Human Computer Interaction INTERACT 2009 written by Tom Gross and published by Springer Science & Business Media. This book was released on 2009-08-06 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERACT 2009 was the 12th of a series of INTERACT international c- ferences supported by the IFIP Technical Committee 13 on Human–Computer Interaction. This year,INTERACT washeld in Uppsala (Sweden), organizedby the Swedish Interdisciplinary Interest Group for Human–Computer Interaction (STIMDI) in cooperation with the Department of Information Technology at Uppsala University. Like its predecessors, INTERACT 2009 highlighted, both to the academic and to the industrial world, the importance of the human–computer interaction (HCI) area and its most recent breakthroughs on current applications. Both - perienced HCI researchers and professionals, as well as newcomers to the HCI ?eld, interested in designing or evaluating interactive software, developing new interaction technologies, or investigating overarching theories of HCI, found in INTERACT 2009 a great forum for communication with people of similar int- ests, to encourage collaboration and to learn. INTERACT 2009 had Research and Practice as its special theme. The r- son we selected this theme is that the research within the ?eld has drifted away from the practicalapplicability of its results and that the HCI practice has come to disregard the knowledge and development within the academic community.
