Download or read book Exhibitions Trade Fairs and Industrial Events written by Warwick Frost and published by Routledge. This book was released on 2017-09-22 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Industrial Events are planned events that are staged with the primary aim of marketing businesses, industries and products. This may lead to direct sales through these events, as well as the development of brand image or building brand awareness; penetration of new markets; trials of new products and knowledge diffusion. These business goals might be future-focused, with meetings of strategic players from across an industry or sector contributing to the shaping of future innovations and development. Industrial events act as a marketplace, but rather than seeing them as temporary or isolated activities, they can be understood as cyclical clusters. This is a multidisciplinary book written by an international group of leading academics, offering a wide range of case studies that feature countries such as the United Kingdom, United States of America, Japan, South Korea, Saudi Arabia, Australia and New Zealand. It will appeal to students and researchers in the fields of cultural studies, history, tourism, sociology, economics and management

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Analytics of Life written by Mert Damlapinar and published by NLITX. This book was released on 2019-11-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics of Life provides the reader with a broad overview of the field of data analytics and artificial intelligence. It provides the layperson an understanding of the various stages of artificial intelligence, the risks and powerful benefits. And it provides a way to look at big data and machine learning that enables us to make the most of this exciting new realm of technology in our day-to-day jobs and our small businesses. Questions you can find answers* * What is artificial intelligence (AI)? * What is the difference between AI, machine learning and data analytics? * Which jobs AI will replace, which jobs are safe from data analytics revolution? * Why data analytics is the best career move? * How can I apply data analytics in my job or small business? Who is this book for? * Managers and business professionals * Marketers, product managers, and business strategists * Entrepreneurs, founders and startups team members * Consultants, advisors and educators * Almost anybody who has an interest in the future According to an article by Cade Metz in The New York Times, "Researchers say computer systems are learning from lots and lots of digitized books and news articles that could bake old attitudes into new technology." Oxford University professor Nick Bostrom argues that if machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control. MIT professor Max Tegmark describes and illuminates the recent, ground-breaking advances in Artificial Intelligence and how it might overtake human intelligence. As Oxford University economist Daniel Susskind points out, technological progress could bring about unprecedented prosperity, solving one of humanity's oldest problems: how to make sure that everyone has enough to live on. Distinguished AI researcher and professor of computer science at UC Berkeley, Russell Stuart suggests that we can rebuild AI on a new foundation, according to which machines are designed to be inherently uncertain about the human preferences they are required to satisfy. Industry experts claim that AI will have a negative impact on blue-collar jobs, but Mert predicts that Americans and Europeans will experience a strong impact on white-collar jobs as well. And Mert also provides research results and a clear description of which jobs will be affected and how soon, which jobs could be enhanced with AI. Analytics of Life also provides solutions and insight into some of the most profound changes to come in human history.

Download or read book Trade Shows in the Globalizing Knowledge Economy written by Harald Bathelt and published by Oxford University Press, USA. This book was released on 2014 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media. The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows. The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

Download or read book International Fairs and Expositions written by Kathryne Von Ickes Junkin and published by . This book was released on 1929 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trade Show and Event Marketing written by Ruth P. Stevens and published by Texere. This book was released on 2005 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

Download or read book International Commerce written by and published by . This book was released on 1965-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book United States Foreign Trade Annual written by and published by . This book was released on 1972 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Overseas Business Reports written by and published by . This book was released on 1972 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business America written by and published by . This book was released on 1993 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes articles on international business opportunities.

Download or read book Collaborative Destination Marketing Through Trade Shows A Study Of Kerala Travel Mart written by Dr. Shobha Menon Dr. Manoj Edward and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Industrial Arts Index written by and published by . This book was released on 1927 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1953 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Meetings Expositions Events and Conventions written by Ph.D., George G Fenich and published by . This book was released on 2015-09-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meetings, expositions, events, and conventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry.

Download or read book China Trade Shows and Exhibitions Handbook Strategic Information and Contacts written by IBP, Inc and published by Lulu.com. This book was released on 2013-08-01 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: China Trade Exhibitions Handbook

Download or read book Foreign Markets for Irrigation Machinery and Equipment written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1929 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Smart Textiles and Their Applications written by Vladan Koncar and published by Woodhead Publishing. This book was released on 2016-04-22 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart Textiles and Their Applications outlines the fundamental principles of applied smart textiles, also reporting on recent trends and research developments. Scientific issues and proposed solutions are presented in a rigorous and constructive way that fully presents the various results, prototypes, and case-studies obtained from academic and industrial laboratories worldwide. After an introduction to smart textiles and their applications from the editor, Part One reviews smart textiles for medical purposes, including their use in health monitoring, treatment delivery, and assistive technologies. Part Two covers smart textiles for transportation and energy, with chapters covering smart textiles for the monitoring of structures and processes, as well as smart textiles for energy generation. The final section considers smart textiles for protection, security, and communication, and includes chapters covering electrochromic textile displays, textile antennas, and smart materials for personal protective equipment. - Scientific issues and proposed solutions are presented in a rigorous and constructive way regarding various results, prototypes, and case-studies obtained from academic and industrial laboratories worldwide - Useful for researchers and postgraduate students, and also for existing companies and start-ups that are developing products involving smart textiles - Authored and edited by an international team who are experts in the field ensure comprehensive coverage and global relevance