Download or read book Exploring and Explaining Consumer Competition written by Bridget M. Satinover Nichols and published by . This book was released on 2010 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this dissertation is to examine the phenomenon of "consumer competition." The overarching objective is to help researchers and marketing practitioners understand how the phenomenon is created, how consumers experience competition, and to begin to inspect its effects. Consumer competition is defined as the active processes of striving against others for the acquisition of a consumption object. To date, this phenomenon has been under-researched, despite its prevalence in many marketing and consumer-related domains. An extensive literature synthesis provides the foundation for understanding competition and competitiveness in general from a multi-disciplinary perspective. Based on the synthesis of literature and respective theory, this research contends that a scarcity effect contributes to consumer competition. It also contends that competitive situations may be purposely created by retailers, who may or may not understand its benefits and/or consequences to the people involved. This dissertation examines the phenomenon in two manners. First, an exploratory study seeks to enrich our understanding of how consumers experience competition in a retail setting. Employing the grounded theory method, researching participants engaged in a competitive shopping context offers insight into the meaning of competition, the motivation for competing, the experiential components of competing, and the outcome of participating in a competitive shopping situation. Second, an experiment tests the influence of scarcity messages on consumers' perceptions of a competitive purchase situation and the related purchase interest. The results of the research are multi-faceted. It provides managerial insight into an effect of scarcity not yet examined: perceptions regarding the competitive nature of a purchase situation. This is an important distinction given the influence of perceptions on behavior. It also provides insight to enrich our understanding of how consumers engage in competitive shopping behavior and how they reflect on competitive situations in the retail domain. In short, these two studies contribute to a holistic understanding of the consumer competition phenomenon, and raise questions that should be addressed with a future stream of research.

Download or read book Understanding Consumer Behavior and Consumption Experience written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher

Download or read book International Consumer Behavior in the 21st Century written by A. Coskun Samli and published by Springer Science & Business Media. This book was released on 2012-11-28 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Download or read book Understanding The Minds of Buyers written by Jared Goddard and published by Independently Published. This book was released on 2023-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world driven by consumer choices and the ever-evolving marketplace, "Understanding the Minds of Buyers" is your definitive guide to deciphering the enigmatic world of consumer psychology. Within the pages of this insightful book, you'll embark on an enlightening journey into the intricate web of human decision-making, uncovering the hidden motivations, triggers, and influences that shape buying behaviors. Authored by a seasoned expert in marketing and consumer psychology, this book is your key to unlocking the mysteries of consumer minds. With a keen focus on research-backed insights and practical applications, it empowers marketers, business leaders, and entrepreneurs with the knowledge and strategies needed to connect, engage, and ultimately convert their target audience. "Understanding the Minds of Buyers" explores deep into the psyche of consumers, exploring the emotional and cognitive processes that drive their choices. Learn how to tap into these psychological drivers to create compelling marketing campaigns. Gain a comprehensive understanding of various decision-making models that consumers follow when making purchasing choices. From the rational to the emotional, you'll discover how different factors come into play. Explore the principles of behavioral economics and how they influence consumer behavior. Uncover the biases, heuristics, and cognitive shortcuts that impact choices, and harness them to your advantage. Learn how to segment your audience effectively and tailor your marketing efforts to resonate with different buyer personas. Discover the power of personalization in today's competitive marketplace. Delve into the fascinating world of neuromarketing, where brain science meets marketing strategy. Understand how neuroscience techniques can inform your marketing tactics and message crafting. Real-world case studies from a variety of industries provide actionable insights and best practices you can apply immediately to enhance your marketing campaigns. "Understanding the Minds of Buyers" is a must-read for professionals looking to master the art of persuasion, entrepreneurs seeking to gain a competitive edge, and anyone intrigued by the intricate dance between consumers and brands. With this book in your hands, you'll not only decode the minds of buyers but also shape their decisions in your favor. Equip yourself with the knowledge and strategies to thrive in today's dynamic marketplace. "Understanding the Minds of Buyers: The Art and Science of Consumer Behavior" is your passport to a deeper understanding of consumer psychology and a brighter future for your business.

Download or read book Exploring Strategy written by Gerry Johnson and published by Pearson UK. This book was released on 2020 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Consumer Evolution written by Charles Grantham and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

Download or read book Exploring Strategy Text and Cases 12th Edition written by Gerry Johnson and published by Pearson UK. This book was released on 2019 with total page 1490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions ab.

Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

Download or read book Consumer Behaviour written by Martin M. Evans and published by Wiley. This book was released on 2009-12-21 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.

Download or read book The Theory of the Marketing Firm written by Gordon R. Foxall and published by Springer Nature. This book was released on 2021-11-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, participation in marketing transactions, entrepreneurial sovereignty and reciprocal entrepreneurial management, all of which are explored in this pioneering book. It assumes the proposition, uncontroversial enough to marketing academics and students, that contemporary firms can survive and prosper – achieve their financial goal, be it the maximization of profit or sales or growth – only if they respond appropriately to those imperatives: specifically, the forces that promote consumer discretion and consumer sophistication. Surprisingly, however, theories of the firm, based on economics, strategic management or behavioural science, show scant recognition of this observation which is abundantly clear from the most elementary treatment of marketing management. Renowned scholar Gordon R. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm. Hence, while pursuing a competence theory of the marketing firm based on the idealised implications of the imperatives of consumer-orientation, the book rests its conception on a groundwork of empirical evidence on consumer behaviour and corporate action.

Download or read book Understanding Contemporary Issues in Higher Education written by Brendan Bartram and published by Routledge. This book was released on 2020-10-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful book offers a wide-ranging collection of lively discussions on contemporary issues, policies and practices in higher education. Bartram integrates contributions from experienced academics, teachers and students in a unique approach and structure, designed to enable students with both specific and wide-ranging interests in higher education to extend their understanding. Including discussion points, research tasks and suggestions on further reading in each chapter, Understanding Contemporary Issues in Higher Education discusses a range of topics, such as: universities and the mental health ‘crisis’; knowledge, the state and the market; the role of technology in teaching and academic celebrification; disability, diversity and inclusive placement learning. Written specifically for Education Studies students, this book constitutes a timely addition to student-focused themed studies looking at aspects of higher education.

Download or read book Utilizing Consumer Psychology in Business Strategy written by Dalgic, Tevfik and published by IGI Global. This book was released on 2018-04-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Download or read book Explore Business Technology Opportunities and Challenges After the Covid 19 Pandemic written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-12 with total page 1501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business and Technology (EMABT), held in Istanbul, between November 06–07, 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and ‎inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers ‎were selected for inclusion in the conference proceedings from forty countries. Each of these ‎chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process.‎ The book highlights a range of topics in the fields of technology, ‎entrepreneurship, business administration, ‎accounting, and economics that can contribute to business ‎development in countries, such as ‎learning machines, artificial intelligence, big data, ‎deep ‎‎learning, game-based learning, management ‎information system, ‎accounting information ‎system, knowledge management, entrepreneurship and ‎social enterprise, corporate social responsibility and sustainability, business policy and strategic ‎management, international management and organizations, organizational behavior and HRM, ‎operations management and logistics research, controversial issues in management and organizations, ‎turnaround, corporate entrepreneurship, and innovation, legal issues, business ethics, and firm ‎governance, managerial accounting and firm financial affairs, non-traditional research and creative ‎methodologies. ‎ These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.

Download or read book Consumers and Markets written by Rajagopal and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behaviour written by Wayne D. Hoyer and published by Cengage AU. This book was released on 2020-09-24 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Download or read book Understanding Western Society Volume 2 From the Age of Exploration to the Present written by John P. McKay and published by Macmillan. This book was released on 2011-07-29 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the highly successful A History of Western Society, Understanding Western Society: A Brief History captures students’ interest in the everyday life of the past and ties social history to the broad sweep of politics and culture. Abridged by 30%, the narrative is paired with innovative pedagogy, designed to help students focus on significant developments as they read and review. An innovative, three-step end-of-Chapter study guide helps students master key facts and move toward synthesis.