Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2009-05-22 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. Madison Avenue and the Color Line breaks new ground by examining the history of black advertising agency employees and agency owners.
Download or read book A history of advertising written by Henry Sampson and published by . This book was released on 1874 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book The Mirror Makers written by Stephen R. Fox and published by University of Illinois Press. This book was released on 1984 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
Download or read book Empire by Collaboration written by Robert Michael Morrissey and published by University of Pennsylvania Press. This book was released on 2015-03-09 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the beginnings of colonial settlement in Illinois Country, the region was characterized by self-determination and collaboration that did not always align with imperial plans. The French in Quebec established a somewhat reluctant alliance with the Illinois Indians while Jesuits and fur traders planted defiant outposts in the Illinois River Valley beyond the Great Lakes. These autonomous early settlements were brought into the French empire only after the fact. As the colony grew, the authority that governed the region was often uncertain. Canada and Louisiana alternately claimed control over the Illinois throughout the eighteenth century. Later, British and Spanish authorities tried to divide the region along the Mississippi River. Yet Illinois settlers and Native people continued to welcome and partner with European governments, even if that meant playing the competing empires against one another in order to pursue local interests. Empire by Collaboration explores the remarkable community and distinctive creole culture of colonial Illinois Country, characterized by compromise and flexibility rather than domination and resistance. Drawing on extensive archival research, Robert Michael Morrissey demonstrates how Natives, officials, traders, farmers, religious leaders, and slaves constantly negotiated local and imperial priorities and worked purposefully together to achieve their goals. Their pragmatic intercultural collaboration gave rise to new economies, new forms of social life, and new forms of political engagement. Empire by Collaboration shows that this rugged outpost on the fringe of empire bears central importance to the evolution of early America.
Download or read book Counter Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Download or read book Doing Emotions History written by Susan J. Matt and published by University of Illinois Press. This book was released on 2013-12-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do emotions change over time? When is hate honorable? What happens when "love" is translated into different languages? Such questions are now being addressed by historians who trace how emotions have been expressed and understood in different cultures throughout history. Doing Emotions History explores the history of feelings such as love, joy, grief, nostalgia as well as a wide range of others, bringing together the latest and most innovative scholarship on the history of the emotions. Spanning the globe from Asia and Europe to North America, the book provides a crucial overview of this emerging discipline. An international group of scholars reviews the field's current status and variations, addresses many of its central debates, provides models and methods, and proposes an array of possibilities for future research. Emphasizing the field's intersections with anthropology, psychology, sociology, neuroscience, data-mining, and popular culture, this groundbreaking volume demonstrates the affecting potential of doing emotions history. Contributors are John Corrigan, Pam Epstein, Nicole Eustace, Norman Kutcher, Brent Malin, Susan Matt, Darrin McMahon, Peter N. Stearns, and Mark Steinberg.
Download or read book Evolution of Advertising at the University of Illinois written by Charles Harold Sandage and published by . This book was released on 1990 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book French St Louis written by Jay Gitlin and published by U of Nebraska Press. This book was released on 2021-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: French St. Louis places St. Louis, Missouri, in a broad colonial context, shedding light on its francophone history.
Download or read book An Illini Place written by Lex Tate and published by University of Illinois Press. This book was released on 2017-04-17 with total page 725 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does the University of Illinois campus at Urbana-Champaign look as it does today? Drawing on a wealth of research and featuring more than one hundred color photographs, An Illini Place provides an engrossing and beautiful answer to that question. Lex Tate and John Franch trace the story of the university's evolution through its buildings. Oral histories, official reports, dedication programs, and developmental plans both practical and quixotic inform the story. The authors also provide special chapters on campus icons and on the buildings, arenas and other spaces made possible by donors and friends of the university. Adding to the experience is a web companion that includes profiles of the planners, architects, and presidents instrumental in the campus's growth, plus an illustrated inventory of current and former campus plans and buildings.
Download or read book The Invention of Creativity written by Andreas Reckwitz and published by John Wiley & Sons. This book was released on 2018-01-25 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary society has seen an unprecedented rise in both the demand and the desire to be creative, to bring something new into the world. Once the reserve of artistic subcultures, creativity has now become a universal model for culture and an imperative in many parts of society. In this new book, cultural sociologist Andreas Reckwitz investigates how the ideal of creativity has grown into a major social force, from the art of the avant-garde and postmodernism to the ‘creative industries’ and the innovation economy, the psychology of creativity and self-growth, the media representation of creative stars, and the urban design of ‘creative cities’. Where creativity is often assumed to be a force for good, Reckwitz looks critically at how this imperative has developed from the 1970s to the present day. Though we may well perceive creativity as the realization of some natural and innate potential within us, it has rather to be understood within the structures of a very specific culture of the new in late modern society. The Invention of Creativity is a bold and refreshing counter to conventional wisdom that shows how our age is defined by radical and restrictive processes of social aestheticization. It will be of great interest to those working in a variety of disciplines, from cultural and social theory to art history and aesthetics.
Download or read book Advertising the American Dream written by Roland Marchand and published by Univ of California Press. This book was released on 1985-09-16 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."—Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."—T.J. Jackson Lears, Rutgers University
Download or read book Illinois in the War of 1812 written by Gillum Ferguson and published by University of Illinois Press. This book was released on 2012-01-26 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russell P. Strange "Book of the Year" Award from the Illinois State Historical Society, 2012. On the eve of the War of 1812, the Illinois Territory was a new land of bright promise. Split off from Indiana Territory in 1809, the new territory ran from the junction of the Ohio and Mississippi rivers north to the U.S. border with Canada, embracing the current states of Illinois, Wisconsin, and a part of Michigan. The extreme southern part of the region was rich in timber, but the dominant feature of the landscape was the vast tall grass prairie that stretched without major interruption from Lake Michigan for more than three hundred miles to the south. The territory was largely inhabited by Indians: Sauk, Potawatomi, Kickapoo, and others. By 1812, however, pioneer farmers had gathered in the wooded fringes around prime agricultural land, looking out over the prairies with longing and trepidation. Six years later, a populous Illinois was confident enough to seek and receive admission as a state in the Union. What had intervened was the War of 1812, in which white settlers faced both Indians resistant to their encroachments and British forces poised to seize control of the upper Mississippi and Great Lakes. The war ultimately broke the power and morale of the Indian tribes and deprived them of the support of their ally, Great Britain. Sometimes led by skillful tacticians, at other times by blundering looters who got lost in the tall grass, the combatants showed each other little mercy. Until and even after the war was concluded by the Treaty of Ghent in 1814, there were massacres by both sides, laying the groundwork for later betrayal of friendly and hostile tribes alike and for ultimate expulsion of the Indians from the new state of Illinois. In this engrossing new history, published upon the war's bicentennial, Gillum Ferguson underlines the crucial importance of the War of 1812 in the development of Illinois as a state. The history of Illinois in the War of 1812 has never before been told with so much attention to the personalities who fought it, the events that defined it, and its lasting consequences. Endorsed by the Illinois Society of the War of 1812 and the Illinois War of 1812 Bicentennial Commission.
Download or read book Attention Attitude and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
Download or read book Dream Shot written by Josh Birnbaum and published by University of Illinois Press. This book was released on 2017-10-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, the men's wheelchair basketball team at the University of Illinois set out to achieve their sport's pinnacle: a college national championship. That lofty goal represented another stage of a journey begun in 1948 when Tim Nugent established the Gizz Kids wheelchair squad. Embedded with the team, Josh Birnbaum took photos that captured the life experiences of people in the Illinois wheelchair basketball program from 2005 through the 2008 championship season. Dream Shot follows the unique lives of the players and coaches on the court and the road, and in quiet moments at home and the classroom. Along the way, Birnbaum provides the definitive story of the 2008 team and the challenges it overcame to capture one of Illinois's record fifteen men's titles. Featuring more than 100 color photographs, Dream Shot memorializes a legendary team alongside the story of the university's dedication to the progress of disability rights.
