Download or read book Estrategias de sostenibilidad en marketing de los fabricantes de gran consumo en Espa a written by Susana Valdés Gandarillas and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "¿Qué estrategias de sostenibilidad en marketing están llevando a cabo los fabricantes de gran consumo en España y por qué lo hacen? Esta es la pregunta que trata de contestar este trabajo de investigación. Para ello, en primer lugar, se realiza una revisión sistemática de la literatura sobre todo el área de marketing y sostenibilidad con la finalidad de hallar las clasificaciones, estrategias y motivaciones relevantes que puedan existir sobre este tema en la literatura. A continuación, se realiza un trabajo de campo que incluye todas las empresas de gran consumo que operan en España y que forman parte del ranking de Corporate Knights de las 100 mejores empresas en sostenibilidad presentado en Davos entre los años 2010 y 2015. En total se lleva a cabo un análisis cualitativo de 8 casos, que incluye el análisis de los informes de sostenibilidad y páginas web de las diferentes empresas, los artículos académicos y la información recabada en las visitas a los puntos de venta. Todo ello se contrasta, valida y complementa con una posterior entrevista en profundidad a los directores de marketing de dichas empresas. Las principales aportaciones de este trabajo son: (1) el uso y aplicación de una clasificación de estrategias de sostenibilidad en marketing en el trabajo de campo; (2) el establecimiento de una clasificación de las motivaciones de las compañías para diseñar e implementar dichas estrategias; y (3) la identificación de 13 nuevas motivaciones halladas en el estudio de campo y no contempladas en la literatura académica." -- TDX.
Download or read book Marketing de sostenibilidad written by Josep María Gali and published by Profit Editorial. This book was released on 2013-11-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: La consideración de la sostenibilidad ambiental y la responsabilidad social han hecho entrar al marketing clásico, -que se ocupa exclusivamente de “como vender más cosas a más gente”-, en una grave crisis de legitimidad. Esta crisis ha llevado a investigadores y directivos de universidades y empresas replantear los principios básicos de la acción de marketing, así como los objetivos y las estrategias de marketing de las empresas. Este replanteo no se queda en el nivel conceptual sino que se lleva concretamente a las políticas del marketing mix: desarrollo de productos, fijación de precios, formas de comunicación y estrategias de distribución y acceso. Además presenta casos de empresas de todo el mundo en las que la aplicación de estas políticas ha llevado a éxitos en el mercado y en la sociedad
Download or read book La ventaja sostenible c mo construir marketing de diferenciaci n desde la sostenibilidad written by Tomás Camarero Arribas and published by . This book was released on 2010-05 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Sostenible written by Maria Cesarini Viturino and published by Independently Published. This book was released on 2024-06-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¡Descubra la Guía Definitiva para el Marketing Sostenible y la Responsabilidad Social Corporativa! Si eres un profesional, investigador o estudiante que busca entender e implementar prácticas de marketing que promuevan la sostenibilidad y la responsabilidad social corporativa, esta obra es esencial para ti. Con un enfoque didáctico, este libro ofrece valiosos conocimientos y ejemplos prácticos sobre cómo integrar la sostenibilidad en las estrategias de marketing. Descubre los Fundamentos del Marketing Sostenible Explora la relación intrínseca entre el marketing sostenible y la responsabilidad social corporativa, abordando los desafíos ambientales y sociales del mundo contemporáneo. Aprende cómo las empresas pueden incorporar la sostenibilidad en sus estrategias de marketing, obteniendo beneficios significativos en términos de reputación, compromiso del cliente y ventaja competitiva. Estrategias Innovadoras y Ejemplos Inspiradores Con capítulos dedicados al marketing verde y ecoeficiente, la autora presenta estrategias innovadoras para desarrollar y comercializar productos ecológicamente responsables, reduciendo el impacto ambiental de las operaciones empresariales. Ejemplos de empresas pioneras ilustran cómo estas estrategias pueden implementarse con éxito. Responsabilidad Social Corporativa y Marketing de Causa Descubre cómo apoyar causas sociales y comunitarias alineadas con los valores de tu empresa a través de prácticas de responsabilidad social corporativa y marketing de causa. Este libro muestra cómo estas prácticas pueden fortalecer la relación con los clientes y la comunidad, además de contribuir a un mundo más justo y sostenible. Una Herramienta Indispensable Este libro es una herramienta indispensable para todos los que desean integrar la sostenibilidad en sus estrategias de marketing, promoviendo un futuro más responsable y sostenible. ¡Transforma tus prácticas de marketing y marca la diferencia en el mundo corporativo y más allá!
Download or read book El marketing sostenible y el consumidor verde Un estudio emp rico aplicado a los bienes del gran consumo en relaci n con el pl stico written by Alba Gutiérrez Martínez and published by . This book was released on 2020 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: El consumidor cada vez está más concienciado con el medio ambiente, sobre todo debidoa la situación insostenible de los envases plásticos, fruto del sector de los bienes de gran consumo. Por ello, cada vez son más los consumidores que reclaman la transformación de las empresas hacia un modelo más respetuoso con el medio ambiente, lo que se traduce en la popularización del marketing sostenible. El presente trabajo recoge un análisis teórico del marketing sostenible (como fuente de ventaja competitiva y base para las políticas del marketing mix), el consumidor verde y los cambios que, la problemática del plástico, está causando a nivel gubernamental y organizacional. Por otro lado, se compone de una investigación cuantitativa con la que se pretende conocer si el consumidor traslada su preocupación ambiental, de forma efectiva, a sus hábitos de compra de bienes de gran consumo en relación con el plástico. Así como, analizar sus opiniones sobre los productos sostenibles desde la perspectiva del marketing mix. Palabras clave: medioambiente, plástico, marketing sostenible, consumidor verde,bienes de gran consumo, transformación ecológica.
Download or read book Estrategias de marketing en Internet de las empresas fabricantes y distribuidoras de productos de gran consumo written by María Henar Alonso Mosquera and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MARKETING DE SOSTENIBILIDAD written by FRANK-MARTIN BELZ and published by PROFIT. This book was released on 2013-11-21 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing ecol gico an lisis del comportamiento del consumidor en la moda sostenible written by Jennifer Corral Saludes and published by . This book was released on 2018 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: La industria de la moda viene acompañada de un consumo desenfrenado y una gran contaminación medioambiental. El deterioro del medio ambiente y el aumento progresivo de los consumidores ha hecho que determinadas empresas cambien sus sistemas de producción para adaptarse a los consumidores de moda sostenible. La sostenibilidad se va implantando poco a poco en el sector textil para evitar el abuso continuo de contaminación del planeta y conseguir protegerlo, así como concienciar a los consumidores, surgiendo de este modo consumidores ecológicos. El consumo de moda sostenible es, por lo general, un concepto desconocido para los ciudadanos. El aumento de nuevas empresas que ofertan ropa y complementos ecológicos ha influido en el aumento del conocimiento de estos productos, potenciando que los clientes sientan la necesidad de consumirlos. A lo largo del presente estudio, se ha comprobado el grado de conocimiento que las personas tienen sobre este concepto para poder analizar la importancia que le dan al consumo responsable en el sector de la moda, y comprobar su implicación con el medio ambiente. Palabras clave: moda sostenible, consumo responsable, marketing ecológico, empresas B Corporation.
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Download or read book Sustainable Irrigation Management Technologies and Policies II written by Y. Villacampa Esteve and published by WIT Press. This book was released on 2008 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains most of the papers presented at the Second International Conference on Sustainable Irrigation Management, Technologies and Policies, held at the University of Alicante in 2008. The meeting follows the success of the first Conference which was organised in Bologna in 2006.
Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Download or read book Tourism and Water written by Stefan Gössling and published by Channel View Publications. This book was released on 2015 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact along with its overviews of sectoral and management approaches will provide a benchmark by which the water sustainability of tourism will be measured for years to come. In making a clear case for greater awareness and enhanced water management in the tourism sector, it is hoped that the book will contribute to the wise and sustainable use of this critical resource. The book is interdisciplinary in coverage and international in scope. It is designed as essential reading for not only students of tourism but also practitioners.
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Download or read book Holism and Evolution written by Jan Christiaan Smuts and published by . This book was released on 1926 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.
Download or read book Aquaculture Development written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1997 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides annotations to the Principles of Article 9 of the Code of Conduct for Responsible Fisheries. These annotations are meant to serve as general guidance, and should be taken as suggestions or observations intended to assist those interested in identifying their own criteria and options for actions, as well as partners for collaboration, in support of sustainable aquaculture development.
Download or read book ICGR 2018 Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.
