Download or read book Estrategias tecnol gicas para la industria de la hosteler a written by Peter D. Nyheim and published by Ediciones Universidad Católica de Salta. This book was released on 2019-10-22 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los procesos comerciales en la industria de la hostelería, como toda industria en la actualidad, están atravesados por las nuevas tecnologías que aportan rapidez, eficiencia y posibilidad de control al ámbito de la gestión. La industria del turismo, y en especial todo lo relacionado con el hospedaje y la alimentación del viajero, se mueve con una fuerte dinámica, y la rapidez de la respuesta es uno de los aspectos prioritarios junto con la necesidad de lograr la total satisfacción de las demandas tanto de clientes como de proveedores. En todos estos procesos, las tecnologías de la información (TI), los sistemas de información (IS) y los sistemas de gestión de la información (MIS) son la herramienta clave en el éxito de los procesos vinculados tanto en las operaciones diarias como en la planificación. Este libro, dirigido tanto a estudiantes como a profesionales vinculados a la hostelería, es el resultado de una colaboración entre autores que han vivido las situaciones que se plantean en él. Cada capítulo cuenta con entrevistas a líderes de la industria en las que se reconocen casos concretos de aplicación de tecnología en la hostelería. Sin dudas, las nuevas tecnologías ofrecen un mayor número de oportunidades tanto a gerentes como a clientes; desde hacer una reserva a través de una aplicación, hasta la experimentación de un servicio mediante recursos tecnológicos de realidad aumentada. De ahí la importancia, necesidad y pertinencia de este libro, que alcanza con esta su tercera edición, primera en español.
Download or read book Comunicaci n corporativa Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Download or read book Com n written by Christian Laval and published by Editorial GEDISA. This book was released on 2015-05-15 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los autores muestran por qué este principio se impone hoy día como el término central de la alternativa política para el siglo XXI: anuda la lucha anticapitalista y la ecología política mediante su reivindicación de los “comunes” contra las nuevas formas de apropiación privada y estatal. Además, articula las luchas prácticas con las investigaciones sobre el gobierno colectivo de los recursos naturales o de la información y designa formas democráticas nuevas que aspiran a tomar el relevo de la representación política y del monopolio de los partidos. Esta emergencia de lo común en la acción reclama un trabajo de clarificación en el pensamiento. El sentido actual de lo común se distingue de los numerosos usos que se ha dado a esta noción, ya sean filosóficos, jurídicos o teológicos: bien supremo de la ciudad, universalidad de esencia, propiedad inherente a ciertas cosas, incluso alguna vez el fin perseguido por la creación divina. Pero hay otro hilo que vincula lo común, no a la esencia de los hombres o a la naturaleza de las cosas, sino a la actividad de los hombres mismos: sólo una práctica de puesta en conjunto puede decidir qué es “común”, reservar ciertas cosas al uso común, producir determinadas reglas capaces de obligar a los hombres. En este sentido, lo común reclama una nueva institución de la sociedad por ella misma: una revolución.
Download or read book Educaci n en tiempos de COVID 19 Una aproximaci n a la realidad en M xico experiencias y aportaciones written by Alejandra Alicia Cepeda Hernández and published by Comunicacion Científica. This book was released on 2023-10-19 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el año 2020, la enfermedad originada por el virus SARS-CoV-2, denominada “COVID-19”, ocasionó un distanciamiento social en casi la totalidad de los países del mundo. Dicho aislamiento trajo consecuencias en los distintos sectores de la sociedad, entre ellos el educativo, donde la enseñanza y aprendizaje migraron a entornos virtuales. En México, el cierre masivo de escuelas se dio a partir del segundo trimestre del 2020, sin que el sistema educativo estuviera del todo preparado para la transición a la virtualidad, lo que generó una serie de problemáticas bajo esta nueva modalidad educativa. La presente obra aborda algunas de las problemáticas que se presentaron en los distintos niveles de nuestro sistema educativo mexicano a partir de las experiencias y reflexiones de profesores e investigadores tras dos años de pandemia, lo cual nos permite ofrecer un acercamiento a la nueva realidad educativa de nuestro país y, a al mismo tiempo, nos proporciona herramientas útiles ante los desafíos que se avecinan en la etapa DOI: https://doi.org/10.52501/cc.069
Download or read book Technologie Entreprise Et Soci t written by and published by . This book was released on 2001 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Educaci n social y escuela written by Castillo Carbonell, Miquel and published by Editorial UOC. This book was released on 2017-01-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Download or read book Revista de Fomento Social written by and published by . This book was released on 1995 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book INFOLAC written by and published by . This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Technology in Education written by Raymond S. Nickerson and published by Routledge. This book was released on 2013-05-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of today's educational experts were asked to envision the year 2020, when technology has assumed a major role in elementary and secondary education. The informed conjecture that followed is contained in this volume; contributors offer visions of the future as well as specific steps that could turn those visions into realities. Innovative ideas for research, development, hardware, software, teacher training, technical assistance, organizational and cultural change are offered as a means to illuminate the potential role of technology in the educational systems of tomorrow. Technology in Education is a thought-provoking statement of what can and should be done to advance the application of technology to education over the next few decades. As such, it should be read by all researchers and professionals in educational technology.
Download or read book Desarrollo Sostenible Del Ecoturismo written by World Tourism Organization and published by . This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2002 has been designated the International Year of Ecotourism by the United Nations. The concept of ecotourism relates to tourism activities which observe and appreciate nature, which contribute to its conservation, and seek to minimise any negative impact on the natural and socio-cultural environment. The main objective of this publication is to disseminate good practices regarding the planning and management of ecotourism activities. It contains 55 case studies from 39 countries which demonstrate a wide range of successful initiatives. Each considers the stakeholders involved, objectives and strategies, funding, sustainability and monitoring aspects, problems encountered and solutions found in each project.
Download or read book Communities in Cyberspace written by Peter Kollock and published by Routledge. This book was released on 2002-06-01 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging introductory text looks at the virtual community of cyberspace and analyses its relationship to real communities lived out in today's societies. Issues such as race, gender, power, economics and ethics in cyberspace are grouped under four main sections and discussed by leading experts: * identity * social order and control * community structure and dynamics * collective action. This topical new book displays how the idea of community is being challenged and rewritten by the increasing power and range of cyberspace. As new societies and relationships are formed in this virtual landscape, we now have to consider the potential consequences this may have on our own community and societies. Clearly and concisely written with a wide range of international examples, this edited volume is an essential introduction to the sociology of the internet. It will appeal to students and professionals, and to those concerned about the changing relationships between information technology and a society which is fast becoming divided between those on-line and those not.
Download or read book The Convergence of Distance and Conventional Education written by Roger Mills and published by Routledge. This book was released on 2002-03-11 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of essays from leading British, North American and Australasian contributors looks at the issues of the convergence of distance and conventional education. The term 'convergence' refers to the breaking down of barriers between open and distance learning and conventional institutions, and the creation of more and more institutions working across a range of modes. Such convergence has been driven by a number of factors, including the new technologies for teaching and learning, the impact of lifelong learning policies, the entry of larger than ever numbers of adult part-time students into tertiary education, and the demands of both employers and individuals for professional and work-related education throughout their working lives. The fourteen chapters engage critically with a range of aspects of convergence, including: * how well is open and distance learning carried out by conventional institutions for which it may continue for a lengthy period to be seen as of secondary importance? * to what extent will open and distance learning be more effectively carried out by conventional institutions able to offer a variety of modes to a wide range of learners? * how well will the variety of learners be served by systems that are converging? * what are the managerial issues at institutional level where converging systems are being developed?
Download or read book Train Your Brain written by Ryuta Kawashima and published by Penguin Books. This book was released on 2008 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr Kawashima's brain training will change your life... Like the body, the brain needs exercise. And Dr Ryuta Kawashima, world-renowned professor of neuroscience at Tohoku University and the expert behind the bestselling computer game Dr Kawashima's Brain Training, has dedicated his life to researching exactly how we can make our brains work better. Here are the results - in a highly rewarding programme of carefully chosen, yet deceptively simple activities. Each day you fill in a worksheet of exercises and with weekly self-tests and a personal logbook you can track your progress. Taking just a few minutes a day over two months, you really can boost your brain power and creativity. Join the Dr Kawashima revolution today.
Download or read book Register of Development Research Projects in Selected European Countries written by International Development Information Network and published by OECD Publishing. This book was released on 1992 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: In English & French: French parallel title: Râpertoire des projets de recherche en matiáre de dâeloppement dans certains pays Europâens
Download or read book Social Media and the Public Interest written by Philip M. Napoli and published by Columbia University Press. This book was released on 2019-08-27 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, a platform created by undergraduates in a Harvard dorm room, has transformed the ways millions of people consume news, understand the world, and participate in the political process. Despite taking on many of journalism’s traditional roles, Facebook and other platforms, such as Twitter and Google, have presented themselves as tech companies—and therefore not subject to the same regulations and ethical codes as conventional media organizations. Challenging such superficial distinctions, Philip M. Napoli offers a timely and persuasive case for understanding and governing social media as news media, with a fundamental obligation to serve the public interest. Social Media and the Public Interest explores how and why social media platforms became so central to news consumption and distribution as they met many of the challenges of finding information—and audiences—online. Napoli illustrates the implications of a system in which coders and engineers drive out journalists and editors as the gatekeepers who determine media content. He argues that a social media–driven news ecosystem represents a case of market failure in what he calls the algorithmic marketplace of ideas. To respond, we need to rethink fundamental elements of media governance based on a revitalized concept of the public interest. A compelling examination of the intersection of social media and journalism, Social Media and the Public Interest offers valuable insights for the democratic governance of today’s most influential shapers of news.
