Download or read book The Evolving Landscape of Media and Communication in Hong Kong written by Yu Huang and published by City University of HK Press. This book was released on 2018 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.
Download or read book Benn s Media written by and published by . This book was released on 2006 with total page 1274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book That s China written by Mark Kitto and published by . This book was released on 2014-11-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his best-selling debut, 'China Cuckoo', Mark Kitto described how he 'lost a fortune and found a life in China'. In 'That's China', the thrilling prequel, he tells the story of how he made that fortune.
Download or read book China Briefing s Business Guide to the Greater Pearl River Delta written by and published by China Briefing Media, Ltd.. This book was released on 2004 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Tourism written by A. K. Bhatia and published by Sterling Publishers Pvt. Ltd. This book was released on 2007-09 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel and tourism is one of the world s most important and fastest growing economic sectors, generating jobs and substantial wealth for economies around the globe. The present book The Business of Tourism Concepts and Strategies explains the complex tourism phenomenon in its various manifestations. Various academic disciplines are involved in the study of tourism because of the complex nature of the subject. Some basic disciplines such as economics, psychology, sociology and geography contribute a great deal to the understanding of the subject. Newer disciplines like marketing and management, special interest tourism, travel legislation and business travel have been introduced in this volume. The book gives the reader a global perspective of the travel and tourism industry. The approach has been to provide a simple and comprehensive outline of as many concepts as possible. The book contains some additional features which will be of great help to the reader. These features include case studies having references to the subject matter discussed in various chapters. The cases are taken from the industry and provide interesting material for interactive discussion. Contents " Acknowledgements " Preface " Travel Trade Abbreviations " Tourism-A Historical Perspective " Consumer Behaviour and Tourism Demand " Dimensions of Tourism " Measuring The Demand For Tourism " The Structure of Tourism Industry " The Tourism Industry And Public Sector Organisation` " Special Interest Tourism " International Cooperation In Tourism " Travel And Accommodation " Travel And Transport " Retail Travel Trade " Travel Legislation " Business Tourism " Marketing and Promotion for Tourism " Tourism Planning And Environment " Glossary Travel and Tourism " Ticketing And Airlines Terms " Hotel Industry Terms " Travel Trade Publications " International Tourism Periodicals " Travel Industry Journals And Periodicals " Travel Research Journals " Education and Training in Travel and Tourism Institutes " International Organisations " Travel Related Publications of International Organisations " Bibliography " Index " CASE STUDIES
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Download or read book Cultural Adaptation written by Albert Moran and published by Routledge. This book was released on 2013-09-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural borrowing is exploding across the world. Creative ideas are transferred and modified in ever increasing number and complexity making new products ranging from TV shows to architectural style in new cities. But what do we really know about the spread of creative ideas? This intriguing, engrossing, and comprehensive collection looks at the cultural and commercial dimensions of creative borrowing world wide with an international cast of contributors and case studies from India to Ireland, Canada to China. Cultural Adaptation explores how creative ideas are packaged and nationalised to meet local taste, maps the cultural economy of adaptation in entertainment media ranging from motion pictures to mobile phones, and even probes the role of cultural recipes and formats in mutating participatory experiences of theme parks and sporting spectacles. Written in a lively and accessible manner, the book also provides insight into remaking in lifestyle and consumption cultures including fashion, food, drink, and gambling. Essential for communication, cultural, media, leisure and consumption studies scholars and students alike, this book opens up important new perspectives on how we understand global creativity. This book was published as a special issue of Continuum: Journal of Media and Cultural Studies.
Download or read book Creating Your Career in Communications and Entertainment written by Leonard Mogel and published by Psychology Press. This book was released on 1998 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.
Download or read book Towards a Knowledge based Economy written by Seiichi Masuyama and published by Institute of Southeast Asian Studies. This book was released on 2003-01-21 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of the information and communications technology (ICT) paradigm is shifting the basis for economic activity from material and labour inputs to knowledge and information inputs, spawning the knowledge-based economy. In East Asia, it is evident that the emergence of the knowledge-based economy is disrupting the flying geese pattern of development and creating a new industrial geography. This book gives a picture of the shifting industrial geography in the region based on accounts of the status of the knowledge-based economy in ten individual East Asian economies. For some economies the increased production of ICT equipment and services is the pathway to the knowledge-based economy and even to leapfrogging ahead of more advanced economies. Other economies are focused on putting in place the physical and institutional infrastructure to connect to electronic networks and avoid the digital divide. For yet others, the emergence of the knowledge-based economy is expanding their role in the region, adding the role of ICT hub.
Download or read book Steps to Starting a Successful Retail Business How to Find a Niche and Turn it into a Money Machine written by Learn2succeed. com Incorporated and published by Productive Publications. This book was released on 2014-05-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Steps to Starting a Successful Import Business How to Find Products Bring them into the Country and Make Money Selling Them written by Learn2succeed. com Incorporated and published by Productive Publications. This book was released on 2014-05-14 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Singapore Business written by Christine Genzberger and published by World Trade Press. This book was released on 1994 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enclyclopedic view of doing business with Singapore. Contains the how-to, where-to and who-with information needed to operate internationally.
Download or read book Report on Business Magazine written by and published by . This book was released on 1987 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China Business written by Christine Genzberger and published by World Trade Press. This book was released on 1994 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides resource for capitalizing on import, export, and foreign investment opportunities in China.
Download or read book Willings Press Guide 2007 V1 written by Clare Redman and published by Media Information. This book was released on 2007-02 with total page 1488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This press guide aims to provide a comprehensive, accurate and informative guide to the UK press, both print and broadcast.
Download or read book The Business Book written by and published by Penguin. This book was released on 2014-02-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. The Business Book includes: - Almost 100 quotations from the great business thinkers and gurus - Information on every facet of business management, including alternative business models, with real life examples from the marketplace - A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.
Download or read book The Post Magazine and Insurance Monitor written by and published by . This book was released on 1911 with total page 1042 pages. Available in PDF, EPUB and Kindle. Book excerpt:
