Download or read book Consumer Behavior written by Morris B. Holbrook and published by Taylor & Francis. This book was released on 2024-12-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers. Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.
Download or read book Essays on the Equilibrium Behavior of Dynamic Economies written by Vasanttilak Thakorbhai Naik and published by . This book was released on 1988 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamic Analysis in Complex Economic Environments written by Herbert Dawid and published by Springer Nature. This book was released on 2020-12-22 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses decision-making in dynamic economic environments. By applying a wide range of methodological approaches, combining both analytical and computational methods, the contributors examine various aspects of optimal firm behaviour and relevant policy areas. Topics covered include optimal control, dynamic games, economic decision-making, and applications in finance and economics, as well as policy implications in areas such as pollution regulation. This book is dedicated to Christophe Deissenberg, a well-known and distinguished scholar of economic dynamics and computational economics. It appeals to academics in the areas of optimal control, dynamic games and computational economics as well as to decision-makers working in policy domains such as environmental policy.
Download or read book Essays Over Kwantitatieve Marketing Modellen en Monte Carlo Integratie Methoden written by Rutger van Oest and published by Rozenberg Publishers. This book was released on 2005 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Exam Based IELTS Task 2 Samples 50 Authentic Sample Essays written by Ranjot Singh Chahal and published by Rana Books Uk . This book was released on 2023-07-12 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the world of IELTS Task 2 with "New Exam-Based IELTS Task-2 Samples: 50 Authentic Sample Essays." This indispensable book presents a collection of 50 meticulously crafted sample essays, designed to prepare you for the challenges of the new IELTS exams. Experience the authenticity of these sample essays, specifically tailored to the latest exam requirements. Explore a wide range of captivating topics that reflect the modern issues and trends, allowing you to develop a well-rounded perspective. With clear explanations and insightful analysis, this book guides you through effective essay writing techniques. Master the art of structuring your responses, employing compelling arguments, and using relevant examples to support your ideas. Whether you're a beginner or an advanced learner, "New Exam-Based IELTS Task-2 Samples" equips you with the necessary tools to succeed. Enhance your writing skills, expand your vocabulary, and boost your confidence to tackle any Task 2 question with ease. Prepare yourself for the IELTS exam like never before. With this invaluable resource, you'll be on your way to achieving the scores you desire and unlocking your full potential in IELTS Task 2.
Download or read book Role of Reference Points in Consumer Choice and Product Design written by Ying Natasha Zhang Foutz and published by . This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Broken Symmetry written by Glen Irwin Jones and published by . This book was released on 2006 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Experimental Business Research written by Rami Zwick and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experimental Business Research includes papers that were presented at the First Asian Conference on Experimental Business Research held at the Hong Kong University of Science and Technology (HKUST), on December 7-10, 1999. The conference was organized by the Center for Experimental Business Research (cEBR) at the HKUST. The papers presented at the conference and a few others that were solicited especially for this volume contain original research on individual and interactive decision behavior in various branches of business research including, but not limited to, economics, marketing, management, finance, and accounting. Experimental Business Research is suitable as a secondary text for a graduate level course, and as a reference for researchers and practitioners in industry.
Download or read book American Doctoral Dissertations written by and published by . This book was released on 2001 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Dynamics written by Roy Harrod and published by Springer. This book was released on 1973-06-18 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Preference Change written by Till Grüne-Yanoff and published by Springer Science & Business Media. This book was released on 2009-06-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing preferencesis a phenomenonoften invoked but rarely properlyaccounted for. Throughout the history of the social sciences, researchers have come against the possibility that their subjects’ preferenceswere affected by the phenomenato be explainedor by otherfactorsnot taken into accountin the explanation.Sporadically, attempts have been made to systematically investigate these in uences, but none of these seems to have had a lasting impact. Today we are still not much further with respect to preference change than we were at the middle of the last century. This anthology hopes to provide a new impulse for research into this important subject. In particular, we have chosen two routes to amplify this impulse. First, we stress the use of modellingtechniquesfamiliar from economicsand decision theory. Instead of constructing complex, all-encompassing theories of preference change, the authors of this volume start with very simple, formal accounts of some possible and hopefully plausible mechanism of preference change. Eventually, these models may nd their way into larger, empirically adequate theories, but at this stage, we think that the most importantwork lies in building structure.Secondly,we stress the importance of interdisciplinary exchange. Only by drawing together experts from different elds can the complex empirical and theoretical issues in the modelling of preference change be adequately investigated.
Download or read book Journal of Economic Literature written by and published by . This book was released on 2006-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2009 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Routledge Handbook of Behavioral Economics written by Roger Frantz and published by Routledge. This book was released on 2016-08-05 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no doubt that behavioral economics is becoming a dominant lens through which we think about economics. Behavioral economics is not a single school of thought but representative of a range of approaches, and uniquely, this volume presents an overview of them. The wide spectrum of international contributors each provides an exploration of a central approach, aspect or topic in behavorial economics. Taken together, the whole volume provides a comprehensive overview of the subject which considers both key developments and future possibilities. Part One presents several different approaches to behavioural economics, including George Katona, Ken Boulding, Harvey Leibenstein, Vernon Smith, Herbert Simon, Gerd Gigerenzer, Daniel Kahneman, and Richard Thaler. This section looks at the origins and development of behavioral economics and compares and contrasts the work of these scholars who have been so influential in making this area so prominent. Part Two presents applications of behavioural economics including nudging; heuristics; emotions and morality; behavioural political economy, education, and economic innovation. The Routledge Handbook of Behavioral Economics is ideal for advanced economics students and faculty who are looking for a complete state-of-the-art overview of this dynamic field.
Download or read book For a New West written by Karl Polanyi and published by John Wiley & Sons. This book was released on 2014-11-10 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a recent meeting of the World Economic Forum in Davos, it was reported that a ghost was haunting the deliberations of the assembled global elite - that of the renowned social scientist and economic historian, Karl Polanyi. In his classic work, The Great Transformation, Polanyi documented the impact of the rise of market society on western civilization and captured better than anyone else the destructive effects of the economic, political and social crisis of the 1930s. Today, in the throes of another Great Recession, Polanyi’s work has gained a new significance. To understand the profound challenges faced by our democracies today, we need to revisit history and revisit his work. In this new collection of unpublished texts - lectures, draft essays and reports written between 1919 and 1958 - Polanyi examines the collapse of the liberal economic order and the demise of democracies in the inter-war years. He takes up again the fundamental question that preoccupied him throughout his work - the place of the economy in society - and aims to show how we might return to an economy anchored in society and its cultural, religious and political institutions. For anyone concerned about the danger to democracy and social life posed by the unleashing of capital from regulatory control and the dominance of the neoliberal ideologies of market fundamentalism, this important new volume by one of the great thinkers of the twentieth century is a must-read.
Download or read book Choice written by and published by . This book was released on 2009 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
