Download or read book Essay on Interface of Operations Management and Marketing written by Yong Lei and published by . This book was released on 2014 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Four Essays on the Interface Between Marketing and Operations in Supply Chain Management written by Pietro De Giovanni and published by . This book was released on 2010 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of four essays that contribute in the investigation of the interface between marketing and operations in supply chain management (SCM). The main motivation behind this work relate to the evolution of SCM, which goes from a mere logistics function expanded across inter-organizational boudaries to a systematic coordination and integration of traditional business functions. This evolution pushes researchers and practitioners to think about SCM as a sophisticated and complex phenomenon that needs to be further explored. This dissertation provides four essays and each of them carries out specific motivations and addresses price issues. The first essay empirically investigates which business function, between marketing and operations, contributes the most to firm's corporate performance in SCM. On the other hand, the research provides prescriptive insights to managers on how to boost the effectiveness of SCM on corporate performance when focusing either on operations or on marketing activities while adopting specific managerial levers. The second essay draws a detailed map identifying the current research gaps to be eventually filled. It elaborates information from 108 papers published over the last thirty years and provides the ongoing research directions to be undertaken by future studies investigating the interface between marketing and operations in SCM. The third essay introduces a differential game of marketing and operations modeling both vertical coordination and horizontal SC competition. It highlights the interfaces between marketing and operational strategies in a context of symmetric competition. The main result concerns the effect of coordination on competition. When the SCs are not coordinated, competition is played only by price. Conversely, When the SCs are coordinated, competition is played on both pricing and advertising. Coordination intensifies SC competition and turns out to be economically ineffective. The last essay shows the advantages of integrating marketing and operational strategies in an atypical supply chain(e.g., closed-loop supplay chain) where economic, environmental and social issues occur simultaneously. The main result concerns the effectiveness of coordination and the additional knowledge supplied when having dynamic returns to better understand the interfaces between marketing and operations. Summarizing, this dissertation shows the evaluable research findings obtainable when a complex phenomenon like SCM is analyzed from different persepctives, such as marketing and operations. Future research in the domain of SCM should pay more attention to the interfaces and the integration between business function's strategies to provide realible, complete and prescriptive managerial insights and research findings.

Download or read book Issues in Operations Management and Marketing Interface Research written by Liwen Chen and published by . This book was released on 2010 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation studies important issues in supply chain management and marketing interface research: competition, product line design, and channel efficiency, at the presence of vertically differentiated products. Vertical differentiation as a means of price discrimination has been well-studied in both economics and marketing literature. However, less attention has been paid on how vertical differentiation has been operationalized. In this dissertation, we focus our study on two types of vertical differentiation: the one created by a product line which is produced by the same firm, and the one created by products from different firms. We especially are interested in the so-called private label products vs. the national brand products. Specifically, this dissertation explores how vertical differentiation can affect the interactions among the members of a supply chain in several different contexts. In the first piece of work, we use a game theoretic model to explore how the ability of a retailer to introduce a private label product affects its interaction with a manufacturer of a national brand. In the second essay, we are investigating how an original equipment manufacturer (OEM) will be affected by the entry of a competitor when there are strategic suppliers of a critical component. If these suppliers behave strategically, it is not clear that the entry of other players will necessarily be harmful to the incumbent. In the last work, we pay our attention to an emerging change happening in the industry: some retailers begin to sell their private labels through their competitors. We investigate the strategic role of a retailer selling her own private label products through another retailer. In summary, this dissertation illustrates how vertical differentiation play a crucial role in firms' supply chain as well as marketing strategies. Therefore, it is important for firms to recognize these strategic issues related to vertically differentiated products while making operations/marketing decisions.

Download or read book The Marketing Accounting Interface written by Robin Roslender and published by Routledge. This book was released on 2013-09-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.

Download or read book Interdisciplinary Research in Operations Management written by Jiaru Bai and published by . This book was released on 2017 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of three essays on applications of interdisciplinary research in operations management. The first essay addresses issues in healthcare. Our goal is to evaluate the cost-effectiveness of bevacizumab compared to the baseline treatment with only chemotherapy in recurrent/persistent and metastatic cervical cancer using recently reported updated survival and toxicology data. We developed a Markov model with 5 patient health states for both treatments. With data based on the Gynecologic Oncology Group 240 randomized trials and the 2013 MediCare Services Drug Payment Table and Physician Fee Schedule, we present monthly transition probabilities and cost data. Our results show that chemotherapy plus bevacizumab can delay progression, but incur more complications.The second essay lies at the interface between operations management and marketing. We aim to understand the tradeoffs in offering outlet stores. In particular, we study how much differentiation should be kept between the main and outlet stores from three perspectives: price, product and location. We find that an outlet store is more likely to be opened when travel sensitivity is lower or costs associated with it are lower. Moreover, offering an outlet store encourages the rm to improve the quality of the product sold in the main store as to reduce the cannibalization effect. We also observe that location differentiation has a substitution effect on quality and price differentiation.In the third essay, we study several operational challenges for the on-demand service platforms. We consider a situation when an on-demand service platform uses earning sensitive independent providers with heterogeneous reservation prices to serve its time and price sensitive customers with heterogeneous valuation of the service. We present a queueing model with endogenous supply and endogenous demand to model this on-demand service platform. Based on our analysis, we find that it is optimal for the platform to charge a higher price, pay a higher wage, and offer a higher payout ratio when the potential customer demand increases. We use a set of actual data from a large on-demand ride-hailing platform in numerical experiments to illustrate some of our main insights.

Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Download or read book Special Issue on Marketing and Operations Management Interfaces and Coordination written by Teck H. Ho and published by . This book was released on 2009 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.

Download or read book Service And Operations Management written by Cengiz Haksever and published by World Scientific Publishing Company. This book was released on 2017-12-26 with total page 691 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to provide cutting-edge information on service management such as the role services play in an economy, service strategy, ethical issues in services and service supply chains. It also covers basic topics of operations management including linear and goal programming, project management, inventory management and forecasting.This book takes a multidisciplinary approach to services and operational management challenges; it draws upon the theory and practice in many fields of study such as economics, management science, statistics, psychology, sociology, ethics and technology, to name a few. It contains chapters most textbooks do not include, such as ethics, management of public and non-profit service organizations, productivity and measurement of performance, routing and scheduling of service vehicles.An Instructor's Solutions Manual is available upon request for all instructors who adopt this book as a course text. Please send your request to [email protected].

Download or read book Exploring the Grand Challenges for Next Generation E Business written by Raj Sharman and published by Springer. This book was released on 2011-01-11 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a selection of thoroughly revised and extended best papers from the 8th Workshop on E-Business (WEB 2009) held in Phoenix, AZ, USA, on December 15th, 2009. The 29 papers, which were selected from 70 presentations at the workshop, highlight the enormous developments and potential of e-business at a time when new technologies like cloud computing, collective intelligence, and multi-sided platforms are burgeoning. Among the topics covered are Web-based information systems, RFID and supply chain management, process modeling and standardization, security and privacy issues, social networking and mobility, e-services and market mechanisms, IT portfolio management, and other special topics in e-business such as electronic invoicing.

Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book CompetitiveEdge A Guide to Business Programs 2013 written by Peterson's and published by Peterson's. This book was released on 2013-04-15 with total page 1893 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peterson's CompetitiveEdge: A Guide to Graduate Business Programs 2013 is a user-friendly guide to hundreds of graduate business programs in the United States, Canada, and abroad. Readers will find easy-to-read narrative descriptions that focus on the essential information that defines each business school or program, with photos offering a look at the faces of students, faculty, and important campus locales. Quick Facts offer indispensible data on costs and financial aid information, application deadlines, valuable contact information, and more. Also includes enlightening articles on today's MBA degree, admissions and application advice, new business programs, and more.

Download or read book Great Application Essays for Business School written by Paul Bodine and published by McGraw-Hill. This book was released on 2005-11-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert guidance to help you write the essay that gets you accepted by the best business schools If you're applying to a business school these days, you need more than good grades, high GMAT scores, and an impressive resume. You need to write attention-grabbing essays that express your individuality, identify your goals, and play up your talents and strengths. Written by a renowned admissions consultant who has helped applicants get accepted into the nation's top schools, this all-in-one guide will show you what today's top-level admissions offices are looking for. Filled with clear guidelines, insider tips, and winning samples, it will lead you through every step of the application essay process. You'll learn how to organize and structure your writing, avoid common pitfalls, and market yourself like a pro. The book includes: The 8 most common essay questions--and how to answer them 22 actual essays by successful applicants to top schools Interactive exercises and self-quizes to guide you in the right direction Self-marketing strategies to highlight your individual talents Candid insights from admissions officers at top-ranked business schools

Download or read book Encyclopedia of New Venture Management written by Matthew R. Marvel and published by SAGE. This book was released on 2012-05-18 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.

Download or read book Business Marketing Management written by Hutt and published by Arden Shakespeare. This book was released on 1997-09 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Social Partnerships and Responsible Business written by M. May Seitanidi and published by Routledge. This book was released on 2013-12-04 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-sector partnerships are widely hailed as a critical means for addressing a wide array of social challenges such as climate change, poverty, education, corruption, and health. Amid all the positive rhetoric of cross-sector partnerships though, critical voices point to the limited success of various initiatives in delivering genuine social change and in providing for real citizen participation. This collection critically examines the motivations for, processes within, and expected and actual outcomes of cross-sector partnerships. In opening up new theoretical, methodological, and practical perspectives on cross-sector social interactions, this book reimagines partnerships in order to explore the potential to contribute to the social good. A multi-disciplinary perspective on partnerships adds serious value to the debate in a range of fields including management, politics, public management, sociology, development studies, and international relations. Contributors to the volume reflect many of these diverse perspectives, enabling the book to provide an account of partnerships that is theoretically rich and methodologically varied. With critical contributions from leading academics such as Barbara Gray, Ans Kolk, John Selsky, and Sandra Waddock, this book is a comprehensive resource which will increase understanding of this vital issue.