Download or read book Treasure Hunt written by Michael J. Silverstein and published by Penguin. This book was released on 2006-05-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Download or read book A Gender based Approach to Parliamentary Discourse written by Catalina Fuentes Rodríguez and published by John Benjamins Publishing Company. This book was released on 2016-12-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
Download or read book Language for Specific Purposes written by Mary K. Long and published by Georgetown University Press. This book was released on 2017-05-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States today there is lively discussion, both among educators and employers, about the best way to prepare students with high-level language and cross-cultural communication proficiency that will serve them both professionally and personally in the global environment of the twenty-first century. At the same time, courses in business language and medical language have become more popular among students. Language for Specific Purposes (LSP), which encompasses these kinds of courses, responds to this discussion and provides curricular models for language programs that build practical language skills specific to a profession or field. Contributions in the book reinforce those models with national survey results, demonstrating the demand for and benefits of LSP instruction. With ten original research-based chapters, this volume will be of interest to high school and university language educators, program directors, linguists, and anyone looking to design LSP courses or programs in any world language.
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Download or read book The Worth of the Social Economy written by Marie J. Bouchard and published by Peter Lang. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book fills a gap in the literature about the social economy. of today must cater and for which questions of evaluation appear to be the most telling. --
Download or read book Women Managers Moving on written by Judi Marshall and published by Cengage Learning Business Press. This book was released on 1995 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research shows there is a surprisingly high exodus of successful female executives from the corporate sector. This takes place at a level well beyond the conventional family-raising stage and appears to be related to more fundamental issues of life-style choice and alienation from a male corporate culture. This book explores the phenomenon through a qualitative study of 16 women who have reached middle or senior management levels and paused to review their careers. By telling their stories in detail, Marshall explores their experiences of working in male-dominated cultures, being change agents, why they decided to leave and what their next steps are. Recent research shows there is a surprisingly high exodus of successful female executives from the corporate sector. This takes place at a level well beyond the conventional family-raising stage and appears to be related to more fundamental issues of life-style choice and alienation from a male corporate culture. This book explores the phenomenon through a qualitative study of 16 women who have reached middle or senior management levels and paused to review their careers. By telling their stories in detail, Marshall explores their experiences of working in male-dominated cultures, being change agents, why they decided to leave and what their next steps are.
Download or read book Promised Land written by Peter Rosset and published by Food First Books. This book was released on 2006 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first harvest in the English language of the work of the Land Research Action Network (LRAN). LRAN is an international working group of researchers, analysts, nongovernment organizations, and representatives of social movements. -- pref.
Download or read book Purpose driven Organizations written by Carlos Rey and published by Springer. This book was released on 2019-06-17 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership
Download or read book Markets without Limits written by Jason F. Brennan and published by Routledge. This book was released on 2015-08-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: May you sell your vote? May you sell your kidney? May gay men pay surrogates to bear them children? May spouses pay each other to watch the kids, do the dishes, or have sex? Should we allow the rich to genetically engineer gifted, beautiful children? Should we allow betting markets on terrorist attacks and natural disasters? Most people shudder at the thought. To put some goods and services for sale offends human dignity. If everything is commodified, then nothing is sacred. The market corrodes our character. Or so most people say. In Markets without Limits, Jason Brennan and Peter Jaworski give markets a fair hearing. The market does not introduce wrongness where there was not any previously. Thus, the authors claim, the question of what rightfully may be bought and sold has a simple answer: if you may do it for free, you may do it for money. Contrary to the conservative consensus, they claim there are no inherent limits to what can be bought and sold, but only restrictions on how we buy and sell.
Download or read book Foundations of Intelligent Systems written by Ning Zhong and published by Springer. This book was released on 2003-10-22 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the papers selected for presentation at the 14th International Symposium on Methodologies for Intelligent Systems, ISMIS 2003, held in Maebashi City, Japan, 28–31 October, 2003. The symposium was organized by the Maebashi Institute of Technology in co-operation with the Japanese Society for Artificial Intelligence. It was sponsored by the Maebashi Institute of Technology, Maebashi Convention Bureau, Maebashi City Government, Gunma Prefecture Government, US AFOSR/AOARD, the Web Intelligence Consortium (Japan), Gunma Information Service Industry Association, and Ryomo Systems Co., Ltd. ISMIS is a conference series that was started in 1986 in Knoxville, Tennessee. Since then it has been held in Charlotte (North Carolina), Knoxville (Tennessee), Turin (Italy), Trondheim (Norway), Warsaw (Poland), Zakopane (Poland), and Lyon (France). The program committee selected the following major areas for ISMIS 2003: active media human-computer interaction, autonomic and evolutionary computation, intelligent agent technology, intelligent information retrieval, intelligent information systems, knowledge representation and integration, knowledge discovery and data mining, logic for artificial intelligence, soft computing, and Web intelligence.
Download or read book Developing Innovation Systems written by Mario Cimoli and published by Routledge. This book was released on 2013-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US). This volume examines the Mexican economy and its attempt to develop an innovation system, providing an example of the dynamics that are of concern to evolutionary economists.
Download or read book New Venture Creation written by Jeffry A. Timmons and published by Irwin Professional Publishing. This book was released on 1990 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Enterprise written by Janelle A. Kerlin and published by UPNE. This book was released on 2009-11-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comparative look at how social enterprise is shaped by local conditions worldwide
Download or read book Reclaiming the Land written by Sam Moyo and published by Zed Books Ltd.. This book was released on 2013-07-04 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural movements have recently emerged to become some of the most important social forces in opposition to neoliberalism. From Brazil and Mexico to Zimbabwe and the Philippines, rural movements of diverse political character, but all sharing the same social basis of dispossessed peasants and unemployed workers, have used land occupations and other tactics to confront the neoliberal state. This volume brings together for the first time across three continents - Africa, Latin America and Asia - an intellectually consistent set of original investigations into this new generation of rural social movements. These country studies seek to identify their social composition, strategies, tactics, and ideologies; to assess their relations with other social actors, including political parties, urban social movements, and international aid agencies and other institutions; and to examine their most common tactic, the land occupation, its origins, pace and patterns, as well as the responses of governments and landowners. At a more fundamental level, this volume explores the ways in which two decades of neoliberal policy - including new land tenure arrangements intended to hasten the commodification of land, and new land uses linked to global markets -- have undermined the social reproduction of the rural labour force and created the conditions for popular resistance. The volume demonstrates the longer-term potential impact of these movements. In economic terms, they raise the possibility of tackling immiseration by means of the redistribution of land and the reorganisation of production on a more efficient and socially responsible basis. And in political terms, breaking the power of landowners and transnational capital with interests in land could ultimately open the way to an alternative pattern of capital accumulation and development.
Download or read book Protest and Democracy written by Moises Arce and published by . This book was released on 2019-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011, political protests sprang up across the world. In the Middle East, Europe, Latin America, the United States unlikely people sparked or led massive protest campaigns from the Arab Spring to Occupy Wall Street. These protests were made up of educated and precariously employed young people who challenged the legitimacy of their political leaders, exposed a failure of representation, and expressed their dissatisfaction with their place in the aftermath of financial and economic crisis. This book interrogates what impacts--if any--this global protest cycle had on politics and policy and shows the sometimes unintended ways it continues to influence contemporary political dynamics throughout the world. Proposing a new framework of analysis that calls attention to the content and claims of protests, their global connections, and the responsiveness of political institutions to protest demands, this is one of the few books that not only asks how protest movements are formed but also provides an in-depth examination of what protest movements can accomplish. With contributions examining the political consequences of protest, the roles of social media and the internet in protest organization, left- and right-wing movements in the United States, Chile's student movements, the Arab Uprisings, and much more this collection is essential reading for all those interested in the power of protest to shape our world.
Download or read book The Weight of the Social Economy written by Marie J. Bouchard and published by Peter Lang. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, cooperatives, non-profit and mutual benefit organizations, foundations, and other social enterprises play an important role in job creation, social cohesion, innovation and regional development. The book explains why it is important to have statistics on the social economy and to project how we might better understand it.
Download or read book The Problem of Context written by Roy Dilley and published by Berghahn Books. This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The apparently simple notion that it is contextualization and invocation of context that give form to our interpretations raises important questions about context definition. Moreover, different disciplines involved in the elucidation and interpretation of meanings construe context indifferent ways. How do these ways differ? And what analytical strategies are adopted in order to suggest that the relevant context is "self-evident"? The notion of context has received less attention than is due such a central, key concept in social anthropology, as well as in other related disciplines. This collection of contributions from a group of leading social anthropologists and anthropological linguists addresses the question of how the idea of context is constructed, invoked, and deployed in the interpretations put forward by social anthropologists. The ethnographic focus embraces peoples from regions such as Bali, Europe, Malawi, and Zaire. Primarily theoretical in its aims, the work also draws on expertise from anthropological linguistics and philosophy in order to set the issue as much in a comparative disciplinary perspective as in a comparative cross-cultural one. R.M. Dilley is Senior Lecturer in Social Anthropology at the University of St Andrews.
