Download or read book Encyclopedia of Major Marketing Campaigns written by Thomas Riggs and published by Gale Cengage. This book was released on 2000 with total page 2096 pages. Available in PDF, EPUB and Kindle. Book excerpt: Other features include photos and illustrations, a chronology that captures key marketing initiatives and a master index.
Download or read book Encyclopedia of Major Marketing Campaigns Volume 1 written by The Gale Group and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Major Marketing Strategies written by Matthew Miskelly and published by Encyclopedia of Major Marketin. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
Download or read book Encyclopedia of Major Marketing Campaigns written by Thomas Riggs and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Major Marketing Strategies written by Matthew Miskelly and published by . This book was released on 2019 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2014 to 2018. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Download or read book Encyclopedia of Major Marketing Strategies written by Gale Research Inc and published by . This book was released on 2019 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of the Encyclopedia of Major Marketing Strategies (EMMS) builds on the foundation of the first three volumes, covering 100 marketing campaigns by some of the top global brands and high-profile social movements of the last few years. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies can easily be utilized in an academic setting as case studies, or illustrative examples often described as ""war stories"" by professors. The essays in EMMS are presented alphabetically by brand or company in a single volume. Essays on organizations su.
Download or read book Encyclopedia of Major Marketing Campaigns written by Thomas Riggs and published by Gale Cengage. This book was released on 2000 with total page 1992 pages. Available in PDF, EPUB and Kindle. Book excerpt: An annual publication that profiles important marketing campaigns of the 20th century.
Download or read book Encyclopedia of Major Marketing Strategies written by Matthew Miskelly and published by . This book was released on 2013 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Download or read book Major Marketing Campaigns Annual written by and published by . This book was released on 1998 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Strauss s Handbook of Business Information written by Hal P. Kirkwood and published by Bloomsbury Publishing USA. This book was released on 2020-08-24 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well.
Download or read book The Encyclopedia of Contemporary Japanese Culture written by Sandra Buckley and published by Taylor & Francis. This book was released on 2009 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia covers culture from the end of the Imperialist period in 1945 right up to date to reflect the vibrant nature of contemporary Japanese society and culture.
Download or read book Super Searchers on Madison Avenue written by Grace Avellana Villamora and published by Information Today, Inc.. This book was released on 2003 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
Download or read book Encyclopedia of journalism 6 Appendices written by Christopher H. Sterling and published by SAGE. This book was released on 2009-09-25 with total page 3131 pages. Available in PDF, EPUB and Kindle. Book excerpt: The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism including: print, broadcast and Internet journalism; US and international perspectives; history; technology; legal issues and court cases; ownership; and economics.
Download or read book The Diffusion of Law written by Sue Farran and published by Routledge. This book was released on 2016-03-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In considering diffusion from a global perspective, this book provides timely new insights into its application in a variety of fields and at many levels of both legal and non-legal orderings. This collection contributes to the wider theoretical debate concerning the movement of law and legal norms by engaging with concrete examples of legal diffusion, in jurisdictions as diverse as Albania, the Czech Republic, Poland and Kuwait. These examples, taken together, provide a comprehensive illustration of the theoretical debates concerning the diffusion of laws and norms in terms of both process and form. This international, multi-disciplinary and multi-methodological volume brings together scholars from law and social science with experience in mixed and hybrid jurisdictions, and advances the conversation about legal and normative diffusion across the academy. It represents a robust challenge to many preconceived ideas about legal movement and, as such, will be of interest to academics and students working in the fields of Law, Sociology, Anthropology, Political Science, Legal Education and comparative method.
Download or read book Pop Goes the Decade written by Kevin L. Ferguson and published by Bloomsbury Publishing USA. This book was released on 2019-09-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular culture in the 1990s often primarily reflected millennial catastrophic anxieties. The world was tightening, speeding up, and becoming more dangerous and dangerously connected. Surely it was only a matter of time before it all came crashing down. Pop Goes the Decade: The Nineties explains the American 1990s for all readers. The book strives to be widely representative of 1990s culture, including the more obvious nostalgic versions of the decade as well as focused discussions of representations of minority populations during the decade that are often overlooked. This book covers a wide variety of topics to show the decade in its richness: music, television, film, literature, sports, technology, and more. It includes an introductory timeline and background section, followed by a lengthy "Exploring Popular Culture" section, and concludes with a brief series of essays further contextualizing the controversial and influential aspects of the decade. This organization allows readers both a wide exposure to the variety of experiences from the decade as well as a more focused approach to aspects of the 1990s that are still resonant today.
