Download or read book written by and published by . This book was released on 1976 with total page 1404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.
Download or read book The National Union Catalogs 1963 written by and published by . This book was released on 1964 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book French for Management and Business written by Brian Griffiths and published by Springer. This book was released on 1990-03-09 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at those who wish to gain sufficient proficiency in French in order to carry on business, this book attempts to equip students with a text which will consolidate their basic language skills while establishing the intellectual foundation for advanced language work.
Download or read book National Union Catalog written by and published by . This book was released on 1968 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Download or read book Innovation in Sport written by Bastien Soule and published by John Wiley & Sons. This book was released on 2021-12-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether in terms of practices, equipment or services, the sports sector is characterized by intense inventiveness and is an excellent subject to study innovation processes. This book provides a sociological reading of these processes, illustrated by case studies that allow us to grasp the complexity of innovation trajectories. The case studies highlight the astonishing pathways, from the origin of inventions to their effective dissemination and use, and including the bifurcations of projects. The “surprises” thus presented refer to an invariant of innovation processes, namely that trajectories are rarely linear and that the control exercised over them is relative. Innovation in Sport concludes with a set of recommendations for optimizing the management of sport innovation. This book is intended for students of sports science and management, as well as for professionals and entrepreneurs in the sports markets.
Download or read book Library of Congress Catalogs written by Library of Congress and published by . This book was released on 1976 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library of Congress Catalog written by Library of Congress and published by . This book was released on 1970 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cumulative list of works represented by Library of Congress printed cards.
Download or read book Value based Management Of The Rising Sun written by Yasuhiro Monden and published by World Scientific. This book was released on 2006-07-07 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides critical information on a wide selection of cases and theories that detail reforms and innovations in Japanese companies, in their decade-long struggle to recover from the 1991 bubble burst. It examines the Japanese concept of business value, business restructuring, organizational redesign and new business models.The book is unique in that the technique and models described are all originally developed in Japan. It will serve as a useful reference source for companies looking for ways to rejuvenate their businesses.
Download or read book Engineering Social Sciences and the Humanities written by Steen Hyldgaard Christensen and published by Springer Nature. This book was released on 2023-01-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a critical examination of conversations between engineering, social sciences, and the humanities asking whether their conversations have come of age. These conversations are important because ultimately their outcome have real world consequences in engineering education and practice, and for the social and material world we inhabit. Taken together the 21 chapters provide scholarly-argued responses to the following questions. Why are these conversations important for engineering, for social sciences, and for the humanities? Are there key places in practice, in the curriculum, and in institutions where these conversations can develop best? What are the barriers to successful conversations? What proposals can be made for deepening these conversations for the future? How would we know that the conversations have come of age, and who gets to decide? The book appeals to scholarly audiences that come together through their work in engineering education and practice. The chapters of the book probes and access the meetings and conversations, and they explore new avenues for strengthening dialogues that transcend narrow disciplinary confines and divisions. “The volume offers a rich collection of descriptive resources and theoretical tools that will be useful for researchers of engineering practices, and for those aiming to reshape the engineering lifeworld through new policies. The book depicts the current state of the art of the most visible SSH contributions to shaping engineering practices, as well as a map of research gaps and policy problems that still need to be explored.” - Dr. Ir. Lavinia Marin, TU Delft, Electrical Engineering and Philosophy
Download or read book Ishikawa Diagram written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anticipate and solve problems within your business This book is a practical and accessible guide to understanding and implementing the Ishikawa diagram, providing you with the essential information and saving time. In 50 minutes you will be able to: • Recognize the benefits of using the Ishikawa diagram for problem-solving and project management • Clearly identify the root causes of a problem through brainstorming session and categorizing them according to the 5 Ms • Use your findings to devise a concrete plan of action to tackle the underlying cause of the problem ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Download or read book Management of Public Service Reform written by Joan Corkery and published by IOS Press. This book was released on 1998 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reform of public administration to adapt to the pressures and new requirements of an ever changing world has become a major global phenomenon. This study has been produced by the International Institute of Administrative Sciences and the European Centre for Development Policy Management.
Download or read book Portfolio Theory and Performance Analysis written by Noel Amenc and published by John Wiley & Sons. This book was released on 2003-10-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many years asset management was considered to be a marginal activity, but today, it is central to the development of financial industry throughout the world. Asset management's transition from an "art and craft" to an industry has inevitably called integrated business models into question, favouring specialisation strategies based on cost optimisation and learning curve objectives. This book connects each of these major categories of techniques and practices to the unifying and seminal conceptual developments of modern portfolio theory. In these bear market times, performance evaluation of portfolio managers is of central focus. This book will be one of very few on the market and is by a respected member of the profession. Allows the professionals, whether managers or investors, to take a step back and clearly separate true innovations from mere improvements to well-known, existing techniques Puts into context the importance of innovations with regard to the fundamental portfolio management questions, which are the evolution of the investment management process, risk analysis and performance measurement Takes the explicit or implicit assumptions contained in the promoted tools into account and, by so doing, evaluate the inherent interpretative or practical limits
Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1996 with total page 2476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Process Systems Engineering for Pharmaceutical Manufacturing written by Ravendra Singh and published by Elsevier. This book was released on 2018-03-16 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Process Systems Engineering for Pharmaceutical Manufacturing: From Product Design to Enterprise-Wide Decisions, Volume 41, covers the following process systems engineering methods and tools for the modernization of the pharmaceutical industry: computer-aided pharmaceutical product design and pharmaceutical production processes design/synthesis; modeling and simulation of the pharmaceutical processing unit operation, integrated flowsheets and applications for design, analysis, risk assessment, sensitivity analysis, optimization, design space identification and control system design; optimal operation, control and monitoring of pharmaceutical production processes; enterprise-wide optimization and supply chain management for pharmaceutical manufacturing processes. Currently, pharmaceutical companies are going through a paradigm shift, from traditional manufacturing mode to modernized mode, built on cutting edge technology and computer-aided methods and tools. Such shifts can benefit tremendously from the application of methods and tools of process systems engineering. - Introduces Process System Engineering (PSE) methods and tools for discovering, developing and deploying greener, safer, cost-effective and efficient pharmaceutical production processes - Includes a wide spectrum of case studies where different PSE tools and methods are used to improve various pharmaceutical production processes with distinct final products - Examines the future benefits and challenges for applying PSE methods and tools to pharmaceutical manufacturing
