Download or read book Absolute Value written by Itamar Simonson and published by Harper Collins. This book was released on 2014-02-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Download or read book Women Leisure and Tourism written by Linda J. Ingram and published by CABI. This book was released on 2021-12-03 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, Leisure and Tourism provides a comprehensive discussion of women, leisure, and tourism through the lens of leisure production and consumption, both by women and for women. Specifically, this text includes a multi-cultural perspective to highlight the unique attributes leisure brings to women, the role of women in leisure entrepreneurship, and the creation of supportive, inclusive environments to enhance female well-being through the examination of these activities in often overlooked populations. The diversity of women's leisure and tourism practices is best perceived through the links between various leisure practices (e.g., sport, outdoor recreation, travel and tourism, learning, crafts, events, family leisure), as well as an understanding of leisure production across cultures and life stages. These chapters bring to the forefront many of the challenges inherent in providing leisure and tourism that support the diverse needs of women, as well as a look at female innovation that is also often overlooked in leisure research. The book includes examples of both applied and conceptual chapters from global perspectives in academic studies.
Download or read book Drawdown written by Paul Hawken and published by Penguin. This book was released on 2017-04-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.
Download or read book Sustainable Consumption written by Alberto do Amaral Junior and published by Springer. This book was released on 2019-11-01 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad understanding of whether law plays a role in influencing patterns of sustainable consumption and, if so, how. Bringing together legal scholars from the Global South and the Global North, it examines these questions in the context of national, transnational and international law, within single and plural legal systems, and across a range of sector-specific issue areas. The chapters identify how traditional legal disciplines (e.g. constitutional law, consumer law, public procurement, international public law), sector-related regulation (e.g. energy, water, waste), and legal rules in specific areas (e.g. eco-labelling and packing) engage with the concept of sustainable consumption. A number of the contributions describe this relationship by isolating a national legal system, while others approach it from the vantage point of legal pluralism, exploring the conflicts and convergences of rules between multiple international treaties (or guidelines) and those between the rules of international and transnational law (or both) vis-à-vis national legal systems. While sustainable consumption is recognised as an important field of interdisciplinary research linking virtually all social science disciplines, legal scholarship, in contrast, has neglected the importance of the field of sustainable consumption to the law. This book fills the gap.
Download or read book Sustainable Development Goals and Human Rights written by Markus Kaltenborn and published by Springer Nature. This book was released on 2019-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book analyses the interplay of sustainable development and human rights from different perspectives including fight against poverty, health, gender equality, working conditions, climate change and the role of private actors. Each aspect is addressed from a more human rights-focused angle and a development-policy angle. This allows comparisons between the different approaches but also seeks to close gaps which would remain if only one perspective would be at the center of the discussions. Specifically, the book shows the strong connections between human rights and the objectives of the 2030 Agenda for Sustainable Development and the Sustainable Development Goals adopted by the United Nations in 2015. Already the preamble of this document explicitly states that "the 17 Sustainable Development Goals ... seek to realise the human rights of all". Moreover, several goals and targets of the 2030 Agenda correspond to already existing individual human rights obligations. The contributions of this volume therefore also address how the implementation of human rights and SDGs can reinforce each other, but also point to critical shortcomings of the different approaches.
Download or read book Never Underestimate Empowerment Through Consumption written by Martha Johnson Feldmann and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Empowerment for Sustainable Development written by Naresh C. Singh and published by Halifax, N.S. : Fernwood. This book was released on 1995 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: While fashionable rhetoric threatens to overwhelm clear thinking sustainable development, the authors of this study believe that serious and difficult questions need to be asked if we are to move to a concept and practice of development which really integrates the needs of people, the economy, the environment and the practical world of decision-making. In particular, it is too easy to assume a positive relation between poverty reduction and an improved environment. Instead they argue that the alleviation of poverty and sustainable development are only likely if the idea of empowerment and its practical institutionalization in the law, the educational process and the machinery of government becomes a reality. This innovative book explores some of the multiple ways in which this approach could become a reality, as well as the difficulties that stand in the way.
Download or read book Consumer Empowerment written by and published by . This book was released on 2006 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decision-making with other individuals or organisational bodies in the marketplace." Through this e-book, which has received contributions from Australia, Canada, Italy, Portugal, UK and the USA, it is broadly argued that empowerment means consumers will become less passive in accepting whatever is offered by employers.
Download or read book Interrogating Postfeminism written by Yvonne Tasker and published by Duke University Press. This book was released on 2007-11-02 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVFeminist essays examining postfeminism in American and British popular culture./div
Download or read book Never Underestimate Empowerment Through Consumption written by Martha Johnson Feldman and published by . This book was released on 1991 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumption Media and the Global South written by Mehita Iqani and published by Springer. This book was released on 2016-01-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does consumption in the global south signify, and how are its complexities communicated in media discourses? This book looks at the media representation of consumer culture in Africa, China, Brazil and India through case studies ranging from celebrity selfies, to travel websites, news reports and documentary film.
Download or read book Annual Report on the OECD Guidelines for Multinational Enterprises 2009 Consumer empowerment written by OECD and published by OECD Publishing. This book was released on 2010-05-20 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Annual Report provides an account of the actions the 41 adhering governments have taken over the 12 months to June 2009 to enhance the contribution of the Guidelines to the improved functioning of the global economy. It also contains a report on consumer empowerment.
Download or read book Information and Communication Technologies for Women s Socioeconomic Empowerment written by Samia Melhem and published by World Bank Publications. This book was released on 2009-10-02 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper reviews how women in the developing world access and use information and communication technology (ICT). It examines the discourse and controversies surrounding the digital gender divide, including links to poverty and illiteracy. Major themes concerning women and ICTs are explored, such as women in the ICT workforce, how girls and women relate differently to ICT, and opportunities and barriers for women in science and technology in general. Current research relating to gender and ICT is often country-specific and is more prevalent in developed countries than in developing countries. This paper suggests where additional research is needed on barriers to women s entry and access to ICT. The overall objective of this paper is to influence policy dialogue around women and ICT for development by raising awareness of the digital gender divide. Economic opportunity for women in ICT will not be realized until policies address gender considerations and ensure that ICT investment contributes to more sustainable and equitable development.
Download or read book The Ethical Consumer written by Rob Harrison and published by SAGE. This book was released on 2005-04-23 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on ethical consumers, their behavior, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions.
Download or read book Signs of Life in the U S A written by Sonia Maasik and published by St. Martin's Press. This book was released on 1997 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
Download or read book Empowerment Through Economic Transformation written by Meshack M. Khosa and published by HSRC Press. This book was released on 2001 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This, the third title in a trilogy studying transformation in post-apartheid South Africa, follows on two studies published in 2000: Infrastructure mandates for change and empowerment through service delivery.
