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EBookClubs

Read Books & Download eBooks Full Online

Book Empire of Direct Mail

Download or read book Empire of Direct Mail written by Takahito Moriyama and published by University Press of Kansas. This book was released on 2022-08-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology. The story centers on Richard Viguerie, a pioneer of political direct mail who was known as the “Funding Father” of the conservative movement. His consulting firm established a database of conservative prospects and mailed millions of unsolicited letters. By the 1970s, Viguerie emerged as the central fundraiser in conservative politics, financing right-wing organizations and politicians such as George Wallace, Jesse Helms, and Ronald Reagan. Moriyama shows that the rise of right-wing direct mail communication in the postwar years coincided with a new strategy: the use of this new technology to stoke negative emotions, such as fury and fear, among the letter recipients. In the period of broadcasting, conservative fundraisers established the new approach of targeting individual voters and promoting negative emotions to win elections. Before Rush Limbaugh’s talk show, Fox News, Twitter, and Cambridge Analytica, conservatives used direct mail to spread messages of anxiety and anger to raise funds and mobilize the grassroots. Through extensive archival research of fundraising activities in the conservative movement and key elections from 1950 to 1980, Empire of Direct Mail offers a political history of the role played by communications technology in the development of modern US conservatism.

Book The Direct Mail Revolution

Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.

Book The Direct Mail Solution

Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Book The Dartnell Direct Mail and Mail Order Handbook

Download or read book The Dartnell Direct Mail and Mail Order Handbook written by Richard S. Hodgson and published by . This book was released on 1974 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Secrets of Successful Direct Mail

Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book A Short Course on Direct Mail

Download or read book A Short Course on Direct Mail written by Ralph Bartholomew and published by . This book was released on 1928 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Secrets of Successful Direct Mail

Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by . This book was released on 1987 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Secrets of Effective Direct Mail

Download or read book The Secrets of Effective Direct Mail written by John Frazer-Robinson and published by McGraw-Hill Companies. This book was released on 1989-01-01 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Postage

    Book Details:
  • Author :
  • Publisher :
  • Release : 1927
  • ISBN :
  • Pages : 112 pages

Download or read book Postage written by and published by . This book was released on 1927 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Direct Mail for Dummies

Download or read book Direct Mail for Dummies written by Richard Goldsmith and published by For Dummies. This book was released on 2000 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover money-saving postage strategies Twelve steps to direct mail success! Let this friendly guide deliver direct mail results Whether you're new to direct mail or experienced with it, Direct Mail For Dummies is for you. This easy-to-understand book guides you through the direct mail process, pointing out tips and faux pas along the way. From creating your direct mail plan and piece to measuring responses and results, this get-started guide will have you conquering new target markets quickly, easily, and affordably. Discover how to: Develop your direct mail game plan Write copy that sells Design an attractive mail-order piece Choose your paper and ink Understand printing presses Measure your results The Dummies Way(TM) Explanations in plain English "Get in, get out" information Icons and other navigational aids A dash of humor and fun Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily(TM) e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

Book Million Dollar Mailings

Download or read book Million Dollar Mailings written by Denison Hatch and published by Rowman & Littlefield. This book was released on 2023-05-01 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

Book How Direct Mail is Planned

Download or read book How Direct Mail is Planned written by Direct Mail Advertising Association and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Direct Mail in the Digital Age

Download or read book Direct Mail in the Digital Age written by Lin Grensing-Pophal and published by Self-Counsel Press. This book was released on 2012-10-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage.

Book Direct Mail Is Alive and Kickin

Download or read book Direct Mail Is Alive and Kickin written by Jeff Charlton and published by . This book was released on 2015-05-08 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Direct Marketing

Download or read book Direct Marketing written by and published by . This book was released on 1985 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Magic of Direct Mail

    Book Details:
  • Author : Frank Dappah
  • Publisher : Independently Published
  • Release : 2023-05-22
  • ISBN :
  • Pages : 0 pages

Download or read book The Magic of Direct Mail written by Frank Dappah and published by Independently Published. This book was released on 2023-05-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: About this book This book is a comprehensive guide that takes you on an immersive journey into the world of direct mail. It aims to debunk myths, provide actionable insights, and furnish you with a wealth of knowledge on crafting and executing a successful direct mail campaign. Drawing from real-world case studies, the book showcases the transformative power of direct mail when deployed with creativity and strategy. From startups to small businesses, this guide caters to a wide range of entrepreneurs looking to boost their marketing strategies and deliver tangible results. Whether you're an Old-school Oliver who loves the tangibility of physical mail or a Busy Bee looking for an effective marketing strategy amidst a digital overload, this book is for you. So buckle up and get ready for a fascinating exploration into the world of direct mail. What to expect Prepare to witness the extraordinary as you dive into the captivating realm of direct mail marketing with "The Magic of Direct Mail: Revitalizing Business with Direct Mail Magic." In this comprehensive guide, you will unlock the secrets to harnessing the mystical powers of direct mail to breathe new life into your business and captivate your target audience like never before. Within the pages of this enchanting book, you can expect to discover: The Art of Sorcery: Unveil the hidden techniques and strategies that make direct mail a spellbinding marketing tool. From crafting compelling messages to designing eye-catching mailers, you'll learn the art of enchanting your audience and igniting their curiosity. Unleashing the Magic: Explore real-world examples and case studies that showcase the transformative power of direct mail. Witness how businesses of all sizes have revived their marketing efforts, rekindled customer relationships, and achieved remarkable results through the spellbinding effects of direct mail. Mastering the Spells: Dive deep into the practical aspects of planning, executing, and measuring the success of your direct mail campaigns. From identifying your target audience to tracking response rates, you'll acquire the knowledge and skills needed to become a true sorcerer of direct mail marketing. Get ready to wield the wand of direct mail magic and embark on a journey that will revitalize your business and leave your competitors spellbound. Let "The Magic of Direct Mail" be your guide as you uncover the secrets that will transform your marketing efforts into something truly extraordinary.

Book Planning and Creating Better Direct Mail

Download or read book Planning and Creating Better Direct Mail written by John D. Yeck and published by . This book was released on 1961 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: