Download or read book Emotionalizing Fashion Retail written by Jochen Strähle and published by BoD – Books on Demand. This book was released on 2015-04-09 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Download or read book Green Fashion Retail written by Jochen Strähle and published by Springer. This book was released on 2016-10-18 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Download or read book Fashion Music written by Jochen Strähle and published by Springer. This book was released on 2017-08-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
Download or read book Are We Happy Now Exploring Emotional Dissonance in the Fashion Retail Industry written by Janet Tupou and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Case Studies on Fashion Production Marketing and Operations written by Pui-Sze Chow and published by Springer. This book was released on 2017-12-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Download or read book Fashion and Film written by Peter Bug and published by Springer Nature. This book was released on 2019-09-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Download or read book Fashion and Color Psychology The Emotional Impact on Clothing written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-29 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion, more than a form of expression, is a powerful language that communicates our personality, emotions and intentions. Colors, central elements of fashion, play a fundamental role in this process, directly influencing how we are perceived and how we feel. The Science Behind Colors: Color psychology studies how colors affect our perceptions, emotions and behaviors. Each color has a specific frequency that vibrates in our body, causing different psychological reactions. Colors and their Emotions: •Red: Passion, energy, vitality, power, boldness. •Yellow: Joy, optimism, creativity, enthusiasm, joviality. •Blue: Tranquility, peace, trust, security, serenity. •Green: Harmony, balance, health, hope, renewal. •Pink: Love, affection, romanticism, femininity, delicacy. •Purple: Luxury, sophistication, power, creativity, mystery. •Black: Elegance, authority, professionalism, strength, mystery. •White: Purity, simplicity, peace, innocence, freshness. The Personality Palette: The colors we choose to wear reveal aspects of our personality. Warm colors, such as red, orange and yellow, express extroversion, dynamism and enthusiasm. Cold colors, such as blue, green and purple, reflect introspection, calm and seriousness. Color in Nonverbal Communication: Colors can be used to convey messages and intentions without the need for words. For example, wearing red to a job interview can convey confidence and authority, while wearing blue can convey calm and trustworthiness. Creating Looks with Emotional Impact: •Match colors to your mood. If you are feeling happy, wear cheerful colors like yellow and orange. If you're feeling calm, wear calming colors like blue and green. •Use colors to highlight your strengths. If you have green eyes, use shades of green to highlight them. If you have brunette hair, use shades of red to highlight your skin color. •Create monochromatic looks for an elegant and sophisticated look. •Use contrasting colors for a more fun and bold look. •Bet on colorful accessories to give a special touch to your look. Conclusion: Colors are powerful tools that can be used to express your personality, communicate your emotions and create looks with emotional impact. Explore the color palette and discover how colors can help you feel more confident, powerful and authentic. Extra Tips: •Research the psychology of colors and the meaning of each color. •Try different color combinations and notice how they make you feel. •Get inspired by looks from celebrities and fashionistas. •Don't be afraid to be bold and create unique looks. Learn Much More...
Download or read book Feeling Fashion written by Daye Hwang and published by Selfpassage. This book was released on 2018-10-25 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is the experience of pleasure we take in the gamble of dress. It is an emotional phenomenon that is embodied and intimately connected to biological processes in the body, our cognition, and in resonance with embodied social dynamics. The fashion industry taps into the excitement and pleasure we feel in our bodies when being admired and adored by our peers. If we are unpack fashion as a gamble, sustainable fashion is not restricted to garments and their environmental impact, but we can radically reimagine how to play the game of fashion. What if the task of clothing designers is to design a new game that facilitates new social-emotional relationships between players? In this book, von Busch and Hwang offer a theoretical framework to reimagine fashion through affective and embodied perspectives on play and gambling, and through this move put experience as the foundation of understanding of fashion as a socially embodied phenomenon.
Download or read book Nursery Retailer written by and published by . This book was released on 2004 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in Artificial Intelligence Software and Systems Engineering written by Tareq Z. Ahram and published by Springer. This book was released on 2018-06-28 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on emerging issues following the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve technology acceptance, effectiveness, and efficiency. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. It also discusses applications in smart grids and infrastructures, systems engineering education as well as defense and aerospace. The book is based on both the AHFE 2018 International Conference on Human Factors in Artificial Intelligence and Social Computing, Software and Systems Engineering, The Human Side of Service Engineering and Human Factors in Energy, July 21–25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA.
Download or read book FUTURES written by and published by . This book was released on 1997 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Aesthetic Labour written by Chris Warhurst and published by SAGE. This book was released on 2020-07-06 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and exciting new text looks at the implications of aesthetic labour for work and employment by contextualizing debates and offering a critical approach. The origins of aesthetic labour are explored, as well as the relevant theories from business and management, and sociology. Coverage includes key topics such as: corporate strategy; recruitment and selection practices; and discrimination. Key features include: - a range of case studies from across different types of organizations and popular culture - the exploration of topics such as branding, ′lookism′, ′dressing for success′ and cosmetic surgery - suggestions for further reading.
Download or read book A Whole New Mind written by Daniel H. Pink and published by Penguin. This book was released on 2006-03-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Download or read book Consumer Behavior written by Del I. Hawkins and published by Irwin Professional Publishing. This book was released on 2004 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.
Download or read book Tell to Win written by Peter Guber and published by Crown Currency. This book was released on 2011-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Download or read book The Juvenilization of American Christianity written by Thomas Bergler and published by Wm. B. Eerdmans Publishing. This book was released on 2012-04-20 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pop worship music. Falling in love with Jesus. Mission trips. Wearing jeans and T-shirts to church. Spiritual searching and church hopping. Faith-based political activism. Seeker-sensitive outreach. These now-commonplace elements of American church life all began as innovative ways to reach young people, yet they have gradually become accepted as important parts of a spiritual ideal for all ages. What on earth has happened? In The Juvenilization of American Christianity Thomas Bergler traces the way in which, over seventy-five years, youth ministries have breathed new vitality into four major American church traditions -- African American, Evangelical, Mainline Protestant, and Roman Catholic. Bergler shows too how this "juvenilization" of churches has led to widespread spiritual immaturity, consumerism, and self-centeredness, popularizing a feel-good faith with neither intergenerational community nor theological literacy. Bergler s critique further offers constructive suggestions for taming juvenilization. Watch the trailer:
Download or read book Then Sings My Soul Special Edition written by Robert J. Morgan and published by Thomas Nelson. This book was released on 2022-09-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this special seasonal edition, bestselling author Robert J. Morgan shares the incredible stories behind traditional holiday hymns of faith, including Christmas, Easter, and more. Is there a festive season of the year that is complete without one of your favorite hymns? Not only do hymns connect you to great memories, but they also reveal the faith of those who lived throughout history. As Robert Morgan explored the stories behind some of the best-loved hymns, he found fascinating accounts of tribulations, triumphs, struggles, and hope—ordinary people who connected with God in amazing ways, sharing their experiences through song. Included inside this special edition are: 150 devotional-style stories with the words and music to each hymn Includes hymns for holidays including Christmas, Easter, Thanksgiving, and more Jagged edged paper, giving it a classic feel Includes a complete hymn index by title, first line, and songwriter Perfect for use as a daily devotional, teaching illustration, or for song leaders and music ministers Discover the inspiration behind your favorite hymns. Find new favorites as you relate to the people whose walk of faith led them to write these classic songs of praise. Share these stories with your family, friends, and church, and find more depth and meaning as you worship God through song.
