Download or read book Emotion as Promotion written by Rick Valicenti and published by . This book was released on 2005 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic designer Rick Valicenti is known for his inventive collages of text & image.
Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Download or read book Promoting Social and Emotional Learning written by Maurice J. Elias and published by ASCD. This book was released on 1997 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors draw upon scientific studies, theories, site visits, nd their own extensive experiences to describe approaches to social and emotional learning for all levels.
Download or read book The Emotion Thesaurus A Writer s Guide to Character Expression 2nd Edition written by Becca Puglisi and published by JADD Publishing. This book was released on 2019-02-19 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been expanded to include 56 new entries! One of the biggest struggles for writers is how to convey emotion to readers in a unique and compelling way. When showing our characters’ feelings, we often use the first idea that comes to mind, and they end up smiling, nodding, and frowning too much. If you need inspiration for creating characters’ emotional responses that are personalized and evocative, this ultimate show-don’t-tell guide for emotion can help. It includes: • Body language cues, thoughts, and visceral responses for over 130 emotions that cover a range of intensity from mild to severe, providing innumerable options for individualizing a character’s reactions • A breakdown of the biggest emotion-related writing problems and how to overcome them • Advice on what should be done before drafting to make sure your characters’ emotions will be realistic and consistent • Instruction for how to show hidden feelings and emotional subtext through dialogue and nonverbal cues • And much more! The Emotion Thesaurus, in its easy-to-navigate list format, will inspire you to create stronger, fresher character expressions and engage readers from your first page to your last.
Download or read book Pain Perplexity and Promotion written by Bob Sorge and published by Bob Sorge. This book was released on 1999 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This may well be the most practical, inspiring book on Job you'll ever read. The book of Job comes alive, portraying Job's spiritual journey as a template for those who are in God's refining fires in this hour. Let God lead you to higher heights than you ever imagined!
Download or read book Promoting Emotional Education written by Paul Cooper and published by Jessica Kingsley Publishers. This book was released on 2009-08-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike IQ, emotional competence can be nurtured and developed, and is a key factor in physical and mental health, social competence, academic achievement and other aspects in the personal and social development of children and young people. Promoting Emotional Education connects with the contemporary shift from an exclusively academic focus towards a more balanced and broader approach to education, with an emphasis on both academic and emotional literacy. The book suggests adopting educational practices which encourage feelings of emotional security, promote trusting and supportive relationships and reflect students' views and feelings; essential qualities for healthy personal and social development in children and young people. The contributors emphasise evidence-based practice, proposing various student-centred and emotion-focused approaches and strategies which have proven to be effective in improving the social and academic behaviour of children and young people with social, emotional and behavioural difficulties. These include student voice approaches, peer-mediated support strategies, personal and social education, nurture groups and aggression replacement training amongst others. An illuminating read, this book will be of interest to school staff and professionals, psychologists, social workers, health workers, researchers and practitioners and anyone interested in developing innovative approaches to the promotion of emotional education among children and young people.
Download or read book Handbook of Emotions Fourth Edition written by Lisa Feldman Barrett and published by Guilford Publications. This book was released on 2016-08-02 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognized as the definitive reference, this handbook brings together leading experts from multiple psychological subdisciplines to examine one of today's most dynamic areas of research. Coverage encompasses the biological and neuroscientific underpinnings of emotions, as well as developmental, social and personality, cognitive, and clinical perspectives. The volume probes how people understand, experience, express, and perceive affective phenomena and explores connections to behavior and health across the lifespan. Concluding chapters present cutting-edge work on a range of specific emotions. Illustrations include 10 color plates. New to This Edition *Chapters on the mechanisms, processes, and influences that contribute to emotions (such as genetics, the brain, neuroendocrine processes, language, the senses of taste and smell). *Chapters on emotion in adolescence, older age, and in neurodegenerative dementias. *Chapters on facial expressions and emotional body language. *Chapters on stress, health, gratitude, love, and empathy. *Many new authors and topics; extensively revised with the latest theoretical and methodological innovations.
Download or read book Emotion Measurement written by Herbert L. Meiselman and published by Woodhead Publishing. This book was released on 2021-04-09 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of. The second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, Emotion Measurement, Second Edition provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades. Taking both an academic and applied approach, Emotion Measurement, Second Edition will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside. - Reviews both the academic and the applied strands of emotion measurement research - Focuses on cross-cultural studies of emotions, which is currently lacking from most of the literature in the field - Highlights methods for studying emotions in both basic and applied studies
Download or read book Promoting Trait Emotional Intelligence in Leadership and Education written by Roy, Shelly R. and published by IGI Global. This book was released on 2015-03-31 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans have the capacity to detect and experience a wide spectrum of emotions in everyday life. However, the ability to identify and interpret those emotions is not a skill commonly held by all individuals, despite the significance of this skill. Promoting Trait Emotional Intelligence in Leadership and Education provides the latest information on enabling educators and leaders across industries to monitor the emotions of others as well as their own in order to interact effectively with others. Focusing on best practices and methods for training those in education and leadership positions, this publication is essential to the research needs of education administrators, professors, managers, and professionals in various disciplines.
Download or read book Permission to Feel written by Marc Brackett, Ph.D. and published by Celadon Books. This book was released on 2019-09-03 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do. "We have a crisis on our hands, and its victims are our children." Marc Brackett is a professor in Yale University’s Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults – a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel. He was the first adult who managed to see Marc, listen to him, and recognize the suffering, bullying, and abuse he’d endured. And that was the beginning of Marc’s awareness that what he was going through was temporary. He wasn’t alone, he wasn’t stuck on a timeline, and he wasn’t “wrong” to feel scared, isolated, and angry. Now, best of all, he could do something about it. In the decades since, Marc has led large research teams and raised tens of millions of dollars to investigate the roots of emotional well-being. His prescription for healthy children (and their parents, teachers, and schools) is a system called RULER, a high-impact and fast-effect approach to understanding and mastering emotions that has already transformed the thousands of schools that have adopted it. RULER has been proven to reduce stress and burnout, improve school climate, and enhance academic achievement. This book is the culmination of Marc’s development of RULER and his way to share the strategies and skills with readers around the world. It is tested, and it works. This book combines rigor, science, passion and inspiration in equal parts. Too many children and adults are suffering; they are ashamed of their feelings and emotionally unskilled, but they don’t have to be. Marc Brackett’s life mission is to reverse this course, and this book can show you how.
Download or read book Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing written by Gupta, Monika and published by IGI Global. This book was released on 2022-12-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.
Download or read book The neurobiology of emotion cognition interactions written by Hadas Okon-Singer and published by Frontiers Media SA. This book was released on 2015-06-12 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is increasing interest in understanding the interplay of emotional and cognitive processes. The objective of the Research Topic was to provide an interdisciplinary survey of cutting-edge neuroscientific research on the interaction and integration of emotion and cognition in the brain. The following original empirical reports, commentaries and theoretical reviews provide a comprehensive survey on recent advances in understanding how emotional and cognitive processes interact, how they are integrated in the brain, and what their implications for understanding the mind and its disorders are. These works encompasses a broad spectrum of populations and showcases a wide variety of paradigms, measures, analytic strategies, and conceptual approaches. The aim of the Topic was to begin to address several key questions about the interplay of cognitive and emotional processes in the brain, including: what is the impact of emotional states, anxiety and stress on various cognitive functions? How are emotion and cognition integrated in the brain? Do individual differences in affective dimensions of temperament and personality alter cognitive performance, and how is this realized in the brain? Are there individual differences that increase vulnerability to the impact of affect on cognition—who is vulnerable, and who resilient? How plastic is the interplay of cognition and emotion? Taken together, these works demonstrate that emotion and cognition are deeply interwoven in the fabric of the brain, suggesting that widely held beliefs about the key constituents of ‘the emotional brain’ and ‘the cognitive brain’ are fundamentally flawed. Developing a deeper understanding of the emotional-cognitive brain is important, not just for understanding the mind but also for elucidating the root causes of its many debilitating disorders.
Download or read book Understanding Emotion at Work written by Stephen Fineman and published by SAGE. This book was released on 2003-05-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting to the heart of what binds and breaks organizations: emotion, Stephen Fineman explores beyond the surface of work to the rich emotional life bubbling underneath, showing what employees and managers constantly deal with but are often ill-equipped to do so.
Download or read book Memory and Emotion written by Bob Uttl and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Memory and Emotion: Interdisciplinary Perspectives is a collection of original articles that explores cutting-edge research in memory and emotion, discussing findings, methodological techniques, and theoretical advances in one of the fastest-growing areas in psychology. contains contributions by leading researchers the field emphasizes cognitive neuroscience, psychopathology, and aging in covering contemporary advances in research on memory and emotion covers many of the current hot topics in the field including: dissociative amnesia and post-traumatic stress disorder; false, recovered and traumatic memories; flashbulb memories; the use of emotional memories in therapy; and the influence of emotion on autobiographical memory.
Download or read book Promoting the Emotional Well Being of Children and Adolescents and Preventing Their Mental Ill Health written by Kedar Nath Dwivedi and published by Jessica Kingsley Publishers. This book was released on 2004-07-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide provides overviews of the key psychological processes affecting mental health, such as development, attachment, emotion regulation and attention, and draws out the implications for preventive measures and promotion of emotional well-being. The authors, from a range of professional disciplines, emphasise the importance of early intervention and prevention, exploring in particular how initiatives in parenting and education can promote children's emotional well-being. The topics they cover include: * the prevention and management of addiction and eating disorders * the development of culturally sensitive services for ethnic minority children and families * the impact of parenting programmes and the life skills education programmes in schools * ways of meeting the mental health needs of children who are socially excluded, homeless or in local authority care. Providing examples of a broad range of projects and initiatives in Britain and other European countries, this handbook will be an invaluable resource for all professionals working in child and adolescent mental health.
Download or read book Postemotional Society written by Stjepan Mestrovic and published by SAGE. This book was released on 1996-12-23 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by David Riesman, author of The Lonely Crowd. Introducing a new term to the sociological lexicon: ′postemotionalism′, Stjepan Mestrovic argues that the focus of postmodernism has been on knowledge and information, and he demonstrates how the emotions in mass industrial societies have been neglected to devastating effect. Using contempoary examples, the author shows how emotion has become increasingly separated from action; how - in a world of disjointed and synthetic emotions - social solidarity has become more problematic; and how compassion fatigue has increasingly replaced political commitment and responsibility. Mestrovic discusses the relation between knowledge and the emotions in thinkers as diverse as Durkheim, Baudrillard, Ritzer, Riesman, and Orwell. This stimulating and provocative work concludes with a discussion of the postemotional society, where peer groups replace the government as the means of social control.
