Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Download or read book Winning the Contractor Fight written by Tom Reber and published by Contractor Fight. This book was released on 2021-09-14 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Contractor Fight" is what HGTV host and best-selling author Tom Reber calls the battle between your ears. We all have stories and experiences that have formed us into who we are. We are what we think, and the battleground is our mind. The Fight is not with the people you think are "cheap customers." It's not with the unlicensed competitors or the "illegals," as many contractors think. The Fight is with yourself. Sadly, most of the struggles contractors have are self-imposed. It's friendly fire. The negative ways we think about ourselves and our worth... friendly fire. The growing debt, working too much, small bank account... friendly fire. Winning the Fight is a choice. You're noble and full of integrity. You bend over backward to serve your family and clients. You have taken it on the chin more times than you can count. Now, it's time to get yours. Earn what you're worth. Create a business that serves you and energizes you, instead of one that beats you down. Choose to own your crap and get better today.

Download or read book Breakup Bootcamp written by Amy Chan and published by HarperCollins. This book was released on 2020-12-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A relationship expert whose work is like that of a scientific Carrie Bradshaw.” —THE OBSERVER A self-affirming, holistic guide for everyone—single or married, divorced or dating—to transforming heartbreak into healing by the founder of the innovative and revolutionary Renew Breakup Bootcamp Amy Chan hit rock bottom when she discovered that her boyfriend cheated on her. Although she was angry and broken-hearted, Chan soon came to realize that the breakup was the shakeup she needed to redirect her life. Instead of descending into darkness, she used the pain of the breakup as a bridge to self-actualization. She devoted herself to learning various healing modalities from the ancient to the scientific, and dived into the psychology of love. It worked. Fast forward years later, Amy completely transformed her life, her relationships and founded a breakup bootcamp helping countless women heal their hearts. In Breakup Bootcamp, Amy Chan directs her experience as a relationship columnist and as the creator of Renew Breakup Bootcamp into a practical, thoughtful guide to turning broken hearts into an opportunity to break out of complacency and destructive habits. Dubbed "the Chief Heart Hacker," Amy Chan grounds her practical advice and tried and tested methods rooted in cutting-edge psychology and research, helping first her bootcamp attendees and now her readers most effectively heal and reclaim their self-love. Breakup Bootcamp comes at the perfect time, when many are feeling the intensity of being in or out of a relationship, lonely or suffocated, and flirting with old toxic relationships they’ve outgrown. Relatable, life-changing, and backed by sound scientific research, Breakup Bootcamp can help anyone turn their greatest heartbreak into a powerful tool for growth.

Download or read book The White Coat Investor s Financial Boot Camp written by James M. Dahle and published by . This book was released on 2019-03 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctors and other high income professionals receive little training in personal finance, investing, or business. This book teaches them what they did not learn in school or residency. It includes information on insurance, personal finance, budgeting, buying housing, mortgages, student loan management, retirement accounts, taxes, investing, correcting errors, paying for college, estate planning and asset protection.

Download or read book Email Marketing written by Jeanniey Mullen and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Download or read book Visual Social Media Marketing written by Krista Neher and published by Boot Camp Digital Publishing. This book was released on 2013-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Social Media Marketing is changing the way that we communicate online. This book will show you exactly how to harness the explosive growth of visual sites and social networks to get results for your business. Over the past few years, the web has become very crowded and social networks are even more cluttered. Visual images have emerged as an effective way to break through the clutter and reach your audience online. It isn't just about social media or social networks either. If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy. This book will share with you WHY images are so important as well as HOW to create a comprehensive image strategy for your business online. In addition, we'll also cover the key image tools and sites that can help your business grow. The tools that we'll cover in the book are: -Instagram: a leading mobile phone social network and image creation site -Image creation: strategies and tools to create amazing images Infographics: one of the best ways to share your story -Pinterest: the visual social sharing site that is taking the social media world by storm You will finish this book with not only a strategic understanding, but also a tactical plan for how you can grow your business by using visuals.

Download or read book Get Scrappy written by Nick Westergaard and published by AMACOM. This book was released on 2016-05-02 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

Download or read book Social Media Marketing written by Melissa S. Barker and published by Cengage Learning. This book was released on 2012-03-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, International Edition promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Download or read book Launch Yourself written by Melissa Byers and published by Boot Camp Digital Publishing. This book was released on 2019-03-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your personal brand exists - whether you like it or not. Today, smart business professionals are taking control and deliberately crafting a compelling and authentic personal brand that gets results. This book will show you how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world. This proven method will show you how to define a strong personal brand based on your strengths and objectives, how to design it so that it breaks through the noise, and is memorable, authentic, distinctive and credible, and finally, you'll learn how to deliver your personal brand in a consistent and compelling way online and in-person. Here you'll get the exact steps and framework you need to bring your personal brand to life in a powerful way that pays dividends throughout your career. Define - create a personal brand statement. Design - build your personal brand pyramid. Deliver - develop your action plan to amplify and attract." -- Page 4 of cover.

Download or read book AMA Business Boot Camp written by Edward T. Reilly and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collective wisdom of The American Management Association-right at your fingertips.

Download or read book Implementing Digital Marketing That Actually Works written by Boot Camp Digital and published by That Actually Works. This book was released on 2019-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implementing Digital Marketing that Actually works is the Ultimate Planner to help you implement digital marketing with a strong strategic plan utilizing best practices with templates, action planners, quickstart guides, tips and tricks and more. This book contains over 37 solid resources to guide you in your journey. Boot Camp Digital has been training businesses for over 12 years, and this guide contains our best content ever. This book contains TONS of valuable resources to get you on the right path quickly so you can get better results faster. Digital Marketing Strategy Action Planner step-by-step plan to create a clear and effective digital marketing strategy for your business in a 37 page template to guide you through crafting and planning your strategy. Section 1: Strategy includes: Digital Marketing Strategy Checklist - Listening Guide - Cascading GSOT -Full Funnel Content Planner - Building Personas Template - Creating Great Content Quick-Start Guide - Creating Great Content Checklist - Content Strategy Template - Social Media Priorities Quick-Start Guide. Section 2: Channels includes: Choosing the Right Social Media Platform for Your Business - Social Media Network Best Practices and Optimization - Digital Advertising Channel Cheat Sheet - Media Plan Evaluation Checklist - Paid Digital Quick-Start Guide - Digital Advertising Strategy OCTO - Facebook Ads Quick-Start Guide - Google Ads Quick-Start Guide - SEO Quick-Start Guide - SEO Tools Tips & Tricks - SEO Keyword Research Quick-Start Guide - Local SEO Quick-Start Guide - Site Speed Quick-Start Guide - Planning Your Website Strategically Quick-Start Guide - What Content Should be on My Website Checklist - Google My Business Quick-Start Guide - Website UX (User Experience) Checklist - Website SEO Quick-Start Guide - Online Reviews Playbook - Email Marketing Quick-Start Guide - Email Marketing Tips & Tricks - Inbound Marketing Quick-Start Guide - Chatbot Marketing Checklist. Section 3: Measurement includes: Digital Marketing Measurement Quick-Start Guide - KPI Quick-Start Guide - Benchmarking Quick-Start Guide - Google Analytics Data Analysis Checklist - Google Analytics and Google Tag Manager Quick-Start Guide - ROI Quick-Start Guide - Digital Prioritization Quick-Start Guide - Digital Marketing Strategy 1-Page Planner

Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.

Download or read book DIGITAL MARKETING FOR SMALL AND MEDIUM SIZED TOURISM AND HOSPITALITY ENTERPRISES written by Salih Kuşluvan and published by Detay Yayıncılık. This book was released on with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Email Marketing for Complex Sales Cycles written by Winton Churchill and published by Morgan James Publishing. This book was released on 2008-07-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principles in "Email Marketing for Complex Sales Cycles" show business people and entrepreneurs how to increase sales and reduce stress and aggravation.

Download or read book Letters to Boot Camp written by Hayden Hodges and published by Createspace Independent Publishing Platform. This book was released on 2012-05-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From July to Sept. 2014 all book sales will go to housing our homeless veterans here in the US. Check out http: //www.gofundme.com/b34yes for more information. Thank you! Letters to Boot Camp provides the reader with a heart wrenching and awe inspiring look into the lives of a mother and her son as he made his way through Boot Camp on Parris Island. - "Once they're shipped out to Boot Camp, the only things that those of us left at home can really do for them is to write and pray. And if you're lucky, smuggle in the occasional treat. (I did.) It wasn't easy, but I wrote him every day, and he wrote me as often as he could. Inside these pages you'll find our personal story, our personal letters, and a good deal of information you may find useful. I like to think of Parris Island as a place of miraculous change and growth. Yeah, change isn't easy, and growing often hurts, but the end result is worth every bit of it." - - "On November 7, 2011, in a hotel lobby, I smiled and gave my son one last big hug. I told him I loved him and how proud I was of him. The last thing I said was, "You go kick some ass Baby, and I'll be there waiting when you're done." He had to go, so with that I turned around and walked out. Yes, I did look back, and yes, he did grin and wave. From there he would go to MEPS one last time and then get on a bus with all his new best buddies to Parris Island where they would be made into Marines." -

Download or read book The Official CompTIA Security Self Paced Study Guide Exam SY0 601 written by CompTIA and published by . This book was released on 2020-11-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: CompTIA Security+ Study Guide (Exam SY0-601)

Download or read book Visual Social Marketing For Dummies written by Krista Neher and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.