Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2011-03-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Download or read book Design Elements written by Timothy Samara and published by Rockport Publishers. This book was released on 2007-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Download or read book Procedural Elements for Computer Graphics written by David F. Rogers and published by . This book was released on 1985 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Computer Graphics Theory and Practical written by Dr. Pulasthi Gunawardhana and published by Scientific Research Publishing, Inc. USA. This book was released on 2020-05-27 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Computer graphics refers to using a computer to create or manipulate any kind of picture, image, or diagram”. The process and art of combining text and graphics and communicating an effective message in the design of logos, graphics, brochures, newsletters, posters, signs, and any other types of visual communications. The five elements of lines, shapes, mass, texture, and colour are the building blocks of design for desktop publishers. Sometimes a designer uses a line alone to divide or unite elements on a page. Lines can denote direction of movement (as in diagonal lines and arrows) or provide an anchor to hold elements on a page (such as lines at the top, bottom, or sides of a page).

Download or read book Mathematical Elements for Computer Graphics written by David F. Rogers and published by McGraw-Hill Science, Engineering & Mathematics. This book was released on 1990 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is ideal for junior-, senior-, and graduate-level courses in computer graphics and computer-aided design taught in departments of mechanical and aeronautical engineering and computer science. It presents in a unified manner an introduction to the mathematical theory underlying computer graphic applications. It covers topics of keen interest to students in engineering and computer science: transformations, projections, 2-D and 3-D curve definition schemes, and surface definitions. It also includes techniques, such as B-splines, which are incorporated as part of the software in advanced engineering workstations. A basic knowledge of vector and matrix algebra and calculus is required.

Download or read book Designing Interfaces written by Jenifer Tidwell and published by "O'Reilly Media, Inc.". This book was released on 2005-11-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.

Download or read book The Grammar of Graphics written by Leland Wilkinson and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for statisticians, computer scientists, geographers, research and applied scientists, and others interested in visualizing data, this book presents a unique foundation for producing almost every quantitative graphic found in scientific journals, newspapers, statistical packages, and data visualization systems. It was designed for a distributed computing environment, with special attention given to conserving computer code and system resources. While the tangible result of this work is a Java production graphics library, the text focuses on the deep structures involved in producing quantitative graphics from data. It investigates the rules that underlie pie charts, bar charts, scatterplots, function plots, maps, mosaics, and radar charts. These rules are abstracted from the work of Bertin, Cleveland, Kosslyn, MacEachren, Pinker, Tufte, Tukey, Tobler, and other theorists of quantitative graphics.

Download or read book Exploring the Elements of Design written by Poppy Evans and published by Cengage Learning. This book was released on 2012-03-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to prepare students for success in graphic design, the third edition of EXPLORING THE ELEMENTS OF DESIGN has been completely updated to reflect the very latest in graphic design concepts and contemporary design work. With its straightforward approach and dynamic examples, this richly illustrated full-color text offers clear explanations of the fundamental principles, award-winning examples of professional work, and diagrams that clearly show how these principles operate in successful design solutions. Offering a practical and visual introduction to the world of graphic design, this text provides students with detailed coverage of design concepts, including color, imagery, creative thinking, and visual-problem solving, as well as an overview of the field of graphic design and related career options. In addition, the third edition includes all-new material on digital media, interactive design, and typography to ensure that students have all the information needed to work in the ever-changing world of graphic design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Download or read book Type and Image written by Philip B. Meggs and published by John Wiley & Sons. This book was released on 1992-03-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.

Download or read book Dynamic Graphics Statistics written by Cleveland and published by CRC Press. This book was released on 1988-07-08 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential characteristic of a dynamic graphical method is the direct manipulation of elements of a graph on a computer screen, which in high-performance implementations, the elements change virtually instantaneously on the screen. This book contains a collection of papers about dynamic graphics dating from the late 1960s to 1988. Although technology has advanced considerably, the fundamental ideas about basic graphical principles and data-analytic goals are still relevant today.

Download or read book Fundamentals of Computer Graphics written by Peter Shirley and published by CRC Press. This book was released on 2009-07-21 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions by Michael Ashikhmin, Michael Gleicher, Naty Hoffman, Garrett Johnson, Tamara Munzner, Erik Reinhard, Kelvin Sung, William B. Thompson, Peter Willemsen, Brian Wyvill. The third edition of this widely adopted text gives students a comprehensive, fundamental introduction to computer graphics. The authors present the mathematical fo

Download or read book Procedural Elements for Computer Graphics written by David F. Rogers and published by McGraw-Hill Science, Engineering & Mathematics. This book was released on 1998 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook, offering coverage of computer graphics, features and emphasis on rendering an in-depth coverage of classical computer algorithms. It also contains over 90 worked examples.

Download or read book Graphics for Learning written by Ruth C. Clark and published by John Wiley & Sons. This book was released on 2010-11-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting the most learning value from visuals? Thoroughly revised and updated, Graphics for Learning is the second edition of the bestselling book that summarizes the guidelines for the best use of graphics for instructional materials, including multimedia, texts, working aids, and slides. The guidelines are based on the most current empirical scientific research and are illustrated with a wealth of examples from diverse training materials. The authors show how to plan illustrations for various types of content, including facts, concepts, processes, procedures, and principles. The book also discusses technical and environmental factors that will influence how instructional professionals can apply the guidelines to their training projects. Praise for the First Edition "For years I've been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work—they've created a very interesting read, full of useful guidelines and examples." —Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning "Finally! A book that integrates visual design into the larger context of instructional design and development." —Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

Download or read book Book Design Made Simple written by Fiona Raven and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book

Download or read book The Fundamentals of Creative Design written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Download or read book Landscape Graphics written by Grant Reid and published by Watson-Guptill. This book was released on 2012-08-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Announcing the new revised edition of the classic industry reference! Landscape Graphics is the architect’s ultimate guide to all the basic graphics techniques used in landscape design and landscape architecture. Progressing from the basics into more sophisticated techniques, this guide offers clear instruction on graphic language and the design process, the basics of drafting, lettering, freehand drawing and conceptual diagramming, perspective drawing, section elevations, and more. It also features carefully sequenced exercises, a complete file of graphic symbols for sections and perspectives, and a handy appendix of conversions and equivalents.

Download or read book Graphic Design For Everyone written by Cath Caldwell and published by National Geographic Books. This book was released on 2019-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.