Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2023-05-11 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2022-03-29 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book Markedsf ring gjort enkelt written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2023-03-11 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hva er markedsføring og hvordan fungerer det? Hva er de beste strategiene for å finne kunder og beholde dem? Hvordan studerer du konkurrentene og blir markedsleder? Denne boken samler kunnskapen som trengs for å svare på disse spørsmålene og for å skape nyttige løsninger for å strukturere et markedsføringssystem som fungerer. Målet er å gi leseren en rekke virkelig praktiske verktøy for å bygge sitt eget markedsføringssystem og gjøre det operativt i markedet, en forutsetning som nå anses som grunnleggende for å drive profesjonelt i en globalisert verden. Fra de beste strategiene for å studere konkurrentene til å styre markedsføringsmiksen, til å lage en markedsføringsplan; oppdag nå kunnskapen du trenger for å organisere, planlegge og styre markedsføringen av virksomheten din på best mulig måte. All informasjon tilbys på en enkel og tilgjengelig måte, slik at du raskt kan tilegne deg det grunnleggende om emnet. Slutt å kaste bort tiden din med teoretiske tekster på tusenvis av sider og nyt endelig en bok som gir deg det du leter etter til en uslåelig pris.
Download or read book Affiliate markedsf ring i 4 trinn written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2023-02-22 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hva er affiliatemarkedsføring? Hva er de beste operasjonelle strategiene for å utmerke seg på dette feltet? Hva er trinnene du trenger å vite for å starte en vellykket tilknyttet markedsføringsvirksomhet? I denne veiledningen finner du en enkel, klar og omfattende forklaring på hvordan du starter en affiliatemarkedsføringsvirksomhet og hvilke strategier du må følge for å administrere og utvikle den. Boken tar leseren i hånden og følger ham / henne gjennom fire gradvise trinn, som fremhever de viktigste punktene i emnet: - hva tilknytninger er og hvordan de fungerer; - hvilke operasjonelle strategier som brukes i affiliate markedsføring; - hva er den beste praksisen vedtatt av eksperter for å lykkes i denne virksomheten; - hvordan optimalisere markedstilnærmingen. Tanken bak denne håndboken er å tilby: - støtte for de som ønsker å forstå om temaet er riktig for dem; - praktisk og operativ informasjon for de som ønsker å starte en virksomhet innen tilknytningsfeltet; - mens for de som allerede har erfaring, kan denne håndboken brukes som et oppsummeringsverktøy om emnet. Å lære å administrere tilknytninger kan bli en tilgjengelig aktivitet for alle, men bare hvis du vet hvordan du gjør det. Slutt å kaste bort tid bak tusenvis av sider med teoretiske håndbøker og oppdag hva som virkelig betyr noe takket være en enkel, stimulerende og umiddelbar lesing.
Download or read book 3G Marketing written by Tomi T. Ahonen and published by John Wiley & Sons. This book was released on 2005-07-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next generation wireless is not about technology, it is all about marketing.... What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book. In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability. 3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support. Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Download or read book EBusiness Essentials written by Mark Norris and published by . This book was released on 2000 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book EBusiness Essentials written by Mark Norris and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Blockchain Applications in IoT Ecosystem written by Tanupriya Choudhury and published by Springer Nature. This book was released on 2021-06-14 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the fundamentals of blockchain technology along with the means and methods of its integration with Internet of Things (IoT). The book allows the reader to have a deeper understanding of blockchain technology, IoT and various application areas wherein both technologies can be implemented. The book serves the purpose of providing knowledge about the fundamentals of blockchain and IoT to a common reader along with allowing a research scholar to identify some futuristic problem areas that emerge from the convergence of both technologies. Furthermore, the authors discuss relevant application areas such as smart city, e-healthcare, smart travel, etc. throughout the course of the book. The book also talks through a few case studies illustrating the implementation and benefits of using blockchain and IoT. Provides a comprehensive view of blockchain technology and its integration with IoT; Facilitates in having a valuable understanding of various application areas pertaining to blockchain and IoT; Assists the reader in exploring new research areas wherein blockchain and IoT can find their applicability based upon their list of benefits.
Download or read book Networks written by Daniel Hardy and published by Springer Science & Business Media. This book was released on 2013-12-18 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook delivers a complete and practice-oriented overview of the fundamentals of today's telecommunications networks and the future prospects for next generation networks (NGN). The very clear and concise text is supplemented by many colour illustrations and embedded into a functional four-colour layout.
Download or read book Wireless Marketing written by Robert A. Steuernagel and published by Wiley-Interscience. This book was released on 1999-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about marketing wireless services and devices Despite its remarkable success, the wireless communications industry has demonstrated little savvy in marketing its wares. Wireless Marketing sets out to change this situation. Written by industry insider and bestselling author Robert Steuernagel, this book offers a complete set of marketing techniques that can substantially influence your company's bottom line. Whether you are in marketing and sales or a service engineer, working for cellular carriers or other wireless phone services--you'll get practical, nontechnical, step-by-step advice tailored to this rapidly expanding market. Based on Steuernagel's 1992 book Cellular Marketing, this unique, up-to-date work helps you to: Create a marketing plan and organize a marketing department Sell wireless services and compete effectively in the era of PCS and ESMR Deal with marketing-related issues such as pricing, sales, advertising, promotion, and product management Use market definition, competitive analysis, performance measurement, and productivity to boost sales and competitiveness Appreciate how the marketing strategy is closely linked to engineering, finance, and operations
Download or read book Emerging Technologies for Emerging Markets written by John Vong and published by Springer. This book was released on 2014-12-27 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces inclusive-cost-effective (ICE) approaches that have the potential to transform all aspects of daily lives of people at the base of the pyramid in the economic scale, who represent more than 75% of the world population. ICE means that the approaches must meet the affordability level at the base of the pyramid. This includes mobile banking and financial service technologies, mobile education, rural information and communication technologies, telemedicine, e-Health, and health social networks. This monograph is a compulsory reading for not only technology innovators, but also economists, social entrepreneurs, development specialists, health specialists, bankers and researchers and policy thinkers on technology and economic development.
Download or read book Engineering Innovative Products written by Roger Woods and published by John Wiley & Sons. This book was released on 2014-05-27 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book provides vital insights into commercial development for engineering students in a highly practical and applied manner. Over the past 3 years, application of the book’s material has allowed the students to develop their commercial literacy and ambition in the University." —Steve Orr, Director, Northern Ireland Science Park CONNECT program which looks to accelerate the growth of knowledge-based companies in Northern Ireland Engineering Innovative Products: A Practical Experience is a pioneering book that will be of key use to senior undergraduate and graduate engineering students who are being encouraged to explore innovation and commercialization as part of their courses. The book will teach the essential skills of entrepreneurship and address the fundamental requirements needed to establish a successful technology company. As well as providing the crucial background and insights enabling students to identify a key market, it also offers a highly practical guide to undertaking genuine product validation and producing a feasibility study, as well as providing vital insights into the challenges and demands in forming a technology based company. Key features: Outlines how to develop and grow an engineering solution which has market potential and covers key business aspects of giving the perfect pitch, sales and marketing, protection of ideas and finance, to offer a complete and practical guide to commercializing ideas. Provides vital insight into the design and innovation processes within engineering and the challenges and pitfalls in translating good ideas into great products. Features contributions from leading experts in marketing, finance, company formation, sales and intellectual protection which provides details of the challenges faced by innovators when commercializing ideas. Includes Ccase studies from engineering students who give insights into how they have successfully developed their own ideas into companies.
Download or read book EBusiness Essentials written by Mark Norris and published by John Wiley & Sons. This book was released on 2001-03-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: eBusiness is growing rapidly and new issues are emerging in this global and real-time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. In addition, it shows how eBusiness is evolving and how technology can be progressively used to build more sophisticated solutions. Balancing its technical depth with a clear and practical analysis of market models it enables the reader to deploy the available and emerging technology effectively and appropriately. In addition to the established yet equally important features such as security, payment and trust, supply chain integration and customer to supplier trade it includes: * mBusiness covering key issues such as roving and roaming access and the technologies GPRS, UMTS and WAP * Help for the reader to formulate their own eBusiness strategy by drawing out some general principles * Virtual mobile network operators: data extensions to the mobile switch, home and visitor location * Analysis and real world examples of mobile services * The technical options,impact, integration, mechanics and implications of evolving eBusiness Primarily aimed at planners, engineers, managers and developers in the IT, multimedia and on-line industries. Recommended reading for students in computer science, electrical and electronic engineering, IT and telecommunications.
Download or read book E commerce written by Kenneth C. Laudon and published by Addison Wesley Publishing Company. This book was released on 2002 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Download or read book Fuzzy Control of Queuing Systems written by Runtong Zhang and published by Springer Science & Business Media. This book was released on 2005 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we experience the annoyance of having to queue. The phenomenon is becoming more prevalent in our increasingly congested and urbanised society. Not only the visible queues in traffic jams, airport check in desks and supermarkets, but the more common invisible queues caused by voice calls and data packets in optical and wireless channels. Queues cost us time, money and resources; so what is the solution to our greater demand for services than there are facilities? Queuing control plays a crucial role in manufacturing and communication networks around the world. This pioneering approach, using fuzzy control to solve queuing control problems, determines explicit solutions to various types of control in queuing systems. The bulk of results have been developed over the past decade and are presented here together for the first time. 21 detailed case studies demonstrate an efficient departure from classical techniques. Unique work creating a new Research and Development topic. Multidisciplinary approach that will benefit researchers and students throughout the fields of artificial intelligence, operations research, optimal control, Internet techniques, communications and traffic control industries. Equipped with an extensive bibliography for easy reference and scope for further study. Existing practical problems, especially those that are unresponsive to conventional control techniques, are solved with the introduction of this novel approach. A systematic framework of the ‘fuzzy control of queuing networks’ is developed through each individual case.
Download or read book Content Delivery Networks written by Rajkumar Buyya and published by Springer Science & Business Media. This book was released on 2008-07-26 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content Delivery Networks" enables the readers to understand the basics, to identify the underlying technology, to summarize their knowledge on concepts, ideas, principles and various paradigms which span on broad CDNs areas. Therefore, aspects of CDNs in terms of basics, design process, practice, techniques, performances, platforms, applications, and experimental results have been presented in a proper order. Fundamental methods, initiatives, significant research results, as well as references for further study have also been provided. Comparison of different design and development approaches are described at the appropriate places so that new researchers as well as advanced practitioners can use the CDNs evaluation as a research roadmap. All the contributions have been reviewed, edited, processed, and placed in the appropriate order to maintain consistency so that any reader irrespective of their level of knowledge and technological skills in CDNs would get the most out of it. The book is organized into three parts, namely, Part I: CDN Fundamentals; Part II: CDN Modeling and Performance; and Part III: Advanced CDN Platforms and Applications. The organization ensures the smooth flow of material as successive chapters build on prior ones.
Download or read book Stochastic Processes Optimization and Control Theory Applications in Financial Engineering Queueing Networks and Manufacturing Systems written by Houmin Yan and published by Springer Science & Business Media. This book was released on 2006-09-10 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume contains 16 research articles. It presents recent and pressing issues in stochastic processes, control theory, differential games, optimization, and their applications in finance, manufacturing, queueing networks, and climate control. One of the salient features is that the book is highly multi-disciplinary. The book is dedicated to Professor Suresh Sethi on the occasion of his 60th birthday, in view of his distinguished career.
