Download or read book Elderly Consumers and Retail Sales Personnel written by Julie Johnson-Hillery and published by Garland Science. This book was released on 2021-10-28 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.
Download or read book Elderly Consumers and Retail Sales Personnel written by Julie L. Johnson-Hillery and published by . This book was released on 1995 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Encyclopedia of Aging written by Linda S. Noelker, PhD and published by Springer Publishing Company. This book was released on 2006-03-17 with total page 1444 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPREHENSIVE RESOURCE ON GERONTOLOGY AND GERIATRICS Since its inception in 1987, The Encyclopedia of Aging has proven to be the definitive resource for scholars and students across the burgeoning and increasingly interdisciplinary fields of gerontology and geriatrics. Like its three esteemed predecessors, the fourth edition contains concise, readable explorations of hundreds of terms, concepts, and issues related to the lives of older adults, as well as timely coverage of the many new programs and services for the elderly. Updated, under the distinguished stewardship of editor-in-chief Richard Schulz to reflect the infusion of new information across the scientific disciplines, this new edition brings readers up-to-the-moment significant advances in biology, physiology, genetics, medicine, psychology, nursing, social services, sociology, economics, technology, and political science. While retaining the format and standard of excellence that marked the first three editions, the fourth edition encompasses a wealth of new information from the social and health sciences. It contains the most current bibliography of an expanding literature, an exhaustive index, and extensive cross references. This much anticipated update of the field's most authoritative resource will take its place as an indispensable reference for specialists and non-specialists across a broad range of disciplines that now comprise the field of aging. SPRINGER--SERVING THE HEALTHCARE AND HELPING PROFESSIONS FOR MORE THAN 55 YEARS
Download or read book Consumer Interests Annual written by American Council on Consumer Interests. Conference and published by . This book was released on 1996 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Economic and Social Impacts of Population Aging written by Bayar, Yilmaz and published by IGI Global. This book was released on 2021-06-25 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increases in global wealth and the developments in the field of health have led to decreases in mortality rates, increases in life expectancy, and decreases in fertility rate, leading to a population that is rapidly consisting more and more of older individuals. The demographic changes affect nearly all parts of society including economics, education, health, social security systems, socio-cultural activities, and more. Thus, it is essential to study the impacts that an aging population will have on society. The Handbook of Research on Economic and Social Impacts of Population Aging analyzes the economic and social impacts of population aging from a multidisciplinary perspective. Covering topics such as life expectancy, social welfare, health, social security, and more, this book is essential for social scientists, sociologists, demographers, economists, medical professionals, government officials, policymakers, professionals, researchers, managers, students, and academicians looking to understand the effects of an aging population on modern society.
Download or read book Research Applications in Family and Consumer Sciences written by and published by Colleges Universities & Research Section American Associatio. This book was released on 2003 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boomer Marketing written by Ian Chaston and published by Routledge. This book was released on 2009-06-08 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the 21st century’s first recession, the decline in spending among the younger age group has been amplified by excessive borrowing and collapsing house prices. More so than ever before, the current global recession highlights the need for firms to revise their marketing strategies and practices in order to remain competitive. In this book, Ian Chaston uses original case material to propose strategic solutions that take advantage of the moneyed segments of the maturing boomer market. Key topics covered include: Marketing errors made by UK banks in the current global crisis Market research Customer targeting Marketing strategies and pricing innovation Promotion and distribution A world first, Boomer Marketing is useful for students of marketing and consumer behaviour and is essential reading for practitioners who understand the need for money-oriented marketing. Additional lecturer material available at www.routledge.com/9780415489638
Download or read book Lessons on Profiting from Diversity written by G. Moss and published by Springer. This book was released on 2012-01-25 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.
Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
Download or read book JOURNAL OF RETAILING written by and published by . This book was released on 1981 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of The 11th MAC 2017 written by group of authors and published by MAC Prague consulting. This book was released on 2017-10-12 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 11th Multidisciplinary Academic Conference in Prague 2017, Czech Republic (The 11th MAC in Prague 2017), October 13-14, 2017
Download or read book APMR written by and published by . This book was released on 2006 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Download or read book Innovation Behavior Towards Consumer Goods of People in the age Group 50 and Above in Germany written by Sebastian Hof and published by Diplomarbeiten Agentur. This book was released on 2012-03-08 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: 1.1, Problem Statement: It is a widely spread fact that everybody wants to become old but the fewest want to be old. But it is also a fact that we cannot stop the age. It may exist ways and means to keep your mental and physical skills in a good shape but with every day we will become older one day anyway. The only alternative of getting older by the way doesn t seem to be much tempting why people accept the tide someday. What in this case only is concerning the single one also applies to whole societies. Tomorrow everybody will be older, the group of the over 50s is continuously increasing. So the aged will become more, but will they also become older mental or physically as a consequence? Nowadays, an increasingly number of seniors is more healthy and powerful than their parent generation. And they are highly attractive for companies but were disregarded for a long time when for example addressing advertisements. May it be because they are seen as less open for new products or due to the fact that they are supposed to show less involvement when confronted with advertisement. The reasons are multifarious. But the same as our society will continuously change the over 50s have also changed in their behavior. Companies haven t dealt with the over 50s as a target group for a long period of time. Older people are often associated with gridlocked habits and a certain rejection to new things like already mentioned. But is this true? Do they act or react different due to their age than their younger counterparts? Are the above mentioned prejudices in fact only the opinion of some companies? This questions need to be answered especially when regarding the society change creeping over us. 1.2, Terminologies: All relevant terms concerning the title of this thesis will be explained in the following chapters. For example, the meaning of innovation is explained in chapter 4 Innovativeness and the meaning of consumer good will be explained in chapter about 3 Consumer Behavior . The idea behind this is to guarantee that the words are understood when they are needed in a logical way. 1.3, Goals and Structure of the Thesis: This thesis aims to answer several questions. First, the reader should get a feeling for the socio-demographic change we are facing in Germany and the consequential change not only for our society but also for our economy. In the following, it should be understood the over 50s main characteristics, how they [...]
Download or read book Televised Advertising and the Elderly written by United States. Congress. House. Select Committee on Aging and published by . This book was released on 1978 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Staff Summary of Federal Trade Commission Activities Affecting Older Americans September 2001 August 2003 A Commission Staff Report to the United States Senate Special Committee on Aging written by and published by DIANE Publishing. This book was released on with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ofgem s retail market review written by Great Britain: Parliament: House of Commons: Energy and Climate Change Committee and published by The Stationery Office. This book was released on 2011-07-25 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Energy and Climate Change Committee believes that energy companies found to have mis-sold electricity and gas deals should pay compensation to consumers. The Committee is concerned that customers may be pressured into switching supplier on the door-step without proper consideration of the options when confronted with a vast array of complex tariffs and a hard sell. Figures from Ofgem suggest that up to 40% of consumers who switch do not end up with a better deal. The report also raises concerns about the propensity for energy prices to 'rise like a rocket and fall like a feather', the growing complexity of tariffs and the market dominance of the 'Big Six' vertically integrated energy companies. The MPs single out recent price increases from ScottishPower for particular criticism. Customers who use the least energy will be hit the hardest from August when the increases are put into effect providing an apparent incentive for higher consumption - when energy companies are now supposed to be helping consumers become energy efficient. Electricity and gas tariffs are now so complex that even the Energy Minister admitted he got confused when trying to switch. The Committee is worried that a lot of people are simply bamboozled by their bills and the vast array of different tariffs on offer. The industry should address these problems immediately without waiting for Ofgem or the Government to act.
